Throwback Thursday: Grey Group India's Leroy Alvares talks about pulling heart strings in advertising
Acquisition

Throwback Thursday: Grey Group India's Leroy Alvares talks about pulling he...

8y Sophie Loras

Throwback Thursday: Grey Group India's Leroy Alvar...

Stories with a strong emotional pull are a key theme when discussing powerful and memorable ads with Leroy Alvares, president, digital services, Grey ...

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Frequency matters: 5 keys to finding the 'Goldilocks Zone'
Email

Frequency matters: 5 keys to finding the 'Goldilocks Zone'

8y Derek Harding

Frequency matters: 5 keys to finding the 'Goldiloc...

Finding the right balance of communication frequency for email campaigns can be complex. Here's how to ensure that subscribers are receptive to your m...

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A Brief Intro To CLV (And Why You Should Measure It)
Analytics

A Brief Intro To CLV (And Why You Should Measure It)

9y Adam Singer

A Brief Intro To CLV (And Why You Should Measure I...

Customer lifetime value (CLV) is one of the most misunderstood or ignored concepts in marketing. But if given careful thought, it's a concept that wil...

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VIDEO: Lifecycle Marketing and Data Are at Core for HD Supply
Data insights

VIDEO: Lifecycle Marketing and Data Are at Core for HD Supply

9y Melanie White

VIDEO: Lifecycle Marketing and Data Are at Core fo...

In an interview with HD Supply, Kevin Jacobson discusses the importance of lifecycle marketing and why using data to influence business decisions is s...

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Marketing Automation Is Driving More Money (and Accountability) for Marketers
Automation

Marketing Automation Is Driving More Money (and Accountability) for Markete...

9y Catherine Magoffin

Marketing Automation Is Driving More Money (and Ac...

Although marketing automation provides many new opportunities, it also brings with it greater accountability for marketers. Read More...

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Putting the Life Back in Your Customer Lifecycle
Advanced Email Marketing

Putting the Life Back in Your Customer Lifecycle

10y Catherine Magoffin

Putting the Life Back in Your Customer Lifecycle

If you take the time to establish a customer lifecycle blueprint, you will be able to understand your consumers better and more effectively market to ...

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3 Approaches for Personalizing Content on Your Website
Automation

3 Approaches for Personalizing Content on Your Website

10y Aubrey Beck

3 Approaches for Personalizing Content on Your Web...

Now that personalizing Web content has been made easily available on one of the most popular platforms, it's safe to say it will be the next big thing...

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3 Ways to Shorten Your B2B Sales Cycle Through Personal Branding
Marketing

3 Ways to Shorten Your B2B Sales Cycle Through Personal Branding

10y Jasmine Sandler

3 Ways to Shorten Your B2B Sales Cycle Through Per...

Creating a personal brand and using social media to strengthen it can help you greatly shorten your sales cycle and ultimately achieve better results....

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When Lifecycle Messaging Goes All Wrong
Email

When Lifecycle Messaging Goes All Wrong

10y Kara Trivunovic

When Lifecycle Messaging Goes All Wrong

As an email marketer, you can't live by the "set it and forget it" mindset. You must instead monitor the emails you send to your consumers and underst...

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Are You Trapped in a Marketing Hamster Wheel?
Automation

Are You Trapped in a Marketing Hamster Wheel?

10y Ellen Valentine

Are You Trapped in a Marketing Hamster Wheel?

Marketing automation can help you get off that hamster wheel and work smarter, not harder. Read More...

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The Fear of Selling to One Person vs. the Danger of Selling to All
Automation

The Fear of Selling to One Person vs. the Danger of Selling to All

10y Ramon Ray

The Fear of Selling to One Person vs. the Danger o...

By trying to serve everyone we often end up not serving anyone. If you keep a narrow focus in your marketing, you just might sell more and better prod...

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What is Digital Engagement?
Analytics

What is Digital Engagement?

10y Ohad Hecht

What is Digital Engagement?

To give customers an amazing digital experience, there are four questions we need to ask. Read More...

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Does the Future of Targeted Marketing Require Progressive Personalization?
Analytics

Does the Future of Targeted Marketing Require Progressive Personalization?

10y Mark Ryan

Does the Future of Targeted Marketing Require Prog...

The market is in need of some powerful, progressive personalization tools, to focus on understanding where a visitor is in a visitor flow and when the...

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How to Stand Out From the E-commerce Crowd in China
Asia

How to Stand Out From the E-commerce Crowd in China

12y Francis Kwok

How to Stand Out From the E-commerce Crowd in Chin...

In contrast, online and offline retailers in Hong Kong and international brands have been smart about targeting customers. Read More...

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Winning Email Marketing Tactics for SMBs in China
Asia

Winning Email Marketing Tactics for SMBs in China

12y Francis Kwok

Winning Email Marketing Tactics for SMBs in China

Consider these winning tactics to acquire new customers and retain existing ones. Read More...

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