Mercedes-Benz

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McDonald's, Nike, Sprint Among March Madness Ad Winners

Apr 7, 2015 - Post-tournament research found that McDonald's was the most-consumed brand, while luxury automakers like Cadillac and Mercedes-Benz saw more brand lift than during the Super Bowl. Comments

Acura Targets Millennials With Musical Tumblr Campaign

acura-logo Mar 25, 2015 - Honda's luxury division features a Tumblr playlist, with each song's tempo corresponding with a gear on the ILX, the kind of entry-level luxury car that's popular among Millennials. Comments

Brands Take to Twitter to Cross-Promote During Super Bowl

twitter-logo Feb 2, 2015 - During last night's Super Bowl, many brands used the advertisements as an opportunity to begin cross-promotional conversations across social media. Comments

Real-Time Advertising a Staple of the Super Bowl

ClickZ Super Bowl XLIX coverage Jan 30, 2015 - Brands can reach consumers during the Super Bowl with real-time video ads on Facebook and through Twitter war rooms. And with a shoppable halftime show, Pepsi is taking it to the next level. Comments

ClickZ's Super Bowl XLIX Ad Preview

ClickZ Super Bowl XLIX coverage Jan 29, 2015 - The Super Bowl is right around the corner, so ClickZ is taking a peek at some of the ads from staples like Anheuser-Busch and Coca-Cola, as well as newcomers such as Skittles and NOMORE.org. Comments

Marketing Electric Cars in China

shutterstock-56973193-car Jan 12, 2015 - In China, even cars are bought online, and as such, a digital marketing campaign is essential. Comments

Mobile Commerce in Asia Continues to Zig as the World Zags

shutterstock-169338014-mobile-commerce Sep 18, 2014 - The Asia-Pacific region is set to become the world's largest e-commerce market, with mobile playing a key role. Comments

Mercedes Engines Roar in ‘Sound With Power’ Mashups

mercedes-sound-with-power Nov 14, 2013 - The experience, which has a bullseye on 35-year-old men and women, invites fans to create audio mashups with the sound of a Mercedes-Benz engine and aims to trigger an emotional response. Comments

Mercedes Taps Spotify to Seek Corporate Rockstars

nomster Aug 28, 2013 - The German automaker has taken a personalized approach to engage prolific social media users that are likely to have engaged with many other brands' campaigns and gamification. Comments

Nike Gears Customized Shoe Campaign to Instagram Users

nike-instagram Apr 26, 2013 - Nike has discovered the joys of Instagram. The sportswear maker recently began inviting users of the popular photo sharing site to take part in its NikeiD campaign, which lets users design, share and purchase customized versions of Nike gear. Comments

Super Bowl 2013 Ads: Budweiser's 'Brotherhood' Wins the Big Game

budweiser-name-the-newest-clydesdale-foal Feb 4, 2013 - Budweiser's 2013 Super Bowl ad featuring their famous Clydesdales - and introducing their newest foal, who was just seven days old during the shoot - was the big winner this year and maybe for all time. Here's a look at the most viewed ads on YouTube... Comments

ClickZ's Super Bowl XLVII Preview

Super Bowl XLVII Audi Prom Feb 1, 2013 - Here's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday. Comments

Igniting the Social Graph: How to Create More Meaningful Brand Experiences

lacoste-featured Nov 7, 2011 - Brands from Intel and Adidas to DHL have started using the social graph to create immersive and customised experience for consumers. Comments

Mobile Social: The Importance of Being There

Sep 28, 2011 - As you consider mobile social, look at these three types of activities to tap a powerful combination for marketing. Comments

Mercedes' 1st Gear on Foursquare: $1,000 Check-Ins [Video]

stevecannon Apr 20, 2011 - Marketing VP Steve Cannon talks social media marketing at NYIAS. Comments

Super Bowl Stats: Mercedes Wins MVP on Facebook, Twitter

tweetrace2 Feb 9, 2011 - ClickZ examines Facebook "likes" and Twitter followers for the big game's TV advertisers. Comments

Mercedes-Benz Rides Twitter to Super Bowl

tweetrace2 Feb 2, 2011 - First-time Super Bowl advertiser employs "Tweet Race" campaign to capture big game interest. Comments

Mercedes Throttles up Social Contest for Super Bowl

mercedes Dec 17, 2010 - Carmaker launches a Twitter-based "race" that also includes a strong Facebook play. Comments

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