Our beginner’s guide to Google Analytics teaches you how to set up an account that is linked to your site and recommends a few basic metrics to look a...
View articleMobile devices are increasingly becoming the platform of choice for viewing both short and long-form video content. How can advertisers take full adva...
View articleLast September, Instagram opened its advertising services to all global markets. We asked five APAC brands for their verdict on the new offering. Read...
View articleAs marketing continues to become progressively more digital, it is important that all those within the industry understand the value of analyzing and ...
View articleExperts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement o...
View articleA brand's vitality is contingent upon its ability to exhibit value and maintain the trust of consumers, as this will ultimately drive conversions. Use...
View articleAttribution is receiving renewed attention, as mobile-first attitudes are becoming increasingly more common. Read More...
View articleUnderstanding the reciprocative relationship between search and content marketing will help brands effectively target and engage with consumers across...
View articleDigital channels let marketers conduct promotional planning in real-time. Did email kill this former strategic star-move, or has making a plan become ...
View articleAlthough technological advances have simplified evaluating metrics and quantifying data from campaigns, it's still a complicated process. How should m...
View articleIt's important to know the value of all your marketing touchpoints because the data loss is far greater than you could imagine. Read More...
View articleIn spite of the ever-changing nature of the digital world, every organization needs a sustainable strategy that supports business goals. Here's how to...
View articleThe explosion of mobile has made tracking and targeting consumers across devices increasingly challenging for marketers. Read More...
View articleDTAC's Nuttaputch Wongreanthong told delegates at ClickZ Live Bangkok that delivering 'tangible' results on social media means nothing if brands don't...
View articleUsing data to measure offline behavior is essential to closing the huge gap between display media and sales. Read More...
View articleNative ads are sometimes content marketing, and sometimes display ads, though display ads can come in various forms. Um. What? We break down display a...
View articleInterpreting the granular signals of smart data, will be a crucial way for marketers to outperform their peers, says Lenovo's Sivadasan, who keynoted ...
View articleThe evolution of mobile tech is closing the gap between digital and tangible planes. How can marketers use these advances to facilitate the customer j...
View articleUnderstanding your consumers' demographics and traits are important when planning your mobile content framework. Read More...
View articleEric Meyerson, global director of consumer marketing at Eventbrite, speaks to ClickZ about how the introduction of content marketing helped the compan...
View articleData is the backbone of a good content plan. By analyzing what it shows, marketers can fuel content and get optimal results. Read More...
View articleThe Media Rating Council’s newly-released guidelines require that sponsored user-generated content (UGC) appearing on a social media platform should b...
View articleWe Are Social's Pete Lin shared his secret sauce for developing lasting creative campaigns during his keynote address at ClickZ Live Shanghai. Read Mo...
View articleIn the fourth installment of "How Email Works," Derek Harding analyzes email measurement and tracking systems. Marketers can use these insights to tak...
View articleUsing proxies such as clicks is no longer valid in this multi-device world. Facebook's Nadia Tan explains why it's time to say goodbye to click-based ...
View articleWhen updating and optimizing analytics functions the final product is only as good as the preparation. These insights can help you execute an effectiv...
View articleThe evolution of audio as a portable medium justifies the progressive rationale behind leveraging digital audio resources to support mobile advertisin...
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