Are Social Logins the Future of Segmentation?
Email

Are Social Logins the Future of Segmentation?

9y Emily Alford

Are Social Logins the Future of Segmentation?

Some websites have been slow to adopt social logins, but allowing users to sign in through social media can help email marketers target audience based...

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The Future of Programmatic for Publishers
Display Advertising

The Future of Programmatic for Publishers

9y Liz Rutgersson

The Future of Programmatic for Publishers

If publishers embrace existing demand-side platforms instead of continually creating new ones, the industry will remain as de-fragmented as possible a...

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VIDEO: Coca-Cola Says to Take Paid Social Seriously [#CZLNY]
Conference Coverage

VIDEO: Coca-Cola Says to Take Paid Social Seriously [#CZLNY]

9y Yuyu Chen

VIDEO: Coca-Cola Says to Take Paid Social Seriousl...

In this video interview from ClickZ Live New York, Tim Goudie, social media director for Coca-Cola, shares his insights into how the brand leverages p...

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Cellarmaster Wines Trials Virtual Pop-Up Store in Hong Kong Subway
Asia

Cellarmaster Wines Trials Virtual Pop-Up Store in Hong Kong Subway

9y Sophie Loras

Cellarmaster Wines Trials Virtual Pop-Up Store in ...

Online wine retailer Cellarmaster Wines has used a virtual pop-up store in a Hong Kong subway station to test engagement and mobile commerce capabilit...

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How to Use Social Media to Climb the Career Ladder
Marketing

How to Use Social Media to Climb the Career Ladder

9y Jasmine Sandler

How to Use Social Media to Climb the Career Ladder

Are you using social tools effectively enough that they could help you move forward in your digital marketing career? Read More...

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Cathay Pacific Asks What Is #LifeWellTravelled in First Major Digital Push
Asia

Cathay Pacific Asks What Is #LifeWellTravelled in First Major Digital Push

9y Sophie Loras

Cathay Pacific Asks What Is #LifeWellTravelled in ...

The airline is using social media and native advertising to learn more about the digital engagement of its customers in a global campaign being rolled...

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5 Ways to Target Email Users With Display Ads
Display Advertising

5 Ways to Target Email Users With Display Ads

9y Liz Rutgersson

5 Ways to Target Email Users With Display Ads

A look at new ways to target audiences within different email environments, including Gmail, Yahoo, Outlook, and LinkedIn. Read More...

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LinkedIn Stops Private Marketplace Deals in the U.K.
Media

LinkedIn Stops Private Marketplace Deals in the U.K.

9y Liz Rutgersson

LinkedIn Stops Private Marketplace Deals in the U....

Is this a welcome or an unattractive move for marketers, and what was likely behind LinkedIn's decision? Read More...

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The Home Depot Rocks Social Media [Study]
Data insights

The Home Depot Rocks Social Media [Study]

9y Mike O'Brien

The Home Depot Rocks Social Media [Study]

Sprinklr analyzed data from 18 retailers' social feeds, and ranked them based on impressions and engagement. The Home Depot was the clear winner, beat...

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2015 Will Be the Year of the Brand Community - Here’s Why
Community Management

2015 Will Be the Year of the Brand Community - Here’s Why

9y Roger Katz

2015 Will Be the Year of the Brand Community - Her...

Traditional social platforms are no longer the only option for brands. Check out these key ways that companies can embrace the owned, branded social c...

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Social Site Check-In: Which Network Should You Buy Into This Year?
Social

Social Site Check-In: Which Network Should You Buy Into This Year?

9y Tessa Wegert

Social Site Check-In: Which Network Should You Buy...

What do Facebook, Twitter, Instagram, LinkedIn, and Pinterest have in store for the coming year? Read on to find out. Read More...

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The State of SEO in Hong Kong
Asia

The State of SEO in Hong Kong

9y Joshua J. Steimle

The State of SEO in Hong Kong

Hong Kong still lags behind the United States when it comes to the search engine optimization industry - but it is catching up fast. Read More...

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AIA Launches Start-Up Accelerator Course in Hong Kong
Asia

AIA Launches Start-Up Accelerator Course in Hong Kong

9y Sophie Loras

AIA Launches Start-Up Accelerator Course in Hong K...

Insurance giant AIA is using social media to spread its start-up initiative in Hong Kong. Read More...

