Marketing News & Expert Advice
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Latin America
How to Create a Bad Ad (in Spanish)
Jul 10, 2012 - Sometimes it's so bad it's good. But too often it's just bad. Comments
The Day Latinos Told the Truth
Apr 12, 2012 - Creatives gathered around an interesting topic: the challenge of selling breakthrough Latino creative. Comments
Latinos and Autism: When Bad News Is Good News (Maybe)
Apr 3, 2012 - In the age of social, a tough trend can be leveraged for the public good. Comments
Latinos and Marketing: The Power of Authenticity
Mar 27, 2012 - Don't underestimate the importance of ethnicity when targeting second-generation Latinos. Comments
The New Social Restaurant: A Miami Story
Mar 20, 2012 - How do you become a world-class brand with zero advertising budget? Go ask Jimmy and Natascha. Comments
Time Covers the Latino Spring (but Who Owns the Moment?)
Mar 6, 2012 - A magazine cover creates a sensation…and a moment for more serious reflection. Comments
Multi-Screen Storytelling: Latinos on Steroids
Feb 21, 2012 - Multitasking is a universal phenomenon, but Latinos are taking it to the extreme based on the following data. Comments
From East LA to Napa Valley: A Rebel's Journey Through the Marketing World
Feb 14, 2012 - In the rough-and-tumble of cultural marketing, what does it take to make a difference? Comments
Targeting Latinos: The Right Segmentation Approach
Feb 7, 2012 - A one-size-fits-all solution doesn't work when it comes to segmentation in the Latino market. Comments
Showdown in Florida: Who Owns the Latino Narrative?
Jan 24, 2012 - What marketers and politicians need to know in the pre-election economy. Comments
The Role of Latinos: The Next Marketing Challenge
Jan 19, 2012 - Why marketers must understand that creativity is a very important part of Latinos' DNA. Comments
Latinosphere: A Young and Mobile Emerging Market
Jul 3, 2012 - If you want to win with the emerging Latinosphere market, your mobile experience should empower Latinos allowing them to take the lead rather than follow. Comments
What Latino Marketers Can Say About Asians
Jun 26, 2012 - No longer the fastest-growing immigrant group, Latinos still occupy a special place in the multicultural pantheon. Comments
Latino Chameleons: The Changing Colors of Social Media
Jun 19, 2012 - Brands and marketers need to understand the changing and adaptive behavior of Latinos, and need to follow the same flexible approach. Comments
The Great Wall of Latin America
Jun 12, 2012 - How do you market in a "low-trust" culture? Online, offline, and altogether. Comments
The Cultural Chameleon: Latinas Living in America
Jun 5, 2012 - In order to play a more important role in society, Latinas are embracing an American lifestyle while also dealing with their Latino roots. Comments
Latino Celebrity Marketing: Does Digital Make a Difference?
May 29, 2012 - To the age-old game of celebrity marketing, what does digital add to the mix? Comments
5 Ways to Target U.S. Hispanics Online
May 24, 2012 - How does a brand go about broaching a relationship with this coveted audience? Comments
Latino Vote Could Use Some Marketing Help
May 8, 2012 - Three areas that need to be addressed to win the Latino vote during the 2012 presidential election. Comments
Nielsen to Marketers: Hispanics Won't Stop and Melt for You
May 1, 2012 - A new study challenges an old notion - the so-called "melting pot." Comments
The Acceleration of Latinos
Apr 13, 2012 - "It's not about talking to a specific segment or using a specific language, it's about connecting to human values," infers PepsiCo's director of cultural branding at Hispanicize 2012. Comments
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