Measurement

singapore-7

Multi-Channel Marketing, Data, and Social ROI Dominate #SESSG

Dec 10, 2013 - A roundup of ClickZ's sister conference, SES, in Singapore from Dec 2-4, includes videos and top tweets. Comments

New Brand Advocacy Index Measures Impact of Word-of-Mouth Recommendations [Survey]

brand-advocacy-md Dec 3, 2013 - Boston Consulting Group (BCG) shares the results of their new Brand Advocacy Index report to measure the impact of word-of-mouth recommendations on brands Comments

More Than Half of Advertisers Cannot Measure Digital Video Campaigns [Study]

mobile-measurement Dec 3, 2013 - A November survey by BrandAds reveals that 60 percent of advertisers lack tools and timely data to measure digital video campaigns. Comments

Marketers, Sellers & Agencies Crave Common Metrics to Measure Multi-Screen ROI: Nielsen

measurement-tape Nov 25, 2013 - A recent joint report from Nielsen and ANA reveals that advertisers need to measure effectiveness of their multi-screen campaigns with common metrics. Comments

How Brand Marketing Measurement Benefits from Life Lessons in Fitness

Runner on starting blocks Oct 25, 2013 - As marketers, we all have goals. In the beginning, we set arbitrary measures to work against, then refine our goals as we get more data. At what point do we revisit the way we measure? Columnist Chris Copeland explains. Comments

Measuring Business Results from a Social Customer Experience Program

Social Media Manager Oct 23, 2013 - Where do you get the data needed to measure your social media customer experience program? Columnist Dave Evans shares data sources and importantly, how to put social data to work to further your business goals. Comments

Mobile Ads Need to Deliver Brand Metrics Beyond CTR

mobileads Oct 10, 2013 - Marketers - ask for more insights from your mobile ads. Comments

11 Tips for Preparing Enhanced Site Tracking During a Website Redesign

Website Quality Sep 19, 2013 - Top tips on what a web team should consider when redesigning a site, in order to prepare for enhanced tracking. Comments

Analytics Gone Wild

twain Sep 4, 2013 - In order to avoid out of control and wasteful analytics practices in your organization follow these easy rules. Comments

3 Digital Practices Brands Need to Master Before It's Too Late

cmo-test Aug 26, 2013 - These three important challenges must be met by any brand hoping to get more value out of its digital properties. Comments

The Right and Wrong Ways to Measure Content Marketing

content Aug 21, 2013 - To understand the value of a given piece of content, we have to look at each stage separately. Comments

Conversion Rates and Cost-per-Conversion: Email Marketing Metrics That Matter

email-third-party-lists Aug 19, 2013 - Whether you're looking at house or third-party lists, conversion rates and cost-per-conversion are more important than opens and clicks. Comments

21 Email Metrics You Should Start Measuring Today!

4stages Aug 16, 2013 - Setting up a framework for measurement will allow you to have a holistic view of the performance of your campaign while remaining focused on your objectives. Comments

How to Think About Leveraging Mobile Video and TV on Your Media Plan

mobile-video Aug 13, 2013 - For marketers to make the most of branding opportunities across mobile video and TV, there are three factors to consider: audience focus, campaign metrics, and performance over the course of a campaign across both platforms. Comments

Whose Neck Should You Choke When Digital Campaigns Underperform?

measurement Aug 11, 2013 - Digital metrics can be measured by three categories - reach, conversion, and cost. Comments

'All Models Are Wrong, but Some Are Useful'

modelling Aug 8, 2013 - The increased use of data mining and predictive analytical techniques within organizations to reduce risk and improve decision-making means that managers will be exposed to the results of these approaches. Comments

Automate Dashboard Updates to Focus Your Time on Analysis

image-2-tableau Aug 6, 2013 - If you ever find yourself spending too much time manually updating dashboards, stop. Think. Figure out the best way to automate. Comments

Creating Value in Digital Advertising

digital-advertising Aug 5, 2013 - If we want digital marketing to succeed in capturing a larger piece of the "pie," we need to rethink the ability to take credit and instead focus on the ability to create value. Comments

15 Types of Email Marketing Tests You Should Be Doing

email-tricks Aug 5, 2013 - How email marketers can go beyond just testing subject lines and look at other elements that might improve response. Comments

What to Measure? Start at the Top

customer-satisfaction Aug 1, 2013 - Just because you can measure every online thing these days, should you? Comments

Who Cares About Real-Time Data Anyway?

realtime Jul 31, 2013 - Real-time data is relevant only if a business can actually make sense of this data and act on it in the right timeframe. Comments

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