An absolute beginner's guide to setting up Google Analytics for your website
Analytics

An absolute beginner's guide to setting up Google Analytics for your websit...

8y Yuyu Chen

An absolute beginner's guide to setting up Google ...

Our beginner’s guide to Google Analytics teaches you how to set up an account that is linked to your site and recommends a few basic metrics to look a...

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IAB: Preparing for the year of the mobile-video boom
Media

IAB: Preparing for the year of the mobile-video boom

8y Joe Laszlo

IAB: Preparing for the year of the mobile-video bo...

Mobile devices are increasingly becoming the platform of choice for viewing both short and long-form video content. How can advertisers take full adva...

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How five brands in APAC are using Instagram's self-serve ads
Acquisition

How five brands in APAC are using Instagram's self-serve ads

8y Sophie Loras

How five brands in APAC are using Instagram's self...

Last September, Instagram opened its advertising services to all global markets. We asked five APAC brands for their verdict on the new offering. Read...

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Are you an analytics leader, student, or skeptic?
Analytics

Are you an analytics leader, student, or skeptic?

8y Adam Singer

Are you an analytics leader, student, or skeptic?

As marketing continues to become progressively more digital, it is important that all those within the industry understand the value of analyzing and ...

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Access to data is the key to China's programmatic sector
Asia

Access to data is the key to China's programmatic sector

8y Charlie Wang

Access to data is the key to China's programmatic ...

Experts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement o...

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Six ways to improve value and trust for your brand's website
Marketing

Six ways to improve value and trust for your brand's website

8y Tamar Weinberg

Six ways to improve value and trust for your brand...

A brand's vitality is contingent upon its ability to exhibit value and maintain the trust of consumers, as this will ultimately drive conversions. Use...

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2016 is the year of attribution
Mobile

2016 is the year of attribution

8y Guest Writer

2016 is the year of attribution

Attribution is receiving renewed attention, as mobile-first attitudes are becoming increasingly more common. Read More...

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Meeting consumers on their turf: the value of social media in search marketing
Search

Meeting consumers on their turf: the value of social media in search market...

8y Dave Lloyd

Meeting consumers on their turf: the value of soci...

Understanding the reciprocative relationship between search and content marketing will help brands effectively target and engage with consumers across...

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Email killed the promotional planning star
Email

Email killed the promotional planning star

8y Kara Trivunovic

Email killed the promotional planning star

Digital channels let marketers conduct promotional planning in real-time. Did email kill this former strategic star-move, or has making a plan become ...

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Cracking the code: CMOs, measurement, and metrics
Analytics

Cracking the code: CMOs, measurement, and metrics

8y Sanjay Dholakia

Cracking the code: CMOs, measurement, and metrics

Although technological advances have simplified evaluating metrics and quantifying data from campaigns, it's still a complicated process. How should m...

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Online-to-offline attribution in the mobile age
Display Advertising

Online-to-offline attribution in the mobile age

8y Kevin Lee

Online-to-offline attribution in the mobile age

It's important to know the value of all your marketing touchpoints because the data loss is far greater than you could imagine. Read More...

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6 steps to building a long-term digital strategy to support business goals
Asia

6 steps to building a long-term digital strategy to support business goals

8y Andreas Krasser

6 steps to building a long-term digital strategy t...

In spite of the ever-changing nature of the digital world, every organization needs a sustainable strategy that supports business goals. Here's how to...

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Measurement and attribution top challenges for getting mobile right
Display Advertising

Measurement and attribution top challenges for getting mobile right

8y Kevin Lee

Measurement and attribution top challenges for get...

The explosion of mobile has made tracking and targeting consumers across devices increasingly challenging for marketers. Read More...

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How to deliver tangible results on social media
Asia

How to deliver tangible results on social media

8y Sophie Loras

How to deliver tangible results on social media

DTAC's Nuttaputch Wongreanthong told delegates at ClickZ Live Bangkok that delivering 'tangible' results on social media means nothing if brands don't...

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The missing 98 percent: why offline attribution matters
Display Advertising

The missing 98 percent: why offline attribution matters

8y Kevin Lee

The missing 98 percent: why offline attribution ma...

