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Cookie Run Boosts Messaging Apps' Revenue in Asia

Jul 8, 2014 - Mobile game Cookie Run has been working closely with messaging apps to generate revenue for both its messaging partners and its parent company Devsisters. Will its strategy prevail in the U.S.? Comments

Why Mobile Chat Requires Kid Gloves

line Sep 23, 2013 - With the rise of WeChat, Line and Whatsapp, what are the implications for managing brand reputation on these mobile social platforms? Consider these tips. Comments

Just Passing Through? A Look at LINE vs Facebook

line Jun 18, 2013 - That Japanese are simply "replacing" Facebook with LINE is a flawed hypothesis. Here's why. Comments

Let's Talk About LINE

linefeatured Jan 31, 2013 - As marketers, here are several ways we can take advantage of this service. Comments

Japan Scores High Marks in 2012 Digi Wrap-Up

japan Dec 10, 2012 - Digital in all its forms is taking over Japan to become the central channel for creating meaningful relationships with consumers. Comments

10 FAQs on WeChat for Marketers

wechatfeatured Oct 16, 2012 - Should marketers open a WeChat account for their brand? Comments

Naver Curates a Strong Following in Japan

naverfeatured Sep 5, 2012 - Naver has succeeded in creating niche services such as LINE to appeal to younger Japanese. Consider these implications for your brand. Comments

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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
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