marketing automation

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Scoring: The Overlooked Marketing Automation Tool

Apr 23, 2014 - Scoring, or "dynamic segmentation," allows you to constantly assess your prospects and customers with the goal of ultimately increasing your return on investment. Comments

Would You Rather Be a DMP or an ESP?

4-question-marks Apr 23, 2014 - Recent trends have led to email service providers (ESPs) and data management platforms (DMPs) becoming hot commodities in the mergers and acquisitions world. Comments

"The Leads Are Crap"

sales-marketing-tug-of-war Apr 21, 2014 - There can often be a strained relationship between the marketing and sales teams, but marketing automation software can help both sides work together for a common purpose. Comments

7 Lead Nurturing Strategies for Modern Marketers

leads-shutterstock-165694019 Apr 17, 2014 - Depending on the scenario, a specific type of lead nurturing program will be required. Read on to discover a chart that will help you get the most out of any lead nurturing campaign. Comments

Marketing Platforms: The Time Is Now

marketing-platform Apr 14, 2014 - Marketing practices will continue to change in the next few years, and marketers need to be prepared with the right foundation. Every marketer needs to be thinking about their core marketing platform. Comments

IBM Buys Silverpop to Boost Personalized Marketing Capabilities

large-ibm-logo Apr 10, 2014 - IBM is buying Silverpop, an Atlanta-based marketing automation company, for a reported $250 to $300 million. Comments

There’s a Robot in My Media Buy

robots Apr 10, 2014 - As robots become more and more common in our everyday lives, marketers must ask how they can reinvent themselves to remain relevant in today's technology-filled world. Comments

Marketing in the Age of VRM and Customer Engagement

vendor-relationship-management Apr 10, 2014 - The next generation of consumers is looking for meaningful engagement, and they are willing to provide the necessary information to achieve that. So what will marketing automation look like when Millennials freely disclose information about their tastes... Comments

AppNexus to Scoop Direct Deal Ad Dollars With Twixt

real-timebidding Apr 9, 2014 - New York-based real-time ad platform AppNexus launched a new software called Twixt. This product simplifies ad negotiations. Comments

Marketing Automation Redefined

marketing-automation-1 Apr 9, 2014 - Marketers need to adopt a new definition for marketing automation, one that includes both the automated components and that recognizes that marketing automation is a process that marketers must manually initiate. Comments

Is Big Data Really Working for Marketers?

big-data-screen Apr 8, 2014 - At a roundtable discussion at ClickZ Live New York last week, the question of whether or not Big Data, or any data analytics at all, are working for marketers was addressed. Comments

What an Artist Taught Me About Marketing to a Small Audience

social-media-audience Apr 7, 2014 - Marketing to a small audience takes confidence, a deep understanding of your customer, good understanding of your product or service, and paying careful attention to the world around you to find the right buyer at the right time. Comments

53 Percent of B2B Fortune 500 Companies Use Marketing Automation

automation-shutterstock-87320653 Apr 3, 2014 - The percentage of B2B Fortune 500 companies using marketing automation saw a 112 percent increase this year. The jump is telling of what's to come for a few big reasons: the amount of red tape they have in their organizations, the visibility they have... Comments

Rubicon Project Climbs 22 Percent After IPO Prices at $101.5M

rubiconprojectipo Apr 2, 2014 - Shares of Rubicon Project, Inc. (NYSE:RUBI) reached $18.30 this morning, $3.30 more per share than its IPO price. Comments

Why I Posted a Picture of a Can of Soup on My Facebook Page: Marketing Automation and the Rise of Social Media

facebook-automation Apr 1, 2014 - Marketing automation can help clarify activities around social, and by bringing social media tools into the core marketing automation platform, the industry is taking a much needed step in the right direction. Comments

You’ve Bought the Technology, But Can You Use It?

technology44 Mar 31, 2014 - Marketing automation software may promise a technological utopia but, once you've invested, are you getting the best out of the increased functionality that is now at your disposal? Comments

Why the BlueKai Acquisition by Oracle Is a Big Deal for Programmatic Marketers

Oracle logo Mar 28, 2014 - With the acquisition of BlueKai and its data, Oracle's Eloqua is going to be a much more powerful platform - a bridge is being built over the prospecting-nurturing gap and that's a big deal for marketers. Comments

Retail PPC: 3 Key Considerations When Choosing a Supplier for Automating Product PPC Adverts

ppc-fundamentals Mar 26, 2014 - In order to select the right pay-per-click (PPC) automation partner, there are some critical success factors to consider before making your choice. Here's a look at how to pick the right one. Comments

Nurture Marketing: Improving on the Heart of Marketing Automation

nurture-marketing Mar 26, 2014 - Here are five types of nurture marketing programs that you can deploy for your organization, which will help to improve the overall efficiency and effectiveness of your marketing department. Comments

The 5 Things to Know About Account-Based Marketing

account-based-shutterstock-170854715 Mar 20, 2014 - Account-based marketing (ABM) is being adopted at a much larger scale than ever before. So here's a look into why account-based marketing will be one of the biggest revenue drivers for B2B business in the very near future. Comments

Marketing Automation Mastery: Go for Easy, Not Simplistic

simple-remote-shutterstock-6316261 Mar 17, 2014 - Simplistic and easy are two terms that are far from interchangeable. As marketers, we want to develop easy (not simplistic) tools that are well-designed, repetition-minded, quick to learn, and all about mastery. Comments

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