McCann Worldgroup

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Digital Marketing People on the Move: August 2014 Roundup

Aug 29, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during August. Comments

Digital Marketing People on the Move: July 2014 Roundup

latin-business Aug 1, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during July. Comments

Coca-Cola's Opener App Gets Teens Excited About TV Ad

icoke Aug 19, 2013 - Following the success of the Chok! Chok! Chok! app from last year, Coca-Cola added a social layer for this summer's cross-platform rollout. Comments

Video: Latino Marketing Expert Maria Lopez-Knowles

globalhue-lopezknowles Jun 14, 2012 - Lopez-Knowles describes the nuanced way marketers should message to U.S. Hispanics - with a "wink." Comments

Chevy Picks Goodby and McCann for Global Creative Duties

Mar 27, 2012 - New joint venture, Commonwealth, will be based in Detroit. Comments

Execs & Accounts: Cheil USA, AKQA, Mediabrands

Jan 12, 2012 - Cheil USA makes first hires under Lars Bastholm; AKQA promotes Pierre Lipton to ECD. Comments

Execs & Accounts: AKQA, Organic, Twitter

Nov 11, 2011 - AKQA adds 15 to media team, Organic creates chilling work for meth project. Comments

Agency Execs: R/GA, McCann, Two Bulls

tony-effik Oct 24, 2011 - R/GA names Effik to grow media unit, McCann Erickson makes multiple hires. Comments

Q&A: Kandace Hudspeth, McCann NY's New Head of Social and Digital

kandacehudspeth-dsc-1114 Sep 9, 2011 - Rising interactive star makes leap to idea house. Comments

McCann Worldgroup Buys U.K. Interactive Shop AllofUs

Aug 4, 2011 - Hopes the agency will support its efforts through both digital and offline channels. Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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