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Nike Gears Customized Shoe Campaign to Instagram Users

Mary Lisbeth D'Amico  |  Social Media

Apr 26, 2013 - Nike has discovered the joys of Instagram. The sportswear maker recently began inviting users of the popular photo sharing site to take part in its NikeiD campaign, which lets users design, share and purchase customized versions of Nike gear. Comments

Greg Jarboe  |  Media Buying

Super Bowl 2013 Ads: Budweiser's 'Brotherhood' Wins the Big Game

budweiser-name-the-newest-clydesdale-foal Feb 4, 2013 - Budweiser's 2013 Super Bowl ad featuring their famous Clydesdales - and introducing their newest foal, who was just seven days old during the shoot - was the big winner this year and maybe for all time. Here's a look at the most viewed ads on YouTube... Comments

Lisa Lacy  |  Sports & Entertainment

ClickZ's Super Bowl XLVII Preview

budweiser-name-the-star Feb 1, 2013 - Here's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday. Comments

Dave Evans  |  Social Media

Mobile Social: The Importance of Being There

Sep 28, 2011 - As you consider mobile social, look at these three types of activities to tap a powerful combination for marketing. Comments

Christopher Heine  |  Social Media

Mercedes' 1st Gear on Foursquare: $1,000 Check-Ins [Video]

stevecannon Apr 20, 2011 - Marketing VP Steve Cannon talks social media marketing at NYIAS. Comments

Christopher Heine  |  Social Media

Super Bowl Stats: Mercedes Wins MVP on Facebook, Twitter

tweetrace2 Feb 9, 2011 - ClickZ examines Facebook "likes" and Twitter followers for the big game's TV advertisers. Comments

Christopher Heine  |  Automotive

Mercedes-Benz Rides Twitter to Super Bowl

tweetrace2 Feb 2, 2011 - First-time Super Bowl advertiser employs "Tweet Race" campaign to capture big game interest. Comments

Christopher Heine  |  Strategies

Mercedes Throttles up Social Contest for Super Bowl

mercedes Dec 17, 2010 - Carmaker launches a Twitter-based "race" that also includes a strong Facebook play. Comments

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