Aug 21, 2014 - Creating a personal brand and using social media to strengthen it can help you greatly shorten your sales cycle and ultimately achieve better results. Comments
Jul 14, 2014 - As an email marketer, you can't live by the "set it and forget it" mindset. You must instead monitor the emails you send to your consumers and understand their impact. Comments
May 21, 2014 - Marketing automation can help you get off that hamster wheel and work smarter, not harder. Comments
Apr 21, 2014 - By trying to serve everyone we often end up not serving anyone. If you keep a narrow focus in your marketing, you just might sell more and better products. Comments
Jan 12, 2014 - To give customers an amazing digital experience, there are four questions we need to ask. Comments
Oct 16, 2013 - The market is in need of some powerful, progressive personalization tools, to focus on understanding where a visitor is in a visitor flow and when they are ready to progress to the next step. Comments
Apr 25, 2012 - In contrast, online and offline retailers in Hong Kong and international brands have been smart about targeting customers. Comments
Nov 3, 2011 - Consider these winning tactics to acquire new customers and retain existing ones. Comments
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT