Lexus and Macy's among launch brands in effort to rival Apple.
American Express and Lexus to be among the first to advertise in Flipboard publications from Condé Nast.
In a campaign where a car stars as a percussionist, Lexus has struck ad deals with YouTube, Pandora, CNET, Wired, ESPN, and Style.com.
Lexus, Lowe's, Lincoln, and Droid appeared during last night's Dallas-Cincinnati game. Whether they will sign on with NBCSports.com for the entire NFL season is not known.

June 6, 2012
1:00pm ET / 10:00am PT