Marketing News & Expert Advice
|
|
|
Location-based
Punxsutawney Phil Gets a Foursquare Badge of His Own
Feb 2, 2011 -
Pennsylvania Tourism adds a location-based twist to Groundhog Day tradition.
Comments
Kibbles 'N Bits Serves Geo-Social With Print Ads
Feb 1, 2011 -
Dog food brand runs 30-day campaign that combines USA Weekend magazine with Whrrl's "Society" platform.
Comments
Facebook Launches Mobile Check-In Deals in Europe
Jan 31, 2011 -
Brands including Starbucks and Mazda are among first in Europe to use the location-based deals platform.
Comments
Mobile Behavior: Hunting and Gathering
Jan 14, 2011 - A look at the mobile search, barcode/QR code, and mobile payment highlights to come. Comments
Only 8% of Grocery Shoppers Want Location-Based Coupons
Jan 12, 2011 - A U.K.-based study finds that while mobile coupons have promise, CPG brands may want to avoid location-based targeting. Comments
Snowstorm Marketing – Incorporating Weather Strategies
Jan 12, 2011 - Weather strategies work because they are by nature real-time, localized, and extremely relevant. Comments
SMBs Stay Optimistic on Yelp 'Check-ins,' Foursquare
Jan 10, 2011 -
Two NYC businesses talk to ClickZ about the ups and downs of their geo-social efforts.
Comments
2011: More Convergence
Jan 7, 2011 - Do some basic use cases to see which new devices are interesting to your customers. Comments
Marie Callender's Geo-Social Test Delivers Healthy Results
Jan 6, 2011 -
ConAgra brand's November trial program on Whrrl produced 3,200 "Society" members who made recommendations to friends.
Comments
Sundance Festival Tests Gowalla, Offers Free Flights
Dec 8, 2010 -
Film festival has partnered with Southwest Airlines to award check-ins with complimentary airfare.
Comments
The 2nd Wave of Location-Based Services
May 6, 2011 - A look at promising new services from Facebook and other companies. Comments
Reebok's Mobile Program Goes Geo-Social
May 2, 2011 -
Brand's first location-based foray offers Scvngr users $10 off shoe purchases.
Comments
Peugeot Launches Location-Based Mobile Ads in Europe
Apr 13, 2011 -
Auto brand will use technology from Navteq to serve ads to users close to its dealerships.
Comments
Why QR Codes Matter Now
Apr 4, 2011 - 10 ways to use QR codes in your marketing. Comments
Macy's 'Flower Show' Blossoms on HopStop, Foursquare
Mar 30, 2011 -
Retailer purchases takeover ads for six markets while adding a dash of geo-social.
Comments
Check In Before Users Check Out
Mar 24, 2011 - A missed opportunity at an airport restaurant provides five location-based lessons for marketers. Comments
Gowalla on Geo-Social Marketing [SXSWi Video]
Mar 17, 2011 -
Biz director talks about branding and sales via his firm’s geo-social platform.
Comments
SXSWi Ends: Geo-Social Maturity, Celeb Influencers, Big Crowds
Mar 16, 2011 -
Mobile marketing and celebrities take center stage. Who was this year's wunderkind?
Comments
The Confluence of Mobile, Location, Social, and Group
Mar 3, 2011 - And the implications and impact on integrated marketing. Comments
Google Boost: Paid Search for the Masses?
Feb 10, 2011 - Can Google Boost woo small businesses that shied away from AdWords? Comments
MOST READ
- Dunkin' Donuts Hops on Twitter's Vine for Latest Campaign
- Mobile Marketing on Pace to Surpass $400 Billion in U.S. by 2015
- 'The New Inbox': Mobile's Impact on Email Marketing and Social Media
- The Hidden Factors That Drive Social Media Behavior and Success
- New Shopping Tool Poaches Deals for Online Checkout
COMMENTS
UPCOMING EVENTS
-
May 29-30, 2013
-
June 12-14, 2013
-
September 10-14, 2013
-
September 16-18, 2013
-
November 4-7, 2013
WEBINARS
- Reach More Customers - Expanding your campaigns and optimizing for Canada
May 22, 2013
1:00pm ET / 10:00am PT
- Know your Ambiguous Customer: Effective Multi-Channel Tracking
June 5, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
-
Webinar: One Ring to Rule Them All: How Vendors are Delivering Convergence Analytics, Anametrix
ClickZ Academy
May 16, 2013 -
Webinar: Engagement Marketing: Creating Conversations That Cut Through the Noise, Marketo
ClickZ Academy
May 15, 2013 -
Enterprise SEO Technology Buyer's Guide
Conductor
May 06, 2013
Jobs
-
ACCOUNT EXECUTIVE
ACCOUNT EXECUTIVE (BusinessOnline) - San Diego COMPANY DESCRIPTION The digital world is rapidly evolving making it an exciting time... -
DIGITAL MARKETING ACCOUNT DIRECTOR
DIGITAL MARKETING ACCOUNT DIRECTOR (BusinessOnline) - San Diego https://www.smartrecruiters.com/BusinessOnline/72180171 COMPANY DESCRIPTION... -
Operational Manager
Operational Manager (Boost Media, Inc. (BoostCTR)) - San Francisco BoostCTR is an online solution that allows AdWords, adCenter...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
