marketing automation

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The Power of Real-Time, Predictive Decisioning in a Mobile-First World

Mar 26, 2015 - The mobile-first world means marketers need to be able to reach consumers wherever they are on whatever device they are on, and real-time predictive decisioning can help them do just that. Comments

Are You Smart Enough to Test Your Own Subject Lines?

email-subject-line-test Mar 25, 2015 - Although the email industry has been resistant to automation, machine learning may be better at testing subject lines than a human marketer could ever be. Comments

How "Automated Personalization" Is Curing Our Creativity Crisis

automated-personalization Mar 24, 2015 - How can automated personalization improve the placement of your content marketing and ultimately increase conversions? Comments

59% of B2B Fortune 500 Companies Use Marketing Automation

automation-shutterstock-136061006 Mar 23, 2015 - The world's biggest companies are beginning more and more to see the value of marketing automation systems. Why is the adoption rate growing so quickly? Comments

Leveraging Entertainment Events: No Longer Just a Job for Social Media

google-knowledge-graph-events Mar 16, 2015 - To connect with consumers, brands must react in real time to current events. Social media is no longer the only space for this - and marketing automation can help. Comments

6 Budgeting Mistakes That Are Blocking Your Optimization Efforts

Budget Mar 10, 2015 - Marketing automation systems can help you effectively manage your budgets and marketing plans, so that you can increase your optimization efforts. Comments

Are We Seeing an E-Newsletter Renaissance?

email-newsletter Mar 3, 2015 - Email newsletters are staging a comeback. Here's a look at why they can be a good idea and how to make sure they're successful. Comments

4 Ways to Rally Around a Marketing Program

A crowd cheering Feb 25, 2015 - Beyond simply creating a series of emails or events, developing a digital "tool" for clients will help your business stand out from the crowd. Comments

RIP Mass Marketing - Long Live 1:1 at Scale

personalization Feb 24, 2015 - Customers want to be targeted with an individual approach, and automation technology can help marketers achieve this if used properly. Comments

4 Key Steps to Developing an Effective Lead Management Process

leads-shutterstock-165694019 Feb 23, 2015 - Lead management can be a tricky thing, so making sure you pick the right marketing automation technology is crucial. Comments

How to Properly Use Labels to Run Promotions for Google AdWords

orange-gs-robot Feb 16, 2015 - Here are some tips for how to successfully use labels and automated rules in Google AdWords to run promotions. Comments

Programmatic: More Than Just a Media Buy

programmatic Feb 13, 2015 - Programmatic technology can be used for more than just media buying. It also allows marketers to test in a whole new way. Comments

The Continued Move Toward Marketing Automation

shutterstock-144078886 Feb 10, 2015 - Recent acquisitions by Marin, MediaMath, and Kenshoo are a sign of more to come as competition heats up in the marketing automation sector. Comments

5 Campaign Management Lessons to Apply in 2015

lessons Feb 10, 2015 - These five strategies will help you get the most out of your campaigns this year and maximize one of the emerging themes of 2015 - personalization. Comments

4 Key Tips to Successfully Implementing Marketing Automation Technology

marketing-automation-graphic Feb 3, 2015 - Marketing automation technology is extremely useful for marketers, but its value can be lost if the early user experience isn't a positive one. Comments

5 Ways to Turn Customer Obsession Into Marketing ROI

roi-increase Jan 27, 2015 - In order to boost your company's return on investment, make sure you are focused on your customers' satisfaction. Comments

4 Reasons Why You Hate Your Sales and Marketing CRM Software

crm-sales-marketing Jan 26, 2015 - Many marketers have issues with their CRM software. Here are four things that may be bothering you and what you can do to fix the problem. Comments

Remarket Lead Nurture: Maximize Lead Acquisition & Conversion

leads-shutterstock-154962107 Jan 26, 2015 - By remarketing leads, sales can reach higher into the funnel for an earlier human touch and marketing can build a stronger digital relationship with leads. Comments

The 5 Trends That Really Matter for Marketers in 2015

Building blocks showing 2015 Jan 20, 2015 - There's been a lot of buzz around what marketers should focus on in 2015, but these are five trends that really warrant your attention. Comments

4 Ways to Turn Real-Time Into Right-Time Marketing

clock-real-time-risk-waters0314 Jan 13, 2015 - What's the difference between real-time data and right-time data, and why should marketers be focusing on right-time data instead? Comments

Anticipation and Satisfaction: 2 Important Pillars for 2015

user-satisfaction Jan 12, 2015 - What if you could anticipate what your customers want and guarantee satisfaction without fail? Is this possible in the world of digital marketing? Comments

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