Diving into data, distribution and digital at the ClickZ Intelligence Roundtable

Diving into data, distribution and digital at the ClickZ Intelligence Roundtable

7y Chris Camps

Diving into data, distribution and digital at the ...

The first ClickZ Intelligence Roundtable kicked off last week, bringing together six senior brand-side marketers to discuss key issues in marketing an...

View article
Attribution, integration and replication: The challenges facing advertisers in the digital age

Attribution, integration and replication: The challenges facing advertisers in the digital age

7y Andrew Warren-Payne

Attribution, integration and replication: The chal...

ClickZ Intelligence presented The State of Digital Advertising 2017 webinar on 27 April 2017 in partnership with Marin Software. What are the challeng...

View article
Our four favourite findings from the ClickZ Digital Advertising Breakfast

Our four favourite findings from the ClickZ Digital Advertising Breakfast

7y Leonie Mercedes

Our four favourite findings from the ClickZ Digita...

What does the future of paid search and paid social advertising look like? Last Wednesday, ClickZ sought to answer that question, holding its first Di...

View article
Get the latest analysis and reports delivered to your inbox daily
“Moving forward, the device will be more important than channel” (Interview)

“Moving forward, the device will be more important than channel” (Interview)

8y Leonie Mercedes

“Moving forward, the device will be more important...

ClickZ spoke to Nitin Rabadia, director of audience marketing for cross-channel marketing platform Marin Software, to find out more about the future o...

View article
The Continued Move Toward Marketing Automation

The Continued Move Toward Marketing Automation

9y Andy Radovic

The Continued Move Toward Marketing Automation

Recent acquisitions by Marin, MediaMath, and Kenshoo are a sign of more to come as competition heats up in the marketing automation sector. Read More...

View article
M&A News: Facebook, Marin Software, and Alliance for Audited Media

M&A News: Facebook, Marin Software, and Alliance for Audited Media

10y Yuyu Chen

M&A News: Facebook, Marin Software, and Allian...

A roundup of major mergers and acquisitions (M&A) taking place this week, including big moves from Facebook and Marin Software. Read More...

View article
Marin Software Hires Matt Ackley as CMO

Marin Software Hires Matt Ackley as CMO

11y Matt Kapko

Marin Software Hires Matt Ackley as CMO

Marin Software has hired Matt Ackley as its chief marketing officer to help oversee global marketing for the digital ad platform that integrates searc...

View article
Marin Software Raises $105 Million in IPO

Marin Software Raises $105 Million in IPO

11y Danny Goodwin

Marin Software Raises $105 Million in IPO

Marin Software went public today. The online advertising management platform's initial public offering (IPO) raised $105 million, as the company sold ...

View article
Will Marin's IPO Let It Buy an Ad Server?

Will Marin's IPO Let It Buy an Ad Server?

11y Susan Kuchinskas

Will Marin's IPO Let It Buy an Ad Server?

Venture capitalists love the ad-tech sector, but Marin Software is one of the first filing for initial public offering. Read More...

View article
Marin Logs State of Global Search Marketing

Marin Logs State of Global Search Marketing

11y Susan Kuchinskas

Marin Logs State of Global Search Marketing

The share of paid-search clicks from mobile devices rose around the world in 2012, and people are more engaged with search results when they're mobile...

View article
Cyber Monday Traffic, Mobile & Ad Spend Reach Record Highs

Cyber Monday Traffic, Mobile & Ad Spend Reach Record Highs

11y Miranda Miller

Cyber Monday Traffic, Mobile & Ad Spend Reach ...

Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all...

View article
Japan Leads Asia in RTB Spending and other Data-Driven Marketing Updates

Japan Leads Asia in RTB Spending and other Data-Driven Marketing Updates

11y Adaline Lau

Japan Leads Asia in RTB Spending and other Data-Dr...

Japan's RTB revenue to hit $1 billion in 2016. Meanwhile, Yahoo Japan and Dentsu cci form strategic partnerships with U.S. ad tech firms Rocket Fuel, ...

View article
Smartphones and Tablets Changing Paid Search

Smartphones and Tablets Changing Paid Search

12y Susan Kuchinskas

Smartphones and Tablets Changing Paid Search

Marin Software expects that by December 2012, mobile devices will generate a quarter of all paid-search clicks. Read More...

View article
Mobile Drives More Search Ad Clicks

Mobile Drives More Search Ad Clicks

12y ClickZ Stats Staff

Mobile Drives More Search Ad Clicks

Marin Software reported 10 percent of search ad clicks in Q4 2011 came from mobile and tablet devices. Read More...

View article
Half-Year Progress Report: Search in Japan

Half-Year Progress Report: Search in Japan

13y Andy Radovic

Half-Year Progress Report: Search in Japan

A six month roundup on search habits, client attitudes, and tech movements in Japan. Read More...

View article
Ad Technology Company To Hire 75

Ad Technology Company To Hire 75

13y Anna Maria Virzi

Ad Technology Company To Hire 75

SearchIgnite changes its name to IgnitionOne; plans to expand client services, software engineering teams. Read More...

View article
Holiday Search Marketers Should Focus on 'Peak Week,' Study Says

Holiday Search Marketers Should Focus on 'Peak Week,' Study Says

14y Susan Kuchinskas

Holiday Search Marketers Should Focus on 'Peak Wee...

The first week of December accounted for 25 percent of all holiday season profits, according to Marin Software's 2009 study. It also found that Sunday...

View article
Marin Software Looks Beyond Search

Marin Software Looks Beyond Search

14y Susan Kuchinskas

Marin Software Looks Beyond Search

Search campaign platform integrates with Facebook and other channels. Read More...

View article
Tools for Advanced PPC Management and Reporting

Tools for Advanced PPC Management and Reporting

14y Julie Batten

Tools for Advanced PPC Management and Reporting

A look at two key types of PPC analytics and managements tools - automated campaign management and Web analytics suites. Read More...

View article
Search Agencies Gain Momentum in Display Ad Market

Search Agencies Gain Momentum in Display Ad Market

14y Zachary Rodgers

Search Agencies Gain Momentum in Display Ad Market

SEMs are buying more display media through data-driven platforms. Read More...

View article
ClickZ Marketing Excellence Award Winners Named

ClickZ Marketing Excellence Award Winners Named

15y Team ClickZ

ClickZ Marketing Excellence Award Winners Named

Three DoubleClick tools, which now are part of the Google family, were named winners of ClickZ Marketing Excellence Awards Read More...

View article