Marin Software

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The Continued Move Toward Marketing Automation

Feb 10, 2015 - Recent acquisitions by Marin, MediaMath, and Kenshoo are a sign of more to come as competition heats up in the marketing automation sector. Comments

M&A News: Facebook, Marin Software, and Alliance for Audited Media

merger Jun 3, 2014 - A roundup of major mergers and acquisitions (M&A) taking place this week, including big moves from Facebook and Marin Software. Comments

Marin Software Hires Matt Ackley as CMO

matt-ackley-photo-web Jun 11, 2013 - Marin Software has hired Matt Ackley as its chief marketing officer to help oversee global marketing for the digital ad platform that integrates search, display, and social marketing into a single hub. Comments

Marin Software Raises $105 Million in IPO

Marin Software IPO NYSE Mar 22, 2013 - Marin Software went public today. The online advertising management platform's initial public offering (IPO) raised $105 million, as the company sold 7.5 million shares of stock at $14 per share – exceeding expectations of 7 million shares. Comments

Will Marin's IPO Let It Buy an Ad Server?

forrester-wave-bid-management Feb 20, 2013 - Venture capitalists love the ad-tech sector, but Marin Software is one of the first filing for initial public offering. Comments

Marin Logs State of Global Search Marketing

marinusmobtrends Feb 12, 2013 - The share of paid-search clicks from mobile devices rose around the world in 2012, and people are more engaged with search results when they're mobile, according to a new report from Marin Software. Comments

Cyber Monday Traffic, Mobile & Ad Spend Reach Record Highs

ibm-cyber-monday Nov 29, 2012 - Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all showing healthy growth. Learn more from comScore, Marin Software, IBM, Kenshoo and others. Comments

Japan Leads Asia in RTB Spending and other Data-Driven Marketing Updates

Nov 6, 2012 - Japan's RTB revenue to hit $1 billion in 2016. Meanwhile, Yahoo Japan and Dentsu cci form strategic partnerships with U.S. ad tech firms Rocket Fuel, Criteo, and BrightTag. Comments

Smartphones and Tablets Changing Paid Search

Mar 26, 2012 - Marin Software expects that by December 2012, mobile devices will generate a quarter of all paid-search clicks. Comments

Mobile Drives More Search Ad Clicks

Jan 11, 2012 - Marin Software reported 10 percent of search ad clicks in Q4 2011 came from mobile and tablet devices. Comments

Half-Year Progress Report: Search in Japan

searchjapan Jun 20, 2011 - A six month roundup on search habits, client attitudes, and tech movements in Japan. Comments

Ad Technology Company To Hire 75

Apr 11, 2011 - SearchIgnite changes its name to IgnitionOne; plans to expand client services, software engineering teams. Comments

Holiday Search Marketers Should Focus on 'Peak Week,' Study Says

cr-mega-198-nutcracker Sep 27, 2010 - The first week of December accounted for 25 percent of all holiday season profits, according to Marin Software's 2009 study. It also found that Sunday search buys performed best. Comments

Marin Software Looks Beyond Search

Aug 18, 2010 - Search campaign platform integrates with Facebook and other channels. Comments

Tools for Advanced PPC Management and Reporting

Aug 16, 2010 - A look at two key types of PPC analytics and managements tools - automated campaign management and Web analytics suites. Comments

Search Agencies Gain Momentum in Display Ad Market

Aug 4, 2010 - SEMs are buying more display media through data-driven platforms. Comments

ClickZ Marketing Excellence Award Winners Named

Oct 13, 2008 - Three DoubleClick tools, which now are part of the Google family, were named winners of ClickZ Marketing Excellence Awards Comments

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