landing page

Soft vs. Strategic Testing to Improve Email Performance

Jul 9, 2012 - How strategic testing allows you to work smarter, not harder. Comments

5 Reasons to Invest in Content for PPC and SEO

Jun 8, 2012 - Great content doesn't only empower SEO and social media, it can also empower your paid search campaign. Comments

8 Steps to a Better Direct Response Landing Page

May 15, 2012 - Use these steps to build a landing page that will quickly communicate the key benefits of your offering and move people directly through to conversion. Comments

Boosting Revenue From Email

May 14, 2012 - Three takeaways from an e-newsletter event that will help make your email marketing more effective and profitable. Comments

Do Your Site Visitors Push Your Buttons?

May 1, 2012 - Are your buttons so clear that it leaves no doubt in the visitor's mind as to what will happen when it's clicked? Comments

Revising the Welcome Message

Apr 30, 2012 - A case study proved that by strategically including marketing copy in a welcome message to new email subscribers we were able to generate nearly $1 for every welcome email. Comments

It's Not Over Till the Stragglers Convert

Apr 17, 2012 - Understand your visitor behavior and know what percent of conversions tend to be delayed so that you can make a plan for how you'll treat the stragglers. Comments

Combining SEO and CRO for Higher Conversion Rates

Mar 6, 2012 - SEO and CRO must work together in harmony to maximize visitors, improve conversion rates, and increase revenues. Comments

7 Tips for Developing a Killer Keyword Strategy

Mar 5, 2012 - Develop a keyword strategy that will have a much higher success rate and provide you with the results you are looking for. Comments

Proving Your SEO Work Is Worth It

Feb 20, 2012 - Evaluate your marketing campaign by how closely it meets your intended outcomes. Comments

Ode to the Big Red Button

Feb 14, 2012 - Let's rejoice in a persuasive gift that brightens any landing page, and has started so many new relationships between a visitor and a business. Comments

Delivering a Consistent Customer Experience

Feb 2, 2012 - The message, look-and-feel, offer, and voice of the company in your offline ads must be consistent when customers get to your site. Comments

Fixing Your Site, Step 3: Determining What to Test

Jan 24, 2012 - Not all elements on your landing page matter. You'll have to take your best guess in prioritizing what to test first. Comments

Fixing Your Site, Step 2: Where Do You Start Testing?

Jan 10, 2012 - With your business goals in mind, identify the mission critical parts of your website that lead to the desired conversion action. Comments

PPC Resolutions for the New Year You Can Keep

Dec 16, 2011 - Five ways to reach your PPC account goals in 2012. Comments

Manage Your PPC Search the Steve Jobs Way

Dec 9, 2011 - Six things you can "tweak" in a paid search campaign. Comments

ROTS: Return on Time Spent

Nov 4, 2011 - Ad technology tools can help marketers improve results and save time. Comments

Landing Page Layout Principles

Oct 4, 2011 - 7 ways to make or break your landing page. Comments

The Backward Landing Page

Aug 31, 2011 - Instead of starting with a template, start your landing page from the call to action and build it backwards. Comments

The Purpose-Driven Website

Aug 15, 2011 - A two-step process for defining the purpose of your site and ensuring that your landing page and content support that purpose. Comments

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