Marketing News & Expert Advice
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Mercedes-Benz
Mercedes Taps Spotify to Seek Corporate Rockstars
Aug 28, 2013 - The German automaker has taken a personalized approach to engage prolific social media users that are likely to have engaged with many other brands' campaigns and gamification. Comments
Nike Gears Customized Shoe Campaign to Instagram Users
Apr 26, 2013 -
Nike has discovered the joys of Instagram. The sportswear maker recently began inviting users of the popular photo sharing site to take part in its NikeiD campaign, which lets users design, share and purchase customized versions of Nike gear.
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Super Bowl 2013 Ads: Budweiser's 'Brotherhood' Wins the Big Game
Feb 4, 2013 -
Budweiser's 2013 Super Bowl ad featuring their famous Clydesdales - and introducing their newest foal, who was just seven days old during the shoot - was the big winner this year and maybe for all time. Here's a look at the most viewed ads on YouTube...
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ClickZ's Super Bowl XLVII Preview
Feb 1, 2013 -
Here's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday.
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Igniting the Social Graph: How to Create More Meaningful Brand Experiences
Nov 7, 2011 -
Brands from Intel and Adidas to DHL have started using the social graph to create immersive and customised experience for consumers.
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Mobile Social: The Importance of Being There
Sep 28, 2011 - As you consider mobile social, look at these three types of activities to tap a powerful combination for marketing. Comments
Mercedes' 1st Gear on Foursquare: $1,000 Check-Ins [Video]
Apr 20, 2011 -
Marketing VP Steve Cannon talks social media marketing at NYIAS.
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Super Bowl Stats: Mercedes Wins MVP on Facebook, Twitter
Feb 9, 2011 -
ClickZ examines Facebook "likes" and Twitter followers for the big game's TV advertisers.
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Mercedes-Benz Rides Twitter to Super Bowl
Feb 2, 2011 -
First-time Super Bowl advertiser employs "Tweet Race" campaign to capture big game interest.
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Mercedes Throttles up Social Contest for Super Bowl
Dec 17, 2010 -
Carmaker launches a Twitter-based "race" that also includes a strong Facebook play.
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