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PPC Resolutions for the New Year You Can Keep

Dec 16, 2011 - Five ways to reach your PPC account goals in 2012. Comments

Manage Your PPC Search the Steve Jobs Way

Dec 9, 2011 - Six things you can "tweak" in a paid search campaign. Comments

ROTS: Return on Time Spent

Nov 4, 2011 - Ad technology tools can help marketers improve results and save time. Comments

Landing Page Layout Principles

Oct 4, 2011 - 7 ways to make or break your landing page. Comments

The Backward Landing Page

Aug 31, 2011 - Instead of starting with a template, start your landing page from the call to action and build it backwards. Comments

The Purpose-Driven Website

Aug 15, 2011 - A two-step process for defining the purpose of your site and ensuring that your landing page and content support that purpose. Comments

5 Tips for Increasing Your AdWords Quality Score

Jun 27, 2011 - Learn how to increase your Quality Score to get higher ad placement, higher click-through rates, and lower minimum bids for keywords. Comments

Multivariate Test Construction

Jun 20, 2011 - Choose wisely between unconstrained and constrained designs as your test design will limit your options for data collection and data analysis. Comments

5 Steps to Building a Successful Site Architecture

Jun 13, 2011 - Get into the minds of your audience and anticipate their needs, so when they finally land on your site they will feel right at home. Comments

PPC Search Bid Management: Humans vs. Machines

Jun 10, 2011 - Machines can have their place in almost any size campaign, but an algorithm is only as good as the human driving the machine. Comments

Top 5 Sins of Paid Search

Jun 6, 2011 - How to avoid these common mistakes and find the road to redemption. Comments

Data Collection in Multivariate Testing

Jun 6, 2011 - Full factorial vs. fractional factorial designs; a look at the advantages and disadvantages to each. Comments

Landing Page Testing: Testing for Impact, Not Variations

Jun 3, 2011 - Have you been testing intelligently or have you been guilty of slice-and-dice optimization? Comments

Multivariate Testing: Parametric Data Analysis

May 23, 2011 - Optimize your landing page by analyzing your multivariate data with parametric data analysis. Comments

Valuing Conversions: How You Count Matters

Apr 25, 2011 - Learn the differences in testing your landing page between fixed value vs. variable value and single goal vs. multiple goals. Comments

Organic Search Traffic Data: Are You Looking at the Right Numbers?

websitetrafficasia1 Apr 18, 2011 - Consider these five key points to understand and optimise your search data. Comments

Marketing Landing Pages to Non-Humans

spiderrobot Apr 15, 2011 - Spiders, crawlers, and bots are the gatekeepers for search engines and here's why marketers should consider them to improve your campaign performance. Comments

Getting a Reaction From Online Video

Apr 13, 2011 - The science of online video that generates leads and sales. Comments

Variations on a Theme: Making Measurable Website Changes

Apr 11, 2011 - If you don't test changes that have a significant impact on conversion, it doesn't really matter how you verify the impact – there won't be any. Comments

Online Forms and the Greedy Marketer

Mar 28, 2011 - Five techniques to help you optimize your transaction process and forms to minimize anxiety and reduce abandonment. Comments

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