lifecycle campaigns

shortened-sales-cycle

3 Ways to Shorten Your B2B Sales Cycle Through Personal Branding

Aug 21, 2014 - Creating a personal brand and using social media to strengthen it can help you greatly shorten your sales cycle and ultimately achieve better results. Comments

When Lifecycle Messaging Goes All Wrong

angry-email Jul 14, 2014 - As an email marketer, you can't live by the "set it and forget it" mindset. You must instead monitor the emails you send to your consumers and understand their impact. Comments

Are You Trapped in a Marketing Hamster Wheel?

marketing-hamster-wheel May 21, 2014 - Marketing automation can help you get off that hamster wheel and work smarter, not harder. Comments

The Fear of Selling to One Person vs. the Danger of Selling to All

mattress-shop Apr 21, 2014 - By trying to serve everyone we often end up not serving anyone. If you keep a narrow focus in your marketing, you just might sell more and better products. Comments

What is Digital Engagement?

customerdata Jan 12, 2014 - To give customers an amazing digital experience, there are four questions we need to ask. Comments

Does the Future of Targeted Marketing Require Progressive Personalization?

easy-targeting Oct 16, 2013 - The market is in need of some powerful, progressive personalization tools, to focus on understanding where a visitor is in a visitor flow and when they are ready to progress to the next step. Comments

How to Stand Out From the E-commerce Crowd in China

taboamall Apr 25, 2012 - In contrast, online and offline retailers in Hong Kong and international brands have been smart about targeting customers. Comments

Winning Email Marketing Tactics for SMBs in China

email-marketing Nov 3, 2011 - Consider these winning tactics to acquire new customers and retain existing ones. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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