McDonald's

This restaurant brand has been a digital marketing innovator, running lively campaigns on Twitter while testing Facebook and Foursquare.

mcdonalds460

What Marketers Can Learn From McDonald's "Millennial Problem"

Sep 15, 2014 - McDonald's was once a staple for for 18-33 year olds, but lately the company has seen sales slip. What can marketers learn from McDonald's miscommunication with millennials? Comments

Apple Pay to Revolutionize Digital Payment Solutions

apple-pay Sep 9, 2014 - After much anticipation, Apple has introduced its digital payments service that is usable with the new iPhone 6 and Apple Watch. Comments

Video Ads Are "Taking Over" Spotify

shutterstock-200035424 Sep 8, 2014 - Spotify will offer video ads customized for both mobile and desktop users, giving advertisers an opportunity to connect with customers across platforms. Comments

Meow Mix Taps Nostalgia in Jingle Remix Effort

meow-mix-2 Aug 13, 2014 - Like many brands, Meow Mix hopes nostalgia for an old brand asset will help drum up interest in its latest campaign. But experts say the challenge for any such effort is making sure the right people get their hands on it, which remains to be seen. Comments

What Can Brands Do to Capitalize on Real-Time Moments in Live TV?

howard Jul 17, 2014 - Google says Nike struck gold during the World Cup with its Phenomenal Shot app thanks in part to a new real-time ad tool, but what other options do brands and marketers have? Comments

In-Car Wi-Fi Will Create Opportunities for Advertisers Down the Road

chevrolet-4g-lte-campaign-04 Jul 15, 2014 - A recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities for advertisers and allow marketers to eventually deliver much more targeted experiences by tapping... Comments

Brands on Yo: Cheap Move for Press or Legit Marketing Maneuver?

yo Jul 10, 2014 - While brands begin to try out the single-tap communication app for themselves, experts remain pessimistic about its potential as a marketing tool. Comments

5 Marketing Tips I Learned in London

Full-time IT positions down by nearly 10 per cent at London boroughs since 2012 Jul 8, 2014 - Marketers here in the U.S. can learn a thing or two from their counterparts across the pond. Here are some digital marketing insights gleaned from a recent trip to London. Comments

McDonald’s Brings AR App to World Cup Masses

mcdonald-s-world-cup Jun 6, 2014 - The McDonald’s GOL! app is an augmented reality campaign on a global scale and should help drive AR awareness, experts say. Comments

Show, Don’t Tell: The Rise of Visual-Based Content

visual-based-content Jun 4, 2014 - As behavior has clearly shifted the way of the visual, it is the perfect opportunity and time for brands to start communicating back in the same way. Comments

Wherefore Art Thou Manners? Internet Trolls Are a Dark Side to Brand Engagement

Image of a horrible online troll at a computer May 20, 2014 - Are brands too sensitive? Should they be wary of opening themselves up to negative feedback on social channels, or take the risk in the hopes of deeper engagement with customers? Comments

Twitter Brand Relevance and the Evolution of the Hashtag

twitter-hashtag-cloud Feb 13, 2014 - As hashtags become more mainstream, there lies before marketers an opportunity to amplify their use of hashtags to make brand interactions more appealing. Comments

Cultural Commentary Creates Winning Twitter Campaigns

luvs-lullabylift Jan 30, 2014 - Building Twitter campaigns based on timely and relevant topics, cultural cues, and traditional events can mean the difference between adding value to the conversation and getting in the way. Comments

McDonald’s and Olympic Athletes Ask Fans to Send #CheersToSochi

mcdonalds-cheers-to-sochi Jan 28, 2014 - Fast-food giant McDonald's has launched a social campaign to send #CheersToSochi and connect fans with Olympic athletes. Comments

McDonald’s Tries Out 'McD' Coupon App in Select Markets

mcd-app Dec 17, 2013 - The fast food chain is expanding its app offering with a coupon app available in about 1000 of its 34,500 locations. Comments

Spotify Inks Major Launch Advertisers As It Expands Into Asia

spotify-jonathan Apr 18, 2013 - The music streaming service has confirmed a number of leading advertisers as it made its platform available in Hong Kong, Singapore, and Malaysia. Comments

McDonald's Gets Youths to Build Big Macs by Shaking Their Phones

mcdonaldsbigmac Apr 11, 2013 - The fast food chain wanted young working adults in China's tier one and two cities to love the Big Mac and associate the burger with a "macho" personality. Comments

McDonald's Shamrock Shake Inspires Fan Tile Generator

shamrock-shake Mar 15, 2013 - McDonald's is asking Shamrock Shake fans to create tiles on its website to show their devotion to the mint shake. Comments

McDonald's Addresses Twitter Critics

mcdonalds460 Dec 27, 2012 - Behind the hash-tags, a Q&A with McDonald's social media director Rick Wion. Comments

Reinvention and Controversy Surround Olympic Content Marketing Efforts

Jul 27, 2012 - This year, several major brands stirred up a little controversy by attempting to use the positivity and energy surrounding the events to reinvent their global images. Comments

McDonald's and Disney Get Friend Boost on Facebook

comscore-amp-image Jun 12, 2012 - ComScore/Facebook study measures amplification ratio of top brands. Comments

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