Measurement

email-tricks

15 Types of Email Marketing Tests You Should Be Doing

Apr 1, 2013 - How email marketers can go beyond just testing subject lines and look at other elements that might improve response. Comments

Is Big Data the New Email Marketing Catchphrase?

data-cloud Dec 25, 2012 - For email marketers, where there is big data there is relevance. Comments

How to Measure Social Media - and Show Results to the C-Suite

social-branding Dec 19, 2012 - Steps for drawing a circle of value linking back to the most crucial business metric: the bottom line. Comments

Overcoming the Challenges That Digital Media Businesses Face

business-chess Dec 5, 2012 - A discussion with Jed Simon, CEO of FastPay, about the challenges of attracting audiences and monetizing them. Comments

My Prediction: Prediction Is Going to Be Hot in 2013

prediction Nov 29, 2012 - Don't do predictive; use predictive to solve particular problems. Comments

What Measurement Tools Are Best for Your Brand

community-influence-pyramid Nov 16, 2012 - A Community Influence Pyramid that will help you select the tool that's best for your particular situation. Comments

It's Not an Exact Science

histogram Nov 15, 2012 - Machine learning and big data heavy lifting do not depend on certainty, but on approximations. Comments

Over 47% of National Brands Look to Increase Investment in Local Marketing for 2013

local-search2 Nov 9, 2012 - Ninety-one percent of national brands expect to invest more or the same amount in local marketing heading into 2013, according to a new survey by local marketing firm Balihoo. Comments

The Evolving Location Measurement Industry

location-based Nov 2, 2012 - Digging deeper into the data that marketers can collect and understand based on specific locations with David Shim, founder and CEO of location analytics firm Placed. Comments

Finding the ROI in Social Media: No Silver Bullet

silver-bullet Oct 31, 2012 - Four metrics that marketers should pay close attention to in order to gauge whether their efforts and initiatives in social are moving the needle for their brands. Comments

4 Out of 10 Consumers Use Local Search Once a Day

local-search2 Oct 30, 2012 - YP's new study "How Consumers are using Local Search" found that with the proliferation of smartphones and tablets, more consumers are using local search. Comments

Mobile Email - Metrics and Quick Wins

mobile-email Mar 20, 2013 - With a large portion of your audience reading on mobile devices, responsive email and mobile-optimized websites are now a necessity. Comments

Tips for Marketers Selecting a Digital Agency

red-flags Feb 28, 2013 - Five red flags to watch out for to tell if your agency sucks at digital. Part one in a two-part series. Comments

Valuing Email Addresses and Scoring a List

email-tricks Feb 25, 2013 - It's imperative to discover the value of your email addresses, as that is your currency to win more budget dollars and perhaps even respect within your organization. Comments

Choosing a Benchmark for Your Email Marketing Efforts

email-tricks Feb 18, 2013 - A look at 12 available benchmarks you can evaluate to compare your own email campaigns against. Comments

Internet Advertising Strategies for 2013

growth-of-2013 Feb 13, 2013 - By staying on the cutting edge of Internet advertising tools and strategies, companies can direct more resources toward improving their product or service. Comments

The Creative Mastermind and the Analytical Subordinate

abstract-composition Jan 31, 2013 - How the one who has turned to data and algorithms and the one who has become CMO see things differently. Comments

Solving the Analytical Problem of Marketing Attribution

businessman-with-business Jan 24, 2013 - Using business understanding, data understanding, data preparation, modeling, evaluation, and deployment to solve the marketing attribution problem. Comments

Fanning the Flames of Big Data

nerd Jan 11, 2013 - 'If we can help fan the flames of big data, maybe CEOs would start to trust CMOs and their teams, CMOs would become data analytics-driven, and we would see the CMO job tenure last longer. Comments

Project Management: The Power of One

power-of-one Jan 11, 2013 - The time when it was acceptable for uniquely divergent entities to produce content without dynamic integration and integral access to the actual production of that content is long gone. Comments

Case Study: Subject Line Testing, but Which One Won?

email-tricks Jan 7, 2013 - Sometimes it's difficult to figure out what to test to improve performance. But sometimes the hard part comes after the test, in determining the winner. Comments

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