Landing page

Ode to the Big Red Button

Feb 14, 2012 - Let's rejoice in a persuasive gift that brightens any landing page, and has started so many new relationships between a visitor and a business. Comments

Delivering a Consistent Customer Experience

Feb 2, 2012 - The message, look-and-feel, offer, and voice of the company in your offline ads must be consistent when customers get to your site. Comments

Fixing Your Site, Step 3: Determining What to Test

Jan 24, 2012 - Not all elements on your landing page matter. You'll have to take your best guess in prioritizing what to test first. Comments

Fixing Your Site, Step 2: Where Do You Start Testing?

Jan 10, 2012 - With your business goals in mind, identify the mission critical parts of your website that lead to the desired conversion action. Comments

PPC Resolutions for the New Year You Can Keep

Dec 16, 2011 - Five ways to reach your PPC account goals in 2012. Comments

Manage Your PPC Search the Steve Jobs Way

Dec 9, 2011 - Six things you can "tweak" in a paid search campaign. Comments

ROTS: Return on Time Spent

Nov 4, 2011 - Ad technology tools can help marketers improve results and save time. Comments

Landing Page Layout Principles

Oct 4, 2011 - 7 ways to make or break your landing page. Comments

The Backward Landing Page

Aug 31, 2011 - Instead of starting with a template, start your landing page from the call to action and build it backwards. Comments

The Purpose-Driven Website

Aug 15, 2011 - A two-step process for defining the purpose of your site and ensuring that your landing page and content support that purpose. Comments

5 Tips for Increasing Your AdWords Quality Score

Jun 27, 2011 - Learn how to increase your Quality Score to get higher ad placement, higher click-through rates, and lower minimum bids for keywords. Comments

Multivariate Test Construction

Jun 20, 2011 - Choose wisely between unconstrained and constrained designs as your test design will limit your options for data collection and data analysis. Comments

5 Steps to Building a Successful Site Architecture

Jun 13, 2011 - Get into the minds of your audience and anticipate their needs, so when they finally land on your site they will feel right at home. Comments

PPC Search Bid Management: Humans vs. Machines

Jun 10, 2011 - Machines can have their place in almost any size campaign, but an algorithm is only as good as the human driving the machine. Comments

Top 5 Sins of Paid Search

Jun 6, 2011 - How to avoid these common mistakes and find the road to redemption. Comments

Data Collection in Multivariate Testing

Jun 6, 2011 - Full factorial vs. fractional factorial designs; a look at the advantages and disadvantages to each. Comments

Landing Page Testing: Testing for Impact, Not Variations

Jun 3, 2011 - Have you been testing intelligently or have you been guilty of slice-and-dice optimization? Comments

Multivariate Testing: Parametric Data Analysis

May 23, 2011 - Optimize your landing page by analyzing your multivariate data with parametric data analysis. Comments

Valuing Conversions: How You Count Matters

Apr 25, 2011 - Learn the differences in testing your landing page between fixed value vs. variable value and single goal vs. multiple goals. Comments

Organic Search Traffic Data: Are You Looking at the Right Numbers?

websitetrafficasia1 Apr 18, 2011 - Consider these five key points to understand and optimise your search data. Comments

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