measurement

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Square Helps SMBs Track Sales With New Email Marketing Tool

Apr 7, 2015 - The mobile payment brand expands its business to email marketing in an effort to help brick-and-mortar companies track in-store sales. Comments

VIDEO: Mini USA Gives Car Owners a Voice on Social [#CZLNY]

lee-nadler-mini-czlny Apr 2, 2015 - In the first installment of our two-part video interview with Lee Nadler, marketing communications manager for Mini USA, Nadler shares how the car brand leverages user-generated content, how it measures the effectiveness of its social media marketing... Comments

Industry Isn't Quite Ready for Mobile Measurement, Says MRC

mobile-measurement Mar 30, 2015 - While discussing mobile measurement at the IAB Marketplace, George Ivie, CEO of the Media Rating Council, said standards regarding viewability haven't yet caught up to mobile technology. Comments

Why You Need Pay-for-Performance Analytics

advanced-analytics Mar 9, 2015 - It's rare to find a company that suggests to its clients that it be paid on performance - but wouldn't it be nice if that were the standard? Comments

Chinese Government Cracks Down on Fake Social Accounts

censorship-china Mar 2, 2015 - Digital marketers say Chinese regulation to implement real-name verification for social media accounts will enhance the quality of consumer data. Comments

Havas and NewsCred Partner to Source Content From Major News Publications

havas-logo Feb 18, 2015 - Havas Media Group has partnered with NewsCred to gain access to thousands of heavy-hitting publications, including CNN, Al Jazeera, and the BBC. Comments

Marketing and Sales to Merge in 3 Years

sales-marketing-aligned Feb 5, 2015 - A recent study by Marketo and The Economist found that the majority of marketers feel their positions will encompass sales in the near future. Comments

Demystifying Causality for Marketers

question-mark-and-maze Feb 4, 2015 - What does causality mean for digital marketers and how should we be using it to gain more accurate measurements? Comments

How Kraft Harnessed Data to Transform Marketing

kraft Jan 29, 2015 - A Q&A with Kraft's vice president of media and consumer engagement, Bob Rupczynski. Comments

The Internet of Things Could Wreak Havoc on Industry Standards

smart-home-internet-of-things Jan 29, 2015 - The recent Consumer Electronics Show in Las Vegas featured more connected devices than ever before, but the industry doesn't yet have much insight into how to standardize and measure the new data. Comments

Revenue Jump Reflects Facebook's Mobile Mojo

facebook-mobile-blue Jan 28, 2015 - Facebook Q4 2014 and year-end earnings show increased contribution of mobile, while execs pump measurement. Comments

4 Steps to Measuring What Matters Most

pr-measurement Jan 23, 2015 - Measuring correctly can help marketers ensure they are employing the right techniques and not wasting their budgets. Comments

Measure Twice, Cut Once

measure-twice-cut-once-strategy Jan 21, 2015 - When it comes to your marketing strategy, it pays to invest time and effort into planning before you start a big project. Trust us - you'll be glad you did. Comments

Corporate Culture Dictates Big Data Value

Big data Jan 15, 2015 - There is seemingly limitless data out there, but different data will have different value depending on what your brand deems important. Do you know what areas to focus on? Comments

IAB: 100% Viewability "Unreasonable"

viewability Dec 16, 2014 - The trade body says in its new statement that it’s "unreasonable" to achieve 100 percent viewability due to the limitations of current technology. So what measurement challenges do advertisers have? Comments

Using UTM Tags to Enhance Digital Marketing Strategies

advanced-analytics Nov 18, 2014 - Don't use UTM tagging already? Here is a look at what UTM tags are, how brands could use them, and why they should incorporate UTM to maximize digital marketing strategies. Comments

No Need for Rogue Mobile

mobilephone77 Nov 12, 2014 - Mobile marketing best practices begin with setting solid goals and determining how to best measure. Comments

Programmatic Continues to Grow Even as Challenges Linger

programmatic-advertising-pulse Nov 12, 2014 - New research shows that even though marketers face many hurdles in the programmatic marketplace, the industry is continuing to see growth. Comments

Leveraging Beacons to Create Great In-Store Experiences – 10 Tips

iBeacon Nov 10, 2014 - Using beacon technology could help marketers create personalized, in-store experiences for consumers this holiday season. Comments

10 Best Practices for Global Launches and Localization

globechessboard Oct 28, 2014 - In an increasingly global digital marketplace, it's even more important to localize your messages - or risk them falling flat. Comments

Evolving Mobile and Connected TV Inventory

video-streaming-shutterstock-99918575 Oct 28, 2014 - Will digital media buyers opt for mobile or connected TV video inventory over display? Comments

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