March Madness

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Social TV Tweeters = Greater Consumers

Sep 12, 2014 - Twitter's head of global media and agency research believes that those who tweet while watching TV, make the more loyal consumers. Comments

Hot Pockets and Degree Men Create Bracket-Style Video Challenges

hotpocketsbracket Mar 24, 2014 - Inspired by March Madness, the companies behind the frozen food and men’s care products are asking fans to vote on branded video content. Comments

Brands Steal College Hoops' Thunder With Bracket Challenges

outback-steakhouse Mar 22, 2013 - A number of brands have created their own March Madness-style tournament challenges to engage fans this year. Comments

Women Buy Into Sports Via Social

women-holding-basketball Mar 27, 2012 - Data from Applebee's and Visible suggests advertisers should reconsider demo during March Madness and alike events. Comments

Mobile and Tablet Advertisers Score During March Madness

Mar 19, 2012 - Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices. Comments

UPS and Corona Take First Shots at 'March Madness'

finalfour Mar 1, 2011 - Each brand has launched campaigns involving Facebook around basketball tourney season. Comments

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