Marketing News & Expert Advice
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Latin America
What the Gentefication of American Cities Means for Latino Marketing
Aug 20, 2013 - When Latin Americans return to the old neighborhood, but are not always welcome. Comments
Why Latinos Are Leading Retail Trends
Jan 29, 2013 -
Five ways to market to Latino social shoppers.
Comments
Are Brazilians Latino (and Does Anybody Care)?
Jan 1, 2013 -
With close to 200 million in the homeland alone, Brazilians certainly matter. But why have they been left out of the Latino marketing party?
Comments
Permission to Dream: A Latino-Inclusive Marketing Approach
Dec 11, 2012 -
Brands need to address (and show) the growing influence that Latinos and other emerging cultures are playing.
Comments
Marketers Need to Redraw Their Puerto Rican Map
Nov 20, 2012 -
The 2012 election was a wake-up call: this market may not be what you think.
Comments
Latino: The New Language of Rolling Stone
Nov 13, 2012 -
Brands that want to engage with Latinos need to create, not simply communicate and they need to embrace that culture and be part of it.
Comments
Today's Big Question: Will Latinos Be the Big Story Tomorrow?
Nov 6, 2012 -
Latinos loom large this Election Day, and the stakes are huge. Here's what folks in the media are saying.
Comments
Limitless Mobile Latinos: A Segmentation Approach
Oct 30, 2012 -
Marketers can't continue to approach the mobile Latino as a monolithic consumer anymore.
Comments
Latinos Could Decide the Election for Obama - but Will They Vote?
Oct 9, 2012 -
Obama is counting on them. But will they be counted?
Comments
Aspiring Celebrities: Latino Bloggers and the Art of Storytelling
Oct 2, 2012 -
At the end of the day, bloggers' stories impact consumers' lives.
Comments
White House Is First Client for Social-to-Real World Consultancy
Aug 14, 2012 -
SocialxDesign is starting off with one of the biggest brand name clients in the world: The White House.
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Unleashing the Latino Entrepreneurial Spirit
Aug 6, 2013 -
There's no doubt that a new breed of entrepreneurs is emerging, and multicultural business owners are catering to the changing tastes and influences of the American consumer.
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Nielsen: Global Ad Spend Slowly Rebounding
Jul 19, 2013 -
Nielsen has released a new quarterly Global AdView Pulse report, which shows that although global ad spend continues to rebound, it has only increased by 1.9 percent from Q1 2012.
Comments
Jennifer Lopez Launches Viva Movil for Latino Audience
May 24, 2013 -
Jennifer Lopez launched a new mobile brand aimed at the Latino market that she describes as the first social shopping and social commerce environment in wireless.
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Why Mashable Latino Makes Sense
May 9, 2013 -
How developing a space that leverages Latino culture to attract both Hispanic and mainstream audiences could benefit Latinos.
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Can PETA Get Latinos to Stop Eating Meat?
Apr 30, 2013 -
How do you change a deeply ingrained behavior? It might take more than a racy illustration.
Comments
What the Google-Easter Flap Really Tells Us
Apr 2, 2013 -
Are conservatives really ready to embrace Latinos?
Comments
Latino Marketing Lessons From the Pope
Mar 19, 2013 -
When the white smoke poured out of the Sistine Chapel it wasn't simply the announcement of a new pope, but it also ignited a strong Latino reaction in social media.
Comments
Marketing Becomes Post-Cultural
Mar 5, 2013 -
What happens when there's no longer a mainstream? A few words of advice to all marketers, regardless of their stripes.
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The Future of Latinos and Social Media
Feb 26, 2013 -
People don't engage with brands, people engage with a purpose. And the most successful case studies are precisely those that embrace this approach.
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Louis Pagan: RIP
Feb 5, 2013 - A pioneer in social media has passed on. But he leaves a social legacy. Comments
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