location-based

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Facebook Expands Mobile Geo-Targeting With "Place Tips"

Feb 2, 2015 - The social media giant’s new feature will deliver location-based content for businesses. Comments

GM Puts Local Search in the Driver's Seat With AtYourService

cq5dam Jan 5, 2015 - GM and OnStar have partnered with mobile coupon service RetailMeNot to provide drivers with turn-by-turn directions and coupons for thousands of major restaurants and retailers. Comments

Twitter/Foursquare Partnership Could Be Game Changer for Marketers

twitter-logo Dec 18, 2014 - Earlier this week, rumors began to circulate that Twitter and Foursquare are on the verge of partnering to improve Twitter's location services. Comments

McDonald's Experiments With Geo-Marketing in Georgia

mcds1218 Dec 18, 2014 - As McDonald's struggles to capture the mobile Millennial demographic, the world's largest fast-food chain outfitted one city's franchises with beacon technology, with much success. Comments

10 Digital Marketing Predictions for 2015

crystal-ball-future Dec 15, 2014 - In the coming year, mobile will continue to strengthen its hold on the industry, smart data will outshine big data, and real-time marketing will become an achievable goal. Comments

WeChat Strengthens SE Asian E-Commerce Capabilities With Easy Taxi Partnership

taxiiamge Dec 8, 2014 - Through a recent collaboration with cab-booking app Easy Taxi, WeChat is diving deeper into e-commerce outside of its native Chinese market. Comments

Starbucks UK Debuts Location-Based Mobile Ads; Beacons Meet Shoppers on Regent St.

starbucks-new-logo Dec 8, 2014 - Starbucks has seen an increase in foot traffic since the company started geo-marketing, a growing trend in the U.K. highlighted by the beaconed app of one shopping district. Comments

Mobile Ads Drive Differing In-Store Visits Depending On Sector

shutterstock-152196302 Nov 25, 2014 - A recent study by Nielsen commissioned by xAd reveals that the best location-based mobile marketing tactics differ greatly depending on the industry vertical. Comments

Mobile 2015: 4 Trends to Watch

2015-firework Nov 20, 2014 - The mobile space continues to see growth and innovation as 2014 winds to a close. What can marketers expect to see in 2015? Comments

Global Search Marketing Myths and Best Practices

connectivity-global-network-2 Oct 29, 2014 - Many companies are missing out on huge success globally because their SEO practices don't take local technical and cultural components into consideration. Comments

10 Best Practices for Global Launches and Localization

globechessboard Oct 28, 2014 - In an increasingly global digital marketplace, it's even more important to localize your messages - or risk them falling flat. Comments

Q&A: Cisco’s Brendan O’Brien

cisco-headquarters Oct 16, 2014 - In advance of his session at ClickZ Live Chicago, Cisco's Brendan O'Brien talks about how marketers should be thinking about location-based services as the world becomes more and more mobile. Comments

Marketing Trends to Watch and Apply to PPC

PPC Sep 25, 2014 - If you are able to take current digital marketing trends and apply them specifically to your pay-per-click (PPC) efforts, you will give yourself a boost over your competitors. Comments

Macy's Brings Location-Based Deals Nationwide With Expansion of iBeacon

shutterstock-77841820 Sep 19, 2014 - Implementation of location technology is just one example of Macy's new omni-channel improvements, which also include smart fitting rooms and enhanced apps. Comments

Proximity Marketing With Beacons

Mobile Targeting Sep 19, 2014 - Beacons have the ability to accelerate the mobile shopping experience and create increased engagement with consumers. Here are some examples of companies utilizing the technology to influence purchasing behavior. Comments

How to Manage Facebook Pages as a Multi-Unit Brand

facebook-parent-child-photo-1 Sep 17, 2014 - If you are a multi-unit business with locations around the world, you can't ignore the need for local pages. Here are some tips for managing your global Facebook presence. Comments

Bing Ads Enhances Geo-Targeting and Ad Scheduling

Bing Ads Sep 15, 2014 - Bing Ads' updates to its location targeting tools will help advertisers deliver more relevant ads. Comments

Preparing for the Internet of Things

fitbytes-wearabletech-jawboneup Sep 14, 2014 - Wearable technologies are about to change the way we live, and that change is coming very soon. Being on top of this next generation of Internet is imperative to understanding future consumer trends. Comments

SMBs to Represent More Than One-Third of Local Ad Spend in 2015

shutterstock-163296683 Sep 4, 2014 - BIA/Kelsey predicts that SMBs will spend more than $50 billion on local media in 2015. Additionally, they will continue to allocate even more ad dollars to digital. Comments

Why It Matters Where You Build Your Start-Up

nyc-skyline Sep 4, 2014 - Even in our hyper-connected world, positioning your start-up in one of the world's entrepreneurial clusters could help you set yourself up for greater success. Comments

Elvis Presley’s Graceland Looks to iBeacon Technology to Boost Tourism

graceland-logo-blue Sep 2, 2014 - The museum has set up beacons to deliver location-based content on its iPad tour, a move that has been largely welcomed by visitors. So how could you incorporate iBeacon technology into your marketing plan? Comments

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