Marketing News & Expert Advice
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Location-based
Authenticity Through Mobile Marketing
Sep 2, 2013 - As more and more online traffic is coming from mobile devices, marketers are scrambling trying to find ways to better expose people to their brands and messages in a natural way. Comments
The Problem With Mobile Marketing?
Dec 26, 2012 -
You're thinking about "mobile."
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U.S. Mobile Local Ad Revenue Will Reach $5.8 Billion by 2016
Nov 5, 2012 -
Mobile local ad revenue in the U.S. will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey.
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The Evolving Location Measurement Industry
Nov 2, 2012 -
Digging deeper into the data that marketers can collect and understand based on specific locations with David Shim, founder and CEO of location analytics firm Placed.
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Engagement and Conversion Through Sharing Photos on Mobile
Oct 3, 2012 -
With the prevalence of mobile photo-sharing, here are three metrics brands could consider when executing such campaigns.
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Bold Teen Drama Degrassi Gets Gamified for Summer Season
Jul 16, 2012 -
Much Music boosts beloved Canadian show with check-in rewards.
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Agency: Brands Are Still Keen on Location-Based Marketing
Feb 17, 2012 - Rockfish talks about the future of mobile; MomentFeed bets on it. Comments
How Amex, Foursquare, and Others Advanced the Digital Wallet in 2011
Dec 27, 2011 -
After a year of innovation, next year promises more mobile payment disruption.
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Location-Based Advertising: Evolving to Location-Based Services
Dec 7, 2011 -
We are living in an "always-on" mobile data environment, and this creates an opportunity to create location-based services that focused on building customer relationships. Final article in a three-part series.
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Geo-Social Usage Up 3X, But Still Not at Scale
Dec 6, 2011 -
Forrester report and Foursquare's numbers show location-based apps are growing, though overall impact remains modest.
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Foursquare Reaches 15M Users, Triples Audience in a Year
Dec 5, 2011 -
Growth opportunities continue, as lion's share of smartphone users have yet to adopt geo-social.
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Hotels and Resorts - Isolated Experiences in Need of Social Awakening
Jul 30, 2013 -
Hospitality-based social networking provides an effective way to disseminate massive amounts of information by leveraging the guest community, and builds a far more valuable customer.
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Local SEO Strategy for the Multi-Location Marketer
Jul 22, 2013 -
It's important to get the foundational elements in place that will help you rank better locally, and be ready to embrace some of the more challenging ongoing local SEO strategies.
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3 Questions to Ask Your Local Search Optimization Specialist
May 22, 2013 -
How do you make sure that your business shows up when people run searches based on their location?
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New Orleans 'Follow Your NOLA' Campaign Seeks Adventurous Travelers
May 13, 2013 -
A new interactive media campaign is helping New Orleans introduce people to the city beyond the French Quarter and Mardi Gras.
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How to Benefit From the Mobile Shift in Local Search
May 8, 2013 -
It is time to find out where consumers are searching for your business, especially on mobile, where they are more likely to complete a purchase.
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Borrell: There's Money in Local Media
Apr 18, 2013 -
Traditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report from Borrell Associates.
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The Search Agency Automates SEM for SMBs
Mar 19, 2013 -
The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search - and make more money doing so.
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Understand Where You've Been and What You've Done…
Mar 18, 2013 -
How three apps are looking at different ways of thinking about and leveraging check-ins and people's interests wherever they are.
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Bringing Local Relevance to Social
Feb 19, 2013 -
There are hundreds of reasons why you might want to focus your social marketing efforts in particular locales, and the major social channels offer tools to help you plan, execute, and measure the impact of those efforts.
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Facebook's 'Were Here' Feature Exposes Mobile Buzz
Dec 28, 2012 -
Large retailers need to call their Facebook reps.
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
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Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
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