LinkedIn

facebookvspinterest

Facebook Still Dominates in Social Media User Engagement [Study]

Jan 3, 2014 - Pew's new research reveals that Facebook has been the most popular social media site, as well as the most effective networking platform to engage online users over the past year. Comments

PPC for B2B on LinkedIn, Twitter, and Facebook

ppc-icon Jan 3, 2014 - As we move into social media, the additional targeting options available within LinkedIn and Facebook can provide benefits that search marketing alone can't deliver. Comments

No. 6 Most Read Article of 2013: Guide to LinkedIn PPC Ads: How to Succeed in 2013

linkedin22 Dec 29, 2013 - The tips and tricks you need to know in order to get the best results on LinkedIn. Comments

Educational Initiative B2Beacon Launches to Assist B2B Digital Marketers

b2b Dec 17, 2013 - B2Beacon aims to provide free, unbiased educational resources for B2B digital marketers including: a new approach called “The Company Buying Journey”; how-to guides, as well as insights and case studies from the front lines. Comments

Drive Company Page Engagement with Best in Class Brand Examples & Tips from LinkedIn

jasmine-sandler-company Dec 13, 2013 - Fenot Tekle, corporate communications director at LinkedIn, shares tips for marketers looking to boost engagement on their LinkedIn Company Page. Comments

For Whom The Bell Really Tolls? NSA Docs Show Google Cookies Used for Data Spying

An eye in close-up superimposted by a screen of random numbers Dec 11, 2013 - Internal NSA documents pointing at Google's lack of security allowing the government to spy on the back of its cookies relaunches the data debate. Comments

Will Content Marketing's Future Look More Like LinkedIn Pulse?

contentnurturing Dec 10, 2013 - Purposeful content that zeroes in on your customer's specific needs helps you gain a deeper level of engagement and develop customer loyalty. With a steady stream of useful content, you achieve the goal of all marketing automation plans. Comments

How Women Business Owners Can Use LinkedIn to Market Their Transition

shutterstock-141125569 Nov 22, 2013 - Columnist Jasmine Sandler offers tips and tricks for women business owners transitioning to new business or a new company, to help them make best use of LinkedIn to build their personal brand. Comments

LinkedIn Shows Brand Love With Showcase Pages

showcasepages Nov 19, 2013 - LinkedIn has unveiled Showcase Pages, a complement to its now well-known Company Pages, with the important difference that now followers of the brand can interact directly with the specific branch, unit or business they are interested in. Comments

LinkedIn Revamps Products, Integrates Email Workaround For iPhones

linkedin-logo Oct 25, 2013 - LinkedIn introduced a series of new mobile apps, including a redesigned iPad app and a new service that integrates email into users' iPhones. Comments

Social PPC – The Definitive Guide for Marketers

Social Media Oct 18, 2013 - Portent Interactive's Elizabeth Marsten shares the definitive guide to social PPC for marketers. Comments

B2B Selling via LinkedIn Company Pages and Groups

jasmine-sandler-oct Oct 16, 2013 - In using LinkedIn as a sales machine, two critical areas must be discussed and considered: LinkedIn Company Pages and LinkedIn Groups. Comments

Fruit of the Loom Campaigns for Fans to Start Happy with Free Undies

fruit-of-the-loom-2 Oct 14, 2013 - The brand’s #StartHappy campaign includes a hub and videos, as well as a partnership with LinkedIn that will give away 25,000 pairs of underwear. Comments

MasterCard Revamps Online Newsroom, Blog

mastercard-cashless-pioneers-blog Sep 30, 2013 - The online resources include curated content, images, videos and features on so-called cashless pioneers. Comments

Adweek 2013: AdStage Launches Unified Ad Platform Geared to SMEs

imag0358 Sep 24, 2013 - Silicon Valley Startup, AdStage, has launched a self-service platform designed to help small and medium sized businesses manage and analyze digital ad campaigns across search, social, mobile and display. Comments

What Does It Really Mean to Be a Social Business?

socialmedia-tweet Sep 10, 2013 - There's a huge difference between a business that uses social media and one that empowers social connections and makes them a fundamental part of operations. Comments

Digital Media's Social Summer

kors-instagram Sep 5, 2013 - Social networks are constantly introducing new ad products and marketing tools, but this summer brought with it a bounty of significant events that stand to change the way we approach our future campaigns. Comments

10 Conversion Events You Should Be Tracking

conversion-funnel-strategies Aug 30, 2013 - These behaviors or touch points might have significant value to your business and yet are often not counted at all when it comes to paid search campaigns. Comments

Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away

Social Buttons Under YouTube Videos Aug 29, 2013 - YouTube has decided to retire Video Responses due to extreme low click-throughs. Many are lamenting the passing of this little-used feature. But what's worth commenting on are the features that YouTube has quietly given video marketers. Comments

A True Service Industry: Sharing Knowledge With Your Competitors

employees Aug 19, 2013 - By improving the industry as a whole, we guarantee that the playing field we're competing on is improving our product and helping our customer enjoy a better experience. Comments

LinkedIn's Sponsored Updates Are Now Self-Serve

linkedinnewlogo Aug 2, 2013 - If you are a B2B marketer then LinkedIn advertising is probably worth looking into, especially if you've laid the appropriate foundation for success. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

WEBINARS

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Downers GroveWe are looking for a talented Internet Marketing Campaign Manager...
    • Internet Marketing Specialist
      Internet Marketing Specialist (InteractRV) - DallasInternet Marketing Specialist InteractRV - Anywhere Telecommute, USA SEM | SEO | Content Creator...
    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...