Marketing News & Expert Advice
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LBi
Digitas and LBi Merge to Become Complete International Digital Agency
Feb 6, 2013 - Publicis group will merge its largest US digital ad agency Digitas, with its recently acquired European entity LBi, to form DigitasLBi. Headquartered in Paris, the combined venture will be led by LBi chief executive Luke Taylor, who has been appointed as DigitasLBi's global CEO. Comments
LBi Buys Mr. Youth for Millennial Marketing Overseas
Nov 14, 2011 - Partnership could have big implications for Mr. Youth's business overseas, particularly in China and India. Comments
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