Jun 22, 2015 - Through social listening, and ligning customer service with marketing, and digital experiences with products, brands like Mattel and Warby Parker have mastered social analytics. Comments
Apr 28, 2015 - Captain America and Iron Man tweet to promote "The Avengers" release, while other brands like Krispy Kreme, Mattel, and NFL celebrate the unofficial #NationalSuperheroDay on Twitter. Comments
Nov 22, 2010 - Toy giant makes sure sites like HotWheels.com, Barbie.com, and MonsterHigh.com support the deep integration advertisers want. Comments
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET