Landing page

PPC Resolutions for the New Year You Can Keep

Dec 16, 2011 - Five ways to reach your PPC account goals in 2012. Comments

Top 5 Sins of Paid Search

Jun 6, 2011 - How to avoid these common mistakes and find the road to redemption. Comments

Data Collection in Multivariate Testing

Jun 6, 2011 - Full factorial vs. fractional factorial designs; a look at the advantages and disadvantages to each. Comments

Landing Page Testing: Testing for Impact, Not Variations

Jun 3, 2011 - Have you been testing intelligently or have you been guilty of slice-and-dice optimization? Comments

Multivariate Testing: Parametric Data Analysis

May 23, 2011 - Optimize your landing page by analyzing your multivariate data with parametric data analysis. Comments

Valuing Conversions: How You Count Matters

Apr 25, 2011 - Learn the differences in testing your landing page between fixed value vs. variable value and single goal vs. multiple goals. Comments

Getting a Reaction From Online Video

Apr 13, 2011 - The science of online video that generates leads and sales. Comments

Variations on a Theme: Making Measurable Website Changes

Apr 11, 2011 - If you don't test changes that have a significant impact on conversion, it doesn't really matter how you verify the impact – there won't be any. Comments

Online Forms and the Greedy Marketer

Mar 28, 2011 - Five techniques to help you optimize your transaction process and forms to minimize anxiety and reduce abandonment. Comments

Probability Theory for Landing Page Testing

Feb 28, 2011 - A tutorial on what probability theory is, the two kinds of processes, and how it all applies to landing page testing. Comments

Limitations of Personas in Landing Page Testing

Aug 30, 2010 - The elements, advantages, and drawbacks of personas used in usability testing. Comments

Manage Your PPC Search the Steve Jobs Way

Dec 9, 2011 - Six things you can "tweak" in a paid search campaign. Comments

ROTS: Return on Time Spent

Nov 4, 2011 - Ad technology tools can help marketers improve results and save time. Comments

Landing Page Layout Principles

Oct 4, 2011 - 7 ways to make or break your landing page. Comments

The Backward Landing Page

Aug 31, 2011 - Instead of starting with a template, start your landing page from the call to action and build it backwards. Comments

The Purpose-Driven Website

Aug 15, 2011 - A two-step process for defining the purpose of your site and ensuring that your landing page and content support that purpose. Comments

5 Tips for Increasing Your AdWords Quality Score

Jun 27, 2011 - Learn how to increase your Quality Score to get higher ad placement, higher click-through rates, and lower minimum bids for keywords. Comments

Multivariate Test Construction

Jun 20, 2011 - Choose wisely between unconstrained and constrained designs as your test design will limit your options for data collection and data analysis. Comments

5 Steps to Building a Successful Site Architecture

Jun 13, 2011 - Get into the minds of your audience and anticipate their needs, so when they finally land on your site they will feel right at home. Comments

PPC Search Bid Management: Humans vs. Machines

Jun 10, 2011 - Machines can have their place in almost any size campaign, but an algorithm is only as good as the human driving the machine. Comments

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