Machinima

Selfie Shootout

Online Content Videos Hit Record 52 Billion Monthly Views

Jan 14, 2014 - Online content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online content videos in December. Meanwhile, video ad views have tripled to 35.2 billion in the past year. Comments

comScore: AOL Climbs to Second Place in Online Video Content Ranking

digital-video-strip Sep 24, 2013 - AOL has climbed into second place on comScore's video metrix, with 55.9 percent more viewers than it had one year ago. Comments

Machinima Reaches Record Download Levels With New Xbox 360 App

machinima May 23, 2013 - When Microsoft reveals a new media-streaming app for its Xbox 360, it is usually only available in a few countries. This time however, the Machinima app that was launched in April earlier this year, went live in all of the countries that sold the console... Comments

Machinima and Ultra Music Form Partnership to Boost Engagement

machinima Jan 31, 2013 - Machinima, the video entertainment network for young males, and ULTRA Music have established a partnership aimed at boosting engagement for both brands. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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