Lowe's

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Lowe's Uses Vine and Instagram to Showcase DIY

Dec 16, 2014 - In addition to a new set of Vine videos, the home improvement chain is using Instagram videos as trailers for its DIY projects that are popular posts on its Pinterest page. Comments

A Look at the Inbox: When Did Black Friday Really Start?

black-friday-sales Nov 18, 2014 - Marketers seems to begin their holiday promotions earlier and earlier each year. Here's a look at what brands are doing to prepare for Black Friday, and how early they are starting their promotions. Comments

Pinterest Upgrades Analytics Tool

pinterest-logo Aug 26, 2014 - Pinterest increases its value to marketers by allowing them to analyze engagement by seeing which impressions their audience is clicking, liking, and repinning the most. Comments

Champs Speaks to High School Athletes in 15-Second Instagram Snippets

adicolortv Aug 4, 2014 - The TV-esque series "AdicolorTV" enables Adidas and Champs to tell a longer story than they could otherwise and it could also be the first series of its kind on Instagram. Comments

Best Practices for Branded Vine Videos

vine May 13, 2014 - While marketers are embracing the trend of short-form branded videos on Vine, many of their efforts are not as successful as they could be. Here are five tips for producing the best branded Vine videos. Comments

#CZLNY: The Power of Visual Storytelling

pure-michigan-instagram Apr 2, 2014 - On the first day of ClickZ Live New York, Boot Camp Digital chief executive Krista Neher talked about how images tell a brand’s story and help increase the shareability of content. Comments

There's Nothing Scary About a Well-Executed Halloween Campaign

halloween-design Oct 26, 2012 - The scariest thing about Halloween is a campaign that doesn't perform. Comments

SXSW 2012: Customer Service Goes Social

Mar 13, 2012 - The social technology wave is now rushing toward the enterprise, with no signs of letting up. Is your business prepared? Comments

Lowe's Brouhaha: Muslim Marketing Players React

Dec 17, 2011 - It's a "teachable moment," they say. Comments

Google Zeitgeist: The Lowdown on Brand-Related Searches

Dec 16, 2011 - A look at 2011's buzziest product-oriented queries. Comments

Foursquare's Top Brands: Old Navy, 7 Eleven, Home Depot

4square10million Jun 20, 2011 - Geo-social app now has 10 million users. Comments

How Top Retailers Used Twitter on Black Friday

macys-twitter-holiday Nov 30, 2010 - BestBuy, Walmart, and Home Depot were among those promoting deals through Twitter, while others like JC Penney and Macy's barely made a peep. Comments

Brands Look to Score With NBC's 'Sunday Night Football' Webcasts

nfl Aug 9, 2010 - Lexus, Lowe's, Lincoln, and Droid appeared during last night's Dallas-Cincinnati game. Whether they will sign on with NBCSports.com for the entire NFL season is not known. Comments

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