Cathay Pacific Asks What Is #LifeWellTravelled in First Major Digital Push

Feb 19, 2015 - The airline is using social media and native advertising to learn more about the digital engagement of its customers in a global campaign being rolled out from Hong Kong. Comments

5 Ways to Target Email Users With Display Ads

email-targeting-display-ads Feb 18, 2015 - A look at new ways to target audiences within different email environments, including Gmail, Yahoo, Outlook, and LinkedIn. Comments

LinkedIn Stops Private Marketplace Deals in the U.K.

linkedinnewlogo Jan 30, 2015 - Is this a welcome or an unattractive move for marketers, and what was likely behind LinkedIn's decision? Comments

The Home Depot Rocks Social Media [Study]

home-depot-social-media Jan 27, 2015 - Sprinklr analyzed data from 18 retailers' social feeds, and ranked them based on impressions and engagement. The Home Depot was the clear winner, beating out brands like Macy's and Target. Comments

2015 Will Be the Year of the Brand Community - Here’s Why

brand-community Jan 23, 2015 - Traditional social platforms are no longer the only option for brands. Check out these key ways that companies can embrace the owned, branded social community. Comments

Social Site Check-In: Which Network Should You Buy Into This Year?

Social Media Sharing Jan 15, 2015 - What do Facebook, Twitter, Instagram, LinkedIn, and Pinterest have in store for the coming year? Read on to find out. Comments

The State of SEO in Hong Kong

shutterstock-117665815-hong-kong-seo Jan 8, 2015 - Hong Kong still lags behind the United States when it comes to the search engine optimization industry - but it is catching up fast. Comments

AIA Launches Start-Up Accelerator Course in Hong Kong

startups-lightbulbs-waters-0814 Dec 23, 2014 - Insurance giant AIA is using social media to spread its start-up initiative in Hong Kong. Comments

Marketing’s Secret Weapon: Your Birthday

Cupcake with birthday candles Dec 5, 2014 - One of the most powerful ways to connect with consumers is to market to them on their birthdays. Are you taking advantage of this? Comments

Fake Profiles Are Killing LinkedIn’s Value

fake-stamp Nov 7, 2014 - It's time for social networks to require users to authenticate their identities, and LinkedIn should take the lead. Comments

Facebook, Pinterest Drive Social Traffic, Clipping Twitter's Wings

Social Media Sharing Oct 28, 2014 - Facebook accounts for the year's largest share of referral traffic, and Pinterest is a distant second. Meanwhile, Twitter has seen its referral traffic slip drastically in the past year. Comments

Spotlight On: Tribal Worldwide's Rich Guest

tribal-logo-oranger Oct 27, 2014 - Get to know the president of U.S. operations at Tribal Worldwide as he discusses his all-time favorite campaigns, his next Netflix fixation, and his dislike of "technoecstasy." Comments

[#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

linkedinnewlogo Oct 17, 2014 - Could LinkedIn advertising be an answer for brands that are "tapped out on Bing and AdWords"? According to founder of Righteous Marketing Robert Brady, when used correctly, the platform has the potential to be a powerful marketing tool. Comments

Breathing New Life Into Events With Marketing Automation

automation-shutterstock-136061006 Sep 16, 2014 - While event marketing can seem tedious, building a nurture-based program around it with the use of marketing automation, can transform it into a rewarding opportunity. Comments

The Future Is Now

Handshake Sep 4, 2014 - Recent partnerships between unlikely brands are an indication that the prediction that consumers will shape how businesses are run has come to fruition. Comments

Social Media Is Not Just About Facebook, Especially In China

socialmediaengagement1 Aug 31, 2014 - Facebook leads the pack, but other social media platforms, especially coming from China, are the ones to watch going forward. Comments

SlideShare Pro Features Go Free

slideshare Aug 29, 2014 - The availability of premium SlideShare features means marketers can now incorporate SlideShare presentations into their marketing plan. Here are some tips for how to use the software effectively. Comments

4 Steps to Help B2B Marketers Become More Mobile

mobile-map-shutterstock-120085516 Aug 27, 2014 - A successful mobile strategy is extremely important to a B2B marketer's success. Here are four ways that B2B marketers can tackle mobile in an engaging and effective way. Comments

Pinterest Upgrades Analytics Tool

pinterest-logo Aug 26, 2014 - Pinterest increases its value to marketers by allowing them to analyze engagement by seeing which impressions their audience is clicking, liking, and repinning the most. Comments

Convergence Analytics and the 2014 Gartner Hype Cycle

A Gartner logo Aug 25, 2014 - A look at this year's Gartner Hype Cycle report, and a deep dive into what its results mean for digital marketers in terms of convergence analytics. Comments

4 Ways to Keep Your Email Marketing Alive

emailcampaign Aug 21, 2014 - Although many have said email is dying, there are just as many who insist it's here to stay. Here are four ways you can keep your email marketing campaigns fresh and effective. Comments

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