McCann Worldgroup

Angry granny

Vodafone Gets Grannies Cooking on Facebook Using Smartphones

Jun 12, 2015 - Facebook and smartphone use skyrocketed among Romanian seniors after an experimental campaign by UK telecommunications giant Vodafone connected them with hungry Millennials. Comments

Mad Men Drives Coke’s Digital Consumption By 991%

hilltop-ad-image May 18, 2015 - The last episode of AMC's Mad Men ended with the famous Coca-Cola ad, “Hilltop," from 1971, which increased digital consumption around Coca-Cola by 991 percent. Comments

Digital Marketing People on the Move: April 2015 Roundup

business-people May 4, 2015 - This is a roundup of new hires and promotions in the digital marketing industry during April of 2015. Comments

Romanian KFC Campaign Taps UGC to Parody Rich Kids of Instagram

kfc-logo Feb 5, 2015 - To promote KFC Romania's value meals, MRM Worldwide launched a user-generated content (UGC) campaign based on Millennials mocking a famous Instagram feed full of photos flaunting wealth. Comments

Nikon Gives Cameras to Consumers With #IAmGenerationImage

shutterstock-179811038 Nov 26, 2014 - Nikon gave several people one of its cameras to document their passions. Executed by McCann Erickson, the campaign also allows consumers to contribute their pictures with a hashtag. Comments

Digital Marketing People on the Move: August 2014 Roundup

self-promotion Aug 29, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during August. Comments

Digital Marketing People on the Move: July 2014 Roundup

latin-business Aug 1, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during July. Comments

Coca-Cola's Opener App Gets Teens Excited About TV Ad

icoke Aug 19, 2013 - Following the success of the Chok! Chok! Chok! app from last year, Coca-Cola added a social layer for this summer's cross-platform rollout. Comments

Video: Latino Marketing Expert Maria Lopez-Knowles

globalhue-lopezknowles Jun 14, 2012 - Lopez-Knowles describes the nuanced way marketers should message to U.S. Hispanics - with a "wink." Comments

Chevy Picks Goodby and McCann for Global Creative Duties

Mar 27, 2012 - New joint venture, Commonwealth, will be based in Detroit. Comments

Execs & Accounts: Cheil USA, AKQA, Mediabrands

Jan 12, 2012 - Cheil USA makes first hires under Lars Bastholm; AKQA promotes Pierre Lipton to ECD. Comments

Execs & Accounts: AKQA, Organic, Twitter

Nov 11, 2011 - AKQA adds 15 to media team, Organic creates chilling work for meth project. Comments

Agency Execs: R/GA, McCann, Two Bulls

tony-effik Oct 24, 2011 - R/GA names Effik to grow media unit, McCann Erickson makes multiple hires. Comments

Q&A: Kandace Hudspeth, McCann NY's New Head of Social and Digital

kandacehudspeth-dsc-1114 Sep 9, 2011 - Rising interactive star makes leap to idea house. Comments

McCann Worldgroup Buys U.K. Interactive Shop AllofUs

Aug 4, 2011 - Hopes the agency will support its efforts through both digital and offline channels. Comments

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