measurement

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Marketers Must Combine TV and Digital Video Advertising – But How?

Jun 13, 2014 - Based on the findings of recent research, industry participants have provided suggestions for combining TV and digital video advertising to effectively reach consumers. Comments

Do You Have the Right Framework for Measuring Success?

pr-measurement Jun 12, 2014 - The development of meaningful key performance indicators (KPIs) is often critical to an organization's success, as it sets the tone and the agenda for the business. Comments

Facebook-Publicis Ad Partnership Centers on Data

partnership2014 May 27, 2014 - Publicis' recent partnership with Facebook highlights the importance of social data in today’s digital marketing ecosystem. Comments

Going Beyond the Implementation: 3 Steps for Optimizing Your Digital Analytics Installation

big-data-action May 26, 2014 - Report creation, education, and iteration can help you optimize and better your organization. Comments

The 5 Myths of Automated Marketing

automation-shutterstock-136061006 May 26, 2014 - Many marketers think the benefits of marketing automation are straightforward. But is implementing an automated marketing solution really that simple? Comments

Digital Marketers Are Salespeople, Too

sales-marketing-aligned May 22, 2014 - As digital marketers, we must think of sales as part of our jobs, too. Here are three key objectives to help focus your efforts. Comments

Defining Success for Email Programs

email-marketing-help-improve-sales May 19, 2014 - There are different ways to define success for email marketing campaigns, but what do they all mean, and which is the best for your company? Comments

Top 10 New Things to Measure on Your Website

top-10-website-measurement May 8, 2014 - An updated list of the things you need to be measuring on your website, including online maturity, insight generation, and data quality. Comments

Facebook Develops New Video Ad Metrics

facebook-video May 6, 2014 - As Facebook introduces new video ad metrics, we ask what this move means for brands and marketers. Comments

ÜberTube vs. Brandcast: Is YouTube a Different Beast?

youtoube-all-three May 1, 2014 - YouTube is different in that it is like television, social media, and search, and can offer marketers additional opportunities - if they look for them. Comments

AOL Reveals 16 Original Programs at the NewFronts

aol-on Apr 29, 2014 - AOL announces 16 original shows that will premiere throughout the year on its network. It has also signed a deal with Nielsen that will provide TV-comparable audience measurement across all of its new series. Comments

Yahoo Reveals Content Deals to Connect Advertisers to Hip, Young Audience

imag0674 Apr 29, 2014 - Yahoo's original TV series content and a Live Nation concert deal are part of its effort to draw in the demographic that advertisers covet. Comments

Mobile and Measurement Give Facebook a Winning Q1

facebook-icon Apr 24, 2014 - Facebook plans premium video ads and gives views on monetization of Instagram and WhatsApp. Comments

Measurement Matters: How Advertisers Could Be Missing an Opportunity to Drive Big Dollars

measurement-tape Apr 21, 2014 - As the factors driving the success of online ad campaigns continue to evolve, it's important that we continue to similarly evolve the means and methods by which we are measuring effectiveness. Comments

The Promise of True Digital Measurement — and Its Betrayal

analytics-shutterstock-139983946 Apr 21, 2014 - The concept of conversion/non-conversion lies at the heart of any critique of digital analytics. And as we move toward a multichannel measurement model, it is perhaps an even more potent indictment of the amped-up promises of digital analytics in general... Comments

Nielsen Launches Final Test in Mobile Ad Measurement

nielsen18 Apr 18, 2014 - Nielsen kicks off its final pre-launch test as it moves into mobile ad measurement. Comments

3 Actionable Ways for PR Pros to Measure Better

pr-measurement Apr 15, 2014 - PR pros can and should use data tools to start measuring more effectively. The use of data could transform PR into something accountable and actionable and give PR a seat at the strategy table. Comments

#CZLNY: The Digital Priority List - A Short Guide to ClickZ Live and Your Digital Life

priority-rubber-stamp Apr 1, 2014 - It's important to keep your digital marketing priorities in check. Here's a look at some things to focus on in the coming year, and which sessions to check out at ClickZ Live New York to help you do so. Comments

Media Rating Council Sets New Standards for Viewable Display Impressions

online-advertising Mar 31, 2014 - The Media Rating Council (MRC) has lifted its Viewable Impression Advisory. Now marketers can purchase display ads based on new viewability metrics. Comments

YouTube Unveils Brand Creator Playbook for Content Marketing Success

LEGO YouTube Channel Mar 31, 2014 - The Brand Playbook reveals the tools and best practices developed by a generation of YouTube content creators in order to help brands as they develop content strategies that will resonate with 21st-century consumers and to build engaged audiences. Comments

Is iGRP Dumbing Down Digital?

tv-everywhere Mar 27, 2014 - With new behavioral datasets, direct response and search marketers view iGRPs as taking a step back in measurement. Here's why. Comments

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