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5 Steps to the Ultimate PPC Mobile Campaign

Feb 12, 2014 - Here are five tips for organizing and planning your next mobile PPC strategy, including assessing the opportunity and intent, creating a friendly landing page, and following up. Comments

Super Bowl 2014 Advertisers: Did They Win the Search Game?

football-shutterstock-157525877 Feb 7, 2014 - A look at which brands managed to capture search and meet the expectations of potential customers arriving at their landing pages, and which ones did not. Comments

Choose Your Own Adventure: Map Buyer Personas in a Content Marketing Program

storybooks Nov 6, 2013 - If you choose to map out the unique funnel stages for each persona manually, the process is very similar to storyboarding. Comments

Landing Page Video: Conversion Villain or Hero?

timash-lightbox-video-embed-oculu Oct 15, 2013 - So you have a video on your landing page... is it helping your customers along the path to purchase, or causing distraction? Comments

Software Vendor Sees 33% Uptick in Conversion Rate With Landing Page Optimization

web-design Sep 10, 2013 - Many marketers are missing out on the possibility of greatly increasing their site's conversion rate through A/B testing the landing pages on their site. Comments

The Value of Internal Site Search: Looking for Alternative Data

web-data Aug 21, 2013 - If it feels like there's a need to tap new sources of data, then harness the power of internal site search as an additional search intelligence resource. Comments

4 Common Landing Page Mistakes

conversion-funnel-strategies Aug 13, 2013 - If you are looking to enhance your landing page experience and your conversion volume, spend some time with the page to make sure that you do not fall into any one of the above categories. Comments

Are You Suffering From OCT (Obsessive-Compulsive Testing)?

bad-email Aug 6, 2013 - Don't worry - there is a cure. And once cured, you can engage in more strategic CRO activities in a much healthier manner, and know when enough is enough. Comments

How to Fail at Landing Page Testing

testing Jul 23, 2013 - If your data rate is too low, your website experiences seasonal spikes in traffic, or your website has major issues, you may be doomed to failure. Comments

Comparing the Anatomy of B2B Landing Pages [Video]

square-lp Mar 8, 2013 - Learn how you and your designer should be working together to set the priorities for your landing page. Comments

How to Fight Bloat on Your Website

delta-site Dec 26, 2012 - The business case against website bloat. Comments

Site Speed Is For Human Visitors and Search Engines

Sep 21, 2012 - Site speed is critical for website owners and marketers. Here's why. Comments

4 Ways to Maintain Consistency From Inbound Marketing Channels

segmentationsigns1 Aug 28, 2012 - Understanding the customer's purchase behavior, and mapping out a consistency program that helps trigger customer actions, will lead to a more relevant experience for the customer. Comments

How Many Clicks to Get to the Center of An Unsubscribe?

tootsie-pop Aug 1, 2012 - Where or when do you start counting clicks? Comments

How to Catch Up to and Compete With Amazon.com [Video]

competewithamazon-1 Jul 27, 2012 - A look at the tools that allow Amazon to be so agile in today's online marketing environment. Comments

Product Detail Page - Live Review of BuyHappier.com

Jul 10, 2012 - Six rules every site should follow when creating a product detail page. Comments

Soft vs. Strategic Testing to Improve Email Performance

Jul 9, 2012 - How strategic testing allows you to work smarter, not harder. Comments

5 Reasons to Invest in Content for PPC and SEO

Jun 8, 2012 - Great content doesn't only empower SEO and social media, it can also empower your paid search campaign. Comments

8 Steps to a Better Direct Response Landing Page

May 15, 2012 - Use these steps to build a landing page that will quickly communicate the key benefits of your offering and move people directly through to conversion. Comments

Boosting Revenue From Email

May 14, 2012 - Three takeaways from an e-newsletter event that will help make your email marketing more effective and profitable. Comments

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