Microsoft Tops LinkedIn’s List of Top 10 Global Brands

Jun 19, 2015 - Beating out Forbes, Harvard Business Review and Google, Microsoft earned the highest Content Marketing Score on LinkedIn’s list of the 10 most influential global brands. Comments

5 Ways to Keep Your Brand on Their Minds

position-visibility-click Jun 19, 2015 - Visibility and increased brand recognition is a marathon, not a sprint. To stay on consumers' minds, it's key to keep the pressure on through things like blogs, social and sales outreach. Comments

6 Critical Tips for Marketing to the Marketer

sales-equals-marketing Jun 19, 2015 - Give their line of work, marketers are difficult people to market to. Good subject lines and knowing when to leave cold call pitches on voicemail (never) are good places to start. Comments

Connecting With Asia's New Age Consumers

affluent-millennials Jun 17, 2015 - LinkedIn's Nellie Chan offers the following insight into Asia's affluent Millennials and how to engage with them through social. Comments

Is YouTube a Social Network?

youtube-logo Jun 9, 2015 - Most people don't seem to consider YouTube a social network, but they ought to. The overwhelming majority of views of brand-related content come from user-generated content. Comments

The Gravitational Pull of Leadership

leadership-skills Jun 5, 2015 - When companies like Apple and Amazon experience outrageous success and reshape an industry, it's often because of the visionary leadership of those people running them. Comments

Introducing "ERM" to Activate Your Secret Weapon: Employees

employee-advocacy Jun 3, 2015 - Employees are an often-untapped resource in marketing. Capitalizing on their advocacy - having them share content across their own social feeds, say - brands can increase reach. Comments

What Every Brand Marketer Needs to Know About Digital Personalization

customer-relationship May 25, 2015 - Consumers and business buyers alike have come to expect personalized shopping experiences, so it's essential to up your relationship marketing across every channel. Comments

Content is King, But Context is Queen

king-queen-crown May 21, 2015 - Brands need to be "always on" to profit from the changing ways people consume content, writes LinkedIn's Nellie Chan. Comments

ANZ Uses Instagram to Target a New Generation of Banking Customers

anz-logo-square May 14, 2015 - Get it right and do it well before scaling your business's digital marketing platforms, says ANZ Australia's marketing head. Comments

Are Social Logins the Future of Segmentation?

social-login May 7, 2015 - Some websites have been slow to adopt social logins, but allowing users to sign in through social media can help email marketers target audience based on age, gender, and brand preferences. Comments

The Future of Programmatic for Publishers

fragmentation-publishing Apr 15, 2015 - If publishers embrace existing demand-side platforms instead of continually creating new ones, the industry will remain as de-fragmented as possible and everyone will have the option to see improved campaign results. Comments

VIDEO: Coca-Cola Says to Take Paid Social Seriously [#CZLNY]

timgoudie-interivew-czlny Apr 1, 2015 - In this video interview from ClickZ Live New York, Tim Goudie, social media director for Coca-Cola, shares his insights into how the brand leverages paid social to drive awareness and engagement. Comments

Cellarmaster Wines Trials Virtual Pop-Up Store in Hong Kong Subway

cellarmaster-wines-tst Mar 19, 2015 - Online wine retailer Cellarmaster Wines has used a virtual pop-up store in a Hong Kong subway station to test engagement and mobile commerce capabilities. Comments

How to Use Social Media to Climb the Career Ladder

woman-career-ladder Mar 2, 2015 - Are you using social tools effectively enough that they could help you move forward in your digital marketing career? Comments

Cathay Pacific Asks What Is #LifeWellTravelled in First Major Digital Push

cathay-pacific-logo Feb 19, 2015 - The airline is using social media and native advertising to learn more about the digital engagement of its customers in a global campaign being rolled out from Hong Kong. Comments

5 Ways to Target Email Users With Display Ads

email-targeting-display-ads Feb 18, 2015 - A look at new ways to target audiences within different email environments, including Gmail, Yahoo, Outlook, and LinkedIn. Comments

LinkedIn Stops Private Marketplace Deals in the U.K.

linkedinnewlogo Jan 30, 2015 - Is this a welcome or an unattractive move for marketers, and what was likely behind LinkedIn's decision? Comments

The Home Depot Rocks Social Media [Study]

home-depot-social-media Jan 27, 2015 - Sprinklr analyzed data from 18 retailers' social feeds, and ranked them based on impressions and engagement. The Home Depot was the clear winner, beating out brands like Macy's and Target. Comments

2015 Will Be the Year of the Brand Community - Here’s Why

brand-community Jan 23, 2015 - Traditional social platforms are no longer the only option for brands. Check out these key ways that companies can embrace the owned, branded social community. Comments

Social Site Check-In: Which Network Should You Buy Into This Year?

Social Media Sharing Jan 15, 2015 - What do Facebook, Twitter, Instagram, LinkedIn, and Pinterest have in store for the coming year? Read on to find out. Comments

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