Location-based

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Bringing Local Relevance to Social

Feb 19, 2013 - There are hundreds of reasons why you might want to focus your social marketing efforts in particular locales, and the major social channels offer tools to help you plan, execute, and measure the impact of those efforts. Comments

Facebook's 'Were Here' Feature Exposes Mobile Buzz

were-here Dec 28, 2012 - Large retailers need to call their Facebook reps. Comments

The Problem With Mobile Marketing?

facebook-mobile Dec 26, 2012 - You're thinking about "mobile." Comments

U.S. Mobile Local Ad Revenue Will Reach $5.8 Billion by 2016

facebook-mobile Nov 5, 2012 - Mobile local ad revenue in the U.S. will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey. Comments

The Evolving Location Measurement Industry

location-based Nov 2, 2012 - Digging deeper into the data that marketers can collect and understand based on specific locations with David Shim, founder and CEO of location analytics firm Placed. Comments

Engagement and Conversion Through Sharing Photos on Mobile

youngwomanfeatured Oct 3, 2012 - With the prevalence of mobile photo-sharing, here are three metrics brands could consider when executing such campaigns. Comments

Bold Teen Drama Degrassi Gets Gamified for Summer Season

degrassi-title Jul 16, 2012 - Much Music boosts beloved Canadian show with check-in rewards. Comments

Agency: Brands Are Still Keen on Location-Based Marketing

Feb 17, 2012 - Rockfish talks about the future of mobile; MomentFeed bets on it. Comments

How Amex, Foursquare, and Others Advanced the Digital Wallet in 2011

push-notification-digital-wallets-story Dec 27, 2011 - After a year of innovation, next year promises more mobile payment disruption. Comments

Location-Based Advertising: Evolving to Location-Based Services

tripadvisor-featuredimage Dec 7, 2011 - We are living in an "always-on" mobile data environment, and this creates an opportunity to create location-based services that focused on building customer relationships. Final article in a three-part series. Comments

Geo-Social Usage Up 3X, But Still Not at Scale

facebook-places Dec 6, 2011 - Forrester report and Foursquare's numbers show location-based apps are growing, though overall impact remains modest. Comments

Foursquare Reaches 15M Users, Triples Audience in a Year

foursquare-checkin Dec 5, 2011 - Growth opportunities continue, as lion's share of smartphone users have yet to adopt geo-social. Comments

Location-Based Advertising: Privacy

asiaonlineprivacy Dec 1, 2011 - Advertisers must work with service providers to develop a customer-centric privacy plan in location marketing campaigns. Second in a three-part series. Comments

Location-Based Advertising: The Importance of Location to Advertising

mobilephone Nov 16, 2011 - Advertisers and service providers must have a thorough thought process behind the use of location marketing so as to maximise its potential. First in a three-part series. Comments

Radio Shack's Holiday Marketing Focused on 'So Right'

foursquare-soright-badge Nov 9, 2011 - Social and mobile efforts play off "so wrong" gift giving. Comments

Big Brands Use Foursquare for Goodwill Marketing

foursquare45 Nov 3, 2011 - Arby's, Radio Shack, and Walgreens develop geo-social efforts with philanthropic tilt. Comments

Distilled Wisdom of the Tribe: 5 Insights That Impact Digital Advertising

hongkong-night Nov 2, 2011 - At our annual company summit, assumptions were challenged and worldviews changed. Here are five key takeaways. Comments

NYC Magazine Touts Foursquare Kings

Nov 2, 2011 - Time Out continues developing presence on the mobile app. Comments

Foursquare Rivals Test New Strategies

earlybird2 Oct 31, 2011 - Booyah pivots toward Zynga-like games; Gowalla and others assess alternatives to check-ins. Comments

Silverpop Marries Foursquare to Email

4sqagain Oct 5, 2011 - Email industry warhorse buys out a geo-social marketing startup. Comments

LBS Marketing in China: 3 Things Jiepang Can Teach Foursquare

Oct 4, 2011 - Global brands such as Starbucks, McDonald’s, Burberry, and Galaxy Macau team up with the check-in service. Comments

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