long tail


5 holiday shopping trends to watch

Oct 22, 2015 - Advertisers that are currently in the process of churning out holiday marketing campaigns in anticipation of the upcoming shopping season should take note of these five digital trends. Comments

Go Long-Tail for Your SEO Strategy in China

fendi Mar 2, 2014 - If your website is hosted outside of China, localizing your SEO strategy for the country has its challenges. Here are two tips that could help. Comments

Learn How to CTRL+ALT+DELETE Your Digital Marketing

reboot Jun 19, 2013 - Reboot your marketing plan by learning how to apply these three steps. Comments

Irrelevant Content: SEO Impossible

content-computer Apr 25, 2013 - I would like to suggest a content strategy model as a complement to technical SEO for marketers in China. Here's why. Comments

Mass Media and Search in Japan

massmediasearch Jun 8, 2011 - TV is a key driver of search traffic and consumers are increasingly searching via their smartphones. Comments

How Search Behaviours Impact Our Search Strategy

globalsearch Oct 24, 2010 - Simply replicating your search strategies from the U.S. or Europe will not work in Asia. Comments

Your Long-Tail Influencers

angrybird Oct 21, 2010 - We live in a new era of social influence where influencers are no longer limited to journalists and celebrities that speak to millions. As marketers we should start looking at the millions of mini-influencers that speak to small clusters of personal... Comments

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