Meltwater

dumb

Even in China, 'Dumb Ways to Die' Goes Viral [Infographic]

Nov 30, 2012 - A catchy tune, offbeat humor, and cartoon characters take over the Internet world. Comments

Sentimental Gotchas

gotcha Feb 21, 2012 - When looking at sentiment results, it's imperative you do not use the metrics at face value. Here's why. Comments

Social Analytics – What's the Standard?

socialnetworktable Jul 4, 2011 - Consider these three key metrics to measure the success of your social media campaigns. Comments

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ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

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