long tail

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Go Long-Tail for Your SEO Strategy in China

Mar 2, 2014 - If your website is hosted outside of China, localizing your SEO strategy for the country has its challenges. Here are two tips that could help. Comments

Learn How to CTRL+ALT+DELETE Your Digital Marketing

reboot Jun 19, 2013 - Reboot your marketing plan by learning how to apply these three steps. Comments

Irrelevant Content: SEO Impossible

content-computer Apr 25, 2013 - I would like to suggest a content strategy model as a complement to technical SEO for marketers in China. Here's why. Comments

Mass Media and Search in Japan

massmediasearch Jun 8, 2011 - TV is a key driver of search traffic and consumers are increasingly searching via their smartphones. Comments

How Search Behaviours Impact Our Search Strategy

globalsearch Oct 24, 2010 - Simply replicating your search strategies from the U.S. or Europe will not work in Asia. Comments

Your Long-Tail Influencers

angrybird Oct 21, 2010 - We live in a new era of social influence where influencers are no longer limited to journalists and celebrities that speak to millions. As marketers we should start looking at the millions of mini-influencers that speak to small clusters of personal... Comments

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Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

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