Landing page

It's Not Over Till the Stragglers Convert

Apr 17, 2012 - Understand your visitor behavior and know what percent of conversions tend to be delayed so that you can make a plan for how you'll treat the stragglers. Comments

Combining SEO and CRO for Higher Conversion Rates

Mar 6, 2012 - SEO and CRO must work together in harmony to maximize visitors, improve conversion rates, and increase revenues. Comments

7 Tips for Developing a Killer Keyword Strategy

Mar 5, 2012 - Develop a keyword strategy that will have a much higher success rate and provide you with the results you are looking for. Comments

Proving Your SEO Work Is Worth It

Feb 20, 2012 - Evaluate your marketing campaign by how closely it meets your intended outcomes. Comments

Ode to the Big Red Button

Feb 14, 2012 - Let's rejoice in a persuasive gift that brightens any landing page, and has started so many new relationships between a visitor and a business. Comments

Delivering a Consistent Customer Experience

Feb 2, 2012 - The message, look-and-feel, offer, and voice of the company in your offline ads must be consistent when customers get to your site. Comments

Fixing Your Site, Step 3: Determining What to Test

Jan 24, 2012 - Not all elements on your landing page matter. You'll have to take your best guess in prioritizing what to test first. Comments

Fixing Your Site, Step 2: Where Do You Start Testing?

Jan 10, 2012 - With your business goals in mind, identify the mission critical parts of your website that lead to the desired conversion action. Comments

PPC Resolutions for the New Year You Can Keep

Dec 16, 2011 - Five ways to reach your PPC account goals in 2012. Comments

Manage Your PPC Search the Steve Jobs Way

Dec 9, 2011 - Six things you can "tweak" in a paid search campaign. Comments

ROTS: Return on Time Spent

Nov 4, 2011 - Ad technology tools can help marketers improve results and save time. Comments

Landing Page Layout Principles

Oct 4, 2011 - 7 ways to make or break your landing page. Comments

The Backward Landing Page

Aug 31, 2011 - Instead of starting with a template, start your landing page from the call to action and build it backwards. Comments

The Purpose-Driven Website

Aug 15, 2011 - A two-step process for defining the purpose of your site and ensuring that your landing page and content support that purpose. Comments

5 Tips for Increasing Your AdWords Quality Score

Jun 27, 2011 - Learn how to increase your Quality Score to get higher ad placement, higher click-through rates, and lower minimum bids for keywords. Comments

Multivariate Test Construction

Jun 20, 2011 - Choose wisely between unconstrained and constrained designs as your test design will limit your options for data collection and data analysis. Comments

5 Steps to Building a Successful Site Architecture

Jun 13, 2011 - Get into the minds of your audience and anticipate their needs, so when they finally land on your site they will feel right at home. Comments

PPC Search Bid Management: Humans vs. Machines

Jun 10, 2011 - Machines can have their place in almost any size campaign, but an algorithm is only as good as the human driving the machine. Comments

Top 5 Sins of Paid Search

Jun 6, 2011 - How to avoid these common mistakes and find the road to redemption. Comments

Data Collection in Multivariate Testing

Jun 6, 2011 - Full factorial vs. fractional factorial designs; a look at the advantages and disadvantages to each. Comments

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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

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