Measurement

advanced-analytics

Enterprises: Fix These 3 Analytics Challenges Now

Sep 8, 2014 - These three analytics fixes, while they may be tricky to implement, are essential to helping you better manage your campaigns and your business as a whole. Comments

Why Blogging Still Matters: Data, Distribution, and Ownership of Content

blogs-blogging-sm Sep 5, 2014 - Blogs are still important tools for brands because they allow marketers to maintain full control of their content, and the analysis they can run on that content. Comments

How to Write a Winning Marketing Plan

strategy Aug 17, 2014 - As summer is a slower time for most businesses, take this time to start working on your 2015 marketing budget. Here are several tips for helping you write a winning plan. Comments

630% ROI: A Stat Worth Caring About [#CZLSF]

roi-shutterstock-180528335 Aug 15, 2014 - At their session at ClickZ Live San Francisco, the Portland Trail Blazers' Dewayne Hankins and Sq1's Gabe Winslow explained how they improved digital ticket sales to achieve a 630 percent return on investment. Comments

Unruly Offers Nielsen Online Campaign Ratings Guarantee

unruly-nielsen-ocr-guarantee Aug 12, 2014 - Nielsen Online Campaign Ratings, a hybrid video metrics system, is now backed by a 100 percent audience guarantee from Unruly in order to assure advertisers that their ads were not only viewed but were also seen by their desired audience. Comments

Content Bubble II: What Metrics Matter?

content-shutterstock-153628586 Aug 1, 2014 - In part two of this series on how to effectively measure content marketing, a look at whether attention or engagement are good enough indicators of return on investment (ROI)? Comments

Building Effective Measurement Models

pr-measurement Jul 30, 2014 - When deciding which measurement models to use, consider adopting aspects of the study of correlation, which may allow you to discover connections that may challenge your thinking on the critical drivers for your business. Comments

13 Metrics to Watch If Your Business Depends on Network Effects (Part 2)

metrics-that-matter Jul 27, 2014 - This is part two in a two-part series dedicated to helping businesses grow using a data-driven approach to network effects-based business models. Comments

Content Bubble: Does Anyone Know Whether Content Marketing Works?

shutterstock-153218306 Jul 22, 2014 - Brands are jumping into content marketing with hope, but without the proper metrics to gauge results. Can brand content lead to sales or conversions? Comments

Your Job Is Impossible

mission-impossible Jul 17, 2014 - The job of a digital analyst is incredibly difficult - and a paper from Google and Microsoft drives that point home, with a focus on the near impossibility of measuring return on investment. Comments

Stop Doing Social Just to Be Social

social media Jul 15, 2014 - In order for brands to succeed with their social marketing, they need to consider who to talk to, where to talk to them, what to say, and when to say it. Comments

Using Qualitative and Quantitative Social Proof to Build Credibility: A Brief Guide

trusted-brand Jul 11, 2014 - Social proof can be an extremely effective way to increase conversions and build trust with consumers - but what are the best ways to establish social proof in the marketing space? Comments

Facebook Creates New Ad Solutions in High-Growth Countries

cellphones Jul 3, 2014 - The social platform is creating new local ad solutions on mobile (primarily feature phones) in high-growth countries, so that marketers can tailor the way they serve their ads to international destinations. Comments

The Impact of Going Direct

automation-shutterstock-87320653 Jul 3, 2014 - There has been a noticeable shift toward programmatic direct initiatives, creating value for both brands and publishers. How does this change benefit marketers? Comments

Facebook Amends Video Rankings to Include Watch Time

facebook-video-update Jun 23, 2014 - In order to deliver more relevant content, Facebook has improved its video rankings to include factors such as whether a user has watched a video. Comments

Instavid's 1-Year Birthday Sees It Failing to Live Up to the Early Hype

instagramvideo Jun 20, 2014 - As we celebrate one year of video on Instagram, here's a look at how the platform's videos are truly stacking up against YouTube and Vine in the digital video space. Comments

Discover Instead of Measure

magnifying glass Jun 19, 2014 - If you treat analytics as a discovery process, it will reward you with a capability to shift hindsight to insight and to a treasurable foresight. Comments

Digital Analytics: Aliens, Asteroids, Dinosaurs, Vampires, and Zombies

zombies-walking Jun 19, 2014 - A look at the external horrors that await unsuspecting digital analytics professionals around every corner, and advice on how to deal with them. Comments

The Lost Art of Measuring an Impression

measurement-tape Jun 16, 2014 - As email marketing changes and matures, the old ways of measuring impressions don't always account for today's customers' actions. So how can we correctly measure the value of an email? Comments

Marketers Must Combine TV and Digital Video Advertising – But How?

video-streaming-shutterstock-99918575 Jun 13, 2014 - Based on the findings of recent research, industry participants have provided suggestions for combining TV and digital video advertising to effectively reach consumers. Comments

Do You Have the Right Framework for Measuring Success?

pr-measurement Jun 12, 2014 - The development of meaningful key performance indicators (KPIs) is often critical to an organization's success, as it sets the tone and the agenda for the business. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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