Lexus

mixed mobiles

Welcome to the Age of Multiscreen Storytelling

Aug 7, 2014 - Consumers in the near future will expect to get their advertising in story form across multiple screens. Here is a look at some brands that are already embracing this trend. Comments

#LexusInTokyo to Engage Fans via Live Vine Videos

lexusvine Nov 19, 2013 - Toyota's luxury automotive brand will be responding to the Twitter community via six-second Vine videos to showcase its new cars. Comments

Lexus' Amazing Mix Lets Users Manipulate Website

lexus-amazing-mix Jul 30, 2013 - Lexus hopes the interactive site comes across as a bold and exciting introduction to its 2014 IS sedan. Comments

Harnessing the $9+ Billion Social and Mobile Ad Potential

Paper figures representing social networking Apr 4, 2013 - The year 2013 heralds a new world: a world where brands and agencies turn to social rich media advertising as a core way for connecting with the increasingly social and mobile consumer. Comments

Facebook Updates Pages, Allowing Brands to Have a History

coke-timelines-screeshot Feb 29, 2012 - Coke, Walmart, Hyundai, and others are launch partners. Comments

Glam Media Rolls Out Mobile Ad Offering

glam-mobile Aug 17, 2011 - Lexus and Macy's among launch brands in effort to rival Apple. Comments

Amex Launches Flipboard Campaign in New Yorker

flipboard-thenewyorker-amex-ad Jul 25, 2011 - American Express and Lexus to be among the first to advertise in Flipboard publications from Condé Nast. Comments

Lexus Bangs the Drum In New Digital Ads

lexus-music-track Sep 7, 2010 - In a campaign where a car stars as a percussionist, Lexus has struck ad deals with YouTube, Pandora, CNET, Wired, ESPN, and Style.com. Comments

Brands Look to Score With NBC's 'Sunday Night Football' Webcasts

nfl Aug 9, 2010 - Lexus, Lowe's, Lincoln, and Droid appeared during last night's Dallas-Cincinnati game. Whether they will sign on with NBCSports.com for the entire NFL season is not known. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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