location-based

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Data Keeps YP Relevant in the Digital World

Jul 2, 2015 - While many phonebook companies failed to translate to the digital age, YP is still going strong, in part because the platform realized the value of big data early on. Comments

Social Data Boosts Brands, Even If Marketers Ignore It

social-data-understand Jul 1, 2015 - While 39 percent of of marketing executives say that social media data isn't useful, some industry insiders believe that social media is the best way to measure campaign success. Comments

Denny's, Walmart and Goodwill Score With Location Data [Study]

locations-context Jun 30, 2015 - Combining location-based data with other types of data, such as app and purchase, helped the three brands launch successful mobile campaigns, according to new research from the MMA. Comments

Havas and Shazam Partner to Predict Hit Music and Drive Data-Fueled Engagement

shazam-mobile Jun 25, 2015 - A new partnership between Mobext, the mobile division of Havas, and Shazam uses data to predict future hit songs and get brands on the bandwagon even before music makes headlines. Comments

Can Snapchat Help McDonald's Combat its Millennial Problem?

mcdonalds-wifi-gratis Jun 18, 2015 - Snapchat is very popular with Millennials, while McDonald's is not. Could McDonald's glean some of that popularity, being the first brand to use the platform's geolocation filters? Comments

UGC Is the Key to Instagram Success [Study]

instagram-icon-large Jun 12, 2015 - User generated content on Instagram is a goldmine that not nearly enough brands are utilizing, according to new research from digital think tank L2. Comments

Hyper Locals: The Second Biggest Missed Opportunity in Local Marketing

local Jun 10, 2015 - Hyperlocal media planning, digging deeper than sites like Facebook and Yelp, is one of the most common missed opportunities when it comes to local marketing. Comments

9 Ways the Retail Relationship is Changing

digital-evolution Jun 4, 2015 - New opportunities abound for retail marketing as technology helps glean greater data collection and insight. Comments

Brands Fight Ad Blindness With Interactive Experiences

mobilesmartphones Jun 2, 2015 - Brands like Target, Shazam, and The Home Depot are increasingly making interactive mobile ads, while also taking decreasing user attention spans into consideration. Comments

Are You Ready For the Marriage of Google and Twitter?

google-twitter May 28, 2015 - Location-based marketers have the most to gain from Google's new relationship with Twitter, especially given the popularity of Google Now. Comments

Seven Reasons to Make Direct Mail Part of Your Digital Marketing Plan

mailbox May 22, 2015 - As the world becomes increasingly more digital, postal direct mail stands out, both for the novelty factor and because it comes without digital pitfalls like viewability and bots. Comments

Amazon Extends One-Hour Prime Delivery to Local Businesses

amazon May 21, 2015 - Starting today, New Yorkers with Prime memberships can order groceries, meals and baked goods from select local businesses, cementing Amazon's role in the local delivery space. Comments

Starbucks And Spotify Team Up To Create "Music Ecosystem"

Starbucks May 20, 2015 - The music in 7,000 Starbucks locations will be powered by Spotify, per letters of intent the two brands signed earlier this week, connecting them in a multi-year partnership. Comments

Wearables Are Still In Their First Inning

wearable-technology-vectors May 19, 2015 - The popularity of wearable technology continues to grow exponentially, but it's a fairly new concept about which consumers and marketers still have quite a bit to learn. Comments

Why Location-Based Emails Are So Important for Your Brand

locations-context May 7, 2015 - Location-based email campaigns are on the rise, as brands realize that geographic personalization, which Millennials have come to expect, leads to stronger engagement. Comments

Social Media and Data: The Emergency Rescue Duo of the Future

facebook-nepal-safetycheck-thumb Apr 30, 2015 - The tragic earthquake in Nepal showed how impactful social media can be in times of a disaster. But raising awareness is just one way social media can help, as platforms begin to use their data for better-targeted relief efforts. Comments

Facebook 'Hello' Brings Local Search to Calls

facebook-f-2013 Apr 24, 2015 - Facebook is testing an app called "Hello" that will allow users to see names and images of incoming callers on mobile regardless of whether or not they are saved as contacts. Comments

Will the Apple Watch Kill the Notification Game?

Apple Watch will be available from 29 April Apr 20, 2015 - Brands can't rely on the old mobile approach of "just make it smaller" for the new wave of wearable devices. How can ads succeed on this new technology? Comments

Foursquare Unveils Pinpoint for Location-Based Ad Targeting

foursquarelogo Apr 14, 2015 - Foursquare is monetizing its location-based data with the introduction of Pinpoint. The new ad-targeting product will work across Web and mobile. Comments

The Importance of Where: Geo-Targeting Is a Marketer’s Best Friend

geo-targeting Apr 1, 2015 - Geo-targeting allows marketers to target consumers where they are, but it should be used as part of a larger, omnichannel strategy in order to create the most effective marketing. Comments

Twitter-Foursquare Partnership Will Allow for Better Location Targeting

twitter-mobile-image Mar 23, 2015 - Twitter is partnering with local search and discovery service Foursquare to integrate precise locations into tweets. How can this partnership benefit marketers? Comments

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