Malaysia

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IKEA Mocks Apple in Hilarious Ad for Its New Catalog

Sep 9, 2014 - Because of its good-natured humor, IKEA's commercial has been watched almost 9 million times on YouTube since last week. Comments

Citibank Optimizes Retargeting Campaign to Drive Credit Card Signups in Malaysia

citibank-logo2-300x75 Aug 6, 2013 - Marketers in Malaysia are starting to integrate creative optimization into their remarketing campaigns to drive conversions. Comments

Puma Leverages Social Graph to Promote Spring-Summer Collection

pumasocialappfeatured Jun 7, 2012 - German sports brand Puma is targeting 18- to 24-year-old trendsters via its social app campaign this summer. Comments

Studies: Facebook Shows Big Gains in Malaysia, Singapore

airasia Oct 18, 2011 - Research underscores why brands marketers must connect with consumers on the social network. YouTube matters, too. Comments

Yahoo Algorithm Change to Take Effect in India

agreement-image Sep 12, 2011 - Google eyes expansion in Southeast Asia; Yahoo-Nielsen, Synovate report Internet usage stats for Philippines and Malaysia. Comments

Cookie Deletion: Why It Should Matter to Advertisers and Publishers

cookie Mar 2, 2011 - Cookie deletion impacts your audience measurement and here's what you need to know. Comments

E-Commerce in Asia Pacific: Big Opportunity for a Growing Region

asiapac Dec 21, 2010 - As a brand or retailer, here are several things you need to consider when building your digital commerce strategy. Comments

By the Numbers: Online Video Consumption in Asia

xinmsn-video1 Oct 13, 2010 - Online video goes mainstream in Asia Pacific. Comments

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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
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