long tail

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Go Long-Tail for Your SEO Strategy in China

Mar 2, 2014 - If your website is hosted outside of China, localizing your SEO strategy for the country has its challenges. Here are two tips that could help. Comments

Learn How to CTRL+ALT+DELETE Your Digital Marketing

reboot Jun 19, 2013 - Reboot your marketing plan by learning how to apply these three steps. Comments

Irrelevant Content: SEO Impossible

content-computer Apr 25, 2013 - I would like to suggest a content strategy model as a complement to technical SEO for marketers in China. Here's why. Comments

Mass Media and Search in Japan

massmediasearch Jun 8, 2011 - TV is a key driver of search traffic and consumers are increasingly searching via their smartphones. Comments

How Search Behaviours Impact Our Search Strategy

globalsearch Oct 24, 2010 - Simply replicating your search strategies from the U.S. or Europe will not work in Asia. Comments

Your Long-Tail Influencers

angrybird Oct 21, 2010 - We live in a new era of social influence where influencers are no longer limited to journalists and celebrities that speak to millions. As marketers we should start looking at the millions of mini-influencers that speak to small clusters of personal... Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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