Marketing News & Expert Advice
|
|
|
McDonald's
This restaurant brand has been a digital marketing innovator, running lively campaigns on Twitter while testing Facebook and Foursquare.
Optimizing Headlines for Social Media: A Twitter/McRib Case Study
Nov 15, 2010 - A case of real-time optimization for Twitter that goes beyond "top 10" lists. Comments
'McRib Is Back' Promotion Turns Into a Twitter Roast
Nov 5, 2010 -
McDonald's 'Promoted Trend' buy for McRib sandwich reportedly cost $80,000, while creating mainly negative comments.
Comments
3 Location-Based Campaigns That Aren't Terrible
Sep 24, 2010 - How Coca-Cola, Weight Watchers, and McDonald's have developed location-based apps that demonstrate how to integrate message with functionality. Comments
McDonald's Actual Foursquare Test Numbers: 2,865 Check-Ins
Sep 20, 2010 -
The quick-serve brand created a lot of buzz last week when it attributed a 33 percent increase in foot traffic to Foursquare. But newly revealed raw numbers bring McDonald's test campaign back down to earth.
Comments
MOST READ
COMMENTS
UPCOMING EVENTS
-
May 29-30, 2013
-
June 12-14, 2013
-
September 10-14, 2013
-
November 4-7, 2013
WEBINARS
- How to Optimize Your Social Channels for Lead Gen
April 11, 2013
1:00pm ET / 10:00am PT
- Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer
April 16, 2013
1:00pm ET / 10:00am PT
- Behind the Backlinks - Why They Rank
April 18, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
-
The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
-
Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in... -
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
