4 simple steps to consistently improve customer experiences on websites

Digital Marketing 4 simple steps to consistently improve customer experiences on websites

3y Shane Phair

4 simple steps to consistently improve customer ex...

Optimize your digital experiences with actionable analytics data, intelligent investigative tools, and calculated tactics across multiple departments....

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Against market uncertainties, consumer data is marketers’ secret weapon

Analytics Against market uncertainties, consumer data is marketers’ secret weapon

3y Tina Wilson

Against market uncertainties, consumer data is mar...

Having detailed insights—and the tools that procure them—into changing consumer behaviors is critical for marketers to demonstrate how effective their...

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Tech talk with OnCrawl: The role of SEO in the greater digital marketing sphere

Digital Marketing Tech talk with OnCrawl: The role of SEO in the greater digital marketing sphere

4y Abhishek Shah

Tech talk with OnCrawl: The role of SEO in the gre...

In our latest Tech Talk, Laura Bony, OnCrawl's Head of Sales, North America discusses their SEO tool's offerings, challenges it helps businesses overc...

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Performance marketing is key to brand success

Performance marketing Performance marketing is key to brand success

4y Karina Klimenko

Performance marketing is key to brand success

MGID's Karina Klimenko, discusses the role and importance of performance marketing, the steps brands must take to optimize the opportunity, and how it...

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LinkedIn report: Many marketers are measuring ROI wrong

Digital Marketing LinkedIn report: Many marketers are measuring ROI wrong

4y Barry Levine

LinkedIn report: Many marketers are measuring ROI ...

Only 4% of marketers are measuring ROI over a period of six months or longer, across an entire average B2B sales cycle, according to a report out toda...

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How AI could make A/B testing a thing of the past

AI & Automation How AI could make A/B testing a thing of the past

6y Emily Alford

How AI could make A/B testing a thing of the past

Traditionally, building effective ad creative has involved a lot of human guesswork, but AI technology is on the cutting edge of offering audiences ad...

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Breaking down silos with the metrics that matter

Breaking down silos with the metrics that matter

6y Mike O'Brien

Breaking down silos with the metrics that matter

As data grows exponentially and informs more business decisions, it’s never been more critical to break down the silos that plague most companies. Tho...

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How brands can use social media analytics in 2017

How brands can use social media analytics in 2017

7y Tereza Litsa

How brands can use social media analytics in 2017

Social media has developed into an effective component of digital strategy, but measuring its performance is still a challenge. How will analytics aff...

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How to target the ‘missing audience’ in your data-driven marketing

How to target the ‘missing audience’ in your data-driven marketing

7y Rebecca Sentance

How to target the ‘missing audience’ in your data-...

What’s behind a successful data-driven marketing strategy? Read More...

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Programmatic 101: Everything you need to know but were too afraid to ask

Programmatic 101: Everything you need to know but were too afraid to ask

8y Sophie Loras

Programmatic 101: Everything you need to know but ...

One of the biggest challenges to programmatic adoption is that people are afraid of it. Read More...

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How do Facebook’s ads drive search traffic?

How do Facebook’s ads drive search traffic?

8y Kevin Lee

How do Facebook’s ads drive search traffic?

How do Facebook’s ads drive search traffic? Read More...

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Are you an analytics leader, student, or skeptic?

Are you an analytics leader, student, or skeptic?

8y Adam Singer

Are you an analytics leader, student, or skeptic?

As marketing continues to become progressively more digital, it is important that all those within the industry understand the value of analyzing and ...

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2016 is the year of attribution

2016 is the year of attribution

8y Guest Writer

2016 is the year of attribution

Attribution is receiving renewed attention, as mobile-first attitudes are becoming increasingly more common. Read More...

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How to identify your mobile audience and their needs

How to identify your mobile audience and their needs

8y Andy Favell

How to identify your mobile audience and their nee...

Before prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your cu...

