KPI

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5 Common PPC Keyword Bidding Errors

Jun 13, 2014 - There is a lot more to bidding, keywords, queries, Quality Score, and overall prioritization of effort in a PPC account than initially meets the eye. Thinking in multiple dimensions is a must. Comments

Smart Digital Marketing and Analytics: Increasing Returns, Not Just Spikes

analytics-shutterstock-139983946 Jun 13, 2014 - Good digital marketing and optimization isn't just about a big launch or inconsistent participation. It is a gradual process, which with continued focus over time will provide increasing returns. Comments

Do You Have the Right Framework for Measuring Success?

pr-measurement Jun 12, 2014 - The development of meaningful key performance indicators (KPIs) is often critical to an organization's success, as it sets the tone and the agenda for the business. Comments

Data - Action or Insight?

big-data-action Apr 11, 2014 - There is no shortage of data available to marketers, but are they doing enough with the data to move their business forward? Comments

Sponsored Article: Smart Data in the Big Data Era

big-data-world Mar 28, 2014 - Smart Data means digging from the Big Data to find those that are valuable and to refine them for key insights in business decision-making. The technologies, products, and solutions involved in this process in the face of massive data are what really... Comments

Use Niche Marketing to Build Big Profits with CRM

niche-market Mar 24, 2014 - Sometimes in business it's smart to strive to be a "small giant" and spend your time finding a niche, smaller market and being the best at it - in fact, dominating it. Comments

Why Collaboration Is Key to Digital Success

collaboratetitle Mar 19, 2014 - Collaboration plays a critical role for digital marketing success, so it's important to know how to create a collaborative environment in your business. Comments

Why I Hate Ad Extensions

get-offers-adwords-ad-extension Mar 18, 2014 - Although there are endless touted benefits to ad extensions, here is a look why they may not be all they're cracked up to be, with 11 detailed reasons. Comments

The Power of Customer Engagement Is in Your Hands

engagement-consideration-seo Mar 11, 2014 - Engagement is not an event, it's a commitment - a nurturing process across channels. It's time that marketers become "engagement engineers" in order to capture higher share. Comments

Growing Hacking Convergence KPIs From Within

convergence Mar 10, 2014 - Organizations should begin by first discovering what they really care about, then measure it with a custom set of KPIs evolved internally so as to help the business operate better and ultimately serve their customers and audiences more effectively. Comments

Rules of Thumb for Video Ads on Mobile

mobile-video-hand Mar 5, 2014 - Despite their popularity as a marketing tactic, videos - in particular pre-roll ad formats - meant to engage audiences, if not masterfully executed, may leave marketers frustrated by the results, and worse, consumers frustrated by the experience. Comments

5 Useful, Creative Analytics Resources to Check Out

Google Analytics Feb 17, 2014 - A look at several analytics resources to check out, from secrets to perfecting your online store to a periodic table of Google Analytics to a small business analytics guide. Comments

Gmail's Quality Paradigm: Email Opens Down, Conversions Up

mailchimp-open-rates Dec 19, 2013 - Gmail's tabs have changed the game for marketers who see higher conversions and purchase values while experiencing lower open rates. Changes are forcing marketers to rethink their KPIs. Comments

#SESCHI: In the Trenches with Big Data and Converged Media

shutterstock-144212905 Nov 8, 2013 - According to buzz at SES Chicago, marketers are moving toward a more holistic way of thinking about media, marketing and devices. Comments

How to Keep Your Search Team in Asia Humming With the Right KPIs

kpi Oct 28, 2013 - As a senior marketer, how do you plan and build team KPIs that could keep the team accountable and motivated while remaining sensitive to the Asian context? Comments

How to Build an Effective YouTube Plan in 6 Steps

youtube2 Aug 12, 2013 - Define your audience, identify priority subjects, define your audience goals, design the campaigns/channels, define the goals and actions per channel/video, and broaden reach and understand demand. Comments

Maximize KPI for E-Commerce and Group Purchase

emaildeliverability Dec 16, 2011 - Consider these factors to develop email campaigns for e-commerce and group purchase. Comments

Strategy: The Reality Check

speelmanchart Jul 6, 2011 - Here's how you can tell if a proposed strategy is effective or not. Comments

The True Face of SEO

seo Feb 22, 2011 - Do SEO specialists need to change their business practise? Comments

Mobile Search 101: Ins and Outs of Mobile Search

localsearch Jan 31, 2011 - Google AdWords has made it easy for marketers to launch mobile search campaigns but you should consider these steps to dramatically improve your performance. Comments

How to Get Your Boss Excited About Analytics

bossexcitedaboutanalytics Dec 17, 2010 - To prevent being overwhelmed by a multitude of data sources, here are the key metrics you can use to impress your boss. Comments

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