Line

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Buy Buttons to Soar in Asia in 2015

Dec 17, 2014 - Twitter, Facebook, and Instagram began trialing Buy buttons in the U.S. this year, but the real promise could be in Asia. Comments

How Southeast Asia Leapfrogged Web 1.0 and Why Your Western Marketing Strategy Won’t Work Here

11dec14-sheji-ho-acommerce-line-screenshot Dec 11, 2014 - Southeast Asia has a very unique digital media landscape - here's a look at how it came to be and why it is so different. Comments

Japan’s Line Gets Ready for Its Next Act: Becoming a Global Tech Player

shutterstock-131306483-japan-s-line Oct 22, 2014 - It is the world's third largest app, and yet few have heard of Japan's Line outside of Asia. Comments

Cookie Run Boosts Messaging Apps' Revenue in Asia

cookierun Jul 8, 2014 - Mobile game Cookie Run has been working closely with messaging apps to generate revenue for both its messaging partners and its parent company Devsisters. Will its strategy prevail in the U.S.? Comments

Why Mobile Chat Requires Kid Gloves

line Sep 23, 2013 - With the rise of WeChat, Line and Whatsapp, what are the implications for managing brand reputation on these mobile social platforms? Consider these tips. Comments

Just Passing Through? A Look at LINE vs Facebook

line Jun 18, 2013 - That Japanese are simply "replacing" Facebook with LINE is a flawed hypothesis. Here's why. Comments

Let's Talk About LINE

linefeatured Jan 31, 2013 - As marketers, here are several ways we can take advantage of this service. Comments

Japan Scores High Marks in 2012 Digi Wrap-Up

japan Dec 10, 2012 - Digital in all its forms is taking over Japan to become the central channel for creating meaningful relationships with consumers. Comments

10 FAQs on WeChat for Marketers

wechatfeatured Oct 16, 2012 - Should marketers open a WeChat account for their brand? Comments

Naver Curates a Strong Following in Japan

naverfeatured Sep 5, 2012 - Naver has succeeded in creating niche services such as LINE to appeal to younger Japanese. Consider these implications for your brand. Comments

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