Marketing News & Expert Advice
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Levi's
Execs & Accounts: Wunderman Wins Levi's Digital Duties; Apple Names New iAd Chief
Jan 4, 2012 - Wunderman becomes Levi's first global digital agency; Todd Teresi will helm Apple's pricey mobile ad network. Comments
Levi’s Community Finds Mentors for Millennials
Nov 12, 2010 - A website pairs young women with "ambassdors" in several fields, but is off to a slow start. Comments
Levi's Rocks Facebook With Branded Content
Oct 29, 2010 -
Jeans company live-streamed a Nada Surf performance last weekend and added 45,000 "Likers" to its brand page.
Comments
Levi's Targets Film Buffs With Gowalla, Watch Parties
Jul 30, 2010 -
Jeans brand creates a nine-city geo-social program with Alamo Drafthouse.
Comments
Social Media Marketing and Consumer Retail: It's About More Than Ads
Nov 9, 2011 - Look at the commitment that Walmart is making. Comments
Igniting the Social Graph: How to Create More Meaningful Brand Experiences
Nov 7, 2011 -
Brands from Intel and Adidas to DHL have started using the social graph to create immersive and customised experience for consumers.
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Levi's Facebook Ads to Hit 24 Countries
Aug 9, 2011 -
Video features Charles Bukowski poem, in possible homage to web parody of earlier Levi's effort.
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Social Storytelling: You, Me, and Angelina Jolie
Jul 22, 2011 - How six brands are using storytelling techniques. Comments
F-Commerce, the Arrival of the Facebook Consumer
May 10, 2011 - Retailers, businesses, and brands test approaches for commerce inside or influenced by Facebook. Comments
Facebook 'Sponsored Stories' Ads Take Hold [Gallery]
Feb 15, 2011 -
Levi's, 1-800-Flowers.com, and Amnesty International are early brand purchasers.
Comments
Blurry Lines in 2011: Social + Search + Media
Jan 4, 2011 - Four tactical opportunities marketers can apply to blend social, search, and display. Comments
Social Business - 3 Themes and 1 Item for Your To-Do List
Dec 29, 2010 - A look back and a look ahead on social marketing trends affecting business. Comments
Tale of Two Cyber Mondays: JC Penney Struggles, Levi's Thrives
Nov 29, 2010 -
Facebook was a sounding board for Cyber Monday shopping experiences; JC Penney fielded complaints all day about its slow site.
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Connecting the Social Web and Your Business
Nov 17, 2010 - Tapping into the social Web and connecting the source points of traffic with specific offers is the next wave you want to be riding. Comments
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