Stories with a strong emotional pull are a key theme when discussing powerful and memorable ads with Leroy Alvares, president, digital services, Grey ...
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View articleCustomer lifetime value (CLV) is one of the most misunderstood or ignored concepts in marketing. But if given careful thought, it's a concept that wil...
View articleIn an interview with HD Supply, Kevin Jacobson discusses the importance of lifecycle marketing and why using data to influence business decisions is s...
View articleAlthough marketing automation provides many new opportunities, it also brings with it greater accountability for marketers. Read More...
View articleIf you take the time to establish a customer lifecycle blueprint, you will be able to understand your consumers better and more effectively market to ...
View articleNow that personalizing Web content has been made easily available on one of the most popular platforms, it's safe to say it will be the next big thing...
View articleCreating a personal brand and using social media to strengthen it can help you greatly shorten your sales cycle and ultimately achieve better results....
View articleAs an email marketer, you can't live by the "set it and forget it" mindset. You must instead monitor the emails you send to your consumers and underst...
View articleMarketing automation can help you get off that hamster wheel and work smarter, not harder. Read More...
View articleBy trying to serve everyone we often end up not serving anyone. If you keep a narrow focus in your marketing, you just might sell more and better prod...
View articleTo give customers an amazing digital experience, there are four questions we need to ask. Read More...
View articleThe market is in need of some powerful, progressive personalization tools, to focus on understanding where a visitor is in a visitor flow and when the...
View articleIn contrast, online and offline retailers in Hong Kong and international brands have been smart about targeting customers. Read More...
View articleConsider these winning tactics to acquire new customers and retain existing ones. Read More...
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