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McDonald's

This restaurant brand has been a digital marketing innovator, running lively campaigns on Twitter while testing Facebook and Foursquare.

Campaign and Site Partnerships With Extra Value

Tessa Wegert  |  Media Buying

May 19, 2011 - As McDonald's is revamping its brand, it should take tips from Axe and Athenos on finding a site partner that embodies the image it wants to present. Comments

Christopher Heine  |  Social Media

McDonald's Tests Geotargeted Twitter Ads

mcdscanada Apr 1, 2011 - Quick-serve brand's Canadian division looks to increase followers via Promoted Accounts. Comments

Brandon Cheung  |  Mobile

Location-Based Advertising – Marketing's Best Kept Secret

locationbasedadvertisinglayar Dec 30, 2010 - With Facebook Places rolling out in Japan, U.S., and U.K., it's time to explore location-based advertising opportunities in Asia. Comments

Jack Marshall  |  Email Marketing

McDonald's, Walgreens Suffer E-mail Marketing Data Breaches

istock-000011162964xsmall Dec 14, 2010 - Firms find their e-mail databases hacked, while Chipotle claims Facebook account was compromised. Comments

Andrew Knott  |  Mobile

Back to the Future: The Untapped Potential of 2.5G

laysindiacontest Nov 24, 2010 - With more than one billion consumers in Asia still using 2.5G mobile devices, here are three marketing myths that must be busted. Comments

Bryan Eisenberg  |  ROI Marketing

The True ROI of Social Media

Nov 18, 2010 - What is the return on creating and strengthening a relationship and over what period do you measure it? Comments

Zachary Rodgers  |  Social Media

Optimizing Headlines for Social Media: A Twitter/McRib Case Study

Nov 15, 2010 - A case of real-time optimization for Twitter that goes beyond "top 10" lists. Comments

Christopher Heine  |  Social Media

'McRib Is Back' Promotion Turns Into a Twitter Roast

mcrib Nov 5, 2010 - McDonald's 'Promoted Trend' buy for McRib sandwich reportedly cost $80,000, while creating mainly negative comments. Comments

Gary Stein  |  Strategies

3 Location-Based Campaigns That Aren't Terrible

Sep 24, 2010 - How Coca-Cola, Weight Watchers, and McDonald's have developed location-based apps that demonstrate how to integrate message with functionality. Comments

Christopher Heine  |  Social Media

McDonald's Actual Foursquare Test Numbers: 2,865 Check-Ins

mcdonalds460 Sep 20, 2010 - The quick-serve brand created a lot of buzz last week when it attributed a 33 percent increase in foot traffic to Foursquare. But newly revealed raw numbers bring McDonald's test campaign back down to earth. Comments

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