Landing page

sales-cycle

Evaluating Web Content in the Complex Sales Cycles of the B2B World

Aug 20, 2014 - Although it can be tricky, content reporting needs to be customized to the complicated B2B sales cycle. Here is a look at three different products and their different sales cycles. Comments

630% ROI: A Stat Worth Caring About [#CZLSF]

roi-shutterstock-180528335 Aug 15, 2014 - At their session at ClickZ Live San Francisco, the Portland Trail Blazers' Dewayne Hankins and Sq1's Gabe Winslow explained how they improved digital ticket sales to achieve a 630 percent return on investment. Comments

Common Symptoms Found at a Site Clinic

site-clinic Aug 14, 2014 - During site clinics held at ClickZ Live events in Asia, there are a few common symptoms that arise in flawed websites. If any of these sound familiar, your site may need a "check-up." Comments

Mastering the PPC Challenge: Break-Even CPC and More [#CZLSF]

PPC Aug 14, 2014 - At the "Mastering the PPC Challenge" session at ClickZ Live San Francisco, we covered one of the biggest challenges for PPC marketers: getting on top and staying there. Comments

5 Tactics to Boost the Quality of Your Inbound Marketing Leads

lead-quality-inbound-marketing Jul 16, 2014 - Quality leads are much more likely to result in conversions. Here are a few ways to ensure you are attracting the highest-quality leads with your content marketing. Comments

3 Cases to Help Marketers Understand User Behavior on Hotel Booking Websites

hotel-reception-lobby Jun 15, 2014 - Your online travel booking engine website is actually very much a vertical search engine or a meta searcher for travel booking information. Comments

Boost Lead Quality With These 7 Easy Content Marketing Tactics

content-shutterstock-153628586 May 21, 2014 - When it comes to leads, it's best to focus on quality over quantity. Here's how to ensure you're getting the best-quality leads for your brand. Comments

More Tactics to Improve Landing Page Conversion Rate in China

china May 14, 2014 - In the final piece of a two-part series, here are four best practices to improve your landing page conversion rate for your Chinese websites. Comments

Local Misdirection - Would You Give a Customer a Wrong Address?

local-search-marketing May 5, 2014 - While you wouldn't think to give a customer an incorrect physical address, you need to make sure your digital "addresses" are correct, too. Comments

How to Design High-Converting Mobile Landing Pages

mobileads May 2, 2014 - This column comes in video form, with a visual explanation of how to design high-converting landing pages for mobile. Comments

Comparing Google Sitelinks With Google Analytics Data

Sitelinks Apr 30, 2014 - In an effort to discover Google's methods for determining what appears in Sitelinks, here is an in-depth look at the Google Analytics data on the Sitelink pages for 10 websites. Comments

Are Digital Dead Ends Sabotaging Your Conversion Rates?

digital-dead-end Apr 24, 2014 - By conducting a site audit as if you were an outside user, you can identify the dead ends in your website, fix them, and improve your conversion rates. Comments

8 Steps to a Rock-Solid Inbound Marketing Plan

business-plan-1 Mar 27, 2014 - To build an effective inbound marketing plan, start by building a solid foundation with these eight helpful steps, which include laying out measurable goals and getting specific. Comments

How to Make a Winning PPC Campaign With $1,000 and 3 Hours of Work

PPC Mar 12, 2014 - While I would generally not advocate creating a pay-per-click (PPC) campaign without strategy, research, and planning, sometimes a quick solution is in order. Whether for a small business or a special promo, it may just make sense to get something... Comments

A Template for Killer Content Marketing Campaigns

shutterstock-147422858 Feb 26, 2014 - Many marketers are shooting in the dark with their content marketing campaigns. This simple yet effective formula will prove to be your new best friend for driving leads in your content marketing strategy. Comments

5 Steps to the Ultimate PPC Mobile Campaign

ppc-icon Feb 12, 2014 - Here are five tips for organizing and planning your next mobile PPC strategy, including assessing the opportunity and intent, creating a friendly landing page, and following up. Comments

Super Bowl 2014 Advertisers: Did They Win the Search Game?

football-shutterstock-157525877 Feb 7, 2014 - A look at which brands managed to capture search and meet the expectations of potential customers arriving at their landing pages, and which ones did not. Comments

Choose Your Own Adventure: Map Buyer Personas in a Content Marketing Program

storybooks Nov 6, 2013 - If you choose to map out the unique funnel stages for each persona manually, the process is very similar to storyboarding. Comments

Landing Page Video: Conversion Villain or Hero?

timash-lightbox-video-embed-oculu Oct 15, 2013 - So you have a video on your landing page... is it helping your customers along the path to purchase, or causing distraction? Comments

Software Vendor Sees 33% Uptick in Conversion Rate With Landing Page Optimization

web-design Sep 10, 2013 - Many marketers are missing out on the possibility of greatly increasing their site's conversion rate through A/B testing the landing pages on their site. Comments

The Value of Internal Site Search: Looking for Alternative Data

web-data Aug 21, 2013 - If it feels like there's a need to tap new sources of data, then harness the power of internal site search as an additional search intelligence resource. Comments

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