March Madness

Brands Steal College Hoops' Thunder With Bracket Challenges

Mar 22, 2013 - A number of brands have created their own March Madness-style tournament challenges to engage fans this year. Comments

Mar 27, 2012 - Data from Applebee's and Visible suggests advertisers should reconsider demo during March Madness and alike events. Comments

Mar 19, 2012 - Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices. Comments

Mar 1, 2011 - Each brand has launched campaigns involving Facebook around basketball tourney season. Comments

November 4-7, 2013

December 2-4, 2013

February 10-13, 2014

March 19, 2014

Mar 31-Apr 3, 2014

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