McCann Worldgroup

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Mad Men Drives Coke’s Digital Consumption By 991%

May 18, 2015 - The last episode of AMC's Mad Men ended with the famous Coca-Cola ad, “Hilltop," from 1971, which increased digital consumption around Coca-Cola by 991 percent. Comments

Digital Marketing People on the Move: April 2015 Roundup

business-people May 4, 2015 - This is a roundup of new hires and promotions in the digital marketing industry during April of 2015. Comments

Romanian KFC Campaign Taps UGC to Parody Rich Kids of Instagram

kfc-logo Feb 5, 2015 - To promote KFC Romania's value meals, MRM Worldwide launched a user-generated content (UGC) campaign based on Millennials mocking a famous Instagram feed full of photos flaunting wealth. Comments

Nikon Gives Cameras to Consumers With #IAmGenerationImage

shutterstock-179811038 Nov 26, 2014 - Nikon gave several people one of its cameras to document their passions. Executed by McCann Erickson, the campaign also allows consumers to contribute their pictures with a hashtag. Comments

Digital Marketing People on the Move: August 2014 Roundup

self-promotion Aug 29, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during August. Comments

Digital Marketing People on the Move: July 2014 Roundup

latin-business Aug 1, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during July. Comments

Coca-Cola's Opener App Gets Teens Excited About TV Ad

icoke Aug 19, 2013 - Following the success of the Chok! Chok! Chok! app from last year, Coca-Cola added a social layer for this summer's cross-platform rollout. Comments

Video: Latino Marketing Expert Maria Lopez-Knowles

globalhue-lopezknowles Jun 14, 2012 - Lopez-Knowles describes the nuanced way marketers should message to U.S. Hispanics - with a "wink." Comments

Chevy Picks Goodby and McCann for Global Creative Duties

Mar 27, 2012 - New joint venture, Commonwealth, will be based in Detroit. Comments

Execs & Accounts: Cheil USA, AKQA, Mediabrands

Jan 12, 2012 - Cheil USA makes first hires under Lars Bastholm; AKQA promotes Pierre Lipton to ECD. Comments

Execs & Accounts: AKQA, Organic, Twitter

Nov 11, 2011 - AKQA adds 15 to media team, Organic creates chilling work for meth project. Comments

Agency Execs: R/GA, McCann, Two Bulls

tony-effik Oct 24, 2011 - R/GA names Effik to grow media unit, McCann Erickson makes multiple hires. Comments

Q&A: Kandace Hudspeth, McCann NY's New Head of Social and Digital

kandacehudspeth-dsc-1114 Sep 9, 2011 - Rising interactive star makes leap to idea house. Comments

McCann Worldgroup Buys U.K. Interactive Shop AllofUs

Aug 4, 2011 - Hopes the agency will support its efforts through both digital and offline channels. Comments

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