How to generate more leads with your video marketing

Video Marketing How to generate more leads with your video marketing

5y Syed Balkhi

How to generate more leads with your video marketi...

Video marketing is estimated to account for 80% of all online traffic by 2021. Here are three expert tips to follow to drive traffic and leads with vi...

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Microsites could revolutionize your digital presence in 2019

Content Marketing Microsites could revolutionize your digital presence in 2019

5y Emily Alford

Microsites could revolutionize your digital presen...

Key insights about experimenting with building a microsite and ensuring it's a success. What are the best use cases for them and how to measure. Read ...

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How can you optimize your landing page for maximum conversions?

Ecommerce How can you optimize your landing page for maximum conversions?

6y Mike O'Brien

How can you optimize your landing page for maximum...

Your landing page is the first impression of your business for many consumers. And since you only have a tenth of a second to make that first impressi...

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How to maximize conversions with a more effective landing page

How to maximize conversions with a more effective landing page

7y Tereza Litsa

How to maximize conversions with a more effective ...

A campaign landing page is at the forefront of your brand's reputation for new customers, but 96% of visitors who go to a website aren't ready to buy....

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How to use purchase intent for more effective keyword search

How to use purchase intent for more effective keyword search

8y Motoko Hunt

How to use purchase intent for more effective keyw...

If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audien...

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Big Game growth hacking: spotlight on Avocados From Mexico's Ivonne Kinser

Big Game growth hacking: spotlight on Avocados From Mexico's Ivonne Kinser

8y Mike O'Brien

Big Game growth hacking: spotlight on Avocados Fro...

Despite not being one of the juggernauts, Avocados From Mexico made a big impression during the Super Bowl. Meet Ivonne Kinser, who heads the company&...

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What's the difference between UX and UI?

What's the difference between UX and UI?

8y Mike O'Brien

What's the difference between UX and UI?

User interface isn’t the same as the user experience, though it’s part of it. The two terms are often confused, in part because they bleed together so...

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How retailers can use video for their e-commerce sites

How retailers can use video for their e-commerce sites

8y Yuyu Chen

How retailers can use video for their e-commerce s...

By exploring three different approaches to video purpose, marketers can understand how to best employ the right content style to the appropriate brand...

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How to identify your mobile audience and their needs

How to identify your mobile audience and their needs

8y Andy Favell

How to identify your mobile audience and their nee...

Before prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your cu...

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11 tips to document and improve your email marketing program

11 tips to document and improve your email marketing program

8y Jeanne Jennings

11 tips to document and improve your email marketi...

How well documented is your email marketing program? Improve functionality by using these 11 tips to capture qualitative information and accurately as...

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They laughed when I said neuromarketing

They laughed when I said neuromarketing

8y Dave Lloyd

They laughed when I said neuromarketing

To what degree does neuroscience affect content marketing? Here's how neuromarketing insights can influence effective storytelling tactics and ultimat...

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3 changes that will re-make your analytics

3 changes that will re-make your analytics

8y Andrew Edwards

3 changes that will re-make your analytics

In addition to modifying how tags are managed and where they are placed, you can refine your analytics strategy and improve data collection accuracy b...

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How SE Asian SMBs Are Leading the Way on Mobile

How SE Asian SMBs Are Leading the Way on Mobile

9y Arrow Guo

How SE Asian SMBs Are Leading the Way on Mobile

Facebook's Arrow Guo offers these tips to SMBs developing mobile-first social media pages. Read More...

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How Important Is the Automation Skillset to Young Marketers?

How Important Is the Automation Skillset to Young Marketers?

9y Kevin Miller

How Important Is the Automation Skillset to Young ...

People with a marketing automation backgrounds are traditionally difficult to hire, which makes that skillset that much more important for young marke...

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VIDEO: The Home Depot on Landing Page Optimization [#CZLNY]

VIDEO: The Home Depot on Landing Page Optimization [#CZLNY]

9y Yuyu Chen

VIDEO: The Home Depot on Landing Page Optimization...

