Sep 23, 2013 - With the rise of WeChat, Line and Whatsapp, what are the implications for managing brand reputation on these mobile social platforms? Consider these tips. Comments
Jun 18, 2013 - That Japanese are simply "replacing" Facebook with LINE is a flawed hypothesis. Here's why. Comments
Jan 31, 2013 - As marketers, here are several ways we can take advantage of this service. Comments
Dec 10, 2012 - Digital in all its forms is taking over Japan to become the central channel for creating meaningful relationships with consumers. Comments
Oct 16, 2012 - Should marketers open a WeChat account for their brand? Comments
Sep 5, 2012 - Naver has succeeded in creating niche services such as LINE to appeal to younger Japanese. Consider these implications for your brand. Comments
Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
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