McDonald's

This restaurant brand has been a digital marketing innovator, running lively campaigns on Twitter while testing Facebook and Foursquare.

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R/GA Opens Shop in Stockholm

Jun 16, 2011 - A move on the interactive world's hottest market. MD Erlandsson and ECD Kay Höök join from Digitas Sweden. Comments

McDonald's Cranks Social Media Hydrant for NYC Summer

mcdonald-s22 Jun 13, 2011 - Foursquare and Twitter plays lead way. Comments

From Mass Marketing to Interactive Experience

Jun 10, 2011 - Companies like McDonald's and Apple are providing interactive experiences to customers by using mass marketing as a launching pad for something more personal. Comments

McDonald's Installs Interactive 'Pong' Billboard in Sweden

mcdonaldspong Jun 6, 2011 - Fuses mobile with out-of-home for innovative mobile coupon campaign. Comments

Campaign and Site Partnerships With Extra Value

May 19, 2011 - As McDonald's is revamping its brand, it should take tips from Axe and Athenos on finding a site partner that embodies the image it wants to present. Comments

McDonald's Tests Geotargeted Twitter Ads

mcdscanada Apr 1, 2011 - Quick-serve brand's Canadian division looks to increase followers via Promoted Accounts. Comments

Location-Based Advertising – Marketing's Best Kept Secret

locationbasedadvertisinglayar Dec 30, 2010 - With Facebook Places rolling out in Japan, U.S., and U.K., it's time to explore location-based advertising opportunities in Asia. Comments

McDonald's, Walgreens Suffer E-mail Marketing Data Breaches

istock-000011162964xsmall Dec 14, 2010 - Firms find their e-mail databases hacked, while Chipotle claims Facebook account was compromised. Comments

Back to the Future: The Untapped Potential of 2.5G

laysindiacontest Nov 24, 2010 - With more than one billion consumers in Asia still using 2.5G mobile devices, here are three marketing myths that must be busted. Comments

The True ROI of Social Media

Nov 18, 2010 - What is the return on creating and strengthening a relationship and over what period do you measure it? Comments

Optimizing Headlines for Social Media: A Twitter/McRib Case Study

Nov 15, 2010 - A case of real-time optimization for Twitter that goes beyond "top 10" lists. Comments

'McRib Is Back' Promotion Turns Into a Twitter Roast

mcrib Nov 5, 2010 - McDonald's 'Promoted Trend' buy for McRib sandwich reportedly cost $80,000, while creating mainly negative comments. Comments

3 Location-Based Campaigns That Aren't Terrible

Sep 24, 2010 - How Coca-Cola, Weight Watchers, and McDonald's have developed location-based apps that demonstrate how to integrate message with functionality. Comments

McDonald's Actual Foursquare Test Numbers: 2,865 Check-Ins

mcdonalds460 Sep 20, 2010 - The quick-serve brand created a lot of buzz last week when it attributed a 33 percent increase in foot traffic to Foursquare. But newly revealed raw numbers bring McDonald's test campaign back down to earth. Comments

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