How Mastercard is doing its part to revolutionize retail

Finance How Mastercard is doing its part to revolutionize retail

5y Mike O'Brien

How Mastercard is doing its part to revolutionize ...

Financial services companies have a stodgy reputation, but Mastercard has long been at the forefront of using technology to bridge on- and offline sho...

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5 ways AI is changing the tech industry

AI & Automation 5 ways AI is changing the tech industry

6y Valentine Ferrari

5 ways AI is changing the tech industry

Here we are looking at 5 different ways Artificial Intelligence is transforming the industry. Ranging from AI’s influence on customer support to the I...

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Priceless experiences, storymaking and the "moment of truth": Why MasterCard sees itself as a technology company

Marketing Technology Priceless experiences, storymaking and the "moment of truth": Why MasterCard sees itself as a technology company

6y Mike O'Brien

Priceless experiences, storymaking and the "moment...

Financial service brands have a reputation for being old-fashioned and stodgy. MasterCard isn’t one of them. The company has a progressive CMO, Raja R...

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Case study: How MasterCard is disrupting the disruptors

Case study: How MasterCard is disrupting the disruptors

8y Mike O'Brien

Case study: How MasterCard is disrupting the disru...

VR and mobile payments have the potential to completely alter the way we watch videos and make purchases. MasterCard plans to disrupt both disruptors,...

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20 mobile commerce terms you may not know, but probably should

20 mobile commerce terms you may not know, but probably should

8y Yuyu Chen

20 mobile commerce terms you may not know, but pro...

Are you well versed in mobile commerce? If not, here are 20 terms explained to help you on your sweet merry way. Read More...

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Tweets of the week: Rugby World Cup and a race that stops a nation

Tweets of the week: Rugby World Cup and a race that stops a nation

8y Sophie Loras

Tweets of the week: Rugby World Cup and a race tha...

Because Australia and New Zealand battled it out in the rugby and the first female jockey won the Melbourne Cup, sport was a major part of this week's...

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Context Is Our Kingdom, Says MasterCard

Context Is Our Kingdom, Says MasterCard

9y Melanie White

Context Is Our Kingdom, Says MasterCard

Move over, content. Context is the new kid in town! MasterCard’s VP of Global Digital Marketing reveals the company's five-tier approach to mobile and...

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World Emoji Day Illustrates Global Impact

World Emoji Day Illustrates Global Impact

9y Mike O'Brien

World Emoji Day Illustrates Global Impact

While some industry experts think emojis are an ephemeral trend, World Emoji Day demonstrates their valuable ability to transcend language barriers. R...

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Memo Banks: Innovate or Die

Memo Banks: Innovate or Die

9y Peter Dingle

Memo Banks: Innovate or Die

In the age of digital disruption, the banking industry, like many others, must innovate, and innovate fast, to stay relevant. Read More...

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Tweets of the Week: Send Kisses to Fathers and Loved Ones

Tweets of the Week: Send Kisses to Fathers and Loved Ones

9y Yuyu Chen

Tweets of the Week: Send Kisses to Fathers and Lov...

This week, brands avoided the hard news and instead stuck to love-filled holidays, like Father’s Day and National Kissing Day. Read More...

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MasterCard Tokenization Provides a Safe Space for Private Labels on Apple Pay

MasterCard Tokenization Provides a Safe Space for Private Labels on Apple Pay

9y Emily Alford

MasterCard Tokenization Provides a Safe Space for ...

MasterCard's tokenization services have made it possible for brands like JCPenney to offer checkout with private label credit cards on Apple Pay. Read...

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Apple Pay Coming to UK Retail Stores from July

Apple Pay Coming to UK Retail Stores from July

9y Dave Neal

Apple Pay Coming to UK Retail Stores from July

Apple Pay has the support and backing of many popular stores in the U.K. as well as eight banks. Read More...

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Apple Is The World's Most Valuable Brand [Study]

Apple Is The World's Most Valuable Brand [Study]

9y Mike O'Brien

Apple Is The World's Most Valuable Brand [Study]

Having grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating tec...

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Is Hostess Playing Dumb for Press in #OpeningDay Baseball Tweet?

Is Hostess Playing Dumb for Press in #OpeningDay Baseball Tweet?

9y Emily Alford

Is Hostess Playing Dumb for Press in #OpeningDay B...

Snack brand Hostess made headlines with its MLB Opening Day tweet that apparently couldn't tell the difference between a touchdown and a home run, but...

