May 8, 2013 - Within six days of creating a WeChat presence to target Mainland Chinese visitors, the Macau Government Tourist Office has accumulated more than 500 subscribers to qualify as an official account. Comments
Jun 20, 2012 - Casinos in Asia are getting on track with digital marketing. Consider these few key areas that can easily be digitized. Comments
Mar 30, 2012 - Optimize your CRM campaign with these location-based tactics. Comments
Dec 1, 2010 - How brand managers, marketers, and agencies must understand how to use new social tools. Consider these three examples. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 23, 2014