Marketing News & Expert Advice
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Landing page
Software Vendor Sees 33% Uptick in Conversion Rate With Landing Page Optimization
Sep 10, 2013 - Many marketers are missing out on the possibility of greatly increasing their site's conversion rate through A/B testing the landing pages on their site. Comments
Product Detail Page - Live Review of BuyHappier.com
Jul 10, 2012 - Six rules every site should follow when creating a product detail page. Comments
Soft vs. Strategic Testing to Improve Email Performance
Jul 9, 2012 - How strategic testing allows you to work smarter, not harder. Comments
5 Reasons to Invest in Content for PPC and SEO
Jun 8, 2012 - Great content doesn't only empower SEO and social media, it can also empower your paid search campaign. Comments
Online Advertising in the Age of Agility
Jun 1, 2012 - Test and tweak. Comments
8 Steps to a Better Direct Response Landing Page
May 15, 2012 - Use these steps to build a landing page that will quickly communicate the key benefits of your offering and move people directly through to conversion. Comments
Boosting Revenue From Email
May 14, 2012 - Three takeaways from an e-newsletter event that will help make your email marketing more effective and profitable. Comments
Do Your Site Visitors Push Your Buttons?
May 1, 2012 - Are your buttons so clear that it leaves no doubt in the visitor's mind as to what will happen when it's clicked? Comments
Revising the Welcome Message
Apr 30, 2012 - A case study proved that by strategically including marketing copy in a welcome message to new email subscribers we were able to generate nearly $1 for every welcome email. Comments
It's Not Over Till the Stragglers Convert
Apr 17, 2012 - Understand your visitor behavior and know what percent of conversions tend to be delayed so that you can make a plan for how you'll treat the stragglers. Comments
Combining SEO and CRO for Higher Conversion Rates
Mar 6, 2012 - SEO and CRO must work together in harmony to maximize visitors, improve conversion rates, and increase revenues. Comments
The Value of Internal Site Search: Looking for Alternative Data
Aug 21, 2013 -
If it feels like there's a need to tap new sources of data, then harness the power of internal site search as an additional search intelligence resource.
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4 Common Landing Page Mistakes
Aug 13, 2013 -
If you are looking to enhance your landing page experience and your conversion volume, spend some time with the page to make sure that you do not fall into any one of the above categories.
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Are You Suffering From OCT (Obsessive-Compulsive Testing)?
Aug 6, 2013 -
Don't worry - there is a cure. And once cured, you can engage in more strategic CRO activities in a much healthier manner, and know when enough is enough.
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How to Fail at Landing Page Testing
Jul 23, 2013 -
If your data rate is too low, your website experiences seasonal spikes in traffic, or your website has major issues, you may be doomed to failure.
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Comparing the Anatomy of B2B Landing Pages [Video]
Mar 8, 2013 -
Learn how you and your designer should be working together to set the priorities for your landing page.
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How to Fight Bloat on Your Website
Dec 26, 2012 -
The business case against website bloat.
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Site Speed Is For Human Visitors and Search Engines
Sep 21, 2012 - Site speed is critical for website owners and marketers. Here's why. Comments
4 Ways to Maintain Consistency From Inbound Marketing Channels
Aug 28, 2012 -
Understanding the customer's purchase behavior, and mapping out a consistency program that helps trigger customer actions, will lead to a more relevant experience for the customer.
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How Many Clicks to Get to the Center of An Unsubscribe?
Aug 1, 2012 -
Where or when do you start counting clicks?
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How to Catch Up to and Compete With Amazon.com [Video]
Jul 27, 2012 -
A look at the tools that allow Amazon to be so agile in today's online marketing environment.
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October 8, 2013
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
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SEO/PPC Project Manager
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