Marketing News & Expert Advice
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Marketo
Marketo Shares Jump 57% in IPO
May 17, 2013 - Marketing automation software provider, Marketo, leaped onto the Nasdaq today with shares jumping by as much as 57 percent after the company raised $79 million in its initial public offering (IPO). Comments
Marketo Files to Go Public With $75 Million IPO
Apr 5, 2013 -
Some commentators say the move is a sign of the growing potential of the marketing automation software market.
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Marketo Acquires Crowd Factory
Apr 18, 2012 - Marketing automation company acquires developer of social campaign management tool. Comments
Marketing Automation: Far From Automatic
Nov 11, 2011 - Technology can make marketing more efficient, but there's a hitch. Comments
Marketing Automation: 6 Tips for Success
Jun 23, 2011 - How to reduce pain points when implementing a marketing automation program Comments
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