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View articleCurrent attribution models often provide an inadequate prediction of future success. Here's a new way of looking at keyword attribution that may just ...
View articleThere is nothing wrong with experimenting and testing - in fact, it's extremely valuable. But remember to think about how and when you go about experi...
View articleWhile there are certainly inherent problems with the typical attribution models in use today, it is possible to overcome them by asking three importan...
View articleThe insights that can be gleaned from effective attribution analysis can be very powerful for marketers - so why aren't we all doing it? Read More...
View articleBefore deciding on an attribution methodology, such as a simple model, multi-touch model, or data-driven model, figure out how big the attribution pro...
View articleAlthough many think that paid and organic search clicks have been overvalued, the truth is that much of the value of search marketing - and search cli...
View articleA previous column on why we need new and better ways to track the content we produce struck a chord with marketers, so now here's a deeper look at the...
View articleMore and more brands grasp the importance of integrated digital marketing strategies today,yet struggle with complicated technology, decentralized dat...
View articleUse these key elements of attribution models to ensure your email marketing, social, advertising and other initiatives are valued correctly. Read More...
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