A data game: will the winner take it all?

Nov 25, 2015 - Interpreting the granular signals of smart data, will be a crucial way for marketers to outperform their peers, says Lenovo's Sivadasan, who keynoted at ClickZ Live Chicago. Comments

VIDEO: Long-Term Strategy Key to Short-Term Viral Success, Says Lenovo

lenovo-logo-orange Aug 10, 2015 - An always-on, long-term digital strategy is the key to success for short-term viral campaigns, Lenovo's Stephanie Hing said at ClickZ Live Hong Kong. Comments

Tweets of the Week: NASA, Amazon and ESPN Lead the Way

pluto-nasa Jul 17, 2015 - This week, Twitter cruised on the surface of Pluto, shopped on Amazon, celebrated the 2015 ESPY awards, and made a toast for Novak Djokovic’s big win at Wimbledon. Comments

Best Practice For Native Advertising

native-advertising Jul 15, 2015 - LinkedIn's Nellie Chan outlines how thoughtfully created native content can develop long-lasting engagement on social media. Comments

China's Xinhua Uses Western Social Media in Global Rebranding Effort

xinhua-rebrand-facebook-pic Mar 4, 2015 - Xinhua has become the latest Chinese brand to use Western social media platforms to enhance its global profile. Comments

Lenovo's Prankvertising Stunt Pulls Views From Shoppers

Lenovo logo Dec 1, 2014 - Computer company Lenovo has partnered with comedy troupe Upright Citizens Brigade to prank unsuspecting mall shoppers in a new video that pokes lighthearted fun at competitors. Comments

Lenovo Bets on Big Data, Builds Global Analytics Hub in Singapore

lenovo Jun 19, 2013 - The first phase of its analytics hub is scheduled to complete by July. Comments

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