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LinkedIn Opens Sponsored InMail Gates to Mobile Ads

Mar 5, 2014 - LinkedIn is stepping up its content marketing offering with Sponsored InMail on mobile. From now on, marketers and advertisers will be able to leverage users' inboxes to get content in front of their eyes. Comments

The Top 3 Ways of Selling on LinkedIn in 2014

linkedin-logo Mar 5, 2014 - How do you take advantage of all that LinkedIn offers as the network takes on a new face in 2014? Here are my top three tips for selling on LinkedIn for 2014. Comments

5 Things Hollywood Can Teach You About Better Content Marketing

march-byline-graphic Mar 4, 2014 - With these tried-and-true Hollywood tactics, you can produce great, targeted content more often, ensure your customers see it, supplement it with expert input, and bring it back again when the time is right to win big with your customers and prospects... Comments

LinkedIn China: Opportunities for Marketers?

linkedinchina Feb 27, 2014 - Rand Han, Resonance China's founder and managing director, thinks LinkedIn will create a content vehicle customized to China, but a Forrester analyst is skeptical that its content will rise above existing competitors. Comments

LinkedIn Expands Business Blogging Platform

linkedin-logo Feb 24, 2014 - If you are your own brand, then you need your own brand content strategy these days. LinkedIn has opened up its internal publishing platform to all users, so that anyone with an account can share their original writing within their networks. Comments

LinkedIn Sponsored Updates: Something Actually Worth Paying For

linkedin-logo Feb 21, 2014 - If you've ever tried regular ads on LinkedIn, even with detailed audience targeting, then you've felt that black hole feeling of advertising on LinkedIn. So a warm welcome to sponsored updates! Comments

3 Ways to Drive Growth in the Publishing Industry

growth-and-success-arrrows Feb 14, 2014 - How do you get people to talk about your content to that point that they share it and you start driving massive growth? These three tips will help you do just that. Comments

In-Flight Social Network and Google Glass Take Off on Virgin

virgin-america-here-on-biz Feb 13, 2014 - Virgin America launches in-flight social network enabling passengers to network in the air. Meanwhile, Virgin Atlantic is in the midst of a six-week Google Glass trial to aid check-in. Comments

Enterprise Social Networks May One Day Replace Email

social-network-shutterstock-152259065 Feb 11, 2014 - Given the increase in millennial tech-savvy employees in the corporate world, enterprise social networks, such as Yammer and Chatter, will proliferate in the workplace. Comments

What Are the Signs of Convergence?

convergence1 Feb 10, 2014 - If you see one or more of these six examples in your office, you can be assured that convergence is taking root in your organization. Comments

Social Media Can Power Your Sales Pipeline

Social Media ROI Feb 10, 2014 - A study showed that 78 percent of salespeople using social media platforms such as LinkedIn, Twitter, and Facebook outsell their peers - but why? Comments

LinkedIn Buys Job-Matching Firm Bright in Data-Centric $120M Move

linkedin-logo Feb 7, 2014 - LinkedIn has acquired job-matching and data insight start-up, Bright, in a $120m deal. The move is thought to be a step closer in assisting the social network expand its growing professional content and its talent solutions products. Comments

You Are Not Alone in the Analytics World

group-shutterstock-101877301 Jan 30, 2014 - There are multiple ways to engage with others in the marketing profession, from summits to symposia to meet-ups. Comments

LinkedIn Ads: Social PPC & Sponsored Updates

li-membership-stats Jan 15, 2014 - When starting a new campaign, as an advertiser, you can choose to create an ad or sponsor an update. Let's look at the formats and what makes them different. Comments

Staples Temporarily Becomes 'Stap es' Online, Asks #WhatTheL

staplesdogbones-photo Jan 3, 2014 - Staples' new campaign is intended to draw attention the brand’s expanded product selection for small business owners by eventually replacing the L with items not typically associated with Staples. Comments

Facebook Still Dominates in Social Media User Engagement [Study]

facebookvspinterest Jan 3, 2014 - Pew's new research reveals that Facebook has been the most popular social media site, as well as the most effective networking platform to engage online users over the past year. Comments

PPC for B2B on LinkedIn, Twitter, and Facebook

ppc-icon Jan 3, 2014 - As we move into social media, the additional targeting options available within LinkedIn and Facebook can provide benefits that search marketing alone can't deliver. Comments

No. 6 Most Read Article of 2013: Guide to LinkedIn PPC Ads: How to Succeed in 2013

linkedin22 Dec 29, 2013 - The tips and tricks you need to know in order to get the best results on LinkedIn. Comments

Educational Initiative B2Beacon Launches to Assist B2B Digital Marketers

b2b Dec 17, 2013 - B2Beacon aims to provide free, unbiased educational resources for B2B digital marketers including: a new approach called “The Company Buying Journey”; how-to guides, as well as insights and case studies from the front lines. Comments

Drive Company Page Engagement with Best in Class Brand Examples & Tips from LinkedIn

jasmine-sandler-company Dec 13, 2013 - Fenot Tekle, corporate communications director at LinkedIn, shares tips for marketers looking to boost engagement on their LinkedIn Company Page. Comments

For Whom The Bell Really Tolls? NSA Docs Show Google Cookies Used for Data Spying

An eye in close-up superimposted by a screen of random numbers Dec 11, 2013 - Internal NSA documents pointing at Google's lack of security allowing the government to spy on the back of its cookies relaunches the data debate. Comments

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