Kraft Foods

crystal-light

Touchable Crystal Light Posters Play Music at Miranda Lambert Concerts

Aug 6, 2014 - The surprise-and-delight effort gives fans a new way to interact with Lambert’s music and a new way for the brand to engage with women ages 18 to 44. Comments

Verizon Smart Rewards Is a Sign of Things to Come

shutterstock-75943606 Jul 29, 2014 - Programs like Verizon Smart Rewards demonstrate that consumers are warming up to the idea of sharing data about themselves, as long as there is a benefit such as coupons or offers. Comments

Top Brands Now Testing Pinterest Promoted Pins

promoted-pin-kraft May 13, 2014 - After experimenting with one-off promotions, Pinterest is rolling out the next test of Promoted Pins with brands. Comments

Kraft’s 'Noodle Reunion' Unites Families Over Surnames & KD

noodlereunion-launch-v2 Oct 8, 2013 - For two weeks, visitors to Kraft’s Noodle Reunion site can potentially receive free Macaroni and Cheese – if they have the right last name. Comments

A1 Challenges Loyal Fans in the A1 Games

a1-games Sep 5, 2013 - The steak sauce is offering branded prizes to the fans passionate enough to participate in the Facebook initiative. Comments

Oscar Mayer's Wienermobiles Hit the Road and Up the Social Ante

wienermobiles Jul 12, 2013 - The brand's Wienermobile Run campaign capitalizes on the natural curiosity tied to its Wienermobiles and strives for renewed cultural relevancy. Comments

Jell-O 'Secret Message' Campaign Plays on '50s Nostalgia

jello-jiggle-vision Jun 20, 2013 - The company recently launched a campaign that lets people write and share secret messages to each other online that can only be decoded by viewing them through Jell-0. Comments

Velveeta Calls on Guys to Be Like That Guy They Know

velveeta Apr 22, 2013 - The video series on Velveeta's YouTube page features fictional guys the brand hopes will appeal to a young male demographic while pushing its Shells and Cheese line. Comments

Kool-Aid Man Makeover Stirs Up Digital Content

kool-aid-man Apr 17, 2013 - Kool-Aid has updated its pitcher spokesman Kool-Aid Man and added a new Facebook page and YouTube channel as part of a wider campaign. Comments

belVita and inMarket Collaborate on Rapid Pilot for Mobile Futures Program

belvita Jan 30, 2013 - Mondelez International, formerly Kraft Foods, has moved on to phase two of its Mobile Futures pilot program. Following an open call for existing mobile startup talent in retail, social TV and location in October, the company has selected nine startups... Comments

Jell-O Aims to Save World From Dec. 21 Apocalypse

diet-eat-mayans-apocalypse-jell-o-ecards-someecards Dec 19, 2012 - If you're reading this before December 21, are you dreading the destruction of the world as foretold by the ancient Mayan calendar? Probably not. Comments

Cravebox Builds Brand Connection With Product Themed Boxes

cravebox Nov 28, 2012 - With its first birthday approaching in December, product discovery service Cravebox is building connections with brands to provide themed product boxes along with a slew of data-collecting and social initiatives to both engage consumers and gather... Comments

Mondelēz Intl, Formerly Kraft, to Spend 10% on Mobile

oreo-bbq Oct 9, 2012 - Mondelēz International, formerly Kraft Foods, is betting on a risky leap into mobile with an initiative to find funded mobile tech firms to incubate and work directly with its brands. Comments

Kraft Mobile App Downloads Triple Since Dropping Fee

kraft-mobile Apr 25, 2012 - CPG exec dishes on mobile strategy and Shopkick. Comments

Comida Kraft's Facebook Page Speaks to Latinos

comida-kraft-2 Apr 9, 2012 - Spanish-language Timeline addresses diverse countries of origin. Comments

Kraft Voices Twitter Love for Valentine's Day

ted Feb 13, 2012 - CPG brand returns to the tweet well with help from formerly homeless voiceover star Ted Williams. Comments

Shopkick Signs First Supermarket Chain

gianteagle1 Oct 18, 2011 - Giant Eagle wants CPG sales to soar with help from mobile app. Comments

What .Soda and Other New TLDs Could Mean for Search

icann98 Aug 24, 2011 - Implications of new top level domains for natural search and SEO. Comments

Campaign and Site Partnerships With Extra Value

May 19, 2011 - As McDonald's is revamping its brand, it should take tips from Axe and Athenos on finding a site partner that embodies the image it wants to present. Comments

Cannes Lions Evolves: New 'Effectiveness' Category Resonates

cannes-lions-orange May 10, 2011 - Agencies respond as festival prepares to honor impact of creative work. Comments

Kraft Brings Back 'Real Women of Philadelphia'

realwomen Apr 5, 2011 - Community video effort was a big hit last year, generating over 30 million recipe views. Comments

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