Why have QR codes taken off in China?

Nov 15, 2015 - In China, brands are using QR codes for everything – from digital campaigns, to branding, to content marketing and O2O e-commerce strategies. And it's all because of WeChat. Comments

VIDEO: Using Data to Localize to New Markets

ctrip-7-international-logo-2015 Aug 9, 2015 - Ctrip is one of China's leading travel booking websites, but as it looks to new markets, data has become a key part of its localization strategy. Comments

The Asian Invasion: Creating New Standards

east-meets-west Jul 5, 2015 - It's game on as big Asian brands pursue their globalization strategies. Comments

Samsonite Turns to Paid Social for APAC Design Competition

samsonite-apac-japan-500 May 11, 2015 - Facebook and blogger outreach form the core of a Samsonite APAC suitcase design competition. Comments

4 Steps to an Online Rollout Across Multiple Asian Markets

asia-globe- roll-out May 10, 2015 - A rollout across multiple Asian markets should consider regional differences in every facet, from language to choice of domain name and understanding the different search engines. Comments

Choosing the Right Localization Partner

localization-global Apr 16, 2015 - When localizing a website, consider the quality of translation services to include transcreation, cultural sensitivities, and language to enhance search engine optimization. Comments

4 Tips for a Global E-Commerce Strategy

global-strategy-e-commerce Mar 12, 2015 - When it comes to forging a global e-commerce strategy, localization is key. Comments

Mobile Optimization: 4 Tips for Tapping Into the Asian Market

shutterstock-160559990-mobile Feb 12, 2015 - A mobile strategy in Asia is essential, and getting the user experience right is just as important. Comments

Snapshot: South Korea’s Social Media Landscape

south-korea-line Feb 1, 2015 - South Korea's social media landscape is small compared to other regional markets, but the appeal for brands is being able to role out more focused and targeted campaigns. Comments

Winning the Battle Between Bricks and Clicks

online-offline-o2o Jan 18, 2015 - By forgetting the "line" between online and offline (O2O) channels, retailers can grow conversions, build loyalty, and step into an omnichannel world. Comments

Buy Buttons to Soar in Asia in 2015

shutterstock-234409663-buy-buttons Dec 17, 2014 - Twitter, Facebook, and Instagram began trialing Buy buttons in the U.S. this year, but the real promise could be in Asia. Comments

China's Rising Middle Class Drives Mobile Ad Spend

shutterstock-189369416-china-mobile-advertising Nov 6, 2014 - China's digitally savvy early adopters are driving mobile expenditure growth and offering marketers a prime channel on which to build brand loyalty. Comments

Naver - Why Content Matters

portal Sep 4, 2013 - Naver might be known as Korea's largest search engine but it's more like a portal site than directing users to external websites. Here's why. Comments

Don't Forget About Korea!

arrows Jan 14, 2013 - From a digital perspective, Korea has seen tremendous growth across some key channels online. Let's take a look at some of this growth. Comments

Deep Dive Into Naver's Paid Search Platform

naverfeatured May 31, 2012 - I'll show you how paid search works in Naver by comparing it with Google AdWords. Comments

Blog Optimization in Naver

naver-featured Apr 18, 2012 - Three ways to optimize your blog in Naver. Comments

Naver Rocks... If You're a Curious Searcher!

naver-ralphlauren Mar 27, 2012 - Korea's Naver requires a unique approach to marketing. Here's why. First in a two-part series. Comments

Why Google Is Not Popular in Korea

Feb 29, 2012 - And how it is different from Korea's top search engine Naver. Comments

Korea Search Marketing Forecast 2012

naver Feb 1, 2012 - Time to say goodbye to Overture in Korea? Comments

SEO Matures in North Asia; Key Trends for 2012

seooutsourcing Dec 12, 2011 - Key trends for 2012 in Japan and Korea: social influencing SEO, mobile, and behavioral shift to local. Comments

Getting Into Naver: 3 SEO Tactics That Can Make a Difference

navercafe Aug 29, 2011 - Consider these tested approaches to help you gain more visibility in Korea. Comments

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