Marketing News & Expert Advice
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Social Media a Meh for E-Commerce Traffic
May 23, 2013 - Despite the intense marketer excitement about social media, Monetate finds that it's not a prime source of traffic to e-commerce sites, nor of purchase conversions. Comments
How to Effectively Budget Your Social Media Program in 2013
Jan 9, 2013 -
The first step that any organization needs to make when approaching social media marketing is to assess its resources and start to assign necessary roles.
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5 Deadly Sins of Social Content
Dec 31, 2012 -
Online marketers emphasize content in the marketing mix now more than ever, but they don't always get it right.
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How to Build Community Loyalty: 3 Tactics
Dec 28, 2012 -
Developing strong community relations is a lot like training for a marathon. Both require consistent workouts over time.
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Guide to LinkedIn PPC Ads: How to Succeed in 2013
Dec 11, 2012 -
The tips and tricks you need to know in order to get the best results on LinkedIn.
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'Tis the Season to Be Shopping
Nov 27, 2012 -
And the social networks are clearly in the game.
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LinkedIn Opens Ad Space for Video Ads
Oct 23, 2012 -
Video ads are coming to LinkedIn. The professional-focused social networking site today announced that its LinkedIn Ads platform is now capable of delivering 300x250 video ad units for advertisers.
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One Share = $4.20, According to Eventbrite
Oct 23, 2012 -
Do you wonder about the value of a social media share? If it's an event managed on Eventbrite, the online registration and ticketing company can tell you to the penny.
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Timing Is Everything for Social Media Marketers [Data]
Oct 18, 2012 -
New research from marketing platform Compendium finds that timing is the key to social media marketing.
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Creating Solid Business Relationships Through LinkedIn
Oct 17, 2012 -
Why would someone in your target audience choose to do business with you in LinkedIn? Do you have a solid, complete, engaging profile that supports your personal brand?
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LinkedInPage Redesign Lets Firms Target Updates
Oct 5, 2012 -
Philips is among the brands that had early access to the redesigned pages which enable firms to highlight and target updates to specific audiences.
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LinkedIn at 10: Identity Crisis?
May 13, 2013 -
LinkedIn wants to become a content publishing platform. Will this transformation destroy its value to advertisers and turn it into a Facebook clone?
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LinkedIn: Social Media a Major Motivator for Mass Affluent Consumers
May 2, 2013 -
About 90 percent of mass affluent consumers use social media, according to a recent study by LinkedIn.
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How to Protect Your Online Reputation and Close the Deal
May 1, 2013 -
How do you at the same time protect your reputation online and close the deal at the face-to-face meeting?
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PPC for B2B on LinkedIn, Twitter, and Facebook
Apr 26, 2013 -
As we move into social media, the additional targeting options available within LinkedIn and Facebook can provide benefits that search marketing alone can't deliver.
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14 Ways to Link Social and SEO
Apr 23, 2013 -
Social media marketing and SEO are attached at the hip and should always be run in tandem and concurrently.
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Not So 'Social' Media
Feb 19, 2013 -
Social interactivity via technology is how people are communicating and prefer to do business. So what does this mean to business relationships and what can you do about it?
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Bringing Local Relevance to Social
Feb 19, 2013 -
There are hundreds of reasons why you might want to focus your social marketing efforts in particular locales, and the major social channels offer tools to help you plan, execute, and measure the impact of those efforts.
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Travelers Fly High With Social Seating Solution
Feb 15, 2013 -
AeroSvit partners with SeatID to launch a social traveling experience for its passengers, aimed at allowing individuals (who opt-in) the ability to see who else is on the chosen flight.
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Ellen and LinkedIn, 2 Brilliant Efforts
Feb 15, 2013 -
Brands are building growth and success by leveraging their own content to create campaigns that resonate with their recipients.
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LinkedIn Now Has More Than 200 Million Members
Jan 11, 2013 -
Professional social networking site LinkedIn has announced a new milestone: more than 200 million members. By far, the United States boasts the most LinkedIn members and the site is most used by those who work in information technology and services.
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