Marketing News & Expert Advice
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Bringing Local Relevance to Social
Feb 19, 2013 - There are hundreds of reasons why you might want to focus your social marketing efforts in particular locales, and the major social channels offer tools to help you plan, execute, and measure the impact of those efforts. Comments
One Share = $4.20, According to Eventbrite
Oct 23, 2012 -
Do you wonder about the value of a social media share? If it's an event managed on Eventbrite, the online registration and ticketing company can tell you to the penny.
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Timing Is Everything for Social Media Marketers [Data]
Oct 18, 2012 -
New research from marketing platform Compendium finds that timing is the key to social media marketing.
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Creating Solid Business Relationships Through LinkedIn
Oct 17, 2012 -
Why would someone in your target audience choose to do business with you in LinkedIn? Do you have a solid, complete, engaging profile that supports your personal brand?
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LinkedInPage Redesign Lets Firms Target Updates
Oct 5, 2012 -
Philips is among the brands that had early access to the redesigned pages which enable firms to highlight and target updates to specific audiences.
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Networking Effectively in LinkedIn to Develop Business
Aug 15, 2012 -
LinkedIn can be your best lead generator and networking tool if you follow these tips.
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Digital Happenings in Japan: Updates From Rakuten, GREE, and Dentsu
Jul 24, 2012 -
A roundup of the top digital happenings in Japan.
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Where Is the Future of Social Media Marketing? [Research]
Jul 23, 2012 - When it comes to social media platforms, the marketers' top five social media choices are Facebook, Twitter, LinkedIn, blogs, and YouTube. Comments
LinkedIn, Instagram Join Disruptive Campaign for Social B2B Brand
Jul 19, 2012 -
Jive Software, which sells collaborative, social technology, is positioning itself as a leader in the social business movement.
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It's 3 a.m. - Do You Know Where Your Customer Data Is?
Jun 26, 2012 - When quality of service is the only substantial difference between most brands, maintaining consumer trust is paramount. Comments
Email and Social: A Killer Combo
May 30, 2012 - How to integrate email with Facebook, Pinterest, LinkedIn, Foursquare, Twitter, and Google+. Part two in a two-part series. Comments
Travelers Fly High With Social Seating Solution
Feb 15, 2013 -
AeroSvit partners with SeatID to launch a social traveling experience for its passengers, aimed at allowing individuals (who opt-in) the ability to see who else is on the chosen flight.
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Ellen and LinkedIn, 2 Brilliant Efforts
Feb 15, 2013 -
Brands are building growth and success by leveraging their own content to create campaigns that resonate with their recipients.
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LinkedIn Now Has More Than 200 Million Members
Jan 11, 2013 -
Professional social networking site LinkedIn has announced a new milestone: more than 200 million members. By far, the United States boasts the most LinkedIn members and the site is most used by those who work in information technology and services.
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Hari Krishnan Promoted to LinkedIn APAC and Japan MD
Jan 10, 2013 -
LinkedIn has promoted its employee number one in Asia to MD in APAC and Japan.
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How to Effectively Budget Your Social Media Program in 2013
Jan 9, 2013 -
The first step that any organization needs to make when approaching social media marketing is to assess its resources and start to assign necessary roles.
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5 Deadly Sins of Social Content
Dec 31, 2012 -
Online marketers emphasize content in the marketing mix now more than ever, but they don't always get it right.
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How to Build Community Loyalty: 3 Tactics
Dec 28, 2012 -
Developing strong community relations is a lot like training for a marathon. Both require consistent workouts over time.
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Guide to LinkedIn PPC Ads: How to Succeed in 2013
Dec 11, 2012 -
The tips and tricks you need to know in order to get the best results on LinkedIn.
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'Tis the Season to Be Shopping
Nov 27, 2012 -
And the social networks are clearly in the game.
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LinkedIn Opens Ad Space for Video Ads
Oct 23, 2012 -
Video ads are coming to LinkedIn. The professional-focused social networking site today announced that its LinkedIn Ads platform is now capable of delivering 300x250 video ad units for advertisers.
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
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October 02, 2013 -
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October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
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