marketing automation

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Why Marketing Automation Is Driving a Bigger Role for the CMO

Jul 31, 2014 - The newest technology available has led to the expansion of the scope of the chief marketing officer's role. But in some cases, the data-collection technology is outpacing the marketer's skill in knowing how to use it to make strategic business decisions. Comments

The 4 Cs of Customer Engagement: The People Want Content!

four-cs-customer-engagement Jul 29, 2014 - When your goal is to create amazing customer experiences that build engagement and earn loyalty, your data-driven content priorities should become these "four Cs": choice, customization, connect, and communicate. Comments

Microsoft and Salesforce Union: Does It Hurt Small Businesses?

small-business-crm Jul 28, 2014 - While the partnership between Microsoft and Salesforce provides options for marketers, there are other offerings available that may be better suited for small-business marketers. Comments

4 Advanced B2B Strategies for Hyper-Targeted Marketing Campaigns

Audience Targeting Jul 24, 2014 - There are many new ways to use social, mobile, and hyper-targeted marketing strategies. Consider using these channels to get email opt-ins, break into trade shows, and increase your appointment-setting rates. Comments

When It Comes to Audience Engagement, Webinars Still Reign Supreme

webinarboard Jul 22, 2014 - When webinars are treated as nurture marketing campaigns, and managed inside of a marketing automation system, they can drive audience engagement better than any other type of B2B marketing campaign. Comments

A Non-Wizard Calls Marketing Automation’s Bluff

wizard-automation Jul 17, 2014 - Although marketing automation tools help to make marketers' lives much more manageable, they do not in fact "automate" a marketer's job. There is still the need for a human touch even when it comes to marketing automation. Comments

Survey Says: Automated Emails Outperform Manual Counterparts

resultsautomation Jul 16, 2014 - A new study shows that automated email messages achieve higher open and click-through rates than their manual counterparts. With that in mind, it's time for all marketing teams to employ an automated approach. Comments

Great Marketing Technology Cannot Succeed Without Great Strategy

marketing-organization Jul 15, 2014 - Without developing the right marketing strategy for your company, even the best marketing automation technology won't help you succeed. Comments

Privacy vs. Personalization - The Creepy Side of Small Business CRM

personalization Jul 14, 2014 - There's a fine line between impressing your customers with what you remember about them and creeping them out with your extensive knowledge - here are some tips for how to stay on the right side of that line. Comments

How to Produce Content That Answers Questions and Educates Everyone

are-you-listening Jul 14, 2014 - Marketing automation tools can help brands learn to stop and listen to their customers, and then produce the appropriate, response-driven content. Comments

Is Your Organization a Winning Team?

handing-baton Jul 11, 2014 - In order to make sure your organization is running as best it can, you must make sure the marketing, sales, client services, and product development teams all work together as one. Comments

Video Marketing + Marketing Automation = 3 to 5 Times More Leads

online-video-1 Jul 9, 2014 - Incorporating video into your marketing automation tactics can help you improve your results, produce more content, target better prospects, and increase your lead generation. Comments

Content Marketing Is Within Reach for Small Teams

content-marketing-within-reach Jul 1, 2014 - Marketing automation tools can help marketers amplify their precious resources to get the most out of their content marketing campaigns. Comments

How an Auto Body Shop Uses CRM to Earn Customer Satisfaction

Customer service questionnaire Jun 30, 2014 - Using one small business as an example, it's easy to see how customer relationship management (CRM) tools, powered by marketing automation, can boost customer satisfaction. Comments

Will GroupM’s Exit From Open Ad Exchanges Entice Others to Follow Suit?

groupm Jun 27, 2014 - The move is expected to open up additional private exchanges, although insiders are not sure all media buyers will follow suit and shun open exchanges completely. Comments

Is Social Automation the Future of Social?

facebook-automation Jun 26, 2014 - The combination of a social automation tool and a full understanding of its limitations, used in conjunction with the new advertising options from these social channels, will be your best approach to social marketing. Comments

Traditional Marketing Campaigns Can Help Drive Inbound Strategy for Sales

inbound-marketing Jun 24, 2014 - Webinars are a great example of how marketers can take traditional campaigns and transform them into something sales can use in the inbound marketing process. Comments

Marketing Technology: Who Is in Control?

technology44 Jun 23, 2014 - This is the year to take back control of marketing technology and unleash the number of opportunities there are to create a positive impact on your company's bottom line. Comments

3 Must-Have Traits to Thrive in an Agile Marketing Environment

agile-marketing Jun 19, 2014 - Being able to move quickly to adjust an approach or fix a campaign that isn't working is a vital skill set for today's marketing leaders. Comments

Connecting With the Anonymous Customer

anonymous Jun 17, 2014 - In many ways, consumers are always figuring out how to live a seamless offline and digital life. It's marketers who are still catching up. Comments

The Power of Personalization in an Impersonal World

personalization Jun 16, 2014 - If you take the time (and possibly money) to ensure that each of your communications is as personalized as possible, you will be setting yourself up for long-term success. Comments

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