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What Does It Really Mean to Be a Social Business?

Sep 10, 2013 - There's a huge difference between a business that uses social media and one that empowers social connections and makes them a fundamental part of operations. Comments

Digital Media's Social Summer

kors-instagram Sep 5, 2013 - Social networks are constantly introducing new ad products and marketing tools, but this summer brought with it a bounty of significant events that stand to change the way we approach our future campaigns. Comments

10 Conversion Events You Should Be Tracking

conversion-funnel-strategies Aug 30, 2013 - These behaviors or touch points might have significant value to your business and yet are often not counted at all when it comes to paid search campaigns. Comments

Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away

Social Buttons Under YouTube Videos Aug 29, 2013 - YouTube has decided to retire Video Responses due to extreme low click-throughs. Many are lamenting the passing of this little-used feature. But what's worth commenting on are the features that YouTube has quietly given video marketers. Comments

A True Service Industry: Sharing Knowledge With Your Competitors

employees Aug 19, 2013 - By improving the industry as a whole, we guarantee that the playing field we're competing on is improving our product and helping our customer enjoy a better experience. Comments

LinkedIn's Sponsored Updates Are Now Self-Serve

linkedinnewlogo Aug 2, 2013 - If you are a B2B marketer then LinkedIn advertising is probably worth looking into, especially if you've laid the appropriate foundation for success. Comments

LinkedIn Attracts Brands to Homepage With Sponsored Updates

linkedin-logo Jul 24, 2013 - LinkedIn is bringing sponsored updates to its primary news feed, calling it a core feature of the company’s content-marketing strategy as it strives to become a more prominent publishing platform. Comments

Ingredients of Top B2B Content Marketing Strategies on LinkedIn

linkedinnewlogo Jul 12, 2013 - Targeting content both on- and off-site based on LinkedIn personas opens up a rich new world of content marketing opportunity. Comments

How to Build a Smart B2B LinkedIn Ads Campaign

linkedinnewlogo Jul 8, 2013 - LinkedIn Ads is far from perfect, but the potential for B2B advertisers to lock on to potential customers with laser-focused targeting is a big deal. Comments

How to Make Sales Relationships in LinkedIn Groups

nyc-business-owner-group-on-linkedin Jun 26, 2013 - Your LinkedIn marketing experience, and utilizing it as a personal selling tool, is only as good as the quality of relationships you develop over time. Comments

No More B2C Marketing Envy

b2c Jun 14, 2013 - Why LinkedIn's "homestead" is a wide open field for savvy B2B content marketers. Comments

Beyond the Like: Marketers Share Social Advertising ROI Tips Ahead of #SESTO

facebook-ads-and-search-demand Jun 11, 2013 - To drive success on Facebook, Twitter, and LinkedIn requires understanding which social network is best for your company’s needs; the differences between search and social advertising; bidding and budgeting; and how to avoid ad fatigue. Comments

Social Media a Meh for E-Commerce Traffic

monetate-pinterest-growth May 23, 2013 - Despite the intense marketer excitement about social media, Monetate finds that it's not a prime source of traffic to e-commerce sites, nor of purchase conversions. Comments

LinkedIn at 10: Identity Crisis?

linkedin-pages May 13, 2013 - LinkedIn wants to become a content publishing platform. Will this transformation destroy its value to advertisers and turn it into a Facebook clone? Comments

LinkedIn: Social Media a Major Motivator for Mass Affluent Consumers

counting-money May 2, 2013 - About 90 percent of mass affluent consumers use social media, according to a recent study by LinkedIn. Comments

How to Protect Your Online Reputation and Close the Deal

safe-bank-vault-secure-icon May 1, 2013 - How do you at the same time protect your reputation online and close the deal at the face-to-face meeting? Comments

14 Ways to Link Social and SEO

link Apr 23, 2013 - Social media marketing and SEO are attached at the hip and should always be run in tandem and concurrently. Comments

Not So 'Social' Media

czintel-searchforce-facebookpaidsearch Feb 19, 2013 - Social interactivity via technology is how people are communicating and prefer to do business. So what does this mean to business relationships and what can you do about it? Comments

Bringing Local Relevance to Social

shutterstock-117401323 Feb 19, 2013 - There are hundreds of reasons why you might want to focus your social marketing efforts in particular locales, and the major social channels offer tools to help you plan, execute, and measure the impact of those efforts. Comments

Travelers Fly High With Social Seating Solution

aerosvit-and-seatid Feb 15, 2013 - AeroSvit partners with SeatID to launch a social traveling experience for its passengers, aimed at allowing individuals (who opt-in) the ability to see who else is on the chosen flight. Comments

Ellen and LinkedIn, 2 Brilliant Efforts

ellen Feb 15, 2013 - Brands are building growth and success by leveraging their own content to create campaigns that resonate with their recipients. Comments

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