Marketing News & Expert Advice
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MediaMind
Tencent and DG Mediamind: Third-Party Ad Serving Gets a Boost in China
Jun 17, 2013 - Under the partnership, the ad management firm will be able to deliver more sophisticated rich media ads on Tencent's QQ.com and instant messaging mini-portal. Comments
The Impact of Display on Search
May 9, 2011 - Display advertising has a strong impact on driving both organic and paid search queries and conversions - so don't write it off yet. Comments
The FAQ on Frequency Caps
Apr 7, 2011 - Are numerous impressions a necessity? Comments
The Trouble With Cookies Persists
Mar 10, 2011 - A new study by comScore finds that current cookie measurement systems overstate the number of users by over 2.5 times. Comments
How to Get Your Boss Excited About Analytics
Dec 17, 2010 -
To prevent being overwhelmed by a multitude of data sources, here are the key metrics you can use to impress your boss.
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Groupon Display Ads Raised Sales by 30 Percent; Unveils Concept Store
Nov 20, 2012 -
Groupon Hong Kong's display campaign drove sales using new production tool.
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Omnicom Makes Global Cross-Platform Play With MediaMind
Jul 31, 2012 - The worldwide agency is partnering with the DG-owned digital ad management firm. Comments
Special Treatment for Olympics Brands In MediaMind's Digital War Room
Jul 30, 2012 -
DG's MediaMind worked with NBC Olympics to develop a custom online ad format.
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MediaMind 24/7 Partnership Could Lead to TV Integration
Apr 12, 2012 - The partnership could form basis of a global advertising delivery system for TV and web ads. Comments
China Internet Advertising 101
Dec 29, 2011 -
Consider these five factors when planning and buying online ads in China.
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DoubleClick Exchange Adds AdMob for In-App Inventory
Nov 7, 2011 - Addition could help bring scale to exchange advertisers looking to buy cross-platform. Comments
DG Buys EyeWonder, Second Ad Tech Grab This Summer
Aug 30, 2011 - Eyewonder was sold to Limelight in 2009 for more than $40 million more. Comments
Deciphering Dynamic Advertising
Aug 25, 2011 - The different definitions of dynamic advertising and how you can start planning your campaigns. Comments
TV Ad Firm Buys MediaMind, Formerly Eyeblaster
Jun 16, 2011 -
Companies aim to build the streamlined cross-media platform of the future.
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The Impact of Display on Search
Jun 1, 2011 -
Display advertising has a strong impact on driving both organic and paid search queries and conversions - so don't write it off yet.
Comments
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