Mar 24, 2014 - Inspired by March Madness, the companies behind the frozen food and men’s care products are asking fans to vote on branded video content. Comments
Mar 22, 2013 - A number of brands have created their own March Madness-style tournament challenges to engage fans this year. Comments
Mar 27, 2012 - Data from Applebee's and Visible suggests advertisers should reconsider demo during March Madness and alike events. Comments
Mar 19, 2012 - Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices. Comments
Mar 1, 2011 - Each brand has launched campaigns involving Facebook around basketball tourney season. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
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September 23, 2014