Latin America

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IAB Highlights Best Campaigns From All Over the World

Oct 10, 2014 - In its first "What Works & Why Global Insights Report," the Interactive Advertising Bureau focuses on 18 award-winning advertising campaigns and what they did well. Comments

Google Search Interest in the World Cup Crushes the Super Bowl

world-cup-ball May 23, 2014 - The World Cup is an unparalleled opportunity for marketers, as it has more interest on Google Search than the Super Bowl, the Olympics, and the Tour de France combined. Comments

Twitter Sharing Outpaces Other Platforms as Email Falls

sharethis-hi-res-logo Apr 19, 2014 - In the first quarter of 2014, Twitter sharing is up by 43 percent, while email falls 25 percent. Comments

Foursquare Expands Ad Capabilities Into LatAm by Partnering With IMS

foursquare-logo1 Mar 27, 2014 - Foursquare announced today that Internet Media Services (IMS) will act as the company's exclusive ad sales partner in Latin America. Comments

Nielsen: TV Leads Ad Spend While Display Internet Advertising Soars

nielsen18 Jan 29, 2014 - Nielsen's report reveals that display Internet advertising spend increased rapidly in Q3 2013, but TV still dominated global ad spend. Comments

What the Gentefication of American Cities Means for Latino Marketing

latino-gentefication Aug 20, 2013 - When Latin Americans return to the old neighborhood, but are not always welcome. Comments

Unleashing the Latino Entrepreneurial Spirit

latin-business Aug 6, 2013 - There's no doubt that a new breed of entrepreneurs is emerging, and multicultural business owners are catering to the changing tastes and influences of the American consumer. Comments

Nielsen: Global Ad Spend Slowly Rebounding

nielsen-global-ad-spend Jul 19, 2013 - Nielsen has released a new quarterly Global AdView Pulse report, which shows that although global ad spend continues to rebound, it has only increased by 1.9 percent from Q1 2012. Comments

Jennifer Lopez Launches Viva Movil for Latino Audience

jenniferlopez-ctia-2 May 24, 2013 - Jennifer Lopez launched a new mobile brand aimed at the Latino market that she describes as the first social shopping and social commerce environment in wireless. Comments

Why Mashable Latino Makes Sense

mashable May 9, 2013 - How developing a space that leverages Latino culture to attract both Hispanic and mainstream audiences could benefit Latinos. Comments

Can PETA Get Latinos to Stop Eating Meat?

peta-latino Apr 30, 2013 - How do you change a deeply ingrained behavior? It might take more than a racy illustration. Comments

What the Google-Easter Flap Really Tells Us

google-easter-flap Apr 2, 2013 - Are conservatives really ready to embrace Latinos? Comments

Latino Marketing Lessons From the Pope

vaticancity Mar 19, 2013 - When the white smoke poured out of the Sistine Chapel it wasn't simply the announcement of a new pope, but it also ignited a strong Latino reaction in social media. Comments

Marketing Becomes Post-Cultural

cultural Mar 5, 2013 - What happens when there's no longer a mainstream? A few words of advice to all marketers, regardless of their stripes. Comments

The Future of Latinos and Social Media

bad-luck-facebook Feb 26, 2013 - People don't engage with brands, people engage with a purpose. And the most successful case studies are precisely those that embrace this approach. Comments

Louis Pagan: RIP

Feb 5, 2013 - A pioneer in social media has passed on. But he leaves a social legacy. Comments

Why Latinos Are Leading Retail Trends

latino-shop-lapiz Jan 29, 2013 - Five ways to market to Latino social shoppers. Comments

Are Brazilians Latino (and Does Anybody Care)?

brazil Jan 1, 2013 - With close to 200 million in the homeland alone, Brazilians certainly matter. But why have they been left out of the Latino marketing party? Comments

Permission to Dream: A Latino-Inclusive Marketing Approach

dreaming Dec 11, 2012 - Brands need to address (and show) the growing influence that Latinos and other emerging cultures are playing. Comments

Marketers Need to Redraw Their Puerto Rican Map

puerto-rico-map Nov 20, 2012 - The 2012 election was a wake-up call: this market may not be what you think. Comments

Latino: The New Language of Rolling Stone

rolling-stone-cover-art-final Nov 13, 2012 - Brands that want to engage with Latinos need to create, not simply communicate and they need to embrace that culture and be part of it. Comments

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