Marketing News & Expert Advice
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Latin America
Latino Vote Could Use Some Marketing Help
Three areas that need to be addressed to win the Latino vote during the 2012 presidential election.
Nielsen to Marketers: Hispanics Won't Stop and Melt for You
A new study challenges an old notion - the so-called "melting pot."
The Acceleration of Latinos
"It's not about talking to a specific segment or using a specific language, it's about connecting to human values," infers PepsiCo's director of cultural branding at Hispanicize 2012.
The Day Latinos Told the Truth
Creatives gathered around an interesting topic: the challenge of selling breakthrough Latino creative.
Latinos and Autism: When Bad News Is Good News (Maybe)
In the age of social, a tough trend can be leveraged for the public good.
Latinos and Marketing: The Power of Authenticity
Don't underestimate the importance of ethnicity when targeting second-generation Latinos.
The New Social Restaurant: A Miami Story
How do you become a world-class brand with zero advertising budget? Go ask Jimmy and Natascha.
Time Covers the Latino Spring (but Who Owns the Moment?)
A magazine cover creates a sensation…and a moment for more serious reflection.
Multi-Screen Storytelling: Latinos on Steroids
Multitasking is a universal phenomenon, but Latinos are taking it to the extreme based on the following data.
From East LA to Napa Valley: A Rebel's Journey Through the Marketing World
In the rough-and-tumble of cultural marketing, what does it take to make a difference?
Targeting Latinos: The Right Segmentation Approach
A one-size-fits-all solution doesn't work when it comes to segmentation in the Latino market.
Showdown in Florida: Who Owns the Latino Narrative?
What marketers and politicians need to know in the pre-election economy.
The Role of Latinos: The Next Marketing Challenge
Why marketers must understand that creativity is a very important part of Latinos' DNA.
Latinos and Media Usage Revisited
A look at a behavioral shift that will affect what consumers expect from the media and which media they will use more often.
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