Apr 9, 2014 - Marketers need to adopt a new definition for marketing automation, one that includes both the automated components and that recognizes that marketing automation is a process that marketers must manually initiate. Comments
Dec 17, 2013 - B2Beacon aims to provide free, unbiased educational resources for B2B digital marketers including: a new approach called “The Company Buying Journey”; how-to guides, as well as insights and case studies from the front lines. Comments
Dec 13, 2013 - Marketo has signed an agreement to acquire personalization software start-up Insightera. This is the first acquisition since Marketo went public in May this year. Comments
May 17, 2013 - Marketing automation software provider, Marketo, leaped onto the Nasdaq today with shares jumping by as much as 57 percent after the company raised $79 million in its initial public offering (IPO). Comments
Apr 5, 2013 - Some commentators say the move is a sign of the growing potential of the marketing automation software market. Comments
Apr 18, 2012 - Marketing automation company acquires developer of social campaign management tool. Comments
Nov 11, 2011 - Technology can make marketing more efficient, but there's a hitch. Comments
Jun 23, 2011 - How to reduce pain points when implementing a marketing automation program Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014
September 23, 2014