Macau Tourism Rolls Out WeChat Fan Acquisition Campaign in 6 Days

May 8, 2013 - Within six days of creating a WeChat presence to target Mainland Chinese visitors, the Macau Government Tourist Office has accumulated more than 500 subscribers to qualify as an official account. Comments

Help Wanted: Casinos Seek Digital Experience

casinofeatured Jun 20, 2012 - Casinos in Asia are getting on track with digital marketing. Consider these few key areas that can easily be digitized. Comments

LBS Opportunities for Casino Marketers in Macau

Mar 30, 2012 - Optimize your CRM campaign with these location-based tactics. Comments

Social Technology: Getting It Right on a Global Scale

community Dec 1, 2010 - How brand managers, marketers, and agencies must understand how to use new social tools. Consider these three examples. Comments

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