Measurement

analytics-planning

Ideas for Getting Started With Measurement Planning

Jun 10, 2013 - As simple as it may be to actually implement a tool, it's ensuring you use it effectively as an ongoing part of your marketing that makes the difference. Comments

Cutting Through the Clutter of Accidental Clicks With Better Metrics for Mobile

fatfinger May 31, 2013 - As advertisers shift their focus to mobile marketing, a new standard of measurement is desperately needed to tackle the fat finger phenomenon. Comments

Start Listening: Why Testing Alone Isn't the Answer

listening May 15, 2013 - While optimization testing may provide a framework to validate or disprove a hypothesis, there is no substitute for real listening. Comments

The Key to More Successful Email Campaigns: Time

realtime May 13, 2013 - If you want to have more effective email marketing make sure your production schedule allows enough time to develop great creative. Comments

Marketing 'Moneyball'

moneyball2 Apr 25, 2013 - What if you could make your current marketing budget compete with a phantom budget that is double or triple the size? Comments

Finding the ROI in Social Media: No Silver Bullet

silver-bullet Apr 24, 2013 - Four metrics that marketers should pay close attention to in order to gauge whether their efforts and initiatives in social are moving the needle for their brands. Comments

Are the Analysts Getting Closer to the C-Suite?

business-people Apr 18, 2013 - The new generation of CMOs is more data-driven than its forefathers and has a critical need for performance measurement and ROI analysis, across everything. Comments

Mobile Email - Metrics and Quick Wins

mobile-email Mar 20, 2013 - With a large portion of your audience reading on mobile devices, responsive email and mobile-optimized websites are now a necessity. Comments

Tips for Marketers Selecting a Digital Agency

red-flags Feb 28, 2013 - Five red flags to watch out for to tell if your agency sucks at digital. Part one in a two-part series. Comments

Valuing Email Addresses and Scoring a List

email-tricks Feb 25, 2013 - It's imperative to discover the value of your email addresses, as that is your currency to win more budget dollars and perhaps even respect within your organization. Comments

Choosing a Benchmark for Your Email Marketing Efforts

email-tricks Feb 18, 2013 - A look at 12 available benchmarks you can evaluate to compare your own email campaigns against. Comments

Internet Advertising Strategies for 2013

growth-of-2013 Feb 13, 2013 - By staying on the cutting edge of Internet advertising tools and strategies, companies can direct more resources toward improving their product or service. Comments

What Are the Real Challenges for Digital Marketing in 2013?

challenges Feb 8, 2013 - In China, 500 million users are engaged in various social media platforms. The models of data gathering and analysis change too, as forms of engagement vary. Comments

The Creative Mastermind and the Analytical Subordinate

abstract-composition Jan 31, 2013 - How the one who has turned to data and algorithms and the one who has become CMO see things differently. Comments

Solving the Analytical Problem of Marketing Attribution

businessman-with-business Jan 24, 2013 - Using business understanding, data understanding, data preparation, modeling, evaluation, and deployment to solve the marketing attribution problem. Comments

Fanning the Flames of Big Data

nerd Jan 11, 2013 - 'If we can help fan the flames of big data, maybe CEOs would start to trust CMOs and their teams, CMOs would become data analytics-driven, and we would see the CMO job tenure last longer. Comments

Project Management: The Power of One

power-of-one Jan 11, 2013 - The time when it was acceptable for uniquely divergent entities to produce content without dynamic integration and integral access to the actual production of that content is long gone. Comments

Case Study: Subject Line Testing, but Which One Won?

email-tricks Jan 7, 2013 - Sometimes it's difficult to figure out what to test to improve performance. But sometimes the hard part comes after the test, in determining the winner. Comments

Is Big Data the New Email Marketing Catchphrase?

data-cloud Dec 25, 2012 - For email marketers, where there is big data there is relevance. Comments

How to Measure Social Media - and Show Results to the C-Suite

social-branding Dec 19, 2012 - Steps for drawing a circle of value linking back to the most crucial business metric: the bottom line. Comments

Overcoming the Challenges That Digital Media Businesses Face

business-chess Dec 5, 2012 - A discussion with Jed Simon, CEO of FastPay, about the challenges of attracting audiences and monetizing them. Comments

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