Nov 26, 2013 - Kohl's let viewers vote on how to Get Jennifer There - to the AMAs - in an innovative campaign that could point the way for other brands to integrate Twitter into their TV spots. Comments
Nov 30, 2011 - Retailers appear to be clobbering JCPenney and Kohl's for social engagement. Comments
Nov 22, 2011 - Social stats show one retailer is clearly besting another in the days before Black Friday. Comments
Nov 30, 2010 - BestBuy, Walmart, and Home Depot were among those promoting deals through Twitter, while others like JC Penney and Macy's barely made a peep. Comments
Aug 4, 2010 - Walgreen's, JC Penney, and Staples are using ShopLocal circulars on Facebook. Comments
9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.
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A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
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