Some websites have been slow to adopt social logins, but allowing users to sign in through social media can help email marketers target audience based...
View articleIf publishers embrace existing demand-side platforms instead of continually creating new ones, the industry will remain as de-fragmented as possible a...
View articleIn this video interview from ClickZ Live New York, Tim Goudie, social media director for Coca-Cola, shares his insights into how the brand leverages p...
View articleOnline wine retailer Cellarmaster Wines has used a virtual pop-up store in a Hong Kong subway station to test engagement and mobile commerce capabilit...
View articleAre you using social tools effectively enough that they could help you move forward in your digital marketing career? Read More...
View articleThe airline is using social media and native advertising to learn more about the digital engagement of its customers in a global campaign being rolled...
View articleA look at new ways to target audiences within different email environments, including Gmail, Yahoo, Outlook, and LinkedIn. Read More...
View articleIs this a welcome or an unattractive move for marketers, and what was likely behind LinkedIn's decision? Read More...
View articleSprinklr analyzed data from 18 retailers' social feeds, and ranked them based on impressions and engagement. The Home Depot was the clear winner, beat...
View articleTraditional social platforms are no longer the only option for brands. Check out these key ways that companies can embrace the owned, branded social c...
View articleWhat do Facebook, Twitter, Instagram, LinkedIn, and Pinterest have in store for the coming year? Read on to find out. Read More...
View articleHong Kong still lags behind the United States when it comes to the search engine optimization industry - but it is catching up fast. Read More...
View articleInsurance giant AIA is using social media to spread its start-up initiative in Hong Kong. Read More...
View articleOne of the most powerful ways to connect with consumers is to market to them on their birthdays. Are you taking advantage of this? Read More...
View articleIt's time for social networks to require users to authenticate their identities, and LinkedIn should take the lead. Read More...
View articleFacebook accounts for the year's largest share of referral traffic, and Pinterest is a distant second. Meanwhile, Twitter has seen its referral traffi...
View articleGet to know the president of U.S. operations at Tribal Worldwide as he discusses his all-time favorite campaigns, his next Netflix fixation, and his d...
View articleCould LinkedIn advertising be an answer for brands that are "tapped out on Bing and AdWords"? According to founder of Righteous Marketing Robert Brady...
View articleWhile event marketing can seem tedious, building a nurture-based program around it with the use of marketing automation, can transform it into a rewar...
View articleRecent partnerships between unlikely brands are an indication that the prediction that consumers will shape how businesses are run has come to fruitio...
View articleFacebook leads the pack, but other social media platforms, especially coming from China, are the ones to watch going forward. Read More...
View articleThe availability of premium SlideShare features means marketers can now incorporate SlideShare presentations into their marketing plan. Here are some ...
View articleA successful mobile strategy is extremely important to a B2B marketer's success. Here are four ways that B2B marketers can tackle mobile in an engagin...
View articlePinterest increases its value to marketers by allowing them to analyze engagement by seeing which impressions their audience is clicking, liking, and ...
View articleA look at this year's Gartner Hype Cycle report, and a deep dive into what its results mean for digital marketers in terms of convergence analytics. R...
View articleAlthough many have said email is dying, there are just as many who insist it's here to stay. Here are four ways you can keep your email marketing camp...
View articleCreating a personal brand and using social media to strengthen it can help you greatly shorten your sales cycle and ultimately achieve better results....
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