Marketing News & Expert Advice
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McCann Worldgroup
Coca-Cola's Opener App Gets Teens Excited About TV Ad
Aug 19, 2013 - Following the success of the Chok! Chok! Chok! app from last year, Coca-Cola added a social layer for this summer's cross-platform rollout. Comments
Video: Latino Marketing Expert Maria Lopez-Knowles
Jun 14, 2012 -
Lopez-Knowles describes the nuanced way marketers should message to U.S. Hispanics - with a "wink."
Comments
Chevy Picks Goodby and McCann for Global Creative Duties
Mar 27, 2012 - New joint venture, Commonwealth, will be based in Detroit. Comments
Execs & Accounts: Cheil USA, AKQA, Mediabrands
Jan 12, 2012 - Cheil USA makes first hires under Lars Bastholm; AKQA promotes Pierre Lipton to ECD. Comments
Execs & Accounts: AKQA, Organic, Twitter
Nov 11, 2011 - AKQA adds 15 to media team, Organic creates chilling work for meth project. Comments
Agency Execs: R/GA, McCann, Two Bulls
Oct 24, 2011 -
R/GA names Effik to grow media unit, McCann Erickson makes multiple hires.
Comments
Q&A: Kandace Hudspeth, McCann NY's New Head of Social and Digital
Sep 9, 2011 -
Rising interactive star makes leap to idea house.
Comments
McCann Worldgroup Buys U.K. Interactive Shop AllofUs
Aug 4, 2011 - Hopes the agency will support its efforts through both digital and offline channels. Comments
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