Venture Capitalists' Dollars Flow Into Ad Tech
Marketing

Venture Capitalists' Dollars Flow Into Ad Tech

11y Susan Kuchinskas

Venture Capitalists' Dollars Flow Into Ad Tech

Venture capitalists are hot for advertising technology and digital media startups, but not because they're sexy. It's because they help marketing perf...

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Study: Video Boosts Mobile Ad Engagement Rates
Data insights

Study: Video Boosts Mobile Ad Engagement Rates

12y Daniel Mickens

Study: Video Boosts Mobile Ad Engagement Rates

Medialets found mobile ad engagement rates can be improved by 35 percent with video. Read More...

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Medialets Opens Private Marketplace for Premium Mobile Ads
Media

Medialets Opens Private Marketplace for Premium Mobile Ads

12y Susan Kuchinskas

Medialets Opens Private Marketplace for Premium Mo...

Buyers will use a dashboard that lets them discover, compare and buy media among publishers Read More...

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