MediaMind

tencent

Tencent and DG Mediamind: Third-Party Ad Serving Gets a Boost in China

Jun 17, 2013 - Under the partnership, the ad management firm will be able to deliver more sophisticated rich media ads on Tencent's QQ.com and instant messaging mini-portal. Comments

Groupon Display Ads Raised Sales by 30 Percent; Unveils Concept Store

grouponconceptstorefeatured Nov 20, 2012 - Groupon Hong Kong's display campaign drove sales using new production tool. Comments

Omnicom Makes Global Cross-Platform Play With MediaMind

Jul 31, 2012 - The worldwide agency is partnering with the DG-owned digital ad management firm. Comments

Special Treatment for Olympics Brands In MediaMind's Digital War Room

att-olympics Jul 30, 2012 - DG's MediaMind worked with NBC Olympics to develop a custom online ad format. Comments

MediaMind 24/7 Partnership Could Lead to TV Integration

Apr 12, 2012 - The partnership could form basis of a global advertising delivery system for TV and web ads. Comments

China Internet Advertising 101

chinaadvertising Dec 29, 2011 - Consider these five factors when planning and buying online ads in China. Comments

DoubleClick Exchange Adds AdMob for In-App Inventory

Nov 7, 2011 - Addition could help bring scale to exchange advertisers looking to buy cross-platform. Comments

DG Buys EyeWonder, Second Ad Tech Grab This Summer

Aug 30, 2011 - Eyewonder was sold to Limelight in 2009 for more than $40 million more. Comments

Deciphering Dynamic Advertising

Aug 25, 2011 - The different definitions of dynamic advertising and how you can start planning your campaigns. Comments

TV Ad Firm Buys MediaMind, Formerly Eyeblaster

mediamind Jun 16, 2011 - Companies aim to build the streamlined cross-media platform of the future. Comments

The Impact of Display on Search

asiasearch1 Jun 1, 2011 - Display advertising has a strong impact on driving both organic and paid search queries and conversions - so don't write it off yet. Comments

The Impact of Display on Search

May 9, 2011 - Display advertising has a strong impact on driving both organic and paid search queries and conversions - so don't write it off yet. Comments

The FAQ on Frequency Caps

Apr 7, 2011 - Are numerous impressions a necessity? Comments

The Trouble With Cookies Persists

Mar 10, 2011 - A new study by comScore finds that current cookie measurement systems overstate the number of users by over 2.5 times. Comments

How to Get Your Boss Excited About Analytics

bossexcitedaboutanalytics Dec 17, 2010 - To prevent being overwhelmed by a multitude of data sources, here are the key metrics you can use to impress your boss. Comments

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