Marketing News & Expert Advice
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Line
Why Mobile Chat Requires Kid Gloves
Sep 23, 2013 - With the rise of WeChat, Line and Whatsapp, what are the implications for managing brand reputation on these mobile social platforms? Consider these tips. Comments
Just Passing Through? A Look at LINE vs Facebook
Jun 18, 2013 -
That Japanese are simply "replacing" Facebook with LINE is a flawed hypothesis. Here's why.
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Let's Talk About LINE
Jan 31, 2013 -
As marketers, here are several ways we can take advantage of this service.
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Japan Scores High Marks in 2012 Digi Wrap-Up
Dec 10, 2012 -
Digital in all its forms is taking over Japan to become the central channel for creating meaningful relationships with consumers.
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10 FAQs on WeChat for Marketers
Oct 16, 2012 -
Should marketers open a WeChat account for their brand?
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Naver Curates a Strong Following in Japan
Sep 5, 2012 -
Naver has succeeded in creating niche services such as LINE to appeal to younger Japanese. Consider these implications for your brand.
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