Metrics

metrics-that-matter

A New Era in Advertising Metrics Begins With MRC's Viewability Standards

Apr 8, 2014 - The Media Rating Council's adoