Marketo

MailChimp

Why MailChimp Is Killing Auto-Responders: The Rise of CRM

Aug 25, 2014 - New features in MailChimp's services are making auto-responders things of the past. How? And what does this mean for digital marketers at small businesses? Comments

Marketing Automation Redefined

marketing-automation-1 Apr 9, 2014 - Marketers need to adopt a new definition for marketing automation, one that includes both the automated components and that recognizes that marketing automation is a process that marketers must manually initiate. Comments

Educational Initiative B2Beacon Launches to Assist B2B Digital Marketers

b2b Dec 17, 2013 - B2Beacon aims to provide free, unbiased educational resources for B2B digital marketers including: a new approach called “The Company Buying Journey”; how-to guides, as well as insights and case studies from the front lines. Comments

Marketo Buys Insightera in First Acquisition Since IPO

marketo-logo-large Dec 13, 2013 - Marketo has signed an agreement to acquire personalization software start-up Insightera. This is the first acquisition since Marketo went public in May this year. Comments

Marketo Shares Jump 57% in IPO

Screen full of share prices May 17, 2013 - Marketing automation software provider, Marketo, leaped onto the Nasdaq today with shares jumping by as much as 57 percent after the company raised $79 million in its initial public offering (IPO). Comments

Marketo Files to Go Public With $75 Million IPO

marketo Apr 5, 2013 - Some commentators say the move is a sign of the growing potential of the marketing automation software market. Comments

Marketo Acquires Crowd Factory

Apr 18, 2012 - Marketing automation company acquires developer of social campaign management tool. Comments

Marketing Automation: Far From Automatic

Nov 11, 2011 - Technology can make marketing more efficient, but there's a hitch. Comments

Marketing Automation: 6 Tips for Success

Jun 23, 2011 - How to reduce pain points when implementing a marketing automation program Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

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