Marketing News & Expert Advice
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Malaysia
Citibank Optimizes Retargeting Campaign to Drive Credit Card Signups in Malaysia
Aug 6, 2013 - Marketers in Malaysia are starting to integrate creative optimization into their remarketing campaigns to drive conversions. Comments
Puma Leverages Social Graph to Promote Spring-Summer Collection
Jun 7, 2012 -
German sports brand Puma is targeting 18- to 24-year-old trendsters via its social app campaign this summer.
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Studies: Facebook Shows Big Gains in Malaysia, Singapore
Oct 18, 2011 -
Research underscores why brands marketers must connect with consumers on the social network. YouTube matters, too.
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Yahoo Algorithm Change to Take Effect in India
Sep 12, 2011 -
Google eyes expansion in Southeast Asia; Yahoo-Nielsen, Synovate report Internet usage stats for Philippines and Malaysia.
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Cookie Deletion: Why It Should Matter to Advertisers and Publishers
Mar 2, 2011 -
Cookie deletion impacts your audience measurement and here's what you need to know.
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E-Commerce in Asia Pacific: Big Opportunity for a Growing Region
Dec 21, 2010 -
As a brand or retailer, here are several things you need to consider when building your digital commerce strategy.
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By the Numbers: Online Video Consumption in Asia
Oct 13, 2010 -
Online video goes mainstream in Asia Pacific.
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