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convergence1

What Are the Signs of Convergence?

Feb 10, 2014 - If you see one or more of these six examples in your office, you can be assured that convergence is taking root in your organization. Comments

Social Media Can Power Your Sales Pipeline

Social Media ROI Feb 10, 2014 - A study showed that 78 percent of salespeople using social media platforms such as LinkedIn, Twitter, and Facebook outsell their peers - but why? Comments

LinkedIn Buys Job-Matching Firm Bright in Data-Centric $120M Move

linkedin-logo Feb 7, 2014 - LinkedIn has acquired job-matching and data insight start-up, Bright, in a $120m deal. The move is thought to be a step closer in assisting the social network expand its growing professional content and its talent solutions products. Comments

You Are Not Alone in the Analytics World

group-shutterstock-101877301 Jan 30, 2014 - There are multiple ways to engage with others in the marketing profession, from summits to symposia to meet-ups. Comments

LinkedIn Ads: Social PPC & Sponsored Updates

li-membership-stats Jan 15, 2014 - When starting a new campaign, as an advertiser, you can choose to create an ad or sponsor an update. Let's look at the formats and what makes them different. Comments

Staples Temporarily Becomes 'Stap es' Online, Asks #WhatTheL

staplesdogbones-photo Jan 3, 2014 - Staples' new campaign is intended to draw attention the brand’s expanded product selection for small business owners by eventually replacing the L with items not typically associated with Staples. Comments

Facebook Still Dominates in Social Media User Engagement [Study]

facebookvspinterest Jan 3, 2014 - Pew's new research reveals that Facebook has been the most popular social media site, as well as the most effective networking platform to engage online users over the past year. Comments

PPC for B2B on LinkedIn, Twitter, and Facebook

ppc-icon Jan 3, 2014 - As we move into social media, the additional targeting options available within LinkedIn and Facebook can provide benefits that search marketing alone can't deliver. Comments

No. 6 Most Read Article of 2013: Guide to LinkedIn PPC Ads: How to Succeed in 2013

linkedin22 Dec 29, 2013 - The tips and tricks you need to know in order to get the best results on LinkedIn. Comments

Educational Initiative B2Beacon Launches to Assist B2B Digital Marketers

b2b Dec 17, 2013 - B2Beacon aims to provide free, unbiased educational resources for B2B digital marketers including: a new approach called “The Company Buying Journey”; how-to guides, as well as insights and case studies from the front lines. Comments

Drive Company Page Engagement with Best in Class Brand Examples & Tips from LinkedIn

jasmine-sandler-company Dec 13, 2013 - Fenot Tekle, corporate communications director at LinkedIn, shares tips for marketers looking to boost engagement on their LinkedIn Company Page. Comments

For Whom The Bell Really Tolls? NSA Docs Show Google Cookies Used for Data Spying

An eye in close-up superimposted by a screen of random numbers Dec 11, 2013 - Internal NSA documents pointing at Google's lack of security allowing the government to spy on the back of its cookies relaunches the data debate. Comments

Will Content Marketing's Future Look More Like LinkedIn Pulse?

contentnurturing Dec 10, 2013 - Purposeful content that zeroes in on your customer's specific needs helps you gain a deeper level of engagement and develop customer loyalty. With a steady stream of useful content, you achieve the goal of all marketing automation plans. Comments

How Women Business Owners Can Use LinkedIn to Market Their Transition

shutterstock-141125569 Nov 22, 2013 - Columnist Jasmine Sandler offers tips and tricks for women business owners transitioning to new business or a new company, to help them make best use of LinkedIn to build their personal brand. Comments

LinkedIn Shows Brand Love With Showcase Pages

showcasepages Nov 19, 2013 - LinkedIn has unveiled Showcase Pages, a complement to its now well-known Company Pages, with the important difference that now followers of the brand can interact directly with the specific branch, unit or business they are interested in. Comments

LinkedIn Revamps Products, Integrates Email Workaround For iPhones

linkedin-logo Oct 25, 2013 - LinkedIn introduced a series of new mobile apps, including a redesigned iPad app and a new service that integrates email into users' iPhones. Comments

Social PPC – The Definitive Guide for Marketers

Social Media Oct 18, 2013 - Portent Interactive's Elizabeth Marsten shares the definitive guide to social PPC for marketers. Comments

B2B Selling via LinkedIn Company Pages and Groups

jasmine-sandler-oct Oct 16, 2013 - In using LinkedIn as a sales machine, two critical areas must be discussed and considered: LinkedIn Company Pages and LinkedIn Groups. Comments

Fruit of the Loom Campaigns for Fans to Start Happy with Free Undies

fruit-of-the-loom-2 Oct 14, 2013 - The brand’s #StartHappy campaign includes a hub and videos, as well as a partnership with LinkedIn that will give away 25,000 pairs of underwear. Comments

MasterCard Revamps Online Newsroom, Blog

mastercard-cashless-pioneers-blog Sep 30, 2013 - The online resources include curated content, images, videos and features on so-called cashless pioneers. Comments

Adweek 2013: AdStage Launches Unified Ad Platform Geared to SMEs

imag0358 Sep 24, 2013 - Silicon Valley Startup, AdStage, has launched a self-service platform designed to help small and medium sized businesses manage and analyze digital ad campaigns across search, social, mobile and display. Comments

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