The art and science behind creating magic mobile moments

Nov 16, 2015 - As mobile tech continues to advance, marketers can use algorithms for dark data to drive micro-moments, ultimately improving the customer journey by catering to users' immediate needs. Comments

Innovation, Data Integral to a High Digital IQ

innovative-ideas Oct 5, 2015 - Digital leaders share common attributes that are driving stronger financial performance, according to business consulting company PwC. Is your digital IQ high enough? Comments

How to Use Data to Find New Markets

global-markets Sep 30, 2015 - Deciding which market to target next is different for every business, but using multiple data sets can help to narrow the field. Comments

The X Factor of Excellent Email

emailcampaign Sep 18, 2015 - The user experience is an indispensable factor of email marketing. In order to launch a successful campaign, consider these four strategies for aligning and optimizing the UX. Comments

Mobile Advertising and Its Original Medium

mobile-music-listen-shutterstock-259943798 Aug 28, 2015 - The evolution of audio as a portable medium justifies the progressive rationale behind leveraging digital audio resources to support mobile advertising efforts. Comments

Google Local Pack Is 233 Percent More Important

local-mobile-seo-shutterstock-121286026 Aug 27, 2015 - Google's recent modifications to the Local Map Pack has made optimizing listings an even greater priority, but why were these changes made? How will this impact your local strategy? Comments

Email Marketing: The Best Is Yet To Be!

mobile-email Aug 18, 2015 - Email marketers considering the future of communication can depend on these driving qualities of email to continue to resonate with consumers as technology continues to evolve. Comments

Context Is Our Kingdom, Says MasterCard

contextual-awareness Aug 17, 2015 - Move over, content. Context is the new kid in town! MasterCard’s VP of Global Digital Marketing reveals the company's five-tier approach to mobile and why context is at the center of it all. Comments

Local Marketing - Formula for Success

local-marketing-image Jul 24, 2015 - There is a hierarchical approach that both SMBs and brands that market locally can use to guide ad and marketing budget allocation. Comments

Location-Based Basics to Improve Your Marketing Results

locations-context Jul 8, 2015 - Relevancy is the most important aspect of location-based marketing. While local contests and promotions are a good idea, assuming that everyone in Colorado is a skier, say, is not. Comments

Data Keeps YP Relevant in the Digital World

yp-logo-big-data Jul 2, 2015 - While many phonebook companies failed to translate to the digital age, YP is still going strong, in part because the platform realized the value of big data early on. Comments

Social Data Boosts Brands, Even If Marketers Ignore It

social-data-understand Jul 1, 2015 - While 39 percent of of marketing executives say that social media data isn't useful, some industry insiders believe that social media is the best way to measure campaign success. Comments

Denny's, Walmart and Goodwill Score With Location Data [Study]

locations-context Jun 30, 2015 - Combining location-based data with other types of data, such as app and purchase, helped the three brands launch successful mobile campaigns, according to new research from the MMA. Comments

Havas and Shazam Partner to Predict Hit Music and Drive Data-Fueled Engagement

shazam-mobile Jun 25, 2015 - A new partnership between Mobext, the mobile division of Havas, and Shazam uses data to predict future hit songs and get brands on the bandwagon even before music makes headlines. Comments

Can Snapchat Help McDonald's Combat its Millennial Problem?

mcdonalds-wifi-gratis Jun 18, 2015 - Snapchat is very popular with Millennials, while McDonald's is not. Could McDonald's glean some of that popularity, being the first brand to use the platform's geolocation filters? Comments

UGC Is the Key to Instagram Success [Study]

instagram-icon-large Jun 12, 2015 - User generated content on Instagram is a goldmine that not nearly enough brands are utilizing, according to new research from digital think tank L2. Comments

Hyper Locals: The Second Biggest Missed Opportunity in Local Marketing

local Jun 10, 2015 - Hyperlocal media planning, digging deeper than sites like Facebook and Yelp, is one of the most common missed opportunities when it comes to local marketing. Comments

9 Ways the Retail Relationship is Changing

digital-evolution Jun 4, 2015 - New opportunities abound for retail marketing as technology helps glean greater data collection and insight. Comments

Brands Fight Ad Blindness With Interactive Experiences

mobilesmartphones Jun 2, 2015 - Brands like Target, Shazam, and The Home Depot are increasingly making interactive mobile ads, while also taking decreasing user attention spans into consideration. Comments

Are You Ready For the Marriage of Google and Twitter?

google-twitter May 28, 2015 - Location-based marketers have the most to gain from Google's new relationship with Twitter, especially given the popularity of Google Now. Comments

Seven Reasons to Make Direct Mail Part of Your Digital Marketing Plan

mailbox May 22, 2015 - As the world becomes increasingly more digital, postal direct mail stands out, both for the novelty factor and because it comes without digital pitfalls like viewability and bots. Comments

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