Marketing News & Expert Advice
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Measurement
Back to Basics: Email Marketing Metrics
May 21, 2013 - With a clear understanding of the basics, you'll be ready to evaluate your campaigns, look to more advanced analysis, and better correlate your results. Comments
Internet Advertising Strategies for 2013
Feb 13, 2013 -
By staying on the cutting edge of Internet advertising tools and strategies, companies can direct more resources toward improving their product or service.
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The Creative Mastermind and the Analytical Subordinate
Jan 31, 2013 -
How the one who has turned to data and algorithms and the one who has become CMO see things differently.
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Solving the Analytical Problem of Marketing Attribution
Jan 24, 2013 -
Using business understanding, data understanding, data preparation, modeling, evaluation, and deployment to solve the marketing attribution problem.
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Fanning the Flames of Big Data
Jan 11, 2013 -
'If we can help fan the flames of big data, maybe CEOs would start to trust CMOs and their teams, CMOs would become data analytics-driven, and we would see the CMO job tenure last longer.
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Project Management: The Power of One
Jan 11, 2013 -
The time when it was acceptable for uniquely divergent entities to produce content without dynamic integration and integral access to the actual production of that content is long gone.
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Case Study: Subject Line Testing, but Which One Won?
Jan 7, 2013 -
Sometimes it's difficult to figure out what to test to improve performance. But sometimes the hard part comes after the test, in determining the winner.
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Is Big Data the New Email Marketing Catchphrase?
Dec 25, 2012 -
For email marketers, where there is big data there is relevance.
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How to Measure Social Media - and Show Results to the C-Suite
Dec 19, 2012 -
Steps for drawing a circle of value linking back to the most crucial business metric: the bottom line.
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Overcoming the Challenges That Digital Media Businesses Face
Dec 5, 2012 -
A discussion with Jed Simon, CEO of FastPay, about the challenges of attracting audiences and monetizing them.
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My Prediction: Prediction Is Going to Be Hot in 2013
Nov 29, 2012 -
Don't do predictive; use predictive to solve particular problems.
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Start Listening: Why Testing Alone Isn't the Answer
May 15, 2013 -
While optimization testing may provide a framework to validate or disprove a hypothesis, there is no substitute for real listening.
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The Key to More Successful Email Campaigns: Time
May 13, 2013 -
If you want to have more effective email marketing make sure your production schedule allows enough time to develop great creative.
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Marketing 'Moneyball'
Apr 25, 2013 -
What if you could make your current marketing budget compete with a phantom budget that is double or triple the size?
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Finding the ROI in Social Media: No Silver Bullet
Apr 24, 2013 -
Four metrics that marketers should pay close attention to in order to gauge whether their efforts and initiatives in social are moving the needle for their brands.
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Are the Analysts Getting Closer to the C-Suite?
Apr 18, 2013 -
The new generation of CMOs is more data-driven than its forefathers and has a critical need for performance measurement and ROI analysis, across everything.
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15 Types of Email Marketing Tests You Should Be Doing
Apr 1, 2013 -
How email marketers can go beyond just testing subject lines and look at other elements that might improve response.
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Mobile Email - Metrics and Quick Wins
Mar 20, 2013 -
With a large portion of your audience reading on mobile devices, responsive email and mobile-optimized websites are now a necessity.
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Tips for Marketers Selecting a Digital Agency
Feb 28, 2013 -
Five red flags to watch out for to tell if your agency sucks at digital. Part one in a two-part series.
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Valuing Email Addresses and Scoring a List
Feb 25, 2013 -
It's imperative to discover the value of your email addresses, as that is your currency to win more budget dollars and perhaps even respect within your organization.
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Choosing a Benchmark for Your Email Marketing Efforts
Feb 18, 2013 -
A look at 12 available benchmarks you can evaluate to compare your own email campaigns against.
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May 23, 2013 -
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May 20, 2013
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