Mar 24, 2014 - Inspired by March Madness, the companies behind the frozen food and men’s care products are asking fans to vote on branded video content. Comments
Mar 22, 2013 - A number of brands have created their own March Madness-style tournament challenges to engage fans this year. Comments
Mar 27, 2012 - Data from Applebee's and Visible suggests advertisers should reconsider demo during March Madness and alike events. Comments
Mar 19, 2012 - Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices. Comments
Mar 1, 2011 - Each brand has launched campaigns involving Facebook around basketball tourney season. Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
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