McDonald's

This restaurant brand has been a digital marketing innovator, running lively campaigns on Twitter while testing Facebook and Foursquare.

Reinvention and Controversy Surround Olympic Content Marketing Efforts

Jul 27, 2012 - This year, several major brands stirred up a little controversy by attempting to use the positivity and energy surrounding the events to reinvent their global images. Comments

McDonald's and Disney Get Friend Boost on Facebook

comscore-amp-image Jun 12, 2012 - ComScore/Facebook study measures amplification ratio of top brands. Comments

2 Million Served by McDonald's Europe Site for Kids

mcdonalds-happystudio May 29, 2012 - Digital gifts are as fun as real Happy Meal toys for kids, says agency. Comments

Facebook Shows Fast Growth in Brand Value

millwardbrown2012 May 22, 2012 - Millward Brown's BrandZ finds other social platforms are "social climbers" too. Comments

McDonald's and Capital One Test Cox Mobile Ads

cox-capitalone2 May 2, 2012 - Local media firm launches division with three dedicated mobile salespeople. Comments

Coca-Cola: Spotify Partnership Is 'Limitless'

coke-timelines-screeshot Apr 18, 2012 - McDonald's, AT&T, Intel, and Reebok also sign deals with the digital music service. Comments

Dunkin, McDonald's Use Twitter Hashtags for St. Patrick's Day

shamrocking Mar 16, 2012 - Quick-serve chains spread the green via #GooDDLuck and #Shamrocked. Comments

How Social Principles Can Bring Business Value

Mar 6, 2012 - Social media can take on a bigger business role beyond creating marketing buzz. Comments

Innovating the Supply Chain With Social Principles

warbyparkerfeatured Feb 20, 2012 - While social media has primarily been defined as a buzz marketing tool, it's time we start considering how it can take on a bigger role. Comments

4 Brands Show How They Use Google+ in Asia

Feb 14, 2012 - McDonald's, Cathay Pacific, Uniqlo, and Toyota show how they are engaging with consumers on the social network. Comments

19 Brands Get New Twitter Pages in Time For Holidays

Dec 8, 2011 - Coke, Dell, Best Buy, Amex, and other big names are the lucky launch partners. Comments

McDonald's #McRib Is Back on Twitter Grill

mcrib Oct 25, 2011 - Fast-food brand runs Promoted Trend while citing last year's success. Comments

McDonald's Uses Facebook Places to Build Buzz For Singapore's National Day

mcdonalds-featured Jul 22, 2011 - Location-based campaign aims for 46,000 check-ins to unlock a 'surprise' deal. Comments

R/GA Opens Shop in Stockholm

anders-rga Jun 16, 2011 - A move on the interactive world's hottest market. MD Erlandsson and ECD Kay Höök join from Digitas Sweden. Comments

McDonald's Cranks Social Media Hydrant for NYC Summer

mcdonald-s22 Jun 13, 2011 - Foursquare and Twitter plays lead way. Comments

From Mass Marketing to Interactive Experience

Jun 10, 2011 - Companies like McDonald's and Apple are providing interactive experiences to customers by using mass marketing as a launching pad for something more personal. Comments

McDonald's Installs Interactive 'Pong' Billboard in Sweden

mcdonaldspong Jun 6, 2011 - Fuses mobile with out-of-home for innovative mobile coupon campaign. Comments

Campaign and Site Partnerships With Extra Value

May 19, 2011 - As McDonald's is revamping its brand, it should take tips from Axe and Athenos on finding a site partner that embodies the image it wants to present. Comments

McDonald's Tests Geotargeted Twitter Ads

mcdscanada Apr 1, 2011 - Quick-serve brand's Canadian division looks to increase followers via Promoted Accounts. Comments

Location-Based Advertising – Marketing's Best Kept Secret

locationbasedadvertisinglayar Dec 30, 2010 - With Facebook Places rolling out in Japan, U.S., and U.K., it's time to explore location-based advertising opportunities in Asia. Comments

McDonald's, Walgreens Suffer E-mail Marketing Data Breaches

istock-000011162964xsmall Dec 14, 2010 - Firms find their e-mail databases hacked, while Chipotle claims Facebook account was compromised. Comments

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