McDonald's

This restaurant brand has been a digital marketing innovator, running lively campaigns on Twitter while testing Facebook and Foursquare.

shamrock-shake

McDonald's Shamrock Shake Inspires Fan Tile Generator

Mar 15, 2013 - McDonald's is asking Shamrock Shake fans to create tiles on its website to show their devotion to the mint shake. Comments

19 Brands Get New Twitter Pages in Time For Holidays

Dec 8, 2011 - Coke, Dell, Best Buy, Amex, and other big names are the lucky launch partners. Comments

McDonald's #McRib Is Back on Twitter Grill

mcrib Oct 25, 2011 - Fast-food brand runs Promoted Trend while citing last year's success. Comments

R/GA Opens Shop in Stockholm

anders-rga Jun 16, 2011 - A move on the interactive world's hottest market. MD Erlandsson and ECD Kay Höök join from Digitas Sweden. Comments

McDonald's Cranks Social Media Hydrant for NYC Summer

mcdonald-s22 Jun 13, 2011 - Foursquare and Twitter plays lead way. Comments

From Mass Marketing to Interactive Experience

Jun 10, 2011 - Companies like McDonald's and Apple are providing interactive experiences to customers by using mass marketing as a launching pad for something more personal. Comments

McDonald's Installs Interactive 'Pong' Billboard in Sweden

mcdonaldspong Jun 6, 2011 - Fuses mobile with out-of-home for innovative mobile coupon campaign. Comments

Campaign and Site Partnerships With Extra Value

May 19, 2011 - As McDonald's is revamping its brand, it should take tips from Axe and Athenos on finding a site partner that embodies the image it wants to present. Comments

McDonald's Tests Geotargeted Twitter Ads

mcdscanada Apr 1, 2011 - Quick-serve brand's Canadian division looks to increase followers via Promoted Accounts. Comments

McDonald's, Walgreens Suffer E-mail Marketing Data Breaches

istock-000011162964xsmall Dec 14, 2010 - Firms find their e-mail databases hacked, while Chipotle claims Facebook account was compromised. Comments

The True ROI of Social Media

Nov 18, 2010 - What is the return on creating and strengthening a relationship and over what period do you measure it? Comments

McDonald's Addresses Twitter Critics

mcdonalds460 Dec 27, 2012 - Behind the hash-tags, a Q&A with McDonald's social media director Rick Wion. Comments

Reinvention and Controversy Surround Olympic Content Marketing Efforts

Jul 27, 2012 - This year, several major brands stirred up a little controversy by attempting to use the positivity and energy surrounding the events to reinvent their global images. Comments

McDonald's and Disney Get Friend Boost on Facebook

comscore-amp-image Jun 12, 2012 - ComScore/Facebook study measures amplification ratio of top brands. Comments

2 Million Served by McDonald's Europe Site for Kids

mcdonalds-happystudio May 29, 2012 - Digital gifts are as fun as real Happy Meal toys for kids, says agency. Comments

Facebook Shows Fast Growth in Brand Value

millwardbrown2012 May 22, 2012 - Millward Brown's BrandZ finds other social platforms are "social climbers" too. Comments

McDonald's and Capital One Test Cox Mobile Ads

cox-capitalone2 May 2, 2012 - Local media firm launches division with three dedicated mobile salespeople. Comments

Coca-Cola: Spotify Partnership Is 'Limitless'

coke-timelines-screeshot Apr 18, 2012 - McDonald's, AT&T, Intel, and Reebok also sign deals with the digital music service. Comments

Dunkin, McDonald's Use Twitter Hashtags for St. Patrick's Day

shamrocking Mar 16, 2012 - Quick-serve chains spread the green via #GooDDLuck and #Shamrocked. Comments

How Social Principles Can Bring Business Value

Mar 6, 2012 - Social media can take on a bigger business role beyond creating marketing buzz. Comments

4 Brands Show How They Use Google+ in Asia

Feb 14, 2012 - McDonald's, Cathay Pacific, Uniqlo, and Toyota show how they are engaging with consumers on the social network. Comments

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