Beyond Facebook: social media marketing opportunities in China and Japan
Asia

Beyond Facebook: social media marketing opportunities in China and Japan

8y Motoko Hunt

Beyond Facebook: social media marketing opportunit...

Twitter and Facebook are becoming more popular in Asia, but marketers operating in the region need to be aware of the many other made-for-Asia social ...

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The Digital Download: From AI to alleged algorithms
Media

The Digital Download: From AI to alleged algorithms

8y Mike O'Brien

The Digital Download: From AI to alleged algorithm...

Google's I/O conference commences today, but that's not all that happened this week. Facebook, Apple and Line - and maybe Snapchat? - had updates, as ...

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What the West can learn from China about chatbot marketing
Asia

What the West can learn from China about chatbot marketing

8y Elisa Harca

What the West can learn from China about chatbot m...

Microsoft's Tay generated a lot of buzz when the robot debuted earlier this year. But brands like Ikea and Uber, Baidu and Microsoft and Tencent have ...

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Be a dragon, not a unicorn, says Mondelez's Bough
Mobile

Be a dragon, not a unicorn, says Mondelez's Bough

8y Mike O'Brien

Be a dragon, not a unicorn, says Mondelez's Bough

Mondelez executive B. Bonin Bough equates being a dragon with fearlessness. Right now that means Oreo embracing messaging apps as brands begin to test...

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Stats of the week: consumers say no to online advertising
Ad Industry Metrics

Stats of the week: consumers say no to online advertising

8y Sophie Loras

Stats of the week: consumers say no to online adve...

Marketers have their work cut out for them as consumers globally continue to employ ad blockers in their defence against online advertising, a report ...

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How KLM uses China's WeChat for customer service
Asia

How KLM uses China's WeChat for customer service

8y Sophie Loras

How KLM uses China's WeChat for customer service

China is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service....

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How many channels do brands need for a multichannel strategy?
Asia

How many channels do brands need for a multichannel strategy?

8y Sophie Loras

How many channels do brands need for a multichanne...

Any retail marketing strategy in Asia needs a minimum of three channels, according to regional experts. Read More...

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Social media in Indonesia: big numbers with plenty of room to grow
Asia

Social media in Indonesia: big numbers with plenty of room to grow

8y Sophie Loras

Social media in Indonesia: big numbers with plenty...

Recent reports from eMarketer and We Are Social paint a vibrant picture of Indonesia's social media landscape. Read More...

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Four brands leading the way in multichannel marketing
Asia

Four brands leading the way in multichannel marketing

8y Sophie Loras

Four brands leading the way in multichannel market...

Retailers understand the importance and potential of omnichannel marketing, but implementing it is the hard part. Read More...

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And our favorite ads of 2015 are...
Asia

And our favorite ads of 2015 are...

8y Team ClickZ

And our favorite ads of 2015 are...

For our final Ads of the Week, the whole ClickZ editorial team joined together for this one, each sharing one or two of our favorites from the whole y...

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What western social networking platforms can learn from Japan's Line
Asia

What western social networking platforms can learn from Japan's Line

8y Motoko Hunt

What western social networking platforms can learn...

The Japanese messaging social app Line is widely used in the Asia-Pacific region and is now starting to make headway in the U.S. How does this company...

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How Agencies Are Evolving into Strategic Advisors in China
Asia

How Agencies Are Evolving into Strategic Advisors in China

9y Sophie Loras

How Agencies Are Evolving into Strategic Advisors ...

As brands shift digital talent in-house, agencies must evolve into strategic advisors to stay relevant, according to a panel at ClickZ Live Shanghai. ...

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3 Digital Trends to Watch Out for in Asia
Asia

3 Digital Trends to Watch Out for in Asia

9y Sophie Loras

3 Digital Trends to Watch Out for in Asia

Social media as the new customer service channel, WeChat as the ultimate communications app, and developing mobile strategies are just three trends th...

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VIDEO: Defining Brand DNA at Peninsula Hotels
Asia

VIDEO: Defining Brand DNA at Peninsula Hotels

9y Sophie Loras

VIDEO: Defining Brand DNA at Peninsula Hotels

What makes the Peninsula special? Robert Cheng, vice president of marketing for The Peninsula Hotels discusses brand DNA and how to develop a digital ...

