This restaurant brand has been a digital marketing innovator, running lively campaigns on Twitter while testing Facebook and Foursquare.
May 19, 2011 - As McDonald's is revamping its brand, it should take tips from Axe and Athenos on finding a site partner that embodies the image it wants to present. Comments
Apr 1, 2011 -
Quick-serve brand's Canadian division looks to increase followers via Promoted Accounts.
Comments
Dec 30, 2010 -
With Facebook Places rolling out in Japan, U.S., and U.K., it's time to explore location-based advertising opportunities in Asia.
Comments
Dec 14, 2010 -
Firms find their e-mail databases hacked, while Chipotle claims Facebook account was compromised.
Comments
Nov 24, 2010 -
With more than one billion consumers in Asia still using 2.5G mobile devices, here are three marketing myths that must be busted.
Comments
Nov 18, 2010 - What is the return on creating and strengthening a relationship and over what period do you measure it? Comments
Nov 15, 2010 - A case of real-time optimization for Twitter that goes beyond "top 10" lists. Comments
Nov 5, 2010 -
McDonald's 'Promoted Trend' buy for McRib sandwich reportedly cost $80,000, while creating mainly negative comments.
Comments
Sep 24, 2010 - How Coca-Cola, Weight Watchers, and McDonald's have developed location-based apps that demonstrate how to integrate message with functionality. Comments
Sep 20, 2010 -
The quick-serve brand created a lot of buzz last week when it attributed a 33 percent increase in foot traffic to Foursquare. But newly revealed raw numbers bring McDonald's test campaign back down to earth.
Comments
November 4-7, 2013
December 2-4, 2013
February 10-13, 2014
March 19, 2014
Mar 31-Apr 3, 2014
October 8, 2013
1:00pm ET / 10:00am PT
October 15, 2013
1:00pm ET / 10:00am PT
October 17, 2013
1:00pm ET / 10:00am PT