Marketing News & Expert Advice
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Location-based
Mobile Coupon Service Takes on Daily Deals in Canada
Sep 22, 2011 - Venture aims to attract merchants by charging less than rivals. Comments
Frigidaire and Gowalla Team With Jennifer Garner for Charity
Jun 9, 2011 -
Check-ins may lead to $500,000 donation by appliances brand.
Comments
Subway Tests Scvngr in First LBS Partnership
Jun 3, 2011 -
Sandwich brand, Sears, and Swatch launch campaigns.
Comments
Social Sharing - Moving Beyond the 'Like' Button
Jun 3, 2011 - A look at new location-based services and apps that reward and help people. Comments
Best Buy Takes Shopkick's Mobile Rewards National
May 20, 2011 -
Expansion comes after eight-month test.
Comments
Why Facebook Places Will Kill Other Check-in Apps
May 20, 2011 - If you are going to test check-ins, test it with the market leader. Comments
18% U.S. Smartphone Users Access Location-Based Services
May 17, 2011 -
Thirteen- to 34-year-olds account for over two-thirds of users.
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Geo-Deals Battle Royale: Groupon vs. Facebook vs... Scvngr?
May 16, 2011 -
Web and mobile players clash in the discounts space.
Comments
Foursquare Campaign Targets Gas Prices
May 11, 2011 -
Check-ins get $2 off at the pump.
Comments
The 2nd Wave of Location-Based Services
May 6, 2011 - A look at promising new services from Facebook and other companies. Comments
Reebok's Mobile Program Goes Geo-Social
May 2, 2011 -
Brand's first location-based foray offers Scvngr users $10 off shoe purchases.
Comments
Walgreens Donates Flu Shots Via Foursquare, Facebook
Sep 8, 2011 -
Retailer pledges up to 200,000 shots for those in need.
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Google Adds Zagat to Its Local Buffet
Sep 8, 2011 -
Search giant dives deeper into content game, perhaps further spurring Google Offers push.
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12% of Smartphone Users 'Get' Geo-Social
Sep 6, 2011 - Foursquare and other location-based services have gained traction. Comments
'Foursquaropoly' Wins Advertisers' Attention
Sep 6, 2011 -
Buzz quickly mounts for a mobile app that hasn't even been released.
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How Facebook's Location Sharing Will Promote Commerce
Aug 30, 2011 - Your location - even where you sit - counts when it comes to social and F-commerce. Comments
Facebook: We're Committed to Check-In Deals
Aug 25, 2011 -
Location tagging is now for all devices.
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Dunkin' Donuts Milks Facebook Places And Foursquare
Aug 24, 2011 -
Brand shows commitment to geo-social marketing.
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Will Groupon Make Foursquare Less Fun?
Jul 29, 2011 -
Clever do-it-yourself offers may be harder to find among deals clutter.
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Loopt Offers New Twist on Deals as Competition Grows
Jun 22, 2011 -
Geo-social app lets consumers request discounts, but businesses have veto power.
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Why Buffalo Wild Wings Takes Geo-Social Seriously
Jun 15, 2011 -
Restaurant chain scores 200,000 Scvngr participants as second campaign begins.
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