Latin America

mobile-latinos

Limitless Mobile Latinos: A Segmentation Approach

Oct 30, 2012 - Marketers can't continue to approach the mobile Latino as a monolithic consumer anymore. Comments

Latinos Could Decide the Election for Obama - but Will They Vote?

shutterstock-84123826 Oct 9, 2012 - Obama is counting on them. But will they be counted? Comments

Aspiring Celebrities: Latino Bloggers and the Art of Storytelling

shutterstock-98504012 Oct 2, 2012 - At the end of the day, bloggers' stories impact consumers' lives. Comments

White House Is First Client for Social-to-Real World Consultancy

sxd-logo-final Aug 14, 2012 - SocialxDesign is starting off with one of the biggest brand name clients in the world: The White House. Comments

Latinosphere: Marketing With Latinos in the Age of Digital

Aug 14, 2012 - In today's world there is an ongoing dialogue online - we are marketing "with" people, not simply talking "to" consumers. Comments

Latinosphere: The Book

latinos-book Aug 7, 2012 - The "Marketing to Latinos column" comes of age; today we announce the book. Comments

Will Latinos Keep the American Dream Alive?

latinosamericandreamalive Jul 31, 2012 - The increase of Latino youth is fueling America's economic growth. Comments

How to Create a Bad Ad (in Spanish)

Jul 10, 2012 - Sometimes it's so bad it's good. But too often it's just bad. Comments

Latinosphere: A Young and Mobile Emerging Market

Jul 3, 2012 - If you want to win with the emerging Latinosphere market, your mobile experience should empower Latinos allowing them to take the lead rather than follow. Comments

What Latino Marketers Can Say About Asians

Jun 26, 2012 - No longer the fastest-growing immigrant group, Latinos still occupy a special place in the multicultural pantheon. Comments

Latino Chameleons: The Changing Colors of Social Media

Jun 19, 2012 - Brands and marketers need to understand the changing and adaptive behavior of Latinos, and need to follow the same flexible approach. Comments

The Great Wall of Latin America

Jun 12, 2012 - How do you market in a "low-trust" culture? Online, offline, and altogether. Comments

The Cultural Chameleon: Latinas Living in America

Jun 5, 2012 - In order to play a more important role in society, Latinas are embracing an American lifestyle while also dealing with their Latino roots. Comments

Latino Celebrity Marketing: Does Digital Make a Difference?

May 29, 2012 - To the age-old game of celebrity marketing, what does digital add to the mix? Comments

5 Ways to Target U.S. Hispanics Online

May 24, 2012 - How does a brand go about broaching a relationship with this coveted audience? Comments

Latino Vote Could Use Some Marketing Help

May 8, 2012 - Three areas that need to be addressed to win the Latino vote during the 2012 presidential election. Comments

Nielsen to Marketers: Hispanics Won't Stop and Melt for You

May 1, 2012 - A new study challenges an old notion - the so-called "melting pot." Comments

The Acceleration of Latinos

Apr 13, 2012 - "It's not about talking to a specific segment or using a specific language, it's about connecting to human values," infers PepsiCo's director of cultural branding at Hispanicize 2012. Comments

The Day Latinos Told the Truth

Apr 12, 2012 - Creatives gathered around an interesting topic: the challenge of selling breakthrough Latino creative. Comments

Latinos and Autism: When Bad News Is Good News (Maybe)

Apr 3, 2012 - In the age of social, a tough trend can be leveraged for the public good. Comments

Latinos and Marketing: The Power of Authenticity

Mar 27, 2012 - Don't underestimate the importance of ethnicity when targeting second-generation Latinos. Comments

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