Marketing News & Expert Advice
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Location-based
GameStop And Coke Launch National Scvngr Campaign
Sep 29, 2011 - It's the largest brand activation yet for the geo-social app. Comments
Will Groupon Make Foursquare Less Fun?
Jul 29, 2011 -
Clever do-it-yourself offers may be harder to find among deals clutter.
Comments
Loopt Offers New Twist on Deals as Competition Grows
Jun 22, 2011 -
Geo-social app lets consumers request discounts, but businesses have veto power.
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Why Buffalo Wild Wings Takes Geo-Social Seriously
Jun 15, 2011 -
Restaurant chain scores 200,000 Scvngr participants as second campaign begins.
Comments
Frigidaire and Gowalla Team With Jennifer Garner for Charity
Jun 9, 2011 -
Check-ins may lead to $500,000 donation by appliances brand.
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Subway Tests Scvngr in First LBS Partnership
Jun 3, 2011 -
Sandwich brand, Sears, and Swatch launch campaigns.
Comments
Social Sharing - Moving Beyond the 'Like' Button
Jun 3, 2011 - A look at new location-based services and apps that reward and help people. Comments
Best Buy Takes Shopkick's Mobile Rewards National
May 20, 2011 -
Expansion comes after eight-month test.
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Why Facebook Places Will Kill Other Check-in Apps
May 20, 2011 - If you are going to test check-ins, test it with the market leader. Comments
18% U.S. Smartphone Users Access Location-Based Services
May 17, 2011 -
Thirteen- to 34-year-olds account for over two-thirds of users.
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Geo-Deals Battle Royale: Groupon vs. Facebook vs... Scvngr?
May 16, 2011 -
Web and mobile players clash in the discounts space.
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Mobile Social: The Importance of Being There
Sep 28, 2011 - As you consider mobile social, look at these three types of activities to tap a powerful combination for marketing. Comments
Virgin America's Loopt Campaign Is Big on Prizes
Sep 26, 2011 -
Every check-in at SFO terminal will garner a free gift for three months.
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Mobile Coupon Service Takes on Daily Deals in Canada
Sep 22, 2011 -
Venture aims to attract merchants by charging less than rivals.
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Walgreens Donates Flu Shots Via Foursquare, Facebook
Sep 8, 2011 -
Retailer pledges up to 200,000 shots for those in need.
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Google Adds Zagat to Its Local Buffet
Sep 8, 2011 -
Search giant dives deeper into content game, perhaps further spurring Google Offers push.
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12% of Smartphone Users 'Get' Geo-Social
Sep 6, 2011 - Foursquare and other location-based services have gained traction. Comments
'Foursquaropoly' Wins Advertisers' Attention
Sep 6, 2011 -
Buzz quickly mounts for a mobile app that hasn't even been released.
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How Facebook's Location Sharing Will Promote Commerce
Aug 30, 2011 - Your location - even where you sit - counts when it comes to social and F-commerce. Comments
Facebook: We're Committed to Check-In Deals
Aug 25, 2011 -
Location tagging is now for all devices.
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Dunkin' Donuts Milks Facebook Places And Foursquare
Aug 24, 2011 -
Brand shows commitment to geo-social marketing.
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