lifecycle campaigns


Frequency matters: 5 keys to finding the 'Goldilocks Zone'

Oct 28, 2015 - Finding the right balance of communication frequency for email campaigns can be complex. Here's how to ensure that subscribers are receptive to your messages this holiday season. Comments

A Brief Intro To CLV (And Why You Should Measure It)

happy-email-subscribers May 15, 2015 - Customer lifetime value (CLV) is one of the most misunderstood or ignored concepts in marketing. But if given careful thought, it's a concept that will totally transform customer perception and sales. Comments

VIDEO: Lifecycle Marketing and Data Are at Core for HD Supply

interview-kevinjacobson-hdsupply Mar 12, 2015 - In an interview with HD Supply, Kevin Jacobson discusses the importance of lifecycle marketing and why using data to influence business decisions is so crucial to the company. Comments

Marketing Automation Is Driving More Money (and Accountability) for Marketers

automation-shutterstock-136061006 Nov 11, 2014 - Although marketing automation provides many new opportunities, it also brings with it greater accountability for marketers. Comments

Putting the Life Back in Your Customer Lifecycle

customer-lifecycle Oct 10, 2014 - If you take the time to establish a customer lifecycle blueprint, you will be able to understand your consumers better and more effectively market to them. Comments

3 Approaches for Personalizing Content on Your Website

content-personalization Oct 10, 2014 - Now that personalizing Web content has been made easily available on one of the most popular platforms, it's safe to say it will be the next big thing in marketing automation. Comments

3 Ways to Shorten Your B2B Sales Cycle Through Personal Branding

shortened-sales-cycle Aug 21, 2014 - Creating a personal brand and using social media to strengthen it can help you greatly shorten your sales cycle and ultimately achieve better results. Comments

When Lifecycle Messaging Goes All Wrong

angry-email Jul 14, 2014 - As an email marketer, you can't live by the "set it and forget it" mindset. You must instead monitor the emails you send to your consumers and understand their impact. Comments

Are You Trapped in a Marketing Hamster Wheel?

marketing-hamster-wheel May 21, 2014 - Marketing automation can help you get off that hamster wheel and work smarter, not harder. Comments

The Fear of Selling to One Person vs. the Danger of Selling to All

mattress-shop Apr 21, 2014 - By trying to serve everyone we often end up not serving anyone. If you keep a narrow focus in your marketing, you just might sell more and better products. Comments

What is Digital Engagement?

customerdata Jan 12, 2014 - To give customers an amazing digital experience, there are four questions we need to ask. Comments

Does the Future of Targeted Marketing Require Progressive Personalization?

easy-targeting Oct 16, 2013 - The market is in need of some powerful, progressive personalization tools, to focus on understanding where a visitor is in a visitor flow and when they are ready to progress to the next step. Comments

How to Stand Out From the E-commerce Crowd in China

taboamall Apr 25, 2012 - In contrast, online and offline retailers in Hong Kong and international brands have been smart about targeting customers. Comments

Winning Email Marketing Tactics for SMBs in China

email-marketing Nov 3, 2011 - Consider these winning tactics to acquire new customers and retain existing ones. Comments

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