Spotlight on: Adam Tucker, president, Ogilvy NYC

Oct 12, 2015 - As one of the top agencies in the world, Ogilvy & Mather specializes in campaigns that engage consumers in unique ways - something New York president Adam Tucker believes is the future of storytelling. Comments

How E-Commerce Sites Can Use Social Proof to Increase Conversions

basecamp-social-proof-2 Sep 2, 2015 - What is social proof and how can e-tailers use it to increase sales? Here are nine examples of social proof in action. Comments

Brands Fight Ad Blindness With Interactive Experiences

mobilesmartphones Jun 2, 2015 - Brands like Target, Shazam, and The Home Depot are increasingly making interactive mobile ads, while also taking decreasing user attention spans into consideration. Comments

Google and Levi's Smart Jeans Could Be a Source of Dumb Data

levistrauss Jun 1, 2015 - Levi's is partnering with Google to create yarn for gesture-sensitive smart clothing, but are so many new wearables a potential data nightmare? Comments

How Advertising Can Benefit From the 'Sharing Economy'

digital-sharing May 8, 2015 - Could the sharing economy be the next way for marketers to boost brand loyalty? Comments

Brand Magazines Can Create Content Marketing Kings

magazines Sep 25, 2014 - Brands that are able to find a niche market and create a compelling brand magazine filled with engaging content can see huge boosts in their marketing efforts. Comments

Shoppable Levi's Video Tells Fan Stories

levisshop Aug 11, 2014 - Levi’s has unveiled a new campaign, the Live in Levi’s Project, which combines storytelling with social media and e-commerce in an interactive video. Comments

Instagram Testing Video Ads With Early Partners

instagram-app May 1, 2014 - The platform says it will roll out video ads "carefully and methodically," starting with the U.S. Comments

Execs & Accounts: Wunderman Wins Levi's Digital Duties; Apple Names New iAd Chief

Jan 4, 2012 - Wunderman becomes Levi's first global digital agency; Todd Teresi will helm Apple's pricey mobile ad network. Comments

Social Media Marketing and Consumer Retail: It's About More Than Ads

Nov 9, 2011 - Look at the commitment that Walmart is making. Comments

Igniting the Social Graph: How to Create More Meaningful Brand Experiences

lacoste-featured Nov 7, 2011 - Brands from Intel and Adidas to DHL have started using the social graph to create immersive and customised experience for consumers. Comments

Levi's Facebook Ads to Hit 24 Countries

levis-goforth-bukowski Aug 9, 2011 - Video features Charles Bukowski poem, in possible homage to web parody of earlier Levi's effort. Comments

Social Storytelling: You, Me, and Angelina Jolie

Jul 22, 2011 - How six brands are using storytelling techniques. Comments

F-Commerce, the Arrival of the Facebook Consumer

May 10, 2011 - Retailers, businesses, and brands test approaches for commerce inside or influenced by Facebook. Comments

Facebook 'Sponsored Stories' Ads Take Hold [Gallery]

1sponsoredstories Feb 15, 2011 - Levi's, 1-800-Flowers.com, and Amnesty International are early brand purchasers. Comments

Blurry Lines in 2011: Social + Search + Media

Jan 4, 2011 - Four tactical opportunities marketers can apply to blend social, search, and display. Comments

Social Business - 3 Themes and 1 Item for Your To-Do List

Dec 29, 2010 - A look back and a look ahead on social marketing trends affecting business. Comments

Tale of Two Cyber Mondays: JC Penney Struggles, Levi's Thrives

jcp Nov 29, 2010 - Facebook was a sounding board for Cyber Monday shopping experiences; JC Penney fielded complaints all day about its slow site. Comments

Connecting the Social Web and Your Business

Nov 17, 2010 - Tapping into the social Web and connecting the source points of traffic with specific offers is the next wave you want to be riding. Comments

Levi’s Community Finds Mentors for Millennials

Nov 12, 2010 - A website pairs young women with "ambassdors" in several fields, but is off to a slow start. Comments

Levi's Rocks Facebook With Branded Content

nadasurf Oct 29, 2010 - Jeans company live-streamed a Nada Surf performance last weekend and added 45,000 "Likers" to its brand page. Comments

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