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Is Your Marketing Budget Mobile Enough? [Study]

Is Your Marketing Budget Mobile Enough? [Study]

9y Mike O'Brien

Is Your Marketing Budget Mobile Enough? [Study]

Reviewing campaigns from Coca-Cola, MasterCard, Walmart, and AT&T, the Mobile Marketing Association measured mobile's impact scientifically, and f...

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MasterCard Invites U.S. Workforce to Take #OneMoreDay of Vacation

MasterCard Invites U.S. Workforce to Take #OneMoreDay of Vacation

10y Yuyu Chen

MasterCard Invites U.S. Workforce to Take #OneMore...

The global payment company has launched a new travel-centric cross-channel campaign to persuade Americans to take their well-earned time off. Read Mor...

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Twitter and Apple Are Changing the Way We Shop

Twitter and Apple Are Changing the Way We Shop

10y Michael Della Penna

Twitter and Apple Are Changing the Way We Shop

Twitter's new Buy button and Apple's new Apple Pay are revolutionizing the social commerce industry, and will give marketers a host of new marketing o...

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Apple Pay to Revolutionize Digital Payment Solutions

Apple Pay to Revolutionize Digital Payment Solutions

10y Emily Alford

Apple Pay to Revolutionize Digital Payment Solutio...

After much anticipation, Apple has introduced its digital payments service that is usable with the new iPhone 6 and Apple Watch. Read More...

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3 Trends Marketers in Asia Can Learn From SXSW Interactive

3 Trends Marketers in Asia Can Learn From SXSW Interactive

10y Vincent Teo

3 Trends Marketers in Asia Can Learn From SXSW Int...

Big brands jumping on start-ups, privacy, and data ownership were among the key themes at the Austin, Texas-based event, which held valuable lessons f...

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MasterCard Integrates Purchasing Technology Into Wired

MasterCard Integrates Purchasing Technology Into Wired

10y Lisa Lacy

MasterCard Integrates Purchasing Technology Into W...

MasterCard’s ShopThis with MasterPass allows consumers to buy products directly within advertising and editorial content. Read More...

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MasterCard Revamps Online Newsroom, Blog

MasterCard Revamps Online Newsroom, Blog

11y Lisa Lacy

MasterCard Revamps Online Newsroom, Blog

The online resources include curated content, images, videos and features on so-called cashless pioneers. Read More...

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Cannes 2013 Video: MasterCard Captures Priceless Moments

Cannes 2013 Video: MasterCard Captures Priceless Moments

11y Melanie White

Cannes 2013 Video: MasterCard Captures Priceless M...

MasterCard was at Cannes Lions in full force this year as it helped attendees from across the globe discover the best local experiences in the city wi...

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MasterCard Uses Social Intelligence to Tweak MasterPass Offering

MasterCard Uses Social Intelligence to Tweak MasterPass Offering

11y Susan Kuchinskas

MasterCard Uses Social Intelligence to Tweak Maste...

MasterCard's e-payments service has arrived - and it's evolved in part thanks to social media. Read More...

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Mobile World Congress: Visa and MasterCard Rollout Enhanced M-Commerce Platforms

Mobile World Congress: Visa and MasterCard Rollout Enhanced M-Commerce Platforms

11y Matt Kapko

Mobile World Congress: Visa and MasterCard Rollout...

Visa and MasterCard are both using Mobile World Congress, the world's biggest stage for mobile, to reveal deeper efforts for mobile payments across th...

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Facebook Gifts Could Steal Search Dollars From Google

Facebook Gifts Could Steal Search Dollars From Google

12y Kate Kaye

Facebook Gifts Could Steal Search Dollars From Goo...

More than 100 partners including Vosges chocolate, Starbucks, Magnolia Bakery, and Happy Socks are signed on to sell items via Facebook's new Gifts se...

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MasterCard Deal Gives Brands Peek Into Consumers’ Offline Spending

MasterCard Deal Gives Brands Peek Into Consumers’ Offline Spending

12y Mary Lisbeth D'Amico

MasterCard Deal Gives Brands Peek Into Consumers’ ...

The partnership will enable Exponential's brands to target their digital ads to audiences based on their offline spending behavior. Read More...

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MasterCard Goes Local With Gilt City Deals Partnership

MasterCard Goes Local With Gilt City Deals Partnership

12y Matt Kapko

MasterCard Goes Local With Gilt City Deals Partner...

MasterCard is offering deals for Nieman Marcus and meetings with Cubs players as part of its Priceless Cities program. Read More...

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