Marketo

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Marketing and Sales to Merge in 3 Years

Feb 5, 2015 - A recent study by Marketo and The Economist found that the majority of marketers feel their positions will encompass sales in the near future. Comments

VIDEO: Data Has Transformed Marketing Into Era of Engagement, Says Marketo

data-numbers-analysis-man Jan 28, 2015 - ClickZ speaks with Marketo's senior director of marketing, Anastasia Pavlova. Comments

ClickZ Content Takeover Day One: A Look at What's Coming Up

data-cloud Jan 27, 2015 - ClickZ is hosting its inaugural Content Takeover on data-driven marketing from Tuesday, January 27 to Thursday, January 29. See you there! Comments

2014’s Fastest-Growing and Most Valuable Email Marketing Companies

email-growth-profit Sep 4, 2014 - In this third annual review, we take a look at the email marketing companies that are rapidly developing wealth, jobs, and success. Comments

Why MailChimp Is Killing Auto-Responders: The Rise of CRM

MailChimp Aug 25, 2014 - New features in MailChimp's services are making auto-responders things of the past. How? And what does this mean for digital marketers at small businesses? Comments

Marketing Automation Redefined

marketing-automation-1 Apr 9, 2014 - Marketers need to adopt a new definition for marketing automation, one that includes both the automated components and that recognizes that marketing automation is a process that marketers must manually initiate. Comments

Educational Initiative B2Beacon Launches to Assist B2B Digital Marketers

b2b Dec 17, 2013 - B2Beacon aims to provide free, unbiased educational resources for B2B digital marketers including: a new approach called “The Company Buying Journey”; how-to guides, as well as insights and case studies from the front lines. Comments

Marketo Buys Insightera in First Acquisition Since IPO

marketo-logo-large Dec 13, 2013 - Marketo has signed an agreement to acquire personalization software start-up Insightera. This is the first acquisition since Marketo went public in May this year. Comments

Marketo Shares Jump 57% in IPO

Screen full of share prices May 17, 2013 - Marketing automation software provider, Marketo, leaped onto the Nasdaq today with shares jumping by as much as 57 percent after the company raised $79 million in its initial public offering (IPO). Comments

Marketo Files to Go Public With $75 Million IPO

marketo Apr 5, 2013 - Some commentators say the move is a sign of the growing potential of the marketing automation software market. Comments

Marketo Acquires Crowd Factory

Apr 18, 2012 - Marketing automation company acquires developer of social campaign management tool. Comments

Marketing Automation: Far From Automatic

Nov 11, 2011 - Technology can make marketing more efficient, but there's a hitch. Comments

Marketing Automation: 6 Tips for Success

Jun 23, 2011 - How to reduce pain points when implementing a marketing automation program Comments

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