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Social Media Merchandising: Bridging the Gap Between the Virtual and the Physical
Asia

Social Media Merchandising: Bridging the Gap Between the Virtual and the Ph...

9y Elisa Harca

Social Media Merchandising: Bridging the Gap Betwe...

Merchandising gives smart brands the opportunity to engage with consumers beyond their virtual worlds. Read More...

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Tweets of the Week: Sharks Take Over Twitter
Asia

Tweets of the Week: Sharks Take Over Twitter

9y Sophie Loras

Tweets of the Week: Sharks Take Over Twitter

#Ramadan, #mickfanning, #Sharknado3 and #unexcitingvideogames dominated the week in Twitter. Read More...

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Siam Commercial Bank Turns to Stickers for Brand Engagement
Asia

Siam Commercial Bank Turns to Stickers for Brand Engagement

9y Sophie Loras

Siam Commercial Bank Turns to Stickers for Brand E...

A cute purple monkey has little to do with a major financial institution. However, Siam Commercial Bank has seen success on Line with its playful Nong...

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The Asian Invasion: Creating New Standards
Asia

The Asian Invasion: Creating New Standards

9y Andy Radovic

The Asian Invasion: Creating New Standards

It's game on as big Asian brands pursue their globalization strategies. Read More...

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The Idiot’s Guide to Running a Digital Strategy
Asia

The Idiot’s Guide to Running a Digital Strategy

9y Nick Annetts

The Idiot’s Guide to Running a Digital Strategy

Nick Annetts offers these tips for getting up to speed when developing a digital marketing strategy for your business. Read More...

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Developing a Successful Multi-Market Social Campaign for APAC
Asia

Developing a Successful Multi-Market Social Campaign for APAC

9y Elisa Harca

Developing a Successful Multi-Market Social Campai...

Consumers in the Asia Pacific region are sophisticated users of social networks – in many ways, they are far ahead of the West when it comes to recogn...

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Search in Asia Goes Well Beyond Google
Asia

Search in Asia Goes Well Beyond Google

9y Motoko Hunt

Search in Asia Goes Well Beyond Google

Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options. ...

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The Best Social Media Marketing Campaigns in Indonesia
Asia

The Best Social Media Marketing Campaigns in Indonesia

9y Safitri Sri

The Best Social Media Marketing Campaigns in Indon...

Line, Yamaha, and Oreo lead the way as examples of creative and strong uses of social media for successful campaigns in Indonesia. Read More...

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E-Commerce: Southeast Asian Style
Asia

E-Commerce: Southeast Asian Style

9y Nick Annetts

E-Commerce: Southeast Asian Style

There are a number of challenges to the growth of e-commerce in Southeast Asia, but that shouldn't stop any brand from having a strategy for the regio...

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Line Paves Way for M-Commerce in Southeast Asia With Mobile Grocery Service
Asia

Line Paves Way for M-Commerce in Southeast Asia With Mobile Grocery Service

9y Sophie Loras

Line Paves Way for M-Commerce in Southeast Asia Wi...

Line’s first mobile grocery app in Thailand is part of an aggressive push into m-commerce across the wider Southeast Asian region, opening up new oppo...

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Snapshot: South Korea’s Social Media Landscape
Asia

Snapshot: South Korea’s Social Media Landscape

9y Joshua J. Steimle

Snapshot: South Korea’s Social Media Landscape

South Korea's social media landscape is small compared to other regional markets, but the appeal for brands is being able to role out more focused and...

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Buy Buttons to Soar in Asia in 2015
Asia

Buy Buttons to Soar in Asia in 2015

9y Sophie Loras

Buy Buttons to Soar in Asia in 2015

Twitter, Facebook, and Instagram began trialing Buy buttons in the U.S. this year, but the real promise could be in Asia. Read More...

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How Southeast Asia Leapfrogged Web 1.0 and Why Your Western Marketing Strategy Won’t Work Here
Asia

How Southeast Asia Leapfrogged Web 1.0 and Why Your Western Marketing Strat...

9y Sheji Ho

How Southeast Asia Leapfrogged Web 1.0 and Why You...

Southeast Asia has a very unique digital media landscape - here's a look at how it came to be and why it is so different. Read More...

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