Building brand advocates in a connected world

Nov 20, 2015 - To create brand advocates and ultimately increase conversion efficiency, connect and engage with audiences by leveraging social media platforms such as Facebook. Comments

Don’t let your customers walk away from their carts

mobile-phone-shopping-flickr-22257890101-7cb64bb1c6-z Nov 18, 2015 - E-commerce retail brands can use these four strategies to decrease cart abandonment rates and optimize their marketing campaign strategies during the holiday shopping season. Comments

Content studio helps Marriott corner the market on travel entertainment

marriott-logo Nov 17, 2015 - Marriott has ramped up its content marketing since becoming the first hotel brand to launch its own content studio. A year later, the chain is filming a sequel to its popular short film. Comments

The art and science behind creating magic mobile moments

magic-mobile-flickr-5034204552-edb2a33f73-o-1 Nov 16, 2015 - As mobile tech continues to advance, marketers can use algorithms for dark data to drive micro-moments, ultimately improving the customer journey by catering to users' immediate needs. Comments

Why have QR codes taken off in China?

qr-codes-in-china-clickz-live-screenshot Nov 15, 2015 - In China, brands are using QR codes for everything – from digital campaigns, to branding, to content marketing and O2O e-commerce strategies. And it's all because of WeChat. Comments

5 tactics to help build brand loyalty and grow your subscriber list

loyal-audience-768722-640 Nov 10, 2015 - What are some best practices to increase subscriber lists, enhance brand loyalty, and drive traffic to websites? Use these strategies to create and measure engaging content. Comments

Do you know when to call in the email experts?

who-you-gonna-call Nov 4, 2015 - Email is a veteran in comparison to other digital marketing channels, but it's still an evolving medium. When errors occur, avoid Googled DIY solutions and call in the experts. Comments

Understanding the customer: how to improve the perception of mobile video ads

watching-mobile Nov 3, 2015 - Here's how marketers can use the fundamentals of intent marketing in conjunction with users' responses to video ads to create relevant mobile content that consumers will appreciate. Comments

Avoid the one digital marketing mistake that will alienate your customers

shark-bait-flickr-14663970488-cdaf2741b6-z Nov 3, 2015 - This is how marketers can increase engagement and generate brand loyalty by demonstrating consideration for consumers' needs through the consistent delivery of valuable content. Comments

How Uber thinks locally to expand globally

uber-logo-black-background Oct 28, 2015 - Asia Pacific's diverse markets mean a localization strategy is an imperative part of Uber's marketing and expansion plans for the region. Comments

The real value of loyalty programs: data

loyalty-flickr-8256427128-417c4c04d0-z Oct 26, 2015 - Incorporating loyalty programs into marketing campaigns will not only encourage repeat business, but they also present an opportunity to collect a diverse scope of customer data. Comments

Brand humanity: how to advertise relevance

three-papas-homepage Oct 13, 2015 - Rather than simply looking for ways to sell products, modern marketers push the boundaries of traditional advertising by emphasizing products' overall social relevance. Comments

Brand vs. brand: social media showdowns in the world of marketing

duel Oct 8, 2015 - Marketing via social media platforms like Twitter lets brands communicate directly with consumers and each other, creating a chance to challenge competitors and assert dominance. Comments

Incorporating Social to Build Across Your Organization

leverage-social-networking Oct 5, 2015 - To correct the imbalance within the division of labor and increase corporate presence on digital platforms, consider adopting a workflow process built around modern social technology. Comments

Listening To Your Customers: A Kind Of Different Intent Data

customerdata Sep 30, 2015 - Consumer intent and behavioral data can inform marketing strategy and campaign efforts, so it's important to pay attention to your consumers: not just what they do, but who they are. Comments

Using the 3 C's for Online and Offline Commerce in China

shutterstock-234409663-buy-buttons Sep 20, 2015 - Isobar's Jane Linbaden and CollabCentral's Nishtha Mehta shared their views on connectivity, context and content for O2O at ClickZ Live Shanghai. Comments

Why an Intent Strategy Can Solve the Ad Blocking Problem

shutterstock-125872154-problem-solving Aug 26, 2015 - One solution digital marketers can use for circumventing ad blockers is initiating a strategy based on intent marketing. Comments

Back to the Future With Email

email-mobile Jul 23, 2015 - Email is still one of the best, most cost-effective ways to reach targeted audiences with customised content. Comments

IBM Watson Analytics Helps Grind Big Data in Unmanned Coffee Shops

Honest Cafe vending machines Jul 1, 2015 - The UK's Honest Café automated shops tap into cloud-powered cognitive computing to analyze Big Data. Comments

What Does Meditation Have in Common With Digital Marketing?

yoga Jun 29, 2015 - After using a meditation app, Mandeep Grover finds many techniques which are just as useful when applied to a digital marketing strategy. Comments

Millennial Dads Turn to Digital Devices in Their Moments of Need

Google Logo Jun 12, 2015 - As Millennial fathers become more involved in raising their kids, they are more likely to view the Internet, particularly from their phones, as a parenting resource, according to Google data. Comments

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