Marketing News & Expert Advice
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Location-based
New Orleans 'Follow Your NOLA' Campaign Seeks Adventurous Travelers
May 13, 2013 - A new interactive media campaign is helping New Orleans introduce people to the city beyond the French Quarter and Mardi Gras. Comments
Agency: Brands Are Still Keen on Location-Based Marketing
Feb 17, 2012 - Rockfish talks about the future of mobile; MomentFeed bets on it. Comments
How Amex, Foursquare, and Others Advanced the Digital Wallet in 2011
Dec 27, 2011 -
After a year of innovation, next year promises more mobile payment disruption.
Comments
Geo-Social Usage Up 3X, But Still Not at Scale
Dec 6, 2011 -
Forrester report and Foursquare's numbers show location-based apps are growing, though overall impact remains modest.
Comments
Foursquare Reaches 15M Users, Triples Audience in a Year
Dec 5, 2011 -
Growth opportunities continue, as lion's share of smartphone users have yet to adopt geo-social.
Comments
Radio Shack's Holiday Marketing Focused on 'So Right'
Nov 9, 2011 -
Social and mobile efforts play off "so wrong" gift giving.
Comments
Big Brands Use Foursquare for Goodwill Marketing
Nov 3, 2011 -
Arby's, Radio Shack, and Walgreens develop geo-social efforts with philanthropic tilt.
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NYC Magazine Touts Foursquare Kings
Nov 2, 2011 - Time Out continues developing presence on the mobile app. Comments
Foursquare Rivals Test New Strategies
Oct 31, 2011 -
Booyah pivots toward Zynga-like games; Gowalla and others assess alternatives to check-ins.
Comments
Silverpop Marries Foursquare to Email
Oct 5, 2011 -
Email industry warhorse buys out a geo-social marketing startup.
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LBS Marketing in China: 3 Things Jiepang Can Teach Foursquare
Oct 4, 2011 - Global brands such as Starbucks, McDonald’s, Burberry, and Galaxy Macau team up with the check-in service. Comments
How to Benefit From the Mobile Shift in Local Search
May 8, 2013 -
It is time to find out where consumers are searching for your business, especially on mobile, where they are more likely to complete a purchase.
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Borrell: There's Money in Local Media
Apr 18, 2013 -
Traditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report from Borrell Associates.
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The Search Agency Automates SEM for SMBs
Mar 19, 2013 -
The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search - and make more money doing so.
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Understand Where You've Been and What You've Done…
Mar 18, 2013 -
How three apps are looking at different ways of thinking about and leveraging check-ins and people's interests wherever they are.
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Bringing Local Relevance to Social
Feb 19, 2013 -
There are hundreds of reasons why you might want to focus your social marketing efforts in particular locales, and the major social channels offer tools to help you plan, execute, and measure the impact of those efforts.
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Facebook's 'Were Here' Feature Exposes Mobile Buzz
Dec 28, 2012 -
Large retailers need to call their Facebook reps.
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The Problem With Mobile Marketing?
Dec 26, 2012 -
You're thinking about "mobile."
Comments
U.S. Mobile Local Ad Revenue Will Reach $5.8 Billion by 2016
Nov 5, 2012 -
Mobile local ad revenue in the U.S. will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey.
Comments
The Evolving Location Measurement Industry
Nov 2, 2012 -
Digging deeper into the data that marketers can collect and understand based on specific locations with David Shim, founder and CEO of location analytics firm Placed.
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Bold Teen Drama Degrassi Gets Gamified for Summer Season
Jul 16, 2012 -
Much Music boosts beloved Canadian show with check-in rewards.
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