Marketing News & Expert Advice
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Measurement
Revising the Welcome Message
A case study proved that by strategically including marketing copy in a welcome message to new email subscribers we were able to generate nearly $1 for every welcome email.
It's Not Over Till the Stragglers Convert
Understand your visitor behavior and know what percent of conversions tend to be delayed so that you can make a plan for how you'll treat the stragglers.
The Honeymoon Effect
How can you add new subscribers of good quality to your list on a regular basis?
Managing to Metrics: 3 Pitfalls
How campaign managers are tackling bid automation today.
5 Tips for Developing Great Content With Keywords
Keyword research can provide valuable insights that can kick-start your creative juices.
Who Said B2B Is Boring?
Six fundamentals that will help you grow the reach and engagement of your brand.
Tips for Marketers Selecting a Digital Agency
Five red flags to watch out for to tell if your agency sucks at digital. Part one in a two-part series.
Trends and Benchmarks in Click-Through Rate by Message Type
Data that proves that editorial messages should be an important part of your email marketing mix.
4 Unique Approaches for Measuring Social Media ROI
A look at the creative ways to measure (or at least validate) your social media efforts.
6 Steps to Effective Email Testing
Establishing a test regimen is the key to unlocking higher open, click, and conversion rates.
The Wide World of Conversions: Exploring Cultural Differences
If you're looking to expand into international markets online, don't assume that people across the globe interact with websites in a similar way.
Delivering a Consistent Customer Experience
The message, look-and-feel, offer, and voice of the company in your offline ads must be consistent when customers get to your site.
Responsive Design, Nimble Architecture
Support more devices, use more context, and provide a better user experience with mobile first, responsive design, and responsive content.
3 Steps for Converting Data to Action
Anyone working in digital measurement must interpret, categorize, and identify opportunities for their data to become actionable.
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