How to use purchase intent for more effective keyword search

How to use purchase intent for more effective keyword search

8y Motoko Hunt

How to use purchase intent for more effective keyw...

If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audien...

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Access to data is the key to China's programmatic sector

Access to data is the key to China's programmatic sector

8y Charlie Wang

Access to data is the key to China's programmatic ...

Experts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement o...

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How online and offline will dominate retail in Asia in 2016

How online and offline will dominate retail in Asia in 2016

8y Ohad Hecht

How online and offline will dominate retail in Asi...

Innovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience signi...

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5 ways to use Google Analytics to find social media topics

5 ways to use Google Analytics to find social media topics

8y Angie Pascale

5 ways to use Google Analytics to find social medi...

Here's how you can use Google Analytics to come up with interesting and relevant discussion topics that will resonate with your target audience on soc...

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5 holiday shopping trends to watch

5 holiday shopping trends to watch

8y Tessa Wegert

5 holiday shopping trends to watch

Advertisers that are currently in the process of churning out holiday marketing campaigns in anticipation of the upcoming shopping season should take ...

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Go Long-Tail for Your SEO Strategy in China

Go Long-Tail for Your SEO Strategy in China

10y Eddie Choi

Go Long-Tail for Your SEO Strategy in China

If your website is hosted outside of China, localizing your SEO strategy for the country has its challenges. Here are two tips that could help. Read M...

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Learn How to CTRL+ALT+DELETE Your Digital Marketing

Learn How to CTRL+ALT+DELETE Your Digital Marketing

11y Eddie Choi

Learn How to CTRL+ALT+DELETE Your Digital Marketin...

Reboot your marketing plan by learning how to apply these three steps. Read More...

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Irrelevant Content: SEO Impossible

Irrelevant Content: SEO Impossible

11y Eddie Choi

Irrelevant Content: SEO Impossible

I would like to suggest a content strategy model as a complement to technical SEO for marketers in China. Here's why. Read More...

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Mass Media and Search in Japan

Mass Media and Search in Japan

13y Shohei Shimoda

Mass Media and Search in Japan

TV is a key driver of search traffic and consumers are increasingly searching via their smartphones. Read More...

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How Search Behaviours Impact Our Search Strategy

How Search Behaviours Impact Our Search Strategy

13y Anna Chan

How Search Behaviours Impact Our Search Strategy

Simply replicating your search strategies from the U.S. or Europe will not work in Asia. Read More...

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Your Long-Tail Influencers

Your Long-Tail Influencers

13y Brandon Cheung

Your Long-Tail Influencers

We live in a new era of social influence where influencers are no longer limited to journalists and celebrities that speak to millions. As marketers w...

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