Marketing News & Expert Advice
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Measurement
15 Types of Email Marketing Tests You Should Be Doing
Apr 1, 2013 - How email marketers can go beyond just testing subject lines and look at other elements that might improve response. Comments
Is Big Data the New Email Marketing Catchphrase?
Dec 25, 2012 -
For email marketers, where there is big data there is relevance.
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How to Measure Social Media - and Show Results to the C-Suite
Dec 19, 2012 -
Steps for drawing a circle of value linking back to the most crucial business metric: the bottom line.
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Overcoming the Challenges That Digital Media Businesses Face
Dec 5, 2012 -
A discussion with Jed Simon, CEO of FastPay, about the challenges of attracting audiences and monetizing them.
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My Prediction: Prediction Is Going to Be Hot in 2013
Nov 29, 2012 -
Don't do predictive; use predictive to solve particular problems.
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What Measurement Tools Are Best for Your Brand
Nov 16, 2012 -
A Community Influence Pyramid that will help you select the tool that's best for your particular situation.
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It's Not an Exact Science
Nov 15, 2012 -
Machine learning and big data heavy lifting do not depend on certainty, but on approximations.
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Over 47% of National Brands Look to Increase Investment in Local Marketing for 2013
Nov 9, 2012 -
Ninety-one percent of national brands expect to invest more or the same amount in local marketing heading into 2013, according to a new survey by local marketing firm Balihoo.
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The Evolving Location Measurement Industry
Nov 2, 2012 -
Digging deeper into the data that marketers can collect and understand based on specific locations with David Shim, founder and CEO of location analytics firm Placed.
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Finding the ROI in Social Media: No Silver Bullet
Oct 31, 2012 -
Four metrics that marketers should pay close attention to in order to gauge whether their efforts and initiatives in social are moving the needle for their brands.
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4 Out of 10 Consumers Use Local Search Once a Day
Oct 30, 2012 -
YP's new study "How Consumers are using Local Search" found that with the proliferation of smartphones and tablets, more consumers are using local search.
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Mobile Email - Metrics and Quick Wins
Mar 20, 2013 -
With a large portion of your audience reading on mobile devices, responsive email and mobile-optimized websites are now a necessity.
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Tips for Marketers Selecting a Digital Agency
Feb 28, 2013 -
Five red flags to watch out for to tell if your agency sucks at digital. Part one in a two-part series.
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Valuing Email Addresses and Scoring a List
Feb 25, 2013 -
It's imperative to discover the value of your email addresses, as that is your currency to win more budget dollars and perhaps even respect within your organization.
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Choosing a Benchmark for Your Email Marketing Efforts
Feb 18, 2013 -
A look at 12 available benchmarks you can evaluate to compare your own email campaigns against.
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Internet Advertising Strategies for 2013
Feb 13, 2013 -
By staying on the cutting edge of Internet advertising tools and strategies, companies can direct more resources toward improving their product or service.
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The Creative Mastermind and the Analytical Subordinate
Jan 31, 2013 -
How the one who has turned to data and algorithms and the one who has become CMO see things differently.
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Solving the Analytical Problem of Marketing Attribution
Jan 24, 2013 -
Using business understanding, data understanding, data preparation, modeling, evaluation, and deployment to solve the marketing attribution problem.
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Fanning the Flames of Big Data
Jan 11, 2013 -
'If we can help fan the flames of big data, maybe CEOs would start to trust CMOs and their teams, CMOs would become data analytics-driven, and we would see the CMO job tenure last longer.
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Project Management: The Power of One
Jan 11, 2013 -
The time when it was acceptable for uniquely divergent entities to produce content without dynamic integration and integral access to the actual production of that content is long gone.
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Case Study: Subject Line Testing, but Which One Won?
Jan 7, 2013 -
Sometimes it's difficult to figure out what to test to improve performance. But sometimes the hard part comes after the test, in determining the winner.
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MOST READ
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UPCOMING EVENTS
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May 29-30, 2013
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June 12-14, 2013
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September 10-14, 2013
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November 4-7, 2013
WEBINARS
- How to Optimize Your Social Channels for Lead Gen
April 11, 2013
1:00pm ET / 10:00am PT
- Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer
April 16, 2013
1:00pm ET / 10:00am PT
- Behind the Backlinks - Why They Rank
April 18, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
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Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in... -
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
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