3 ways Target is trying to become "America's easiest place to shop"

Retail 3 ways Target is trying to become "America's easiest place to shop"

6y Mike O'Brien

3 ways Target is trying to become "America's easie...

2017 was a pivotal year for Target, having invested billions of dollars in expanding its omnichannel shopping capabilities. CEO Brian Cornell wants to...

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Augmented reality, outer space and emerging technology: How USA TODAY is revolutionizing journalism

AR & VR Augmented reality, outer space and emerging technology: How USA TODAY is revolutionizing journalism

6y Mike O'Brien

Augmented reality, outer space and emerging techno...

While many publishers struggle to look past ad revenue, USA TODAY embraces emerging technology. A new augmented reality app allows users to experience...

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Stats of the week: Six Snapchat figures from Mary Meeker

Stats of the week: Six Snapchat figures from Mary Meeker

8y Mike O'Brien

Stats of the week: Six Snapchat figures from Mary ...

Mary Meeker's annual trends report was full of interesting stats. Here are six about Snapchat that demonstrate what a threat the platform poses to Fac...

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Merging of largest, smallest screens delivers exciting opportunities

Merging of largest, smallest screens delivers exciting opportunities

8y Joe Laszlo

Merging of largest, smallest screens delivers exci...

As more outdoor and place-based inventory goes digital, we near an inflection point for this part of the digital advertising world. Read More...

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What personalization means for the travel industry

What personalization means for the travel industry

8y Mike O'Brien

What personalization means for the travel industry

All signs point to personalized marketing being the way to go. That's particularly relevant in the travel industry, where people aren't typically bran...

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Six stats of the week and what they mean for marketers in the Asia Pacific

Six stats of the week and what they mean for marketers in the Asia Pacific

8y Sophie Loras

Six stats of the week and what they mean for marke...

What does US$7 have to do with ecommerce in China? Quite a lot. It's one of five stats we've selected from around APAC this week. Read More...

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The Digital Download: Apple gets current, Google and billboards get futuristic

The Digital Download: Apple gets current, Google and billboards get futuristic

8y Mike O'Brien

The Digital Download: Apple gets current, Google a...

Here are five of the biggest deals from the world of digital marketing this week, such as the enhanced targeting from LinkedIn and... billboards? Read...

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The pros and cons of beacon-based marketing

The pros and cons of beacon-based marketing

8y Mike O'Brien

The pros and cons of beacon-based marketing

Are you considering adding beacons to your mobile marketing mix? Here are some the technology's biggest pros and cons. Read More...

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How online and offline will dominate retail in Asia in 2016

How online and offline will dominate retail in Asia in 2016

8y Ohad Hecht

How online and offline will dominate retail in Asi...

Innovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience signi...

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Why in-app ads may be the future of mobile advertising

Why in-app ads may be the future of mobile advertising

8y Yuyu Chen

Why in-app ads may be the future of mobile adverti...

Brands and agencies can no longer only focus on mobile Web, because apps are growing rapidly and in-app advertising offers marketers a better opportun...

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Five signs your brand isn't as multichannel as it should be

Five signs your brand isn't as multichannel as it should be

8y Guest Writer

Five signs your brand isn't as multichannel as it ...

In this new world of hyper-connected consumers, creating a seamless multichannel experience is critical. Improve how your brand engages with its cust...

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Spotlight on: GrubHub's Barbara Martin Coppola

Spotlight on: GrubHub's Barbara Martin Coppola

8y Yuyu Chen

Spotlight on: GrubHub's Barbara Martin Coppola

Barbara Martin Coppola shares her vision for GrubHub, as well the experiences at Samsung and Google that helped her reach the coveted status of CMO. R...

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Why do gyms' email marketing suck so much?

Why do gyms' email marketing suck so much?

8y Mike O'Brien

Why do gyms' email marketing suck so much?

As gyms get ready for their busiest season, I set out to explore their email programs. That’s when I realized that most of them are terrible. But why?...

