Apr 7, 2015 - Post-tournament research found that McDonald's was the most-consumed brand, while luxury automakers like Cadillac and Mercedes-Benz saw more brand lift than during the Super Bowl. Comments
Apr 3, 2015 - On the eve of the Final Four in the NCAA's March Madness, we took a look at brands' campaigns and social media activity around the tournament. Here are four of our favorites. Comments
Feb 12, 2015 - Across the board, brands aren’t doing enough to capitalize on Valentine’s Day this year. What’s the reason behind the lack of attention to this holiday? Comments
Jan 22, 2015 - Beer company Anheuser-Busch is introducing a home delivery service for its popular Bud Light brand. The "Bud Light Button" is a new app that allows users to order drinks on their smartphones. Comments
Sep 12, 2014 - Twitter's head of global media and agency research believes that those who tweet while watching TV, make the more loyal consumers. Comments
Mar 24, 2014 - Inspired by March Madness, the companies behind the frozen food and men’s care products are asking fans to vote on branded video content. Comments
Mar 22, 2013 - A number of brands have created their own March Madness-style tournament challenges to engage fans this year. Comments
Mar 27, 2012 - Data from Applebee's and Visible suggests advertisers should reconsider demo during March Madness and alike events. Comments
Mar 19, 2012 - Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices. Comments
Mar 1, 2011 - Each brand has launched campaigns involving Facebook around basketball tourney season. Comments
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