Marketing News & Expert Advice
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Measurement
11 Tips for Preparing Enhanced Site Tracking During a Website Redesign
Sep 19, 2013 - Top tips on what a web team should consider when redesigning a site, in order to prepare for enhanced tracking. Comments
15 Types of Email Marketing Tests You Should Be Doing
Aug 5, 2013 -
How email marketers can go beyond just testing subject lines and look at other elements that might improve response.
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What to Measure? Start at the Top
Aug 1, 2013 -
Just because you can measure every online thing these days, should you?
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Who Cares About Real-Time Data Anyway?
Jul 31, 2013 -
Real-time data is relevant only if a business can actually make sense of this data and act on it in the right timeframe.
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Mobile Measurement: Let's Clear the Air(waves)
Jul 29, 2013 -
Mobile is multi-faceted, and the world of mobile content and measurement is probably due for some recalibration of its taxonomy before we lose an opportunity to understand its rich potential.
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The Importance of CPM in Yield
Jul 29, 2013 -
In order to get a true sense of the value created, it is critical for publishers to evaluate vendor demand value based on the impressions that are actually monetized.
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Mobile Metrics: What a Difference a Year Makes!
Jul 25, 2013 -
The marketing profession is always changing and we know that the brand-only-style era of advertising that favored creativity over analytics is gone.
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How to Convince Your Boss That Your Marketing Team Has Intangible Value
Jul 16, 2013 -
Help your boss better understand intangible assets, to the benefit of both your marketing team and the company at large, with these three key arguments.
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IAB, MMA, and MRC Set New Standard for Quality Ad Metrics With Revised Mobile Guidelines
Jul 15, 2013 -
Last week the IAB, MMA, and MRC finalized their measurement guidelines for Mobile Application and Mobile Web advertising.
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Analytics, It's All in the Mind
Jul 11, 2013 -
The ability to exploit analytics comes from a number of factors, including data, technology, people, processes, and leadership.
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Triggering Unruly Emotions Key to Video Sharing
Jul 10, 2013 -
Unruly Media released a study of the top 12 most-shared television commercials from Super Bowl XLVII, assessing the factors that impelled people to share them.
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Analytics Gone Wild
Sep 4, 2013 -
In order to avoid out of control and wasteful analytics practices in your organization follow these easy rules.
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3 Digital Practices Brands Need to Master Before It's Too Late
Aug 26, 2013 -
These three important challenges must be met by any brand hoping to get more value out of its digital properties.
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The Right and Wrong Ways to Measure Content Marketing
Aug 21, 2013 -
To understand the value of a given piece of content, we have to look at each stage separately.
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Conversion Rates and Cost-per-Conversion: Email Marketing Metrics That Matter
Aug 19, 2013 -
Whether you're looking at house or third-party lists, conversion rates and cost-per-conversion are more important than opens and clicks.
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21 Email Metrics You Should Start Measuring Today!
Aug 16, 2013 -
Setting up a framework for measurement will allow you to have a holistic view of the performance of your campaign while remaining focused on your objectives.
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How to Think About Leveraging Mobile Video and TV on Your Media Plan
Aug 13, 2013 -
For marketers to make the most of branding opportunities across mobile video and TV, there are three factors to consider: audience focus, campaign metrics, and performance over the course of a campaign across both platforms.
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Whose Neck Should You Choke When Digital Campaigns Underperform?
Aug 11, 2013 -
Digital metrics can be measured by three categories - reach, conversion, and cost.
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'All Models Are Wrong, but Some Are Useful'
Aug 8, 2013 -
The increased use of data mining and predictive analytical techniques within organizations to reduce risk and improve decision-making means that managers will be exposed to the results of these approaches.
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Automate Dashboard Updates to Focus Your Time on Analysis
Aug 6, 2013 -
If you ever find yourself spending too much time manually updating dashboards, stop. Think. Figure out the best way to automate.
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Creating Value in Digital Advertising
Aug 5, 2013 -
If we want digital marketing to succeed in capturing a larger piece of the "pie," we need to rethink the ability to take credit and instead focus on the ability to create value.
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UPCOMING EVENTS
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November 4-7, 2013
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December 2-4, 2013
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February 10-13, 2014
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March 19, 2014
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WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
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October 15, 2013
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October 17, 2013
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
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