Marketing News & Expert Advice
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MasterCard
MasterCard Revamps Online Newsroom, Blog
Sep 30, 2013 - The online resources include curated content, images, videos and features on so-called cashless pioneers. Comments
Visa App Lets Friends Share Shopping Advice
Aug 3, 2010 -
Barnes & Noble, Drugstore.com, and JCPenney have special offers in the app.
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Cannes 2013 Video: MasterCard Captures Priceless Moments
Jun 28, 2013 -
MasterCard was at Cannes Lions in full force this year as it helped attendees from across the globe discover the best local experiences in the city with its launch of "Priceless Cannes."
Comments
MasterCard Uses Social Intelligence to Tweak MasterPass Offering
Apr 30, 2013 -
MasterCard's e-payments service has arrived - and it's evolved in part thanks to social media.
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Mobile World Congress: Visa and MasterCard Rollout Enhanced M-Commerce Platforms
Feb 25, 2013 -
Visa and MasterCard are both using Mobile World Congress, the world's biggest stage for mobile, to reveal deeper efforts for mobile payments across the globe. MasterCard launched MasterPass, an enhanced version of its mobile wallet PayPass, while Visa...
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Facebook Gifts Could Steal Search Dollars From Google
Sep 28, 2012 -
More than 100 partners including Vosges chocolate, Starbucks, Magnolia Bakery, and Happy Socks are signed on to sell items via Facebook's new Gifts service.
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MasterCard Deal Gives Brands Peek Into Consumers’ Offline Spending
Sep 27, 2012 -
The partnership will enable Exponential's brands to target their digital ads to audiences based on their offline spending behavior.
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MasterCard Goes Local With Gilt City Deals Partnership
Jul 30, 2012 -
MasterCard is offering deals for Nieman Marcus and meetings with Cubs players as part of its Priceless Cities program.
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Digital Wallets Beyond the Money
Apr 19, 2012 - How the clash of old businesses and new technologies could derail mobile payments. Comments
48 Items That Technology Will Replace This Decade
Jan 18, 2012 - Predictions: These changes stand to affect the future of media, marketing, and commerce. Comments
DailyCandy Targets Influencers With 2 Exclusive Deals
Oct 26, 2011 -
Publisher teams up with two designers and Mastercard to offer online promotion with an offline twist.
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Despite NYSE #FAIL, MasterCard Check-Ins Look Like A Hit
Aug 3, 2011 -
Credit brand suffers a glitch in a location-based promotion involving Yankee Stadium seats.
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