Marketing News & Expert Advice
|
|
|
Measurement
The Year of Mobile…Measurement
Oct 26, 2012 - Declaring 2013 the year of mobile measurement will focus the industry's attention on ways that we can give mobile media a more breathable atmosphere for marketing and advertising. Comments
Olympics Comedown
Aug 23, 2012 -
Some great data analysis ideas we can take away from the London Olympics.
Comments
Connect the Dots: Goals to Metrics to Compensation
Aug 16, 2012 -
Once you clarify your goals, the proper metrics will become apparent, as will the systems to capture the data necessary to track those metrics.
Comments
4 Ideas for Better Social Media Measurement
Aug 9, 2012 - Measuring social as part of a formalized process will provide insight into your results and help you make data-driven decisions. Comments
Digital + Traditional = Unified Marketing
Jul 19, 2012 - How do we rationally shift dollars between traditional and digital marketing tactics? Comments
Algorithmic Attribution - If It Was Easy, Everybody Would Be Doing It
Jul 10, 2012 - Getting attribution analysis right is challenging, but the payoffs make it well worth the effort. Comments
Add a Little Chaos to Your Data
Jun 6, 2012 - Website and advertising data is black and white, but we still need a little color to truly improve performance! Comments
Are You a Web Technologist or a Web Analyst?
May 30, 2012 - If you are an analyst don't forget the three P's: power user, privacy, and predictive. Comments
The Magical Email-Social Combo
May 16, 2012 - Tips to connect your email and social programs for maximum impact. Part one in a two-part series. Comments
Revising the Welcome Message
Apr 30, 2012 - A case study proved that by strategically including marketing copy in a welcome message to new email subscribers we were able to generate nearly $1 for every welcome email. Comments
It's Not Over Till the Stragglers Convert
Apr 17, 2012 - Understand your visitor behavior and know what percent of conversions tend to be delayed so that you can make a plan for how you'll treat the stragglers. Comments
Understanding Digital Influence and How to Engage
Oct 26, 2012 -
A tweet, $500, a Facebook post, $3,000, a blog post, $5,000; although this is just an example, and a highly priced one at that, these can be the harsh realities of the digital influencer world. Part one in a three-part series.
Comments
Social Media Marketing Ranks As B2B Marketers’ Most Popular Tactic
Oct 25, 2012 -
Eighty-seven percent of B2B marketers now spread their message through social media, according to the Content Marketing Institute.
Comments
The Argument for a Content Audit Your Marketing Team Never Made
Oct 25, 2012 -
Dominate organic search, deliver a holistic user experience, and improve your brand with a content audit.
Comments
Shut Down Your Website
Oct 22, 2012 -
If your business doesn't absolutely rely on the web (or mobile or social) at the core of its business model, then why do you have a website at all?
Comments
Just One Thing
Oct 19, 2012 -
Reorganize your organization to be adept at prioritizing and executing on changes in the marketplace in nearly real time.
Comments
Quantifying the ROI of Social Media Product Promotion
Oct 16, 2012 -
How can you prove the success across your product engagement strategy?
Comments
Email Advertising Still Delivers Productive Ad Results
Oct 16, 2012 -
With so much potency in email, media planners would be remiss not to consider all the advertising options of this channel.
Comments
A/B Testing Done Right...and Wrong
Oct 15, 2012 -
How can marketers prove the value of their display campaign to the CMO or CEO?
Comments
We're Done Experimenting With Experimentation
Oct 11, 2012 -
Three new analytics tools that are well worth your attention as they focus on the management of analysts.
Comments
Simplify and Win!
Aug 27, 2012 - Three steps publishers can take that will simplify the process for marketers, improve performance, and drive profits. Comments
MOST READ
COMMENTS
UPCOMING EVENTS
-
May 29-30, 2013
-
June 12-14, 2013
-
September 10-14, 2013
-
November 4-7, 2013
WEBINARS
- How to Optimize Your Social Channels for Lead Gen
April 11, 2013
1:00pm ET / 10:00am PT
- Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer
April 16, 2013
1:00pm ET / 10:00am PT
- Behind the Backlinks - Why They Rank
April 18, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
-
The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
-
Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in... -
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
