There are a few more weeks of March Madness - the Sweet 16 games start Thursday - but brands have already started their campaigns. Here are our favori...
View articlePost-tournament research found that McDonald's was the most-consumed brand, while luxury automakers like Cadillac and Mercedes-Benz saw more brand lif...
View articleOn the eve of the Final Four in the NCAA's March Madness, we took a look at brands' campaigns and social media activity around the tournament. Here ar...
View articleAcross the board, brands aren’t doing enough to capitalize on Valentine’s Day this year. What’s the reason behind the lack of attention to this holida...
View articleBeer company Anheuser-Busch is introducing a home delivery service for its popular Bud Light brand. The "Bud Light Button" is a new app that allows us...
View articleTwitter's head of global media and agency research believes that those who tweet while watching TV, make the more loyal consumers. Read More...
View articleInspired by March Madness, the companies behind the frozen food and men’s care products are asking fans to vote on branded video content. Read More...
View articleA number of brands have created their own March Madness-style tournament challenges to engage fans this year. Read More...
View articleData from Applebee's and Visible suggests advertisers should reconsider demo during March Madness and alike events. Read More...
View articleEarly comScore data show consumers are watching games via iPhone, Android, iPad, and other devices. Read More...
View articleEach brand has launched campaigns involving Facebook around basketball tourney season. Read More...
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