Marketing News & Expert Advice
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KPI
How to Build an Effective YouTube Plan in 6 Steps
Aug 12, 2013 - Define your audience, identify priority subjects, define your audience goals, design the campaigns/channels, define the goals and actions per channel/video, and broaden reach and understand demand. Comments
Maximize KPI for E-Commerce and Group Purchase
Dec 16, 2011 -
Consider these factors to develop email campaigns for e-commerce and group purchase.
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Strategy: The Reality Check
Jul 6, 2011 -
Here's how you can tell if a proposed strategy is effective or not.
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The True Face of SEO
Feb 22, 2011 -
Do SEO specialists need to change their business practise?
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Mobile Search 101: Ins and Outs of Mobile Search
Jan 31, 2011 -
Google AdWords has made it easy for marketers to launch mobile search campaigns but you should consider these steps to dramatically improve your performance.
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How to Get Your Boss Excited About Analytics
Dec 17, 2010 -
To prevent being overwhelmed by a multitude of data sources, here are the key metrics you can use to impress your boss.
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SEM Performance Evaluation - Think Twice Before Calling It a Game
Dec 14, 2010 -
This is how you define the right success metric for your paid search campaign.
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What Brand Marketers Really Look for in a Digital Agency
Dec 8, 2010 -
Here's a checklist you need before pitching for the next business.
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MOST READ
- How Fortune 500 Companies Are Using Instagram to Build Their Brands
- Over 50 Percent of Unique Email Opens Now Mobile
- In Marketing, Overwhelmed is the New Normal
- Tips for Targeting Millennials With Mobile Email Marketing for the Holidays
- Warning: Ignore These 3 Core Geo-Targeting Aspects at Your Own Risk
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UPCOMING EVENTS
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November 4-7, 2013
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December 2-4, 2013
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February 10-13, 2014
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March 19, 2014
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WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
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October 15, 2013
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- Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
Jobs
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SEO/PPC Project Manager
SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering... -
Search Manager
Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century... -
Search Analyst
Search Analyst (Digitas Health) - New York Position: SEM Analyst Reports to: ...
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