Jan 30, 2013 - Mondelez International, formerly Kraft Foods, has moved on to phase two of its Mobile Futures pilot program. Following an open call for existing mobile startup talent in retail, social TV and location in October, the company has selected nine startups who are now collaborating with brands like Oreo... Comments
Apr 5, 2011 -
Community video effort was a big hit last year, generating over 30 million recipe views.
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Apr 4, 2011 -
CPG brand says two-day campaign generated 10 million impressions.
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Mar 28, 2011 -
CPG giant focuses on Twitter to promote "Macaroni & Cheese" brand.
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Mar 9, 2011 -
Foodie site's unflattering Promoted Tweet puts a damper on a fun-oriented Kraft campaign.
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Feb 24, 2011 - There are two kinds of apps in this world: those that intend to make money, and those that intend to market. Comments
Dec 19, 2012 -
If you're reading this before December 21, are you dreading the destruction of the world as foretold by the ancient Mayan calendar? Probably not.
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Nov 28, 2012 -
With its first birthday approaching in December, product discovery service Cravebox is building connections with brands to provide themed product boxes along with a slew of data-collecting and social initiatives to both engage consumers and gather...
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Oct 9, 2012 -
Mondelēz International, formerly Kraft Foods, is betting on a risky leap into mobile with an initiative to find funded mobile tech firms to incubate and work directly with its brands.
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Apr 25, 2012 -
CPG exec dishes on mobile strategy and Shopkick.
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Apr 9, 2012 -
Spanish-language Timeline addresses diverse countries of origin.
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Feb 13, 2012 -
CPG brand returns to the tweet well with help from formerly homeless voiceover star Ted Williams.
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Oct 18, 2011 -
Giant Eagle wants CPG sales to soar with help from mobile app.
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Aug 24, 2011 -
Implications of new top level domains for natural search and SEO.
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May 19, 2011 - As McDonald's is revamping its brand, it should take tips from Axe and Athenos on finding a site partner that embodies the image it wants to present. Comments
May 10, 2011 -
Agencies respond as festival prepares to honor impact of creative work.
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