This restaurant brand has been a digital marketing innovator, running lively campaigns on Twitter while testing Facebook and Foursquare.
Dec 18, 2014 - As McDonald's struggles to capture the mobile Millennial demographic, the world's largest fast-food chain outfitted one city's franchises with beacon technology, with much success. Comments
Nov 11, 2014 - When it comes to content marketing for brands trying to target mom's, redefined messages on social networks and blogs could be the way forward. Hear what McDonald's and Quaker are doing. Comments
Oct 24, 2014 - Digits, a new app development tool from Twitter, makes it possible to sign in to an app with a phone number instead of a username and password, opening up global possibilities for app marketers. Comments
Oct 22, 2014 - The new programmatic YouTube media optimization platform from Pixability means that many of the world's biggest brands will be shifting their budget from TV to online video. Comments
Sep 15, 2014 - McDonald's was once a staple for for 18-33 year olds, but lately the company has seen sales slip. What can marketers learn from McDonald's miscommunication with millennials? Comments
Sep 9, 2014 - After much anticipation, Apple has introduced its digital payments service that is usable with the new iPhone 6 and Apple Watch. Comments
Sep 8, 2014 - Spotify will offer video ads customized for both mobile and desktop users, giving advertisers an opportunity to connect with customers across platforms. Comments
Aug 13, 2014 - Like many brands, Meow Mix hopes nostalgia for an old brand asset will help drum up interest in its latest campaign. But experts say the challenge for any such effort is making sure the right people get their hands on it, which remains to be seen. Comments
Jul 17, 2014 - Google says Nike struck gold during the World Cup with its Phenomenal Shot app thanks in part to a new real-time ad tool, but what other options do brands and marketers have? Comments
Jul 15, 2014 - A recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities for advertisers and allow marketers to eventually deliver much more targeted experiences by tapping... Comments
Jul 10, 2014 - While brands begin to try out the single-tap communication app for themselves, experts remain pessimistic about its potential as a marketing tool. Comments
Jul 8, 2014 - Marketers here in the U.S. can learn a thing or two from their counterparts across the pond. Here are some digital marketing insights gleaned from a recent trip to London. Comments
Jun 6, 2014 - The McDonald’s GOL! app is an augmented reality campaign on a global scale and should help drive AR awareness, experts say. Comments
Jun 4, 2014 - As behavior has clearly shifted the way of the visual, it is the perfect opportunity and time for brands to start communicating back in the same way. Comments
May 20, 2014 - Are brands too sensitive? Should they be wary of opening themselves up to negative feedback on social channels, or take the risk in the hopes of deeper engagement with customers? Comments
Feb 13, 2014 - As hashtags become more mainstream, there lies before marketers an opportunity to amplify their use of hashtags to make brand interactions more appealing. Comments
Jan 30, 2014 - Building Twitter campaigns based on timely and relevant topics, cultural cues, and traditional events can mean the difference between adding value to the conversation and getting in the way. Comments
Jan 28, 2014 - Fast-food giant McDonald's has launched a social campaign to send #CheersToSochi and connect fans with Olympic athletes. Comments
Dec 17, 2013 - The fast food chain is expanding its app offering with a coupon app available in about 1000 of its 34,500 locations. Comments
Apr 18, 2013 - The music streaming service has confirmed a number of leading advertisers as it made its platform available in Hong Kong, Singapore, and Malaysia. Comments
Apr 11, 2013 - The fast food chain wanted young working adults in China's tier one and two cities to love the Big Mac and associate the burger with a "macho" personality. Comments
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