Marketing News & Expert Advice
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Location-based
Agency: Brands Are Still Keen on Location-Based Marketing
Rockfish talks about the future of mobile; MomentFeed bets on it.
How Amex, Foursquare, and Others Advanced the Digital Wallet in 2011
After a year of innovation, next year promises more mobile payment disruption.
Geo-Social Usage Up 3X, But Still Not at Scale
Forrester report and Foursquare's numbers show location-based apps are growing, though overall impact remains modest.
Foursquare Reaches 15M Users, Triples Audience in a Year
Growth opportunities continue, as lion's share of smartphone users have yet to adopt geo-social.
Radio Shack's Holiday Marketing Focused on 'So Right'
Social and mobile efforts play off "so wrong" gift giving.
Big Brands Use Foursquare for Goodwill Marketing
Arby's, Radio Shack, and Walgreens develop geo-social efforts with philanthropic tilt.
NYC Magazine Touts Foursquare Kings
Time Out continues developing presence on the mobile app.
Foursquare Rivals Test New Strategies
Booyah pivots toward Zynga-like games; Gowalla and others assess alternatives to check-ins.
Silverpop Marries Foursquare to Email
Email industry warhorse buys out a geo-social marketing startup.
LBS Marketing in China: 3 Things Jiepang Can Teach Foursquare
Global brands such as Starbucks, McDonald’s, Burberry, and Galaxy Macau team up with the check-in service.
GameStop And Coke Launch National Scvngr Campaign
It's the largest brand activation yet for the geo-social app.
Mobile Social: The Importance of Being There
As you consider mobile social, look at these three types of activities to tap a powerful combination for marketing.
Virgin America's Loopt Campaign Is Big on Prizes
Every check-in at SFO terminal will garner a free gift for three months.
Mobile Coupon Service Takes on Daily Deals in Canada
Venture aims to attract merchants by charging less than rivals.
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