Location-based

Agency: Brands Are Still Keen on Location-Based Marketing

Feb 17, 2012 - Rockfish talks about the future of mobile; MomentFeed bets on it. Comments

How Amex, Foursquare, and Others Advanced the Digital Wallet in 2011

push-notification-digital-wallets-story Dec 27, 2011 - After a year of innovation, next year promises more mobile payment disruption. Comments

Location-Based Advertising: Evolving to Location-Based Services

tripadvisor-featuredimage Dec 7, 2011 - We are living in an "always-on" mobile data environment, and this creates an opportunity to create location-based services that focused on building customer relationships. Final article in a three-part series. Comments

Geo-Social Usage Up 3X, But Still Not at Scale

facebook-places Dec 6, 2011 - Forrester report and Foursquare's numbers show location-based apps are growing, though overall impact remains modest. Comments

Foursquare Reaches 15M Users, Triples Audience in a Year

foursquare-checkin Dec 5, 2011 - Growth opportunities continue, as lion's share of smartphone users have yet to adopt geo-social. Comments

Location-Based Advertising: Privacy

asiaonlineprivacy Dec 1, 2011 - Advertisers must work with service providers to develop a customer-centric privacy plan in location marketing campaigns. Second in a three-part series. Comments

Location-Based Advertising: The Importance of Location to Advertising

mobilephone Nov 16, 2011 - Advertisers and service providers must have a thorough thought process behind the use of location marketing so as to maximise its potential. First in a three-part series. Comments

Radio Shack's Holiday Marketing Focused on 'So Right'

foursquare-soright-badge Nov 9, 2011 - Social and mobile efforts play off "so wrong" gift giving. Comments

Big Brands Use Foursquare for Goodwill Marketing

foursquare45 Nov 3, 2011 - Arby's, Radio Shack, and Walgreens develop geo-social efforts with philanthropic tilt. Comments

Distilled Wisdom of the Tribe: 5 Insights That Impact Digital Advertising

hongkong-night Nov 2, 2011 - At our annual company summit, assumptions were challenged and worldviews changed. Here are five key takeaways. Comments

NYC Magazine Touts Foursquare Kings

Nov 2, 2011 - Time Out continues developing presence on the mobile app. Comments

Foursquare Rivals Test New Strategies

earlybird2 Oct 31, 2011 - Booyah pivots toward Zynga-like games; Gowalla and others assess alternatives to check-ins. Comments

Silverpop Marries Foursquare to Email

4sqagain Oct 5, 2011 - Email industry warhorse buys out a geo-social marketing startup. Comments

LBS Marketing in China: 3 Things Jiepang Can Teach Foursquare

Oct 4, 2011 - Global brands such as Starbucks, McDonald’s, Burberry, and Galaxy Macau team up with the check-in service. Comments

GameStop And Coke Launch National Scvngr Campaign

2challenge1 Sep 29, 2011 - It's the largest brand activation yet for the geo-social app. Comments

Mobile Social: The Importance of Being There

Sep 28, 2011 - As you consider mobile social, look at these three types of activities to tap a powerful combination for marketing. Comments

Virgin America's Loopt Campaign Is Big on Prizes

virginamerica Sep 26, 2011 - Every check-in at SFO terminal will garner a free gift for three months. Comments

Mobile Coupon Service Takes on Daily Deals in Canada

pushadeal Sep 22, 2011 - Venture aims to attract merchants by charging less than rivals. Comments

Walgreens Donates Flu Shots Via Foursquare, Facebook

walgreens2 Sep 8, 2011 - Retailer pledges up to 200,000 shots for those in need. Comments

Google Adds Zagat to Its Local Buffet

zagat Sep 8, 2011 - Search giant dives deeper into content game, perhaps further spurring Google Offers push. Comments

12% of Smartphone Users 'Get' Geo-Social

Sep 6, 2011 - Foursquare and other location-based services have gained traction. Comments

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