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Cracking the code: CMOs, measurement, and metrics

Cracking the code: CMOs, measurement, and metrics

8y Sanjay Dholakia

Cracking the code: CMOs, measurement, and metrics

Although technological advances have simplified evaluating metrics and quantifying data from campaigns, it's still a complicated process. How should m...

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How to deliver tangible results on social media

How to deliver tangible results on social media

8y Sophie Loras

How to deliver tangible results on social media

DTAC's Nuttaputch Wongreanthong told delegates at ClickZ Live Bangkok that delivering 'tangible' results on social media means nothing if brands don't...

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Staying relevant in a mobile, multichannel, data-driven world

Staying relevant in a mobile, multichannel, data-driven world

8y Nellie Chan

Staying relevant in a mobile, multichannel, data-d...

In a digital world of ongoing change, lead nurturing, segmentation, and the effective creation of quality content are essential in order to help your ...

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How to use mobile as a bridge between digital and physical

How to use mobile as a bridge between digital and physical

8y Anna Bager

How to use mobile as a bridge between digital and ...

The evolution of mobile tech is closing the gap between digital and tangible planes. How can marketers use these advances to facilitate the customer j...

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A beginner's guide to better measuring social ROI

A beginner's guide to better measuring social ROI

8y Himanshu Sareen

A beginner's guide to better measuring social ROI

Since platforms like Facebook and Twitter are considered critical assets to modern campaign strategy, marketers can use these tactics to effectively t...

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How Urgent Are Your Important Tasks?

How Urgent Are Your Important Tasks?

8y Kevin Lee

How Urgent Are Your Important Tasks?

Using the Eisenhower Decision Matrix as a model for productivity, you can learn how to better budget time and organize resources in order to execute e...

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Your Brand Can Be as Famous as Sour Patch Kids

Your Brand Can Be as Famous as Sour Patch Kids

9y Yuyu Chen

Your Brand Can Be as Famous as Sour Patch Kids

During her presentation at Advertising Week, Farrah Bezner, marketing director of Halls and Candy at Mondelēz International, talked about how the bran...

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Determining Your Content KPIs for Maximum Business Impact

Determining Your Content KPIs for Maximum Business Impact

9y Yuyu Chen

Determining Your Content KPIs for Maximum Business...

Content marketing goals are highly individualized. But marketers can include some basic objectives and aligned KPIs in their content strategies. Read ...

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Complete Our Poll and Save the Date as We Tackle Content Marketing Head-On!

Complete Our Poll and Save the Date as We Tackle Content Marketing Head-On!

9y ClickZ News Staff

Complete Our Poll and Save the Date as We Tackle C...

ClickZ is delighted to announce the latest topic in its Content Takeover series. Our next "One-Stop Digital" will focus on Content Marketing, starting...

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The Critical Few - Metrics, Platforms, and Words

The Critical Few - Metrics, Platforms, and Words

9y Adam Singer

The Critical Few - Metrics, Platforms, and Words

In digital marketing, sometimes less is more. Here are suggestions to help you focus on a critical few elements of your marketing strategy in order to...

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Stay Out of the Weeds: Plan Your Analytics Before Planting Your Code

Stay Out of the Weeds: Plan Your Analytics Before Planting Your Code

9y Andrew Edwards

Stay Out of the Weeds: Plan Your Analytics Before ...

When updating and optimizing analytics functions the final product is only as good as the preparation. These insights can help you execute an effectiv...

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Is The Focus on Viewability Making Us Blind?

Is The Focus on Viewability Making Us Blind?

9y Frank Sinton

Is The Focus on Viewability Making Us Blind?

Inconsistencies regarding the expected standards of viewability are even apparent on large video platforms like YouTube and Google. That said, is view...

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Keys to Strong Marketing Networking: It's Not Just For the B2B Marketer

Keys to Strong Marketing Networking: It's Not Just For the B2B Marketer

9y Jeanniey Mullen

Keys to Strong Marketing Networking: It's Not Just...

Networking is integral to effective marketing strategies, and both B2B and B2C marketers need this skill to increase revenue and brand awareness. Here...

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