Marketing News & Expert Advice
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PPC Resolutions for the New Year You Can Keep
Dec 16, 2011 - Five ways to reach your PPC account goals in 2012. Comments
Top 5 Sins of Paid Search
Jun 6, 2011 - How to avoid these common mistakes and find the road to redemption. Comments
Data Collection in Multivariate Testing
Jun 6, 2011 - Full factorial vs. fractional factorial designs; a look at the advantages and disadvantages to each. Comments
Landing Page Testing: Testing for Impact, Not Variations
Jun 3, 2011 - Have you been testing intelligently or have you been guilty of slice-and-dice optimization? Comments
Multivariate Testing: Parametric Data Analysis
May 23, 2011 - Optimize your landing page by analyzing your multivariate data with parametric data analysis. Comments
Valuing Conversions: How You Count Matters
Apr 25, 2011 - Learn the differences in testing your landing page between fixed value vs. variable value and single goal vs. multiple goals. Comments
Getting a Reaction From Online Video
Apr 13, 2011 - The science of online video that generates leads and sales. Comments
Variations on a Theme: Making Measurable Website Changes
Apr 11, 2011 - If you don't test changes that have a significant impact on conversion, it doesn't really matter how you verify the impact – there won't be any. Comments
Online Forms and the Greedy Marketer
Mar 28, 2011 - Five techniques to help you optimize your transaction process and forms to minimize anxiety and reduce abandonment. Comments
Probability Theory for Landing Page Testing
Feb 28, 2011 - A tutorial on what probability theory is, the two kinds of processes, and how it all applies to landing page testing. Comments
Limitations of Personas in Landing Page Testing
Aug 30, 2010 - The elements, advantages, and drawbacks of personas used in usability testing. Comments
Manage Your PPC Search the Steve Jobs Way
Dec 9, 2011 - Six things you can "tweak" in a paid search campaign. Comments
ROTS: Return on Time Spent
Nov 4, 2011 - Ad technology tools can help marketers improve results and save time. Comments
Landing Page Layout Principles
Oct 4, 2011 - 7 ways to make or break your landing page. Comments
The Backward Landing Page
Aug 31, 2011 - Instead of starting with a template, start your landing page from the call to action and build it backwards. Comments
The Purpose-Driven Website
Aug 15, 2011 - A two-step process for defining the purpose of your site and ensuring that your landing page and content support that purpose. Comments
Ask Away! Engaging in Off-Site Conversations to Target Prospects and Build Brand Position
Aug 10, 2011 - Targeting consumers though topical expertise. Comments
5 Tips for Increasing Your AdWords Quality Score
Jun 27, 2011 - Learn how to increase your Quality Score to get higher ad placement, higher click-through rates, and lower minimum bids for keywords. Comments
Multivariate Test Construction
Jun 20, 2011 - Choose wisely between unconstrained and constrained designs as your test design will limit your options for data collection and data analysis. Comments
5 Steps to Building a Successful Site Architecture
Jun 13, 2011 - Get into the minds of your audience and anticipate their needs, so when they finally land on your site they will feel right at home. Comments
PPC Search Bid Management: Humans vs. Machines
Jun 10, 2011 - Machines can have their place in almost any size campaign, but an algorithm is only as good as the human driving the machine. Comments
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May 29-30, 2013
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June 12-14, 2013
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September 10-14, 2013
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April 11, 2013
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
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