This restaurant brand has been a digital marketing innovator, running lively campaigns on Twitter while testing Facebook and Foursquare.
Apr 18, 2013 - The music streaming service has confirmed a number of leading advertisers as it made its platform available in Hong Kong, Singapore, and Malaysia. Comments
Mar 6, 2012 - Social media can take on a bigger business role beyond creating marketing buzz. Comments
Feb 20, 2012 -
While social media has primarily been defined as a buzz marketing tool, it's time we start considering how it can take on a bigger role.
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Feb 14, 2012 - McDonald's, Cathay Pacific, Uniqlo, and Toyota show how they are engaging with consumers on the social network. Comments
Dec 8, 2011 - Coke, Dell, Best Buy, Amex, and other big names are the lucky launch partners. Comments
Oct 25, 2011 -
Fast-food brand runs Promoted Trend while citing last year's success.
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Jul 22, 2011 -
Location-based campaign aims for 46,000 check-ins to unlock a 'surprise' deal.
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Jun 16, 2011 -
A move on the interactive world's hottest market. MD Erlandsson and ECD Kay Höök join from Digitas Sweden.
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Jun 13, 2011 -
Foursquare and Twitter plays lead way.
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Jun 10, 2011 - Companies like McDonald's and Apple are providing interactive experiences to customers by using mass marketing as a launching pad for something more personal. Comments
Jun 6, 2011 -
Fuses mobile with out-of-home for innovative mobile coupon campaign.
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Apr 11, 2013 -
The fast food chain wanted young working adults in China's tier one and two cities to love the Big Mac and associate the burger with a "macho" personality.
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Mar 15, 2013 -
McDonald's is asking Shamrock Shake fans to create tiles on its website to show their devotion to the mint shake.
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Dec 27, 2012 -
Behind the hash-tags, a Q&A with McDonald's social media director Rick Wion.
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Jul 27, 2012 - This year, several major brands stirred up a little controversy by attempting to use the positivity and energy surrounding the events to reinvent their global images. Comments
Jun 12, 2012 -
ComScore/Facebook study measures amplification ratio of top brands.
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May 29, 2012 -
Digital gifts are as fun as real Happy Meal toys for kids, says agency.
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May 22, 2012 -
Millward Brown's BrandZ finds other social platforms are "social climbers" too.
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May 2, 2012 -
Local media firm launches division with three dedicated mobile salespeople.
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Apr 18, 2012 -
McDonald's, AT&T, Intel, and Reebok also sign deals with the digital music service.
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Mar 16, 2012 -
Quick-serve chains spread the green via #GooDDLuck and #Shamrocked.
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