Using data to measure offline behavior is essential to closing the huge gap between display media and sales. Read More...

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A beginner's guide to display advertising
Display Advertising

A beginner's guide to display advertising

8y Mike O'Brien

A beginner's guide to display advertising

Native ads are sometimes content marketing, and sometimes display ads, though display ads can come in various forms. Um. What? We break down display a...

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A data game: will the winner take it all?
Conference Coverage

A data game: will the winner take it all?

8y Melanie White

A data game: will the winner take it all?

Interpreting the granular signals of smart data, will be a crucial way for marketers to outperform their peers, says Lenovo's Sivadasan, who keynoted ...

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How to use mobile as a bridge between digital and physical
Media

How to use mobile as a bridge between digital and physical

8y Anna Bager

How to use mobile as a bridge between digital and ...

The evolution of mobile tech is closing the gap between digital and tangible planes. How can marketers use these advances to facilitate the customer j...

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Developing a Mobile Content Plan That Works
Media

Developing a Mobile Content Plan That Works

9y Yuyu Chen

Developing a Mobile Content Plan That Works

Understanding your consumers' demographics and traits are important when planning your mobile content framework. Read More...

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Content to Consumer Marketing: Spotlight on Eventbrite's Eric Meyerson
Marketing

Content to Consumer Marketing: Spotlight on Eventbrite's Eric Meyerson

9y Yuyu Chen

Content to Consumer Marketing: Spotlight on Eventb...

Eric Meyerson, global director of consumer marketing at Eventbrite, speaks to ClickZ about how the introduction of content marketing helped the compan...

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How Can Data Turn Your Content into Marketing Gold?
Data insights

How Can Data Turn Your Content into Marketing Gold?

9y Yuyu Chen

How Can Data Turn Your Content into Marketing Gold...

Data is the backbone of a good content plan. By analyzing what it shows, marketers can fuel content and get optimal results. Read More...

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Is Kim Kardashian’s #CorrectiveAd Aligned with MRC’s New Social Media Guidelines?
Social

Is Kim Kardashian’s #CorrectiveAd Aligned with MRC’s New Social Media Guid...

9y Yuyu Chen

Is Kim Kardashian’s #CorrectiveAd Aligned with MR...

The Media Rating Council’s newly-released guidelines require that sponsored user-generated content (UGC) appearing on a social media platform should b...

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4 Strategic Tips for Building a Lasting Social Campaign in China
Asia

4 Strategic Tips for Building a Lasting Social Campaign in China

9y Sophie Loras

4 Strategic Tips for Building a Lasting Social Cam...

We Are Social's Pete Lin shared his secret sauce for developing lasting creative campaigns during his keynote address at ClickZ Live Shanghai. Read Mo...

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How Email Works, Part Four: Measurement and Tracking
Email

How Email Works, Part Four: Measurement and Tracking

9y Derek Harding

How Email Works, Part Four: Measurement and Tracki...

In the fourth installment of "How Email Works," Derek Harding analyzes email measurement and tracking systems. Marketers can use these insights to tak...

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Saying Goodbye to Click-Based Measurement
Analytics

Saying Goodbye to Click-Based Measurement

9y Nadia Tan

Saying Goodbye to Click-Based Measurement

Using proxies such as clicks is no longer valid in this multi-device world. Facebook's Nadia Tan explains why it's time to say goodbye to click-based ...

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Stay Out of the Weeds: Plan Your Analytics Before Planting Your Code
Actionable Analysis

Stay Out of the Weeds: Plan Your Analytics Before Planting Your Code

9y Andrew Edwards

Stay Out of the Weeds: Plan Your Analytics Before ...

When updating and optimizing analytics functions the final product is only as good as the preparation. These insights can help you execute an effectiv...

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Mobile Advertising and Its Original Medium
Media

Mobile Advertising and Its Original Medium

9y Anna Bager

Mobile Advertising and Its Original Medium

The evolution of audio as a portable medium justifies the progressive rationale behind leveraging digital audio resources to support mobile advertisin...

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