Location-based

agency-automation

The Search Agency Automates SEM for SMBs

Mar 19, 2013 - The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search - and make more money doing so. Comments

Foursquare Reaches 15M Users, Triples Audience in a Year

foursquare-checkin Dec 5, 2011 - Growth opportunities continue, as lion's share of smartphone users have yet to adopt geo-social. Comments

Radio Shack's Holiday Marketing Focused on 'So Right'

foursquare-soright-badge Nov 9, 2011 - Social and mobile efforts play off "so wrong" gift giving. Comments

Big Brands Use Foursquare for Goodwill Marketing

foursquare45 Nov 3, 2011 - Arby's, Radio Shack, and Walgreens develop geo-social efforts with philanthropic tilt. Comments

NYC Magazine Touts Foursquare Kings

Nov 2, 2011 - Time Out continues developing presence on the mobile app. Comments

Foursquare Rivals Test New Strategies

earlybird2 Oct 31, 2011 - Booyah pivots toward Zynga-like games; Gowalla and others assess alternatives to check-ins. Comments

Silverpop Marries Foursquare to Email

4sqagain Oct 5, 2011 - Email industry warhorse buys out a geo-social marketing startup. Comments

LBS Marketing in China: 3 Things Jiepang Can Teach Foursquare

Oct 4, 2011 - Global brands such as Starbucks, McDonald’s, Burberry, and Galaxy Macau team up with the check-in service. Comments

GameStop And Coke Launch National Scvngr Campaign

2challenge1 Sep 29, 2011 - It's the largest brand activation yet for the geo-social app. Comments

Mobile Social: The Importance of Being There

Sep 28, 2011 - As you consider mobile social, look at these three types of activities to tap a powerful combination for marketing. Comments

Virgin America's Loopt Campaign Is Big on Prizes

virginamerica Sep 26, 2011 - Every check-in at SFO terminal will garner a free gift for three months. Comments

Understand Where You've Been and What You've Done…

here-on-biz Mar 18, 2013 - How three apps are looking at different ways of thinking about and leveraging check-ins and people's interests wherever they are. Comments

Bringing Local Relevance to Social

shutterstock-117401323 Feb 19, 2013 - There are hundreds of reasons why you might want to focus your social marketing efforts in particular locales, and the major social channels offer tools to help you plan, execute, and measure the impact of those efforts. Comments

Facebook's 'Were Here' Feature Exposes Mobile Buzz

were-here Dec 28, 2012 - Large retailers need to call their Facebook reps. Comments

The Problem With Mobile Marketing?

facebook-mobile Dec 26, 2012 - You're thinking about "mobile." Comments

U.S. Mobile Local Ad Revenue Will Reach $5.8 Billion by 2016

facebook-mobile Nov 5, 2012 - Mobile local ad revenue in the U.S. will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey. Comments

The Evolving Location Measurement Industry

location-based Nov 2, 2012 - Digging deeper into the data that marketers can collect and understand based on specific locations with David Shim, founder and CEO of location analytics firm Placed. Comments

Bold Teen Drama Degrassi Gets Gamified for Summer Season

degrassi-title Jul 16, 2012 - Much Music boosts beloved Canadian show with check-in rewards. Comments

Agency: Brands Are Still Keen on Location-Based Marketing

Feb 17, 2012 - Rockfish talks about the future of mobile; MomentFeed bets on it. Comments

How Amex, Foursquare, and Others Advanced the Digital Wallet in 2011

push-notification-digital-wallets-story Dec 27, 2011 - After a year of innovation, next year promises more mobile payment disruption. Comments

Geo-Social Usage Up 3X, But Still Not at Scale

facebook-places Dec 6, 2011 - Forrester report and Foursquare's numbers show location-based apps are growing, though overall impact remains modest. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

WEBINARS

e-Learning Courses

Jobs

    • Digital Marketing Manager
      Digital Marketing Manager (Ready Set Rocket) - New York  Ready Set Rocket is seeking an experienced online marketer to join our team as the...
    • Display Media Buyer
      Display Media Buyer (Centerfield Media) - El Segundo   Centerfield Media is an online performance marketing organization specializing in...
    • Search Engine Media Buyer
      Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...