Marketing News & Expert Advice
|
|
|
McDonald's
This restaurant brand has been a digital marketing innovator, running lively campaigns on Twitter while testing Facebook and Foursquare.
Spotify Inks Major Launch Advertisers As It Expands Into Asia
Apr 18, 2013 - The music streaming service has confirmed a number of leading advertisers as it made its platform available in Hong Kong, Singapore, and Malaysia. Comments
How Social Principles Can Bring Business Value
Mar 6, 2012 - Social media can take on a bigger business role beyond creating marketing buzz. Comments
Innovating the Supply Chain With Social Principles
Feb 20, 2012 -
While social media has primarily been defined as a buzz marketing tool, it's time we start considering how it can take on a bigger role.
Comments
4 Brands Show How They Use Google+ in Asia
Feb 14, 2012 - McDonald's, Cathay Pacific, Uniqlo, and Toyota show how they are engaging with consumers on the social network. Comments
19 Brands Get New Twitter Pages in Time For Holidays
Dec 8, 2011 - Coke, Dell, Best Buy, Amex, and other big names are the lucky launch partners. Comments
McDonald's #McRib Is Back on Twitter Grill
Oct 25, 2011 -
Fast-food brand runs Promoted Trend while citing last year's success.
Comments
McDonald's Uses Facebook Places to Build Buzz For Singapore's National Day
Jul 22, 2011 -
Location-based campaign aims for 46,000 check-ins to unlock a 'surprise' deal.
Comments
R/GA Opens Shop in Stockholm
Jun 16, 2011 -
A move on the interactive world's hottest market. MD Erlandsson and ECD Kay Höök join from Digitas Sweden.
Comments
McDonald's Cranks Social Media Hydrant for NYC Summer
Jun 13, 2011 -
Foursquare and Twitter plays lead way.
Comments
From Mass Marketing to Interactive Experience
Jun 10, 2011 - Companies like McDonald's and Apple are providing interactive experiences to customers by using mass marketing as a launching pad for something more personal. Comments
McDonald's Installs Interactive 'Pong' Billboard in Sweden
Jun 6, 2011 -
Fuses mobile with out-of-home for innovative mobile coupon campaign.
Comments
McDonald's Gets Youths to Build Big Macs by Shaking Their Phones
Apr 11, 2013 -
The fast food chain wanted young working adults in China's tier one and two cities to love the Big Mac and associate the burger with a "macho" personality.
Comments
McDonald's Shamrock Shake Inspires Fan Tile Generator
Mar 15, 2013 -
McDonald's is asking Shamrock Shake fans to create tiles on its website to show their devotion to the mint shake.
Comments
McDonald's Addresses Twitter Critics
Dec 27, 2012 -
Behind the hash-tags, a Q&A with McDonald's social media director Rick Wion.
Comments
Reinvention and Controversy Surround Olympic Content Marketing Efforts
Jul 27, 2012 - This year, several major brands stirred up a little controversy by attempting to use the positivity and energy surrounding the events to reinvent their global images. Comments
McDonald's and Disney Get Friend Boost on Facebook
Jun 12, 2012 -
ComScore/Facebook study measures amplification ratio of top brands.
Comments
2 Million Served by McDonald's Europe Site for Kids
May 29, 2012 -
Digital gifts are as fun as real Happy Meal toys for kids, says agency.
Comments
Facebook Shows Fast Growth in Brand Value
May 22, 2012 -
Millward Brown's BrandZ finds other social platforms are "social climbers" too.
Comments
McDonald's and Capital One Test Cox Mobile Ads
May 2, 2012 -
Local media firm launches division with three dedicated mobile salespeople.
Comments
Coca-Cola: Spotify Partnership Is 'Limitless'
Apr 18, 2012 -
McDonald's, AT&T, Intel, and Reebok also sign deals with the digital music service.
Comments
Dunkin, McDonald's Use Twitter Hashtags for St. Patrick's Day
Mar 16, 2012 -
Quick-serve chains spread the green via #GooDDLuck and #Shamrocked.
Comments
MOST READ
- How Fortune 500 Companies Are Using Instagram to Build Their Brands
- Over 50 Percent of Unique Email Opens Now Mobile
- In Marketing, Overwhelmed is the New Normal
- Tips for Targeting Millennials With Mobile Email Marketing for the Holidays
- Warning: Ignore These 3 Core Geo-Targeting Aspects at Your Own Risk
COMMENTS
UPCOMING EVENTS
-
November 4-7, 2013
-
December 2-4, 2013
-
February 10-13, 2014
-
March 19, 2014
-
Mar 31-Apr 3, 2014
WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
- 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013
1:00pm ET / 10:00am PT
- Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013
1:00pm ET / 10:00am PT
White Papers
-
A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
Jobs
-
SEO/PPC Project Manager
SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering... -
Search Manager
Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century... -
Search Analyst
Search Analyst (Digitas Health) - New York Position: SEM Analyst Reports to: ...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved. | 55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
