This restaurant brand has been a digital marketing innovator, running lively campaigns on Twitter while testing Facebook and Foursquare.
Jun 16, 2011 - A move on the interactive world's hottest market. MD Erlandsson and ECD Kay Höök join from Digitas Sweden. Comments
Jun 13, 2011 - Foursquare and Twitter plays lead way. Comments
Jun 10, 2011 - Companies like McDonald's and Apple are providing interactive experiences to customers by using mass marketing as a launching pad for something more personal. Comments
Jun 6, 2011 - Fuses mobile with out-of-home for innovative mobile coupon campaign. Comments
May 19, 2011 - As McDonald's is revamping its brand, it should take tips from Axe and Athenos on finding a site partner that embodies the image it wants to present. Comments
Apr 1, 2011 - Quick-serve brand's Canadian division looks to increase followers via Promoted Accounts. Comments
Dec 30, 2010 - With Facebook Places rolling out in Japan, U.S., and U.K., it's time to explore location-based advertising opportunities in Asia. Comments
Dec 14, 2010 - Firms find their e-mail databases hacked, while Chipotle claims Facebook account was compromised. Comments
Nov 24, 2010 - With more than one billion consumers in Asia still using 2.5G mobile devices, here are three marketing myths that must be busted. Comments
Nov 18, 2010 - What is the return on creating and strengthening a relationship and over what period do you measure it? Comments
Nov 15, 2010 - A case of real-time optimization for Twitter that goes beyond "top 10" lists. Comments
Nov 5, 2010 - McDonald's 'Promoted Trend' buy for McRib sandwich reportedly cost $80,000, while creating mainly negative comments. Comments
Sep 24, 2010 - How Coca-Cola, Weight Watchers, and McDonald's have developed location-based apps that demonstrate how to integrate message with functionality. Comments
Sep 20, 2010 - The quick-serve brand created a lot of buzz last week when it attributed a 33 percent increase in foot traffic to Foursquare. But newly revealed raw numbers bring McDonald's test campaign back down to earth. Comments
Marketing Apps for Landing Pages White Paper
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