Marketing News & Expert Advice
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Latin America
Jennifer Lopez Launches Viva Movil for Latino Audience
May 24, 2013 - Jennifer Lopez launched a new mobile brand aimed at the Latino market that she describes as the first social shopping and social commerce environment in wireless. Comments
Marketers Need to Redraw Their Puerto Rican Map
Nov 20, 2012 -
The 2012 election was a wake-up call: this market may not be what you think.
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Latino: The New Language of Rolling Stone
Nov 13, 2012 -
Brands that want to engage with Latinos need to create, not simply communicate and they need to embrace that culture and be part of it.
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Today's Big Question: Will Latinos Be the Big Story Tomorrow?
Nov 6, 2012 -
Latinos loom large this Election Day, and the stakes are huge. Here's what folks in the media are saying.
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Limitless Mobile Latinos: A Segmentation Approach
Oct 30, 2012 -
Marketers can't continue to approach the mobile Latino as a monolithic consumer anymore.
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Latinos Could Decide the Election for Obama - but Will They Vote?
Oct 9, 2012 -
Obama is counting on them. But will they be counted?
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Aspiring Celebrities: Latino Bloggers and the Art of Storytelling
Oct 2, 2012 -
At the end of the day, bloggers' stories impact consumers' lives.
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White House Is First Client for Social-to-Real World Consultancy
Aug 14, 2012 -
SocialxDesign is starting off with one of the biggest brand name clients in the world: The White House.
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Latinosphere: Marketing With Latinos in the Age of Digital
Aug 14, 2012 - In today's world there is an ongoing dialogue online - we are marketing "with" people, not simply talking "to" consumers. Comments
Latinosphere: The Book
Aug 7, 2012 -
The "Marketing to Latinos column" comes of age; today we announce the book.
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Will Latinos Keep the American Dream Alive?
Jul 31, 2012 -
The increase of Latino youth is fueling America's economic growth.
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Why Mashable Latino Makes Sense
May 9, 2013 -
How developing a space that leverages Latino culture to attract both Hispanic and mainstream audiences could benefit Latinos.
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Can PETA Get Latinos to Stop Eating Meat?
Apr 30, 2013 -
How do you change a deeply ingrained behavior? It might take more than a racy illustration.
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What the Google-Easter Flap Really Tells Us
Apr 2, 2013 -
Are conservatives really ready to embrace Latinos?
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Latino Marketing Lessons From the Pope
Mar 19, 2013 -
When the white smoke poured out of the Sistine Chapel it wasn't simply the announcement of a new pope, but it also ignited a strong Latino reaction in social media.
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Marketing Becomes Post-Cultural
Mar 5, 2013 -
What happens when there's no longer a mainstream? A few words of advice to all marketers, regardless of their stripes.
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The Future of Latinos and Social Media
Feb 26, 2013 -
People don't engage with brands, people engage with a purpose. And the most successful case studies are precisely those that embrace this approach.
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Louis Pagan: RIP
Feb 5, 2013 - A pioneer in social media has passed on. But he leaves a social legacy. Comments
Why Latinos Are Leading Retail Trends
Jan 29, 2013 -
Five ways to market to Latino social shoppers.
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Are Brazilians Latino (and Does Anybody Care)?
Jan 1, 2013 -
With close to 200 million in the homeland alone, Brazilians certainly matter. But why have they been left out of the Latino marketing party?
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Permission to Dream: A Latino-Inclusive Marketing Approach
Dec 11, 2012 -
Brands need to address (and show) the growing influence that Latinos and other emerging cultures are playing.
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