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Marketing’s Secret Weapon: Your Birthday
Ecommerce

Marketing’s Secret Weapon: Your Birthday

9y Jeanniey Mullen

Marketing’s Secret Weapon: Your Birthday

One of the most powerful ways to connect with consumers is to market to them on their birthdays. Are you taking advantage of this? Read More...

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Fake Profiles Are Killing LinkedIn’s Value
Social

Fake Profiles Are Killing LinkedIn’s Value

9y Kevin Lee

Fake Profiles Are Killing LinkedIn’s Value

It's time for social networks to require users to authenticate their identities, and LinkedIn should take the lead. Read More...

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Facebook, Pinterest Drive Social Traffic, Clipping Twitter's Wings
Analytics

Facebook, Pinterest Drive Social Traffic, Clipping Twitter's Wings

9y Emily Alford

Facebook, Pinterest Drive Social Traffic, Clipping...

Facebook accounts for the year's largest share of referral traffic, and Pinterest is a distant second. Meanwhile, Twitter has seen its referral traffi...

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Spotlight On: Tribal Worldwide's Rich Guest
Agency Spotlight

Spotlight On: Tribal Worldwide's Rich Guest

9y Mike O'Brien

Spotlight On: Tribal Worldwide's Rich Guest

Get to know the president of U.S. operations at Tribal Worldwide as he discusses his all-time favorite campaigns, his next Netflix fixation, and his d...

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[#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?
Conference Coverage

[#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

9y Emily Alford

[#SESDENVER] Is LinkedIn a Solution for Brands Tap...

Could LinkedIn advertising be an answer for brands that are "tapped out on Bing and AdWords"? According to founder of Righteous Marketing Robert Brady...

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Breathing New Life Into Events With Marketing Automation
Automation

Breathing New Life Into Events With Marketing Automation

10y Kevin Miller

Breathing New Life Into Events With Marketing Auto...

While event marketing can seem tedious, building a nurture-based program around it with the use of marketing automation, can transform it into a rewar...

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The Future Is Now
Marketing

The Future Is Now

10y Michelle Killebrew

The Future Is Now

Recent partnerships between unlikely brands are an indication that the prediction that consumers will shape how businesses are run has come to fruitio...

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Social Media Is Not Just About Facebook, Especially In China
Asia

Social Media Is Not Just About Facebook, Especially In China

10y Christian Arno

Social Media Is Not Just About Facebook, Especiall...

Facebook leads the pack, but other social media platforms, especially coming from China, are the ones to watch going forward. Read More...

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SlideShare Pro Features Go Free
Marketing

SlideShare Pro Features Go Free

10y Kevin Lee

SlideShare Pro Features Go Free

The availability of premium SlideShare features means marketers can now incorporate SlideShare presentations into their marketing plan. Here are some ...

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4 Steps to Help B2B Marketers Become More Mobile
Marketing

4 Steps to Help B2B Marketers Become More Mobile

10y Thomas Mueller

4 Steps to Help B2B Marketers Become More Mobile

A successful mobile strategy is extremely important to a B2B marketer's success. Here are four ways that B2B marketers can tackle mobile in an engagin...

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Pinterest Upgrades Analytics Tool
Analytics

Pinterest Upgrades Analytics Tool

10y Mike O'Brien

Pinterest Upgrades Analytics Tool

Pinterest increases its value to marketers by allowing them to analyze engagement by seeing which impressions their audience is clicking, liking, and ...

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Convergence Analytics and the 2014 Gartner Hype Cycle
Analytics

Convergence Analytics and the 2014 Gartner Hype Cycle

10y Marshall Sponder

Convergence Analytics and the 2014 Gartner Hype Cy...

A look at this year's Gartner Hype Cycle report, and a deep dive into what its results mean for digital marketers in terms of convergence analytics. R...

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4 Ways to Keep Your Email Marketing Alive
Email

4 Ways to Keep Your Email Marketing Alive

10y Tessa Wegert

4 Ways to Keep Your Email Marketing Alive

Although many have said email is dying, there are just as many who insist it's here to stay. Here are four ways you can keep your email marketing camp...

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3 Ways to Shorten Your B2B Sales Cycle Through Personal Branding
Marketing

3 Ways to Shorten Your B2B Sales Cycle Through Personal Branding

10y Jasmine Sandler

3 Ways to Shorten Your B2B Sales Cycle Through Per...

Creating a personal brand and using social media to strengthen it can help you greatly shorten your sales cycle and ultimately achieve better results....

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