Marketing News & Expert Advice
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Legal/regulatory
A Call to Arms for Marketers
Apr 24, 2013 - Some of the proven marketing and PR techniques used by the NRA that marketers should be implementing. Comments
Do Not Track May Come by Year's End
May 9, 2012 -
Industry may want DNT to allow basic data collection; the FTC and others do not.
Comments
Twitter Sues Five Alleged Spammers
Apr 5, 2012 - Social company tries to protect its marketing waters. Comments
European DAA And Privacy Ad Icon Coming Soon
Apr 3, 2012 -
Behavioral icon will move to Canada, too, and possibly Australia and South America.
Comments
TRUSTe Mobile Ad Tool Aims to Plug Privacy Holes
Apr 3, 2012 - System lets them consumers set mobile tracking preferences. Comments
AdChoices Icon Under Scrutiny as DAA Seeks New Director
Apr 2, 2012 -
Around half of users surveyed had never seen the ad icon when showed it in context in August 2011.
Comments
Senate Confirms FTC's Leibowitz for a Second Term
Mar 30, 2012 - Leibowitz has made online privacy, especially around ad tracking, one of his key issues. Comments
Yahoo Begins Honoring Browser Do-Not-Track Signals
Mar 29, 2012 - Becomes one of the first major ad sellers to support opt-out standard. Comments
FTC Wants Online Privacy Hub for Data Brokers
Mar 26, 2012 -
Agency publishes final privacy framework, reaffirming support for legislation.
Comments
U.S. Lawmakers Demand iPhone App Data From Twitter and Facebook
Mar 23, 2012 -
Senators investigating how 33 popular iPhone applications collect consumer data.
Comments
U.S. and E.U. Stress Plans for Global Privacy Protection
Mar 19, 2012 -
Leaders gathered today in Brussels and Washington, D.C. to discuss goals for a global privacy framework.
Comments
Written Consent Required for SMS by October
Apr 17, 2013 -
Now is the time to build your FTC/FCC/CTIA compliant program so you can deliver "instants of value" to your customers.
Comments
The Case for Internet Advertising as Fraud
Mar 21, 2013 -
And how its participants are co-conspirators.
Comments
Exclusive NY Event Helped Digital Advertisers Meet Mitch McConnell
Jan 2, 2013 -
Senate Minority Leader got $2,400 from The Interactive Advertising Bureau.
Comments
Is Legal the Enemy of Social?
Oct 3, 2012 -
How do you reconcile legitimate and necessary legal input with an active social program?
Comments
Behind the Facebook Ads Class Settlement Shocker
Jul 12, 2012 - Facebook agreed to pay $123.5M, much of it in organization grants. Comments
Do Not Track Standards Not Settled in W3C Meetings
Jun 25, 2012 -
EU said Microsoft should be allowed to implement DNT by default.
Comments
Obstacles Remain for Political Mobile Text Donations
Jun 13, 2012 -
Fees and other requirements could deter political campaigns from embracing mobile text fundraising.
Comments
BBB Reveals BlueCava, Turn, and Others Needed Privacy Fixes
May 30, 2012 - Firms agreed to implement appropriate corrections. Comments
It’s Privacy Crunch Time for U.K. Site Owners
May 24, 2012 - Brands and publishers prepare for May 26 privacy directive deadline in U.K., as others wait. Comments
EU Wants Google to Help Solve Antitrust Concerns
May 21, 2012 -
The EU Commission gives Google the chance to avoid fines and more stringent remedies.
Comments
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