How will the IoT affect CPG brands?

Oct 8, 2015 - Bud Light is officially selling smart fridges that let you know when you're almost out of beer. Is this a fun novelty item, or does it show how CPG brands will be impacted by the IoT? Comments

The Home Depot Rocks Social Media [Study]

home-depot-social-media Jan 27, 2015 - Sprinklr analyzed data from 18 retailers' social feeds, and ranked them based on impressions and engagement. The Home Depot was the clear winner, beating out brands like Macy's and Target. Comments

Kohl's Teams Up With Fitness Bloggers for #MakeYourMove Campaign

kohls-storefront Jan 13, 2015 - As part of its new fitness-focused social media marketing, Kohl's is giving gift cards to bloggers who will write about their products. But is there a conflict of interest? Comments

Kohl’s J.Lo Twitter Campaign Creates Buzz Ahead of Black Friday

kohl-s-youtube Nov 26, 2013 - Kohl's let viewers vote on how to Get Jennifer There - to the AMAs - in an innovative campaign that could point the way for other brands to integrate Twitter into their TV spots. Comments

Facebook Face-off: Macy's And Target Score Early Holiday Wins

holidaysshoppingmobilereport Nov 30, 2011 - Retailers appear to be clobbering JCPenney and Kohl's for social engagement. Comments

Target's Facebook Engagement Beating Kohl's By 7X

Nov 22, 2011 - Social stats show one retailer is clearly besting another in the days before Black Friday. Comments

How Top Retailers Used Twitter on Black Friday

macys-twitter-holiday Nov 30, 2010 - BestBuy, Walmart, and Home Depot were among those promoting deals through Twitter, while others like JC Penney and Macy's barely made a peep. Comments

Big Brands Using Weekly Circulars on Facebook

shoplocal Aug 4, 2010 - Walgreen's, JC Penney, and Staples are using ShopLocal circulars on Facebook. Comments

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