marketing automation


Traveling at the speed of culture: can marketing automation keep up?

Nov 23, 2015 - For successful brand campaigns that emerge based on real-time reactions to culturally relevant events, marketing automation capitalizes on these moments by driving consumer engagement. Comments

Why programmatic ad buying is more important than you think

programatic-buying-walle Nov 13, 2015 - What is programmatic ad buying? Here's how this highly targeted, efficient, automated process can benefit B2B and B2C marketing strategies and increase ROI. Comments

The 4 keys to marketing success in 2016

future-holds-success-flickr-13903392000-a8eb8c4a5c-o Nov 12, 2015 - If expectations from today's consumers are any indication of future demands in 2016, then marketers can prepare to fulfill these needs by employing these four tactics. Comments

5 keys to success with triggered email campaigns

pulling-the-trigger Nov 9, 2015 - The increase in open and click-through rates during Q2 2015 indicates that triggered emails are an effective means of communication, encouraging more conversions than BAU messages. Comments

Spotlight on Stephanie Meyer: how GE Healthcare modernized marketing strategy

old-ge-logo Nov 5, 2015 - Stephanie Meyer is the woman behind GE Healthcare's successful marketing automation initiative. Here's how her team modernized and consolidated the company’s marketing tools. Comments

Avoid the one digital marketing mistake that will alienate your customers

shark-bait-flickr-14663970488-cdaf2741b6-z Nov 3, 2015 - This is how marketers can increase engagement and generate brand loyalty by demonstrating consideration for consumers' needs through the consistent delivery of valuable content. Comments

Facebook Lead Ads opens up to all advertisers

facebook-lead-ads Oct 26, 2015 - Now that Facebook Lead Ads are available to all advertisers, B2B and B2C marketers can utilize the social platform as a tool to help cultivate relationships and nurture leads. Comments

How to fix a leaky lead funnel with proper scoring

funnel-neon-whirlpool-flickr-5157527557-f803922346-z Oct 15, 2015 - Marketers can successfully manage potential leads and improve lead scoring by coordinating with sales teams and optimizing integrated CRM and marketing automation technology. Comments

Beacons unlock real-time mobile research: are you ready to connect?

beacons-sports-media-smartphone Oct 12, 2015 - The efficient responsiveness of beacons gives marketers real-time data that can support personalized targeting, and exemplifies the projected path for automated mobile technology. Comments

4 ways to create personalized marketing messages

mobile-email Oct 12, 2015 - One way to obtain higher levels of engagement and collect actionable data is to make personalization a priority. Use these tips to initiate personalized email marketing campaigns. Comments

Email primetime: connect with customers on their schedules

time-target-shutterstock-185989004 Oct 7, 2015 - When is the best time for your brand to connect with its customers via email to experience optimum levels of engagement? Here’s some advice to help you effectively target your audience. Comments

An Email Marketer's Guide to Smart Automation

A little robot Sep 30, 2015 - Email automation doesn't have to be impersonal. Used correctly, it can actually help marketers get hyper-personal messages to the right subscribers at the right time. Read our guide to find out how. Comments

5 Tips for Making Your Migration to a New MAP as Painless as Possible

email-automation-shutterstock-166673096 Sep 29, 2015 - These five tips will help you easily transition messaging campaigns from your old platform to a new email service provider or marketing automation system. Comments

Programmatic Media Buying: Sitting at the Intersection of Owned and Paid Media

intersection-shutterstock-203805400 Sep 25, 2015 - The value of programmatic media buying currently has a big impact on the digital marketing industry. How can marketers optimize this type of advertising investment? Comments

Marketing Automation and CRM Integration: You’re Doing It Wrong!

wrong-data Sep 23, 2015 - Integrating MAP technology with a CRM system is essential for having an efficient marketing automation structure. However, there are three glaring errors too many marketers seem to make. Comments

Marketing Automation: A Lesson in Irony

automation-shutterstock-194382503 Sep 11, 2015 - Though automatic by nature, automated marketing technology still requires a degree of monitoring. This explains why it's critical for marketers to manage these systems. Comments

3 Overlooked Holiday Planning Must-Haves

shutterstock-160880582 Sep 2, 2015 - Marketers can boost holiday shopping sales with campaigns that resonate with consumers if these three e-commerce essentials are incorporated into their marketing strategy. Comments

CRM Is Branching Out to Include Marketing Automation

shutterstock-159960029 Aug 12, 2015 - Here are some tips for utilizing cloud-based software that merges CRM functionality with marketing automation, generating effective and efficient integrated marketing solutions. Comments

4 Ways to Improve Audience Insights Through Collaboration

consuemr-insights Jul 28, 2015 - Today's socially and digitally engaged customer needs to be understood on a personal level,so any team that gathers insights must be an active part of the audience insights approach for your company. Comments

Why B2B Marketers Need to Start Watching Star Trek

Star Trek The Next Generation Jul 24, 2015 - As marketing becomes more technology-based, marketing and IT teams need to having a better understanding of what makes each other tick. Comments

Back to the Future With Email

email-mobile Jul 23, 2015 - Email is still one of the best, most cost-effective ways to reach targeted audiences with customised content. Comments

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