LBS

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Asia’s 8 Digital Truths of 2014

Apr 10, 2014 - Highlighted here are eight core digital trends that will help define the rest of 2014 for us in Asia. Comments

Baidu Visualization Map Tracks Chinese New Year Migration

baidumigrationmap Jan 29, 2014 - Leveraging Baidu LBS open platform data, China's leading search provider tracks what is said to be the largest annual mammalian migration on Earth. Comments

Top 5 Digital Marketing Trends of 2014

digital-marketing Dec 3, 2013 - Digital marketing can be cost-effective, but to make it really efficient, consider these trends that are likely to dominate. Comments

LBS Marketing Kicks Off in Singapore and Mobile Stats From MMA

lbmafeatured Nov 13, 2012 - The Location Based Marketing Association opens its Singapore chapter while the Mobile Marketing Association shares stats on Singaporeans and their smartphones. Comments

LBS Opportunities for Casino Marketers in Macau

Mar 30, 2012 - Optimize your CRM campaign with these location-based tactics. Comments

Distilled Wisdom of the Tribe: 5 Insights That Impact Digital Advertising

hongkong-night Nov 2, 2011 - At our annual company summit, assumptions were challenged and worldviews changed. Here are five key takeaways. Comments

Taking Mobile Banking to the Next Level

chaseapp Mar 21, 2011 - Mobile banking is positioned for strong growth in Asia. Here are four banking apps that will drive m-commerce in the region. Comments

Facebook Places Launches in Hong Kong and Singapore

facebookplaces Feb 17, 2011 - Facebook Places, a feature that allows users to check in and share their locations with friends, is now available in Hong Kong and Singapore. Comments

Digital Marketing Trends: What's Hype? What's Reality?

hypereality Feb 15, 2011 - The ability to spot and discern trends that are hype will ensure your marketing campaigns achieve practical outcomes. Comments

Is Jiepang the Answer to Foursquare in the Chinese Market?

jiepangfeatured Jan 13, 2011 - Marketers should not ignore location-based services in 2011 because the smartphone market will continue to boom within the region. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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