Measurement

mobile-measurement

The Year of Mobile…Measurement

Oct 26, 2012 - Declaring 2013 the year of mobile measurement will focus the industry's attention on ways that we can give mobile media a more breathable atmosphere for marketing and advertising. Comments

Olympics Comedown

usainbolt Aug 23, 2012 - Some great data analysis ideas we can take away from the London Olympics. Comments

Connect the Dots: Goals to Metrics to Compensation

cash-for-being-productive Aug 16, 2012 - Once you clarify your goals, the proper metrics will become apparent, as will the systems to capture the data necessary to track those metrics. Comments

4 Ideas for Better Social Media Measurement

Aug 9, 2012 - Measuring social as part of a formalized process will provide insight into your results and help you make data-driven decisions. Comments

Digital + Traditional = Unified Marketing

Jul 19, 2012 - How do we rationally shift dollars between traditional and digital marketing tactics? Comments

Algorithmic Attribution - If It Was Easy, Everybody Would Be Doing It

Jul 10, 2012 - Getting attribution analysis right is challenging, but the payoffs make it well worth the effort. Comments

Add a Little Chaos to Your Data

Jun 6, 2012 - Website and advertising data is black and white, but we still need a little color to truly improve performance! Comments

Are You a Web Technologist or a Web Analyst?

May 30, 2012 - If you are an analyst don't forget the three P's: power user, privacy, and predictive. Comments

The Magical Email-Social Combo

May 16, 2012 - Tips to connect your email and social programs for maximum impact. Part one in a two-part series. Comments

Revising the Welcome Message

Apr 30, 2012 - A case study proved that by strategically including marketing copy in a welcome message to new email subscribers we were able to generate nearly $1 for every welcome email. Comments

It's Not Over Till the Stragglers Convert

Apr 17, 2012 - Understand your visitor behavior and know what percent of conversions tend to be delayed so that you can make a plan for how you'll treat the stragglers. Comments

Understanding Digital Influence and How to Engage

influence Oct 26, 2012 - A tweet, $500, a Facebook post, $3,000, a blog post, $5,000; although this is just an example, and a highly priced one at that, these can be the harsh realities of the digital influencer world. Part one in a three-part series. Comments

Social Media Marketing Ranks As B2B Marketers’ Most Popular Tactic

chart8-socialmedia1 Oct 25, 2012 - Eighty-seven percent of B2B marketers now spread their message through social media, according to the Content Marketing Institute. Comments

The Argument for a Content Audit Your Marketing Team Never Made

audit Oct 25, 2012 - Dominate organic search, deliver a holistic user experience, and improve your brand with a content audit. Comments

Shut Down Your Website

shut-down Oct 22, 2012 - If your business doesn't absolutely rely on the web (or mobile or social) at the core of its business model, then why do you have a website at all? Comments

Just One Thing

cowboy Oct 19, 2012 - Reorganize your organization to be adept at prioritizing and executing on changes in the marketplace in nearly real time. Comments

Quantifying the ROI of Social Media Product Promotion

roi-target Oct 16, 2012 - How can you prove the success across your product engagement strategy? Comments

Email Advertising Still Delivers Productive Ad Results

isolated-laptop Oct 16, 2012 - With so much potency in email, media planners would be remiss not to consider all the advertising options of this channel. Comments

A/B Testing Done Right...and Wrong

testing Oct 15, 2012 - How can marketers prove the value of their display campaign to the CMO or CEO? Comments

We're Done Experimenting With Experimentation

human-brain Oct 11, 2012 - Three new analytics tools that are well worth your attention as they focus on the management of analysts. Comments

Simplify and Win!

Aug 27, 2012 - Three steps publishers can take that will simplify the process for marketers, improve performance, and drive profits. Comments

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