Sep 9, 2014 - Because of its good-natured humor, IKEA's commercial has been watched almost 9 million times on YouTube since last week. Comments
Aug 6, 2013 - Marketers in Malaysia are starting to integrate creative optimization into their remarketing campaigns to drive conversions. Comments
Jun 7, 2012 - German sports brand Puma is targeting 18- to 24-year-old trendsters via its social app campaign this summer. Comments
Oct 18, 2011 - Research underscores why brands marketers must connect with consumers on the social network. YouTube matters, too. Comments
Sep 12, 2011 - Google eyes expansion in Southeast Asia; Yahoo-Nielsen, Synovate report Internet usage stats for Philippines and Malaysia. Comments
Mar 2, 2011 - Cookie deletion impacts your audience measurement and here's what you need to know. Comments
Dec 21, 2010 - As a brand or retailer, here are several things you need to consider when building your digital commerce strategy. Comments
Oct 13, 2010 - Online video goes mainstream in Asia Pacific. Comments
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
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September 30, 2014
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