Loyalty

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Kimpton Hotels Uses CRM to Confer Karma on Guests

Aug 8, 2014 - Salesforce and ExactTarget Marketing Cloud form the basis of a loyalty program that aims to surprise guests with unexpected treats and rewards, all in an effort to grow the hotel chain's customer base. Comments

Advanced Analytics: Coming Soon to a Marketing Department Near You!

advacned-analytics Jul 30, 2014 - Advanced analytics can help marketing teams better understand consumer behavior across channels, tailor marketing campaigns, and determine how best to optimize their marketing mix - and it's not as difficult as you might think! Comments

Privacy vs. Personalization - The Creepy Side of Small Business CRM

personalization Jul 14, 2014 - There's a fine line between impressing your customers with what you remember about them and creeping them out with your extensive knowledge - here are some tips for how to stay on the right side of that line. Comments

Groupon Gnome Aims to Become Self-Service Marketing Platform

Groupon logo May 22, 2014 - Groupon's new Gnome service is a customer relationship management tool, a point-of-sale system, and, someday, a local ad platform all in one. Comments

When Onboarding, Focus on Lifetime Value, Not Return on Investment

onboarding-email May 13, 2014 - Use onboarding or email welcome programs to try to convert customers into loyal customers - but how do you define a loyal customer? Comments

Customer Loyalty Restarts With Every Experience

customer-loyalty May 7, 2014 - Allegiance to your brand begins again with every experience, from word-of-mouth mentions to small social objects like status updates that are passed around and shared. Comments

Building a Meaningful Relationship: Tips to Make the Most of Your Loyalty Program

customer-loyalty Apr 24, 2014 - It's clear that loyalty programs influence sales and brand affinity, but businesses need to do more than provide discounts to be a loyalty program that stands out. Comments

Lancôme Gives Points for Social Media in New Loyalty Program

lancome-lipsticks-phone Apr 21, 2014 - Lancôme Elite Rewards provides multichannel engagement and gives points for sharing on social media. Comments

Building and Maintaining Customer Loyalty With Today’s Consumer

customer-loyalty Apr 15, 2014 - There are three keys to securing consumer loyalty in today's market: know your customers, coordinate online and offline customer experiences, and anticipate service opportunities. Comments

A Marketer’s Guide to Mobile Conquesting

mobile-conquesting Apr 2, 2014 - Conquesting can be extremely effective in capturing more of the market share, but tactics like the ones described in this column can likewise be great tools for reminding your existing customers why they should choose you again and again. Comments

Marketing Beyond the CPA

customer-lifetime-value Feb 26, 2014 - Cost per action (CPA) remains the most popular metric to evaluate online marketing success. But is the stand-alone CPA really the right approach for measuring and generating long-term value? Comments

Starwood Hotels to Test Mobile, Keyless Check-In

starwood-keyless-2 Feb 4, 2014 - The functionality will be enabled via the iPhone app for the brand’s loyalty program, allowing for the "first guest interaction with hotel associates to be personal rather than transactional." Comments

Services Marketing in the Internet Age

Aug 28, 2013 - Consider these recommendations to improve service and differentiate your business. Comments

The Subscription Economy

Jun 28, 2013 - Ever heard of the subscription economy? Apart from being a company that provides subscription billing to its clients, this topic is high on my agenda as I've been in touch recently with companies who specializes in subscription billing solutions. Let... Comments

What I Learned About Social Media Marketing From My Mum Playing Candy Crush

May 2, 2013 - The golden rule for social marketing and social games is the same. Comments

Apple's New Passbook

applepassbookfeatured Jun 18, 2012 - And what it means for brands, marketers, and consumers. Comments

The Next Big Thing in Local Mobile Marketing

perxsingapore May 9, 2012 - Move over Groupon. Mobile loyalty programs will be everywhere in a few years time. Here's why. Comments

How to Integrate New Gadgets Launching in 2012

how-digital-stamping-works2 Mar 29, 2012 - Consider these three tech innovations that will have great impact on Singaporean consumers. Comments

Prepare for More Social Loyalty Platforms in 2012 [Video]

loyalty Jan 3, 2012 - Count on mobile to gain momentum, particularly in emerging markets. Comments

Sometimes It Is the Small Intangible Things That Count in Loyalty

heart4 Jul 25, 2011 - For your most loyal customers it's not about discounts or special offers but the recognition that comes with loyalty. Here's an example. Comments

Driving User Engagement and Building Loyalty Through Gamification

mini Apr 7, 2011 - Here are three ways how game-based marketing applies to your brand. Comments

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