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Has targeting gone too far? How Amazon ruined Christmas

Has targeting gone too far? How Amazon ruined Christmas

8y Mike O'Brien

Has targeting gone too far? How Amazon ruined Chri...

A Brooklyn man's live-in girlfriend knew her Christmas present based on Amazon recommendations. Has targeting become too sophisticated? Read More...

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2016 is the year of attribution

2016 is the year of attribution

8y Guest Writer

2016 is the year of attribution

Attribution is receiving renewed attention, as mobile-first attitudes are becoming increasingly more common. Read More...

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The art and science behind creating magic mobile moments

The art and science behind creating magic mobile moments

8y Michael Della Penna

The art and science behind creating magic mobile m...

As mobile tech continues to advance, marketers can use algorithms for dark data to drive micro-moments, ultimately improving the customer journey by c...

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Innovation, Data Integral to a High Digital IQ

Innovation, Data Integral to a High Digital IQ

8y Yuyu Chen

Innovation, Data Integral to a High Digital IQ

Digital leaders share common attributes that are driving stronger financial performance, according to business consulting company PwC. Is your digital...

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How to Use Data to Find New Markets

How to Use Data to Find New Markets

9y Motoko Hunt

How to Use Data to Find New Markets

Deciding which market to target next is different for every business, but using multiple data sets can help to narrow the field. Read More...

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The X Factor of Excellent Email

The X Factor of Excellent Email

9y Catherine Magoffin

The X Factor of Excellent Email

The user experience is an indispensable factor of email marketing. In order to launch a successful campaign, consider these four strategies for aligni...

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Mobile Advertising and Its Original Medium

Mobile Advertising and Its Original Medium

9y Anna Bager

Mobile Advertising and Its Original Medium

The evolution of audio as a portable medium justifies the progressive rationale behind leveraging digital audio resources to support mobile advertisin...

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Google Local Pack Is 233 Percent More Important

Google Local Pack Is 233 Percent More Important

9y Gregg Stewart

Google Local Pack Is 233 Percent More Important

Google's recent modifications to the Local Map Pack has made optimizing listings an even greater priority, but why were these changes made? How will t...

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Email Marketing: The Best Is Yet To Be!

Email Marketing: The Best Is Yet To Be!

9y Catherine Magoffin

Email Marketing: The Best Is Yet To Be!

Email marketers considering the future of communication can depend on these driving qualities of email to continue to resonate with consumers as techn...

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Context Is Our Kingdom, Says MasterCard

Context Is Our Kingdom, Says MasterCard

9y Melanie White

Context Is Our Kingdom, Says MasterCard

Move over, content. Context is the new kid in town! MasterCard’s VP of Global Digital Marketing reveals the company's five-tier approach to mobile and...

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Local Marketing - Formula for Success

Local Marketing - Formula for Success

9y Gregg Stewart

Local Marketing - Formula for Success

There is a hierarchical approach that both SMBs and brands that market locally can use to guide ad and marketing budget allocation. Read More...

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Location-Based Basics to Improve Your Marketing Results

Location-Based Basics to Improve Your Marketing Results

9y Robin Neifield

Location-Based Basics to Improve Your Marketing Re...

Relevancy is the most important aspect of location-based marketing. While local contests and promotions are a good idea, assuming that everyone in Col...

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Data Keeps YP Relevant in the Digital World

Data Keeps YP Relevant in the Digital World

9y Mike O'Brien

Data Keeps YP Relevant in the Digital World

While many phonebook companies failed to translate to the digital age, YP is still going strong, in part because the platform realized the value of bi...

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Social Data Boosts Brands, Even If Marketers Ignore It

Social Data Boosts Brands, Even If Marketers Ignore It

9y Emily Alford

Social Data Boosts Brands, Even If Marketers Ignor...

While 39 percent of of marketing executives say that social media data isn't useful, some industry insiders believe that social media is the best way ...

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