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A Tale of Two Cookies

Apr 11, 2014 - Although many marketers rely heavily on cookies, they aren't always the best way to measure and manage campaigns. But what will replace the cookie in the marketing ecosystem? Comments

Social Marketing Needs the Real You

the-real-you-social Apr 7, 2014 - Emotional storytelling is what connects with an audience - corporate or not - and great stories derive from sensitivity and authenticity. Comments

#CZLNY: The Power of Visual Storytelling

pure-michigan-instagram Apr 2, 2014 - On the first day of ClickZ Live New York, Boot Camp Digital chief executive Krista Neher talked about how images tell a brand’s story and help increase the shareability of content. Comments

How to Master the Art of Social Sales and an Interview With the CEO of Nimble.com

social-selling Apr 2, 2014 - Social selling requires mastery of not only social media marketing and engaging in these networks as a manager of your own social experience, but also how to keep up with the rapid changes in organizational structure, decision-maker movements, and... Comments

Why I Posted a Picture of a Can of Soup on My Facebook Page: Marketing Automation and the Rise of Social Media

facebook-automation Apr 1, 2014 - Marketing automation can help clarify activities around social, and by bringing social media tools into the core marketing automation platform, the industry is taking a much needed step in the right direction. Comments

Lithium Technologies Acquires Klout

lithium-klout Mar 27, 2014 - In a deal worth $200 million according to some reports, Klout will join Lithium to become "one of the biggest data footprints of consumer attitudes, preferences, and activities on digital channels," Lithium says. Comments

LinkedIn Debuts Content Marketing Score, Trending Topics

linkedin-content-marketing-score Mar 27, 2014 - The two new resources will allow customers with LinkedIn account representatives to quantify content marketing influence and guide content strategy. Comments

Delta & LinkedIn Team Up for In-Flight Mentoring Program

delta-innovation-class Mar 24, 2014 - The program, Delta Innovation Class, invites LinkedIn users to apply for a chance to sit next to a so-called industry leader during a flight to an event. Comments

Unraveling Big Data With Majestic SEO's Dixon Jones Ahead of ClickZ Live NY

dixon-jones-majesticseo Mar 19, 2014 - How can marketers make sense of the glut of insight they have at their fingertips? We ask Dixon Jones of Majestic SEO, which provides billions of bits of competitive and link data to search marketers and digital PR professionals around the world. Comments

LinkedIn Opens Sponsored InMail Gates to Mobile Ads

linkedin-inmail-ads Mar 5, 2014 - LinkedIn is stepping up its content marketing offering with Sponsored InMail on mobile. From now on, marketers and advertisers will be able to leverage users' inboxes to get content in front of their eyes. Comments

The Top 3 Ways of Selling on LinkedIn in 2014

linkedin-logo Mar 5, 2014 - How do you take advantage of all that LinkedIn offers as the network takes on a new face in 2014? Here are my top three tips for selling on LinkedIn for 2014. Comments

5 Things Hollywood Can Teach You About Better Content Marketing

march-byline-graphic Mar 4, 2014 - With these tried-and-true Hollywood tactics, you can produce great, targeted content more often, ensure your customers see it, supplement it with expert input, and bring it back again when the time is right to win big with your customers and prospects... Comments

LinkedIn China: Opportunities for Marketers?

linkedinchina Feb 27, 2014 - Rand Han, Resonance China's founder and managing director, thinks LinkedIn will create a content vehicle customized to China, but a Forrester analyst is skeptical that its content will rise above existing competitors. Comments

LinkedIn Expands Business Blogging Platform

linkedin-logo Feb 24, 2014 - If you are your own brand, then you need your own brand content strategy these days. LinkedIn has opened up its internal publishing platform to all users, so that anyone with an account can share their original writing within their networks. Comments

LinkedIn Sponsored Updates: Something Actually Worth Paying For

linkedin-logo Feb 21, 2014 - If you've ever tried regular ads on LinkedIn, even with detailed audience targeting, then you've felt that black hole feeling of advertising on LinkedIn. So a warm welcome to sponsored updates! Comments

3 Ways to Drive Growth in the Publishing Industry

growth-and-success-arrrows Feb 14, 2014 - How do you get people to talk about your content to that point that they share it and you start driving massive growth? These three tips will help you do just that. Comments

In-Flight Social Network and Google Glass Take Off on Virgin

virgin-america-here-on-biz Feb 13, 2014 - Virgin America launches in-flight social network enabling passengers to network in the air. Meanwhile, Virgin Atlantic is in the midst of a six-week Google Glass trial to aid check-in. Comments

Enterprise Social Networks May One Day Replace Email

social-network-shutterstock-152259065 Feb 11, 2014 - Given the increase in millennial tech-savvy employees in the corporate world, enterprise social networks, such as Yammer and Chatter, will proliferate in the workplace. Comments

What Are the Signs of Convergence?

convergence1 Feb 10, 2014 - If you see one or more of these six examples in your office, you can be assured that convergence is taking root in your organization. Comments

Social Media Can Power Your Sales Pipeline

Social Media ROI Feb 10, 2014 - A study showed that 78 percent of salespeople using social media platforms such as LinkedIn, Twitter, and Facebook outsell their peers - but why? Comments

LinkedIn Buys Job-Matching Firm Bright in Data-Centric $120M Move

linkedin-logo Feb 7, 2014 - LinkedIn has acquired job-matching and data insight start-up, Bright, in a $120m deal. The move is thought to be a step closer in assisting the social network expand its growing professional content and its talent solutions products. Comments

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