May 15, 2015 - Customer lifetime value (CLV) is one of the most misunderstood or ignored concepts in marketing. But if given careful thought, it's a concept that will totally transform customer perception and sales. Comments
Mar 12, 2015 - In an interview with HD Supply, Kevin Jacobson discusses the importance of lifecycle marketing and why using data to influence business decisions is so crucial to the company. Comments
Nov 11, 2014 - Although marketing automation provides many new opportunities, it also brings with it greater accountability for marketers. Comments
Oct 10, 2014 - If you take the time to establish a customer lifecycle blueprint, you will be able to understand your consumers better and more effectively market to them. Comments
Oct 10, 2014 - Now that personalizing Web content has been made easily available on one of the most popular platforms, it's safe to say it will be the next big thing in marketing automation. Comments
Aug 21, 2014 - Creating a personal brand and using social media to strengthen it can help you greatly shorten your sales cycle and ultimately achieve better results. Comments
Jul 14, 2014 - As an email marketer, you can't live by the "set it and forget it" mindset. You must instead monitor the emails you send to your consumers and understand their impact. Comments
May 21, 2014 - Marketing automation can help you get off that hamster wheel and work smarter, not harder. Comments
Apr 21, 2014 - By trying to serve everyone we often end up not serving anyone. If you keep a narrow focus in your marketing, you just might sell more and better products. Comments
Jan 12, 2014 - To give customers an amazing digital experience, there are four questions we need to ask. Comments
Oct 16, 2013 - The market is in need of some powerful, progressive personalization tools, to focus on understanding where a visitor is in a visitor flow and when they are ready to progress to the next step. Comments
Apr 25, 2012 - In contrast, online and offline retailers in Hong Kong and international brands have been smart about targeting customers. Comments
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.