marketing automation

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Data Keeps YP Relevant in the Digital World

Jul 2, 2015 - While many phonebook companies failed to translate to the digital age, YP is still going strong, in part because the platform realized the value of big data early on. Comments

Unchain Marketing Data to Improve High-Value Customer Experience

marketing-automation-graphic Jun 30, 2015 - While most marketers look at customer insights, shockingly few pay enough attention to their highest-value customers - a status that goes beyond simply who spends the most money. Comments

How Important Is the Automation Skillset to Young Marketers?

wizard-automation Jun 23, 2015 - People with a marketing automation backgrounds are traditionally difficult to hire, which makes that skillset that much more important for young marketers to acquire. Comments

3 Ways Brands are Using Social Analytics to Sell Smarter

socialmediaengagement1 Jun 22, 2015 - Through social listening, and ligning customer service with marketing, and digital experiences with products, brands like Mattel and Warby Parker have mastered social analytics. Comments

Marketing Technology Is A Competitive Advantage

campaigns-technology-experts Jun 17, 2015 - Brand stories today are more experiences than narratives and as a result, technology has become integral to that experience. Comments

Pandora Adds Mobile to Programmatic

pandora-logo-two Jun 16, 2015 - Advertisers will be able to reach Pandora’s 80 million active listeners and automatically purchase the platform’s display inventory across both desktop and mobile. Comments

Defining the Marketing Complexities of APAC

apac-fragmentation Jun 14, 2015 - Fragmentation across the Asia Pacific region means good marketing here should not be defined by a one-size fits all strategy. Comments

Introducing "ERM" to Activate Your Secret Weapon: Employees

employee-advocacy Jun 3, 2015 - Employees are an often-untapped resource in marketing. Capitalizing on their advocacy - having them share content across their own social feeds, say - brands can increase reach. Comments

Twitter Brings Programmatic to Social With Amplify Update

twitter-mobile-2015 May 29, 2015 - The microblogging service has introduced a program called Auto Amplify. The new feature reduces lots of manual work and helps brands better manage their campaigns in real time. Comments

Personas Rise Again in Support of 1:1 Personalization

personas May 19, 2015 - Though not typically used for segmentation, formerly out-of-fashion personas can be key personalization supplements for content marketers. Comments

Sales Is the New Marketing: 7 Ways to Embrace It

sales-equals-marketing May 5, 2015 - As sales and marketing continue to converge, sales teams need to be digitally enabled. Start the process with these seven steps. Comments

Should Marketing Adapt to Sales or Sales Adapt to Marketing?

sales-marketing-aligned Apr 28, 2015 - As a part of marketing automation implementation, should marketing yield to sales' processes or the other way around? Comments

Managing the Mobile Customer Journey

mobile-first-search Apr 23, 2015 - Delivering effective messages to consumers throughout their mobile journey requires coordination across multiple mobile channels throughout the entire engagement process. Comments

I’ve Built My Buyer Personas, Now What?

personas-personalization Apr 22, 2015 - Once you've successfully defined your buyer personas, how can you execute an effective marketing strategy with them? Comments

5 Challenging Questions to Help Close the Customer Experience Gap

Customer Apr 21, 2015 - There's often a difference between what value marketers think they're creating for consumers and what consumers are actually experiencing. How can you close that gap? Comments

De-Averaging Moms: How Automation Can Help Brands Compete for Mother’s Day Dollars

mothers-day-marketing Apr 13, 2015 - Mother's Day is a prime opportunity for brands to leverage marketing automation to help them take a piece of the advertising dollars up for grabs around the holiday. Comments

The Power of Assists: Marketing Technology Is a Team Player

team-player-assist Apr 7, 2015 - Marketing technology, and particularly marketing automation technology, can be well-suited to provide assists to the marketing team. Are you using it in this way? Comments

Timing Is Everything in Nurture Marketing

timing-is-everything Mar 31, 2015 - Like many things in life, timing is essential to a successful nurture marketing program. Comments

The Power of Real-Time, Predictive Decisioning in a Mobile-First World

shutterstock-160559990-mobile Mar 26, 2015 - The mobile-first world means marketers need to be able to reach consumers wherever they are on whatever device they are on, and real-time predictive decisioning can help them do just that. Comments

Are You Smart Enough to Test Your Own Subject Lines?

email-subject-line-test Mar 25, 2015 - Although the email industry has been resistant to automation, machine learning may be better at testing subject lines than a human marketer could ever be. Comments

How "Automated Personalization" Is Curing Our Creativity Crisis

automated-personalization Mar 24, 2015 - How can automated personalization improve the placement of your content marketing and ultimately increase conversions? Comments

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