Marketing News & Expert Advice
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Measurement
6 Digital Metrics You Should Be Watching
Jul 9, 2013 - The six metrics you should be watching, not just for their absolute value or monthly change, but for the story they may be telling you about your brand at a deeper level. Comments
Finding the ROI in Social Media: No Silver Bullet
Apr 24, 2013 -
Four metrics that marketers should pay close attention to in order to gauge whether their efforts and initiatives in social are moving the needle for their brands.
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Are the Analysts Getting Closer to the C-Suite?
Apr 18, 2013 -
The new generation of CMOs is more data-driven than its forefathers and has a critical need for performance measurement and ROI analysis, across everything.
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Mobile Email - Metrics and Quick Wins
Mar 20, 2013 -
With a large portion of your audience reading on mobile devices, responsive email and mobile-optimized websites are now a necessity.
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Tips for Marketers Selecting a Digital Agency
Feb 28, 2013 -
Five red flags to watch out for to tell if your agency sucks at digital. Part one in a two-part series.
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Valuing Email Addresses and Scoring a List
Feb 25, 2013 -
It's imperative to discover the value of your email addresses, as that is your currency to win more budget dollars and perhaps even respect within your organization.
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Choosing a Benchmark for Your Email Marketing Efforts
Feb 18, 2013 -
A look at 12 available benchmarks you can evaluate to compare your own email campaigns against.
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Internet Advertising Strategies for 2013
Feb 13, 2013 -
By staying on the cutting edge of Internet advertising tools and strategies, companies can direct more resources toward improving their product or service.
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What Are the Real Challenges for Digital Marketing in 2013?
Feb 8, 2013 -
In China, 500 million users are engaged in various social media platforms. The models of data gathering and analysis change too, as forms of engagement vary.
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The Creative Mastermind and the Analytical Subordinate
Jan 31, 2013 -
How the one who has turned to data and algorithms and the one who has become CMO see things differently.
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Solving the Analytical Problem of Marketing Attribution
Jan 24, 2013 -
Using business understanding, data understanding, data preparation, modeling, evaluation, and deployment to solve the marketing attribution problem.
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Metrics That Matter: A New Framework to Reveal Truly Actionable Insights
Jul 3, 2013 -
A guide to which metrics to focus on and which ones to ignore, charting an evolutionary analytics process that will progressively deliver more impact on that elusive marketing ROI.
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Nielsen Cross-Platform Campaign Ratings Will Measure TV and Online Ad Performance
Jun 27, 2013 -
Nielsen announced yesterday the launch of public beta trials for its Cross-Platform Campaign Ratings service in the U.K.
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Benchmarking Yourself to Fail
Jun 24, 2013 -
Three reasons why benchmarks are hindering your success.
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Leveraging the Revenue Value of Your Email List
Jun 24, 2013 -
An analysis that will help you stop spending money for lower-quality new subscribers and ramp up your telemarketing efforts.
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Ideas for Getting Started With Measurement Planning
Jun 10, 2013 -
As simple as it may be to actually implement a tool, it's ensuring you use it effectively as an ongoing part of your marketing that makes the difference.
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Cutting Through the Clutter of Accidental Clicks With Better Metrics for Mobile
May 31, 2013 -
As advertisers shift their focus to mobile marketing, a new standard of measurement is desperately needed to tackle the fat finger phenomenon.
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Back to Basics: Email Marketing Metrics
May 21, 2013 -
With a clear understanding of the basics, you'll be ready to evaluate your campaigns, look to more advanced analysis, and better correlate your results.
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Start Listening: Why Testing Alone Isn't the Answer
May 15, 2013 -
While optimization testing may provide a framework to validate or disprove a hypothesis, there is no substitute for real listening.
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The Key to More Successful Email Campaigns: Time
May 13, 2013 -
If you want to have more effective email marketing make sure your production schedule allows enough time to develop great creative.
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Marketing 'Moneyball'
Apr 25, 2013 -
What if you could make your current marketing budget compete with a phantom budget that is double or triple the size?
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UPCOMING EVENTS
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November 4-7, 2013
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December 2-4, 2013
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February 10-13, 2014
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March 19, 2014
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Mar 31-Apr 3, 2014
WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
- 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013
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- Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013
1:00pm ET / 10:00am PT
White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
Jobs
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SEO/PPC Project Manager
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Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century... -
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Search Analyst (Digitas Health) - New York Position: SEM Analyst Reports to: ...
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