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belVita and inMarket Collaborate on Rapid Pilot for Mobile Futures Program

Matt Kapko  |  Mobile

Jan 30, 2013 - Mondelez International, formerly Kraft Foods, has moved on to phase two of its Mobile Futures pilot program. Following an open call for existing mobile startup talent in retail, social TV and location in October, the company has selected nine startups who are now collaborating with brands like Oreo... Comments

Ken Liebeskind  |  Social Media

Kraft Brings Back 'Real Women of Philadelphia'

realwomen Apr 5, 2011 - Community video effort was a big hit last year, generating over 30 million recipe views. Comments

Christopher Heine  |  Social Media

Q&A: Kraft Talks Twitter, 'Mac & Cheese TV'

mac-cheesetv Apr 4, 2011 - CPG brand says two-day campaign generated 10 million impressions. Comments

Christopher Heine  |  Social Media

Kraft to Put Tweet in TV Ad Tonight

mac-cheesetv Mar 28, 2011 - CPG giant focuses on Twitter to promote "Macaroni & Cheese" brand. Comments

Christopher Heine  |  Social Media

Kraft Collides With Bovine Blog Post on Twitter

mac-cheese2 Mar 9, 2011 - Foodie site's unflattering Promoted Tweet puts a damper on a fun-oriented Kraft campaign. Comments

Andrew Solmssen  |  Mobile

What Part of Free Didn't You Understand?

Feb 24, 2011 - There are two kinds of apps in this world: those that intend to make money, and those that intend to market. Comments

Susan Kuchinskas  |  Social Media

Jell-O Aims to Save World From Dec. 21 Apocalypse

diet-eat-mayans-apocalypse-jell-o-ecards-someecards Dec 19, 2012 - If you're reading this before December 21, are you dreading the destruction of the world as foretold by the ancient Mayan calendar? Probably not. Comments

Lisa Lacy  |  Social Commerce

Cravebox Builds Brand Connection With Product Themed Boxes

cravebox Nov 28, 2012 - With its first birthday approaching in December, product discovery service Cravebox is building connections with brands to provide themed product boxes along with a slew of data-collecting and social initiatives to both engage consumers and gather... Comments

Matt Kapko  |  CPG

Mondelēz Intl, Formerly Kraft, to Spend 10% on Mobile

oreo-bbq Oct 9, 2012 - Mondelēz International, formerly Kraft Foods, is betting on a risky leap into mobile with an initiative to find funded mobile tech firms to incubate and work directly with its brands. Comments

Christopher Heine  |  Mobile

Kraft Mobile App Downloads Triple Since Dropping Fee

kraft-mobile Apr 25, 2012 - CPG exec dishes on mobile strategy and Shopkick. Comments

Christopher Heine  |  Marketing to Latinos

Comida Kraft's Facebook Page Speaks to Latinos

comida-kraft-2 Apr 9, 2012 - Spanish-language Timeline addresses diverse countries of origin. Comments

Christopher Heine  |  Social Media

Kraft Voices Twitter Love for Valentine's Day

ted Feb 13, 2012 - CPG brand returns to the tweet well with help from formerly homeless voiceover star Ted Williams. Comments

Christopher Heine  |  Mobile

Shopkick Signs First Supermarket Chain

gianteagle1 Oct 18, 2011 - Giant Eagle wants CPG sales to soar with help from mobile app. Comments

Susan Kuchinskas  |  SEO

What .Soda and Other New TLDs Could Mean for Search

icann98 Aug 24, 2011 - Implications of new top level domains for natural search and SEO. Comments

Tessa Wegert  |  Media Buying

Campaign and Site Partnerships With Extra Value

May 19, 2011 - As McDonald's is revamping its brand, it should take tips from Axe and Athenos on finding a site partner that embodies the image it wants to present. Comments

Zachary Rodgers  |  Strategies

Cannes Lions Evolves: New 'Effectiveness' Category Resonates

cannes-lions-orange May 10, 2011 - Agencies respond as festival prepares to honor impact of creative work. Comments

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