McDonald's

This restaurant brand has been a digital marketing innovator, running lively campaigns on Twitter while testing Facebook and Foursquare.

visual-based-content

Show, Don’t Tell: The Rise of Visual-Based Content

Jun 4, 2014 - As behavior has clearly shifted the way of the visual, it is the perfect opportunity and time for brands to start communicating back in the same way. Comments

Wherefore Art Thou Manners? Internet Trolls Are a Dark Side to Brand Engagement

Image of a horrible online troll at a computer May 20, 2014 - Are brands too sensitive? Should they be wary of opening themselves up to negative feedback on social channels, or take the risk in the hopes of deeper engagement with customers? Comments

Twitter Brand Relevance and the Evolution of the Hashtag

twitter-hashtag-cloud Feb 13, 2014 - As hashtags become more mainstream, there lies before marketers an opportunity to amplify their use of hashtags to make brand interactions more appealing. Comments

Cultural Commentary Creates Winning Twitter Campaigns

luvs-lullabylift Jan 30, 2014 - Building Twitter campaigns based on timely and relevant topics, cultural cues, and traditional events can mean the difference between adding value to the conversation and getting in the way. Comments

McDonald’s and Olympic Athletes Ask Fans to Send #CheersToSochi

mcdonalds-cheers-to-sochi Jan 28, 2014 - Fast-food giant McDonald's has launched a social campaign to send #CheersToSochi and connect fans with Olympic athletes. Comments

McDonald’s Tries Out 'McD' Coupon App in Select Markets

mcd-app Dec 17, 2013 - The fast food chain is expanding its app offering with a coupon app available in about 1000 of its 34,500 locations. Comments

Spotify Inks Major Launch Advertisers As It Expands Into Asia

spotify-jonathan Apr 18, 2013 - The music streaming service has confirmed a number of leading advertisers as it made its platform available in Hong Kong, Singapore, and Malaysia. Comments

McDonald's Gets Youths to Build Big Macs by Shaking Their Phones

mcdonaldsbigmac Apr 11, 2013 - The fast food chain wanted young working adults in China's tier one and two cities to love the Big Mac and associate the burger with a "macho" personality. Comments

McDonald's Shamrock Shake Inspires Fan Tile Generator

shamrock-shake Mar 15, 2013 - McDonald's is asking Shamrock Shake fans to create tiles on its website to show their devotion to the mint shake. Comments

McDonald's Addresses Twitter Critics

mcdonalds460 Dec 27, 2012 - Behind the hash-tags, a Q&A with McDonald's social media director Rick Wion. Comments

Reinvention and Controversy Surround Olympic Content Marketing Efforts

Jul 27, 2012 - This year, several major brands stirred up a little controversy by attempting to use the positivity and energy surrounding the events to reinvent their global images. Comments

McDonald's and Disney Get Friend Boost on Facebook

comscore-amp-image Jun 12, 2012 - ComScore/Facebook study measures amplification ratio of top brands. Comments

2 Million Served by McDonald's Europe Site for Kids

mcdonalds-happystudio May 29, 2012 - Digital gifts are as fun as real Happy Meal toys for kids, says agency. Comments

Facebook Shows Fast Growth in Brand Value

millwardbrown2012 May 22, 2012 - Millward Brown's BrandZ finds other social platforms are "social climbers" too. Comments

McDonald's and Capital One Test Cox Mobile Ads

cox-capitalone2 May 2, 2012 - Local media firm launches division with three dedicated mobile salespeople. Comments

Coca-Cola: Spotify Partnership Is 'Limitless'

coke-timelines-screeshot Apr 18, 2012 - McDonald's, AT&T, Intel, and Reebok also sign deals with the digital music service. Comments

Dunkin, McDonald's Use Twitter Hashtags for St. Patrick's Day

shamrocking Mar 16, 2012 - Quick-serve chains spread the green via #GooDDLuck and #Shamrocked. Comments

How Social Principles Can Bring Business Value

Mar 6, 2012 - Social media can take on a bigger business role beyond creating marketing buzz. Comments

Innovating the Supply Chain With Social Principles

warbyparkerfeatured Feb 20, 2012 - While social media has primarily been defined as a buzz marketing tool, it's time we start considering how it can take on a bigger role. Comments

4 Brands Show How They Use Google+ in Asia

Feb 14, 2012 - McDonald's, Cathay Pacific, Uniqlo, and Toyota show how they are engaging with consumers on the social network. Comments

19 Brands Get New Twitter Pages in Time For Holidays

Dec 8, 2011 - Coke, Dell, Best Buy, Amex, and other big names are the lucky launch partners. Comments

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