Loyalty

customer-loyalty

Building and Maintaining Customer Loyalty With Today’s Consumer

Apr 15, 2014 - There are three keys to securing consumer loyalty in today's market: know your customers, coordinate online and offline customer experiences, and anticipate service opportunities. Comments

A Marketer’s Guide to Mobile Conquesting

mobile-conquesting Apr 2, 2014 - Conquesting can be extremely effective in capturing more of the market share, but tactics like the ones described in this column can likewise be great tools for reminding your existing customers why they should choose you again and again. Comments

Marketing Beyond the CPA

customer-lifetime-value Feb 26, 2014 - Cost per action (CPA) remains the most popular metric to evaluate online marketing success. But is the stand-alone CPA really the right approach for measuring and generating long-term value? Comments

Starwood Hotels to Test Mobile, Keyless Check-In

starwood-keyless-2 Feb 4, 2014 - The functionality will be enabled via the iPhone app for the brand’s loyalty program, allowing for the "first guest interaction with hotel associates to be personal rather than transactional." Comments

Services Marketing in the Internet Age

Aug 28, 2013 - Consider these recommendations to improve service and differentiate your business. Comments

The Subscription Economy

Jun 28, 2013 - Ever heard of the subscription economy? Apart from being a company that provides subscription billing to its clients, this topic is high on my agenda as I've been in touch recently with companies who specializes in subscription billing solutions. Let... Comments

What I Learned About Social Media Marketing From My Mum Playing Candy Crush

May 2, 2013 - The golden rule for social marketing and social games is the same. Comments

Apple's New Passbook

applepassbookfeatured Jun 18, 2012 - And what it means for brands, marketers, and consumers. Comments

The Next Big Thing in Local Mobile Marketing

perxsingapore May 9, 2012 - Move over Groupon. Mobile loyalty programs will be everywhere in a few years time. Here's why. Comments

How to Integrate New Gadgets Launching in 2012

how-digital-stamping-works2 Mar 29, 2012 - Consider these three tech innovations that will have great impact on Singaporean consumers. Comments

Prepare for More Social Loyalty Platforms in 2012 [Video]

loyalty Jan 3, 2012 - Count on mobile to gain momentum, particularly in emerging markets. Comments

Sometimes It Is the Small Intangible Things That Count in Loyalty

heart4 Jul 25, 2011 - For your most loyal customers it's not about discounts or special offers but the recognition that comes with loyalty. Here's an example. Comments

Driving User Engagement and Building Loyalty Through Gamification

mini Apr 7, 2011 - Here are three ways how game-based marketing applies to your brand. Comments

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