Lexus

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3 Auto Brand Films, 3 Vital Lessons in Storytelling

Aug 27, 2015 - Auto brand advertisers are known for expertly communicating authentic brand messages via highly compelling narratives. Here are three examples of their sterling storytelling skills. Comments

How to Develop Your Own Powerful Online Brand

brand-community Aug 19, 2015 - How effective is your current personal online branding strategy? This exercise can help you leverage platforms like LinkedIn and Facebook to advocate on behalf of the most significant brand - you. Comments

McDonald's, Nike, Sprint Among March Madness Ad Winners

nba-basketball Apr 7, 2015 - Post-tournament research found that McDonald's was the most-consumed brand, while luxury automakers like Cadillac and Mercedes-Benz saw more brand lift than during the Super Bowl. Comments

ClickZ's Super Bowl XLIX Ad Preview

ClickZ Super Bowl XLIX coverage Jan 29, 2015 - The Super Bowl is right around the corner, so ClickZ is taking a peek at some of the ads from staples like Anheuser-Busch and Coca-Cola, as well as newcomers such as Skittles and NOMORE.org. Comments

Pandora Goes Ad-Free, for One Hour

pandora2014 Oct 22, 2014 - In exchange for interacting with a banner ad, Pandora is offering users an hour of uninterrupted music with its new ad program Sponsored Listening. Comments

Welcome to the Age of Multiscreen Storytelling

mixed mobiles Aug 7, 2014 - Consumers in the near future will expect to get their advertising in story form across multiple screens. Here is a look at some brands that are already embracing this trend. Comments

#LexusInTokyo to Engage Fans via Live Vine Videos

lexusvine Nov 19, 2013 - Toyota's luxury automotive brand will be responding to the Twitter community via six-second Vine videos to showcase its new cars. Comments

Lexus' Amazing Mix Lets Users Manipulate Website

lexus-amazing-mix Jul 30, 2013 - Lexus hopes the interactive site comes across as a bold and exciting introduction to its 2014 IS sedan. Comments

Harnessing the $9+ Billion Social and Mobile Ad Potential

Paper figures representing social networking Apr 4, 2013 - The year 2013 heralds a new world: a world where brands and agencies turn to social rich media advertising as a core way for connecting with the increasingly social and mobile consumer. Comments

Facebook Updates Pages, Allowing Brands to Have a History

coke-timelines-screeshot Feb 29, 2012 - Coke, Walmart, Hyundai, and others are launch partners. Comments

Glam Media Rolls Out Mobile Ad Offering

glam-mobile Aug 17, 2011 - Lexus and Macy's among launch brands in effort to rival Apple. Comments

Amex Launches Flipboard Campaign in New Yorker

flipboard-thenewyorker-amex-ad Jul 25, 2011 - American Express and Lexus to be among the first to advertise in Flipboard publications from Condé Nast. Comments

Lexus Bangs the Drum In New Digital Ads

lexus-music-track Sep 7, 2010 - In a campaign where a car stars as a percussionist, Lexus has struck ad deals with YouTube, Pandora, CNET, Wired, ESPN, and Style.com. Comments

Brands Look to Score With NBC's 'Sunday Night Football' Webcasts

nfl Aug 9, 2010 - Lexus, Lowe's, Lincoln, and Droid appeared during last night's Dallas-Cincinnati game. Whether they will sign on with NBCSports.com for the entire NFL season is not known. Comments

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