3 Ways Brands are Using Social Analytics to Sell Smarter

Jun 22, 2015 - Through social listening, and ligning customer service with marketing, and digital experiences with products, brands like Mattel and Warby Parker have mastered social analytics. Comments

Marvel Gives Superheroes Twitter Handles to Promote 'The Avengers'

superman-shirt Apr 28, 2015 - Captain America and Iron Man tweet to promote "The Avengers" release, while other brands like Krispy Kreme, Mattel, and NFL celebrate the unofficial #NationalSuperheroDay on Twitter. Comments

Mattel Designs Web Properties With Advertisers In Mind

Nov 22, 2010 - Toy giant makes sure sites like,, and support the deep integration advertisers want. Comments

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