Marketing News & Expert Advice
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McDonald's
This restaurant brand has been a digital marketing innovator, running lively campaigns on Twitter while testing Facebook and Foursquare.
McDonald's Shamrock Shake Inspires Fan Tile Generator
Mar 15, 2013 - McDonald's is asking Shamrock Shake fans to create tiles on its website to show their devotion to the mint shake. Comments
19 Brands Get New Twitter Pages in Time For Holidays
Dec 8, 2011 - Coke, Dell, Best Buy, Amex, and other big names are the lucky launch partners. Comments
McDonald's #McRib Is Back on Twitter Grill
Oct 25, 2011 -
Fast-food brand runs Promoted Trend while citing last year's success.
Comments
R/GA Opens Shop in Stockholm
Jun 16, 2011 -
A move on the interactive world's hottest market. MD Erlandsson and ECD Kay Höök join from Digitas Sweden.
Comments
McDonald's Cranks Social Media Hydrant for NYC Summer
Jun 13, 2011 -
Foursquare and Twitter plays lead way.
Comments
From Mass Marketing to Interactive Experience
Jun 10, 2011 - Companies like McDonald's and Apple are providing interactive experiences to customers by using mass marketing as a launching pad for something more personal. Comments
McDonald's Installs Interactive 'Pong' Billboard in Sweden
Jun 6, 2011 -
Fuses mobile with out-of-home for innovative mobile coupon campaign.
Comments
Campaign and Site Partnerships With Extra Value
May 19, 2011 - As McDonald's is revamping its brand, it should take tips from Axe and Athenos on finding a site partner that embodies the image it wants to present. Comments
McDonald's Tests Geotargeted Twitter Ads
Apr 1, 2011 -
Quick-serve brand's Canadian division looks to increase followers via Promoted Accounts.
Comments
McDonald's, Walgreens Suffer E-mail Marketing Data Breaches
Dec 14, 2010 -
Firms find their e-mail databases hacked, while Chipotle claims Facebook account was compromised.
Comments
The True ROI of Social Media
Nov 18, 2010 - What is the return on creating and strengthening a relationship and over what period do you measure it? Comments
McDonald's Addresses Twitter Critics
Dec 27, 2012 -
Behind the hash-tags, a Q&A with McDonald's social media director Rick Wion.
Comments
Reinvention and Controversy Surround Olympic Content Marketing Efforts
Jul 27, 2012 - This year, several major brands stirred up a little controversy by attempting to use the positivity and energy surrounding the events to reinvent their global images. Comments
McDonald's and Disney Get Friend Boost on Facebook
Jun 12, 2012 -
ComScore/Facebook study measures amplification ratio of top brands.
Comments
2 Million Served by McDonald's Europe Site for Kids
May 29, 2012 -
Digital gifts are as fun as real Happy Meal toys for kids, says agency.
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Facebook Shows Fast Growth in Brand Value
May 22, 2012 -
Millward Brown's BrandZ finds other social platforms are "social climbers" too.
Comments
McDonald's and Capital One Test Cox Mobile Ads
May 2, 2012 -
Local media firm launches division with three dedicated mobile salespeople.
Comments
Coca-Cola: Spotify Partnership Is 'Limitless'
Apr 18, 2012 -
McDonald's, AT&T, Intel, and Reebok also sign deals with the digital music service.
Comments
Dunkin, McDonald's Use Twitter Hashtags for St. Patrick's Day
Mar 16, 2012 -
Quick-serve chains spread the green via #GooDDLuck and #Shamrocked.
Comments
How Social Principles Can Bring Business Value
Mar 6, 2012 - Social media can take on a bigger business role beyond creating marketing buzz. Comments
4 Brands Show How They Use Google+ in Asia
Feb 14, 2012 - McDonald's, Cathay Pacific, Uniqlo, and Toyota show how they are engaging with consumers on the social network. Comments
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