Kraft Foods

deanie-elsner

Former Kraft CMO: Marketing Takes Center Spot In a Consumer Centric World

Jul 15, 2015 - In this video interview, Deanie Elsner, former chief marketing officer for Kraft Foods Group, talks about the importance of marketing and how she worked with agencies to drive Kraft’s marketing function. Comments

VIDEO: Why Kraft Uses Agile Marketing to Solve a Growth Problem

deanie-elsner Jul 8, 2015 - In this video interview, Deanie Elsner, former chief marketing officer for Kraft Foods Group, speaks about how the brand uses agile and addressable marketing to drive business growth. Comments

Norwegian Airline Creates Emoji URL

norwegian-airlines Jun 5, 2015 - Norwegian Airlines demonstrates the rise in visual communication, promoting a new flight to Las Vegas with a web address that consists of emojis for an airplane, slot machine and money. Comments

How Advertising Can Benefit From the 'Sharing Economy'

digital-sharing May 8, 2015 - Could the sharing economy be the next way for marketers to boost brand loyalty? Comments

Pinterest Opens Its APIs to Brands to Generate More Ad Revenue

pinterest-log-in Apr 27, 2015 - The visual discovery platform has opened up its Content Publishing API to brands and their ad-tech partners, and is also introducing an ads API to help brands buy ads on the platform. Comments

Brands Should Focus More on Owned "Middleweight Content" Than Social [#CZLNY]

content Mar 31, 2015 - At ClickZ Live New York, JWT's Jinal Shah spoke about the content continuum. To publish their own content successfully, brands should find a middle ground between developed campaigns and social posts. Comments

Content for All – Why Video Is the Great Brand Equalizer

online-video-advertising Mar 5, 2015 - No matter the budget that's available, brands can take advantage of video tools to market to consumers and engage with a wider audience. Comments

Digital Marketing People on the Move: February 2015 Roundup

group-shutterstock-101877301 Mar 2, 2015 - This is a roundup of new hires and promotions in the digital marketing industry during February of 2015. Comments

Pizza Hut Australia Pulls Vegemite Ad in PR Blunder

pizzahut-australia-promotion-image Feb 9, 2015 - Pizza Hut has pulled a YouTube ad after failing to gain approval from Kraft for its Australia Day Vegemite and cheese stuffed crust pizza promotion. Comments

How Kraft Harnessed Data to Transform Marketing

kraft Jan 29, 2015 - A Q&A with Kraft's vice president of media and consumer engagement, Bob Rupczynski. Comments

Dos and Don’ts of Becoming a Successful Data-Driven Marketer

dos-and-donts Jan 29, 2015 - Industry experts weigh in on what you should and shouldn't do to succeed in the data-driven marketing world. Comments

Touchable Crystal Light Posters Play Music at Miranda Lambert Concerts

crystal-light Aug 6, 2014 - The surprise-and-delight effort gives fans a new way to interact with Lambert’s music and a new way for the brand to engage with women ages 18 to 44. Comments

Verizon Smart Rewards Is a Sign of Things to Come

shutterstock-75943606 Jul 29, 2014 - Programs like Verizon Smart Rewards demonstrate that consumers are warming up to the idea of sharing data about themselves, as long as there is a benefit such as coupons or offers. Comments

Top Brands Now Testing Pinterest Promoted Pins

promoted-pin-kraft May 13, 2014 - After experimenting with one-off promotions, Pinterest is rolling out the next test of Promoted Pins with brands. Comments

Kraft’s 'Noodle Reunion' Unites Families Over Surnames & KD

noodlereunion-launch-v2 Oct 8, 2013 - For two weeks, visitors to Kraft’s Noodle Reunion site can potentially receive free Macaroni and Cheese – if they have the right last name. Comments

A1 Challenges Loyal Fans in the A1 Games

a1-games Sep 5, 2013 - The steak sauce is offering branded prizes to the fans passionate enough to participate in the Facebook initiative. Comments

Oscar Mayer's Wienermobiles Hit the Road and Up the Social Ante

wienermobiles Jul 12, 2013 - The brand's Wienermobile Run campaign capitalizes on the natural curiosity tied to its Wienermobiles and strives for renewed cultural relevancy. Comments

Jell-O 'Secret Message' Campaign Plays on '50s Nostalgia

jello-jiggle-vision Jun 20, 2013 - The company recently launched a campaign that lets people write and share secret messages to each other online that can only be decoded by viewing them through Jell-0. Comments

Velveeta Calls on Guys to Be Like That Guy They Know

velveeta Apr 22, 2013 - The video series on Velveeta's YouTube page features fictional guys the brand hopes will appeal to a young male demographic while pushing its Shells and Cheese line. Comments

Kool-Aid Man Makeover Stirs Up Digital Content

kool-aid-man Apr 17, 2013 - Kool-Aid has updated its pitcher spokesman Kool-Aid Man and added a new Facebook page and YouTube channel as part of a wider campaign. Comments

belVita and inMarket Collaborate on Rapid Pilot for Mobile Futures Program

belvita Jan 30, 2013 - Mondelez International, formerly Kraft Foods, has moved on to phase two of its Mobile Futures pilot program. Following an open call for existing mobile startup talent in retail, social TV and location in October, the company has selected nine startups... Comments

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