Medialets

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Venture Capitalists' Dollars Flow Into Ad Tech

Nov 21, 2012 - Venture capitalists are hot for advertising technology and digital media startups, but not because they're sexy. It's because they help marketing perform better and let marketers do more with less, a very old-school value. Comments

Study: Video Boosts Mobile Ad Engagement Rates

medialets-chart Jun 4, 2012 - Medialets found mobile ad engagement rates can be improved by 35 percent with video. Comments

Medialets Opens Private Marketplace for Premium Mobile Ads

Jan 10, 2012 - Buyers will use a dashboard that lets them discover, compare and buy media among publishers Comments

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