Marketing News & Expert Advice
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Kraft Foods
A1 Challenges Loyal Fans in the A1 Games
Sep 5, 2013 - The steak sauce is offering branded prizes to the fans passionate enough to participate in the Facebook initiative. Comments
Kraft Voices Twitter Love for Valentine's Day
Feb 13, 2012 -
CPG brand returns to the tweet well with help from formerly homeless voiceover star Ted Williams.
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Shopkick Signs First Supermarket Chain
Oct 18, 2011 -
Giant Eagle wants CPG sales to soar with help from mobile app.
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What .Soda and Other New TLDs Could Mean for Search
Aug 24, 2011 -
Implications of new top level domains for natural search and SEO.
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Campaign and Site Partnerships With Extra Value
May 19, 2011 - As McDonald's is revamping its brand, it should take tips from Axe and Athenos on finding a site partner that embodies the image it wants to present. Comments
Cannes Lions Evolves: New 'Effectiveness' Category Resonates
May 10, 2011 -
Agencies respond as festival prepares to honor impact of creative work.
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Kraft Brings Back 'Real Women of Philadelphia'
Apr 5, 2011 -
Community video effort was a big hit last year, generating over 30 million recipe views.
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Q&A: Kraft Talks Twitter, 'Mac & Cheese TV'
Apr 4, 2011 -
CPG brand says two-day campaign generated 10 million impressions.
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Kraft to Put Tweet in TV Ad Tonight
Mar 28, 2011 -
CPG giant focuses on Twitter to promote "Macaroni & Cheese" brand.
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Kraft Collides With Bovine Blog Post on Twitter
Mar 9, 2011 -
Foodie site's unflattering Promoted Tweet puts a damper on a fun-oriented Kraft campaign.
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What Part of Free Didn't You Understand?
Feb 24, 2011 - There are two kinds of apps in this world: those that intend to make money, and those that intend to market. Comments
Oscar Mayer's Wienermobiles Hit the Road and Up the Social Ante
Jul 12, 2013 -
The brand's Wienermobile Run campaign capitalizes on the natural curiosity tied to its Wienermobiles and strives for renewed cultural relevancy.
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Jell-O 'Secret Message' Campaign Plays on '50s Nostalgia
Jun 20, 2013 -
The company recently launched a campaign that lets people write and share secret messages to each other online that can only be decoded by viewing them through Jell-0.
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Velveeta Calls on Guys to Be Like That Guy They Know
Apr 22, 2013 -
The video series on Velveeta's YouTube page features fictional guys the brand hopes will appeal to a young male demographic while pushing its Shells and Cheese line.
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Kool-Aid Man Makeover Stirs Up Digital Content
Apr 17, 2013 -
Kool-Aid has updated its pitcher spokesman Kool-Aid Man and added a new Facebook page and YouTube channel as part of a wider campaign.
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belVita and inMarket Collaborate on Rapid Pilot for Mobile Futures Program
Jan 30, 2013 -
Mondelez International, formerly Kraft Foods, has moved on to phase two of its Mobile Futures pilot program. Following an open call for existing mobile startup talent in retail, social TV and location in October, the company has selected nine startups...
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Jell-O Aims to Save World From Dec. 21 Apocalypse
Dec 19, 2012 -
If you're reading this before December 21, are you dreading the destruction of the world as foretold by the ancient Mayan calendar? Probably not.
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Cravebox Builds Brand Connection With Product Themed Boxes
Nov 28, 2012 -
With its first birthday approaching in December, product discovery service Cravebox is building connections with brands to provide themed product boxes along with a slew of data-collecting and social initiatives to both engage consumers and gather...
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Mondelēz Intl, Formerly Kraft, to Spend 10% on Mobile
Oct 9, 2012 -
Mondelēz International, formerly Kraft Foods, is betting on a risky leap into mobile with an initiative to find funded mobile tech firms to incubate and work directly with its brands.
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Kraft Mobile App Downloads Triple Since Dropping Fee
Apr 25, 2012 -
CPG exec dishes on mobile strategy and Shopkick.
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Comida Kraft's Facebook Page Speaks to Latinos
Apr 9, 2012 -
Spanish-language Timeline addresses diverse countries of origin.
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