Marketing News & Expert Advice
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Marin Software
Marin Software Raises $105 Million in IPO
Mar 22, 2013 - Marin Software went public today. The online advertising management platform's initial public offering (IPO) raised $105 million, as the company sold 7.5 million shares of stock at $14 per share – exceeding expectations of 7 million shares. Comments
ClickZ Marketing Excellence Award Winners Named
Oct 13, 2008 - Three DoubleClick tools, which now are part of the Google family, were named winners of ClickZ Marketing Excellence Awards Comments
Will Marin's IPO Let It Buy an Ad Server?
Feb 20, 2013 -
Venture capitalists love the ad-tech sector, but Marin Software is one of the first filing for initial public offering.
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Marin Logs State of Global Search Marketing
Feb 12, 2013 -
The share of paid-search clicks from mobile devices rose around the world in 2012, and people are more engaged with search results when they're mobile, according to a new report from Marin Software.
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Cyber Monday Traffic, Mobile & Ad Spend Reach Record Highs
Nov 29, 2012 -
Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all showing healthy growth. Learn more from comScore, Marin Software, IBM, Kenshoo and others.
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Smartphones and Tablets Changing Paid Search
Mar 26, 2012 - Marin Software expects that by December 2012, mobile devices will generate a quarter of all paid-search clicks. Comments
Mobile Drives More Search Ad Clicks
Jan 11, 2012 - Marin Software reported 10 percent of search ad clicks in Q4 2011 came from mobile and tablet devices. Comments
Ad Technology Company To Hire 75
Apr 11, 2011 - SearchIgnite changes its name to IgnitionOne; plans to expand client services, software engineering teams. Comments
Holiday Search Marketers Should Focus on 'Peak Week,' Study Says
Sep 27, 2010 -
The first week of December accounted for 25 percent of all holiday season profits, according to Marin Software's 2009 study. It also found that Sunday search buys performed best.
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Marin Software Looks Beyond Search
Aug 18, 2010 - Search campaign platform integrates with Facebook and other channels. Comments
Tools for Advanced PPC Management and Reporting
Aug 16, 2010 - A look at two key types of PPC analytics and managements tools - automated campaign management and Web analytics suites. Comments
Search Agencies Gain Momentum in Display Ad Market
Aug 4, 2010 - SEMs are buying more display media through data-driven platforms. Comments
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