Loyalty

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Back to the Future With Email

Jul 23, 2015 - Email is still one of the best, most cost-effective ways to reach targeted audiences with customised content. Comments

IBM Watson Analytics Helps Grind Big Data in Unmanned Coffee Shops

Honest Cafe vending machines Jul 1, 2015 - The UK's Honest Café automated shops tap into cloud-powered cognitive computing to analyze Big Data. Comments

What Does Meditation Have in Common With Digital Marketing?

yoga Jun 29, 2015 - After using a meditation app, Mandeep Grover finds many techniques which are just as useful when applied to a digital marketing strategy. Comments

Millennial Dads Turn to Digital Devices in Their Moments of Need

Google Logo Jun 12, 2015 - As Millennial fathers become more involved in raising their kids, they are more likely to view the Internet, particularly from their phones, as a parenting resource, according to Google data. Comments

MasterCard Tokenization Provides a Safe Space for Private Labels on Apple Pay

apple-pay-mobile-jcpenny-mastercard Jun 10, 2015 - MasterCard's tokenization services have made it possible for brands like JCPenney to offer checkout with private label credit cards on Apple Pay. Comments

Did You Blog, Read or Share This Column?

marketing-magic Jun 5, 2015 - Limiting options and using emotion, rather than evaluation, can help create marketing magic: what happens when marketing crosses with psychology. Comments

9 Ways the Retail Relationship is Changing

digital-evolution Jun 4, 2015 - New opportunities abound for retail marketing as technology helps glean greater data collection and insight. Comments

A Brief Intro To CLV (And Why You Should Measure It)

happy-email-subscribers May 15, 2015 - Customer lifetime value (CLV) is one of the most misunderstood or ignored concepts in marketing. But if given careful thought, it's a concept that will totally transform customer perception and sales. Comments

How Advertising Can Benefit From the 'Sharing Economy'

digital-sharing May 8, 2015 - Could the sharing economy be the next way for marketers to boost brand loyalty? Comments

A Glance Into the Future of Brand Loyalty

crystal-ball-future May 8, 2015 - With the growth of the wearable industry, brands need to focus on delivering the most valuable interaction as efficiently as possible. Comments

Building Consumer Loyalty With Email Rewards Programs

email-rewards-program May 7, 2015 - Tangible benefits and customized content are the pillars of a successful email rewards program. Comments

Build Your Business by Aligning Policy With the Social Web

social-marketing May 6, 2015 - Consumers are becoming more interested in why companies make the business decisions they do, and are choosing to be loyal to certain brands because of their values. Comments

The Art of 'Brandmance' for Customer Loyalty

romance-customer-loyalty Apr 13, 2015 - All the best love stories start with a lot of romance, and developing brand loyalty is no different. Comments

AmEx to Launch First Multi-Brand Loyalty Program

loyalty-cards Mar 19, 2015 - American Express is partnering with brands like Macy's, AT&T, ExxonMobil, and Hulu for Plenti, an upcoming loyalty program that works across a variety of stores and payment methods. Comments

It Can Be Hard to Shift a Habit

daily-routine-habit Mar 19, 2015 - What does it take to break consumers of their shopping habits and move them to your brand? Comments

Social Media Week: Cult Brands Breed Community

Community Feb 27, 2015 - According to leaders from Virgin Mega, SoulCycle, and Refinery29, providing fresh experiences and quality social content are two ways brands can maintain loyal fans, who also have the power to convert detractors. Comments

E-Commerce: Southeast Asian Style

thailand-e-commerce Feb 15, 2015 - There are a number of challenges to the growth of e-commerce in Southeast Asia, but that shouldn't stop any brand from having a strategy for the region. Comments

O2O and Indonesia's E-Commerce Scene

shutterstock-230695111-indonesia-o2o Dec 7, 2014 - Brands in Indonesia are beginning to use offline to online (O2O) for encouraging sales both online and offline. Comments

Building Customer Loyalty With Social Media

customer-loyalty Nov 19, 2014 - Beyond awareness and acquisition, you can measurably build your business using social media. Comments

5 Ways to Create Marketing Magic

marketing-magic Nov 7, 2014 - When you don't have a lot of time and can't spend a lot of money, these five ways can help boost your marketing efforts. Comments

Savvy Seniors: Engaging the 65+ Online Shopper

senior-ecommerce-tablet Aug 26, 2014 - Senior shoppers shouldn't be ignored when it comes to your email marketing campaigns. It pays to learn how to market to this segment and turn them into loyal, long-term customers. Comments

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