Apr 15, 2014 - There are three keys to securing consumer loyalty in today's market: know your customers, coordinate online and offline customer experiences, and anticipate service opportunities. Comments
Apr 2, 2014 - Conquesting can be extremely effective in capturing more of the market share, but tactics like the ones described in this column can likewise be great tools for reminding your existing customers why they should choose you again and again. Comments
Feb 26, 2014 - Cost per action (CPA) remains the most popular metric to evaluate online marketing success. But is the stand-alone CPA really the right approach for measuring and generating long-term value? Comments
Feb 4, 2014 - The functionality will be enabled via the iPhone app for the brand’s loyalty program, allowing for the "first guest interaction with hotel associates to be personal rather than transactional." Comments
Aug 28, 2013 - Consider these recommendations to improve service and differentiate your business. Comments
Jun 28, 2013 - Ever heard of the subscription economy? Apart from being a company that provides subscription billing to its clients, this topic is high on my agenda as I've been in touch recently with companies who specializes in subscription billing solutions. Let... Comments
May 2, 2013 - The golden rule for social marketing and social games is the same. Comments
Jun 18, 2012 - And what it means for brands, marketers, and consumers. Comments
May 9, 2012 - Move over Groupon. Mobile loyalty programs will be everywhere in a few years time. Here's why. Comments
Mar 29, 2012 - Consider these three tech innovations that will have great impact on Singaporean consumers. Comments
Jan 3, 2012 - Count on mobile to gain momentum, particularly in emerging markets. Comments
Jul 25, 2011 - For your most loyal customers it's not about discounts or special offers but the recognition that comes with loyalty. Here's an example. Comments
Apr 7, 2011 - Here are three ways how game-based marketing applies to your brand. Comments
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014