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McDonald's

This restaurant brand has been a digital marketing innovator, running lively campaigns on Twitter while testing Facebook and Foursquare.

Optimizing Headlines for Social Media: A Twitter/McRib Case Study

Zachary Rodgers  |  Social Media

Nov 15, 2010 - A case of real-time optimization for Twitter that goes beyond "top 10" lists. Comments

Christopher Heine  |  Social Media

'McRib Is Back' Promotion Turns Into a Twitter Roast

mcrib Nov 5, 2010 - McDonald's 'Promoted Trend' buy for McRib sandwich reportedly cost $80,000, while creating mainly negative comments. Comments

Gary Stein  |  Strategies

3 Location-Based Campaigns That Aren't Terrible

Sep 24, 2010 - How Coca-Cola, Weight Watchers, and McDonald's have developed location-based apps that demonstrate how to integrate message with functionality. Comments

Christopher Heine  |  Social Media

McDonald's Actual Foursquare Test Numbers: 2,865 Check-Ins

mcdonalds460 Sep 20, 2010 - The quick-serve brand created a lot of buzz last week when it attributed a 33 percent increase in foot traffic to Foursquare. But newly revealed raw numbers bring McDonald's test campaign back down to earth. Comments

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