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Marketo Shares Jump 57% in IPO

Melanie White  |  Strategies

May 17, 2013 - Marketing automation software provider, Marketo, leaped onto the Nasdaq today with shares jumping by as much as 57 percent after the company raised $79 million in its initial public offering (IPO). Comments

James Dohnert  |  Financial Services

Marketo Files to Go Public With $75 Million IPO

marketo Apr 5, 2013 - Some commentators say the move is a sign of the growing potential of the marketing automation software market. Comments

ClickZ   |  Social Media

Marketo Acquires Crowd Factory

Apr 18, 2012 - Marketing automation company acquires developer of social campaign management tool. Comments

Anna Maria Virzi  |  Strategies

Marketing Automation: Far From Automatic

Nov 11, 2011 - Technology can make marketing more efficient, but there's a hitch. Comments

Anna Maria Virzi  |  Strategies

Marketing Automation: 6 Tips for Success

Jun 23, 2011 - How to reduce pain points when implementing a marketing automation program Comments

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