VIDEO: Context Is Our Kingdom, Says MasterCard

Aug 17, 2015 - Move over, content. Context is the new kid in town! MasterCard’s VP of Global Digital Marketing reveals the company's five-tier approach to mobile and why context is at the center of it all. Comments

World Emoji Day Illustrates Global Impact

tear-off-calendar Jul 17, 2015 - While some industry experts think emojis are an ephemeral trend, World Emoji Day demonstrates their valuable ability to transcend language barriers. Comments

Memo Banks: Innovate or Die

innovation-1 Jul 12, 2015 - In the age of digital disruption, the banking industry, like many others, must innovate, and innovate fast, to stay relevant. Comments

Tweets of the Week: Send Kisses to Fathers and Loved Ones

fathers-day Jun 19, 2015 - This week, brands avoided the hard news and instead stuck to love-filled holidays, like Father’s Day and National Kissing Day. Comments

MasterCard Tokenization Provides a Safe Space for Private Labels on Apple Pay

apple-pay-mobile-jcpenny-mastercard Jun 10, 2015 - MasterCard's tokenization services have made it possible for brands like JCPenney to offer checkout with private label credit cards on Apple Pay. Comments

Apple Pay Coming to UK Retail Stores from July

applepay Jun 9, 2015 - Apple Pay has the support and backing of many popular stores in the U.K. as well as eight banks. Comments

Apple Is The World's Most Valuable Brand [Study]

Silver Apple logo May 27, 2015 - Having grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating technology's strong growth. Comments

Is Hostess Playing Dumb for Press in #OpeningDay Baseball Tweet?

hostess-cupcakes Apr 6, 2015 - Snack brand Hostess made headlines with its MLB Opening Day tweet that apparently couldn't tell the difference between a touchdown and a home run, but was the tweet just a smart social media stunt? Comments

Is Your Marketing Budget Mobile Enough? [Study]

Budget Mar 18, 2015 - Reviewing campaigns from Coca-Cola, MasterCard, Walmart, and AT&T, the Mobile Marketing Association measured mobile's impact scientifically, and found that a bigger mobile budget will lead to greater ROI. Comments

MasterCard Invites U.S. Workforce to Take #OneMoreDay of Vacation

visa-mastercard Sep 30, 2014 - The global payment company has launched a new travel-centric cross-channel campaign to persuade Americans to take their well-earned time off. Comments

Twitter and Apple Are Changing the Way We Shop

mobile commerce Sep 10, 2014 - Twitter's new Buy button and Apple's new Apple Pay are revolutionizing the social commerce industry, and will give marketers a host of new marketing opportunities for this holiday season. Comments

Apple Pay to Revolutionize Digital Payment Solutions

apple-pay Sep 9, 2014 - After much anticipation, Apple has introduced its digital payments service that is usable with the new iPhone 6 and Apple Watch. Comments

3 Trends Marketers in Asia Can Learn From SXSW Interactive

sxsw Apr 3, 2014 - Big brands jumping on start-ups, privacy, and data ownership were among the key themes at the Austin, Texas-based event, which held valuable lessons for APAC marketers. Comments

MasterCard Integrates Purchasing Technology Into Wired

shopthis2 Oct 17, 2013 - MasterCard’s ShopThis with MasterPass allows consumers to buy products directly within advertising and editorial content. Comments

MasterCard Revamps Online Newsroom, Blog

mastercard-cashless-pioneers-blog Sep 30, 2013 - The online resources include curated content, images, videos and features on so-called cashless pioneers. Comments

Cannes 2013 Video: MasterCard Captures Priceless Moments

mastercard-cannes Jun 28, 2013 - MasterCard was at Cannes Lions in full force this year as it helped attendees from across the globe discover the best local experiences in the city with its launch of "Priceless Cannes." Comments

MasterCard Uses Social Intelligence to Tweak MasterPass Offering

masterpass Apr 30, 2013 - MasterCard's e-payments service has arrived - and it's evolved in part thanks to social media. Comments

Mobile World Congress: Visa and MasterCard Rollout Enhanced M-Commerce Platforms

visa-mastercard Feb 25, 2013 - Visa and MasterCard are both using Mobile World Congress, the world's biggest stage for mobile, to reveal deeper efforts for mobile payments across the globe. MasterCard launched MasterPass, an enhanced version of its mobile wallet PayPass, while Visa... Comments

Facebook Gifts Could Steal Search Dollars From Google

facebook-gifts Sep 28, 2012 - More than 100 partners including Vosges chocolate, Starbucks, Magnolia Bakery, and Happy Socks are signed on to sell items via Facebook's new Gifts service. Comments

MasterCard Deal Gives Brands Peek Into Consumers’ Offline Spending

mastercard Sep 27, 2012 - The partnership will enable Exponential's brands to target their digital ads to audiences based on their offline spending behavior. Comments

MasterCard Goes Local With Gilt City Deals Partnership

mastercard-chicago Jul 30, 2012 - MasterCard is offering deals for Nieman Marcus and meetings with Cubs players as part of its Priceless Cities program. Comments

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