During her panel discussion at ClickZ Live New York, Erin Everhart, SEO manager of The Home Depot, shared her insights into how to build a successful ...

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4 Tactics to Improve Google Display Network Lead Quality

4 Tactics to Improve Google Display Network Lead Quality

9y Michelle Morgan

4 Tactics to Improve Google Display Network Lead Q...

The Google Display Network can be a great place to generate leads, but sometimes the quality of those leads can be questionable. Read More...

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3 Ways You Can Improve Landing Page Testimonials

3 Ways You Can Improve Landing Page Testimonials

9y Tim Ash

3 Ways You Can Improve Landing Page Testimonials

Positive customer feedback can help increase your conversion rate. Here are three tips for making your testimonials appear genuine, therefore increasi...

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3 Steps to Improving Your Lead Generation Landing Pages

3 Steps to Improving Your Lead Generation Landing Pages

9y Tim Ash

3 Steps to Improving Your Lead Generation Landing ...

Less is more when it comes to effective lead generation pages. Here are three steps to increase conversions from your landing pages. Read More...

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The Home Page Is Dead and Microsites Are the Future - What That Means for New gTLDs

The Home Page Is Dead and Microsites Are the Future - What That Means for New gTLDs

9y Jennifer Wolfe

The Home Page Is Dead and Microsites Are the Futur...

Brands can use their gTLDs to unchain themselves from the home page concept, and redirect consumers to microsites, landing pages, search, and apps. Re...

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A Beginner’s Guide to Mobile SEO

A Beginner’s Guide to Mobile SEO

10y Navneet Kaushal

A Beginner’s Guide to Mobile SEO

SEO site optimization starts with understanding the need for a tailored mobile site. Here are nine essential tips. Read More...

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Breathing New Life Into Events With Marketing Automation

Breathing New Life Into Events With Marketing Automation

10y Kevin Miller

Breathing New Life Into Events With Marketing Auto...

While event marketing can seem tedious, building a nurture-based program around it with the use of marketing automation, can transform it into a rewar...

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Who's Driving Your Content Strategy?

Who's Driving Your Content Strategy?

10y Marko Muellner

Who's Driving Your Content Strategy?

Thinking broadly about sourcing your content, as well as taking a customer-focused approach, can drive performance. Read More...

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6 Top-Secret Content Marketing Growth Hacks

6 Top-Secret Content Marketing Growth Hacks

10y Luke Summerfield

6 Top-Secret Content Marketing Growth Hacks

These tips and tricks can help you make the most out of your content marketing efforts. Can you work them into your strategy? Read More...

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Evaluating Web Content in the Complex Sales Cycles of the B2B World

Evaluating Web Content in the Complex Sales Cycles of the B2B World

10y Mark Ryan

Evaluating Web Content in the Complex Sales Cycles...

Although it can be tricky, content reporting needs to be customized to the complicated B2B sales cycle. Here is a look at three different products and...

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630% ROI: A Stat Worth Caring About [#CZLSF]

630% ROI: A Stat Worth Caring About [#CZLSF]

10y Kevin Gibbons

630% ROI: A Stat Worth Caring About [#CZLSF]

At their session at ClickZ Live San Francisco, the Portland Trail Blazers' Dewayne Hankins and Sq1's Gabe Winslow explained how they improved digital ...

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Common Symptoms Found at a Site Clinic

Common Symptoms Found at a Site Clinic

10y Eddie Choi

Common Symptoms Found at a Site Clinic

During site clinics held at ClickZ Live events in Asia, there are a few common symptoms that arise in flawed websites. If any of these sound familiar,...

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Mastering the PPC Challenge: Break-Even CPC and More [#CZLSF]

Mastering the PPC Challenge: Break-Even CPC and More [#CZLSF]

10y John Gagnon

Mastering the PPC Challenge: Break-Even CPC and Mo...

At the "Mastering the PPC Challenge" session at ClickZ Live San Francisco, we covered one of the biggest challenges for PPC marketers: getting on top ...

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