Legal/regulatory

content-marketing-within-reach

Content Marketing Is Within Reach for Small Teams

Jul 1, 2014 - Marketing automation tools can help marketers amplify their precious resources to get the most out of their content marketing campaigns. Comments

Is It Cheaper to Keep Than Delete?

delete-button Apr 10, 2014 - Oftentimes it may be cheaper and less time-consuming to just keep data than to delete it. But how long is data valid and valuable, and how long until that data is dangerous? Comments

Marketers Poised to Benefit From Government Distrust After NSA Kerfuffle

trust-barometer-big Jan 23, 2014 - As the U.S. government struggles to restore confidence lost in the NSA debacle, businesses and marketers are poised to benefit from the ensuing trust shift. Comments

Twibel - What Brands Should Know

outrageous-us-lawsuits Jan 22, 2014 - Is fast-moving untrammeled-Twitter, like traditional news media - but with the attendant liabilities? ClickZ looks into the new 'Twibel' phenomenon. Comments

Class Action Facebook Suit Alleges Link Data in Private Messages Shared with Advertisers

facebook-thumbs-down Jan 6, 2014 - A class action suit out of California has Facebook defending allegations of data mining their users' private messages. Defendants claim Facebook records links in PMs and shares the data with advertisers. Comments

For Whom The Bell Really Tolls? NSA Docs Show Google Cookies Used for Data Spying

An eye in close-up superimposted by a screen of random numbers Dec 11, 2013 - Internal NSA documents pointing at Google's lack of security allowing the government to spy on the back of its cookies relaunches the data debate. Comments

VIDEO: Big Spaceship's Michael Lebowitz on Native Advertising

lebowitz Dec 6, 2013 - Following the FTC's workshop on native advertising and the IAB's release of its "Playbook" on the same topic earlier this week, Michael Lebowitz, CEO of Big Spaceship shares his views. Comments

A Call to Arms for Marketers

call-to-arms Apr 24, 2013 - Some of the proven marketing and PR techniques used by the NRA that marketers should be implementing. Comments

Written Consent Required for SMS by October

textingsms Apr 17, 2013 - Now is the time to build your FTC/FCC/CTIA compliant program so you can deliver "instants of value" to your customers. Comments

The Case for Internet Advertising as Fraud

internetfraud Mar 21, 2013 - And how its participants are co-conspirators. Comments

Exclusive NY Event Helped Digital Advertisers Meet Mitch McConnell

mitch-mcconnell Jan 2, 2013 - Senate Minority Leader got $2,400 from The Interactive Advertising Bureau. Comments

Is Legal the Enemy of Social?

legal-laptop Oct 3, 2012 - How do you reconcile legitimate and necessary legal input with an active social program? Comments

Behind the Facebook Ads Class Settlement Shocker

Jul 12, 2012 - Facebook agreed to pay $123.5M, much of it in organization grants. Comments

Do Not Track Standards Not Settled in W3C Meetings

privacy-image Jun 25, 2012 - EU said Microsoft should be allowed to implement DNT by default. Comments

Obstacles Remain for Political Mobile Text Donations

politics-mobile-icon Jun 13, 2012 - Fees and other requirements could deter political campaigns from embracing mobile text fundraising. Comments

BBB Reveals BlueCava, Turn, and Others Needed Privacy Fixes

May 30, 2012 - Firms agreed to implement appropriate corrections. Comments

It’s Privacy Crunch Time for U.K. Site Owners

May 24, 2012 - Brands and publishers prepare for May 26 privacy directive deadline in U.K., as others wait. Comments

EU Wants Google to Help Solve Antitrust Concerns

eucommission May 21, 2012 - The EU Commission gives Google the chance to avoid fines and more stringent remedies. Comments

Do Not Track May Come by Year's End

leibowitz-ftc May 9, 2012 - Industry may want DNT to allow basic data collection; the FTC and others do not. Comments

Twitter Sues Five Alleged Spammers

Apr 5, 2012 - Social company tries to protect its marketing waters. Comments

European DAA And Privacy Ad Icon Coming Soon

selfreg-icon Apr 3, 2012 - Behavioral icon will move to Canada, too, and possibly Australia and South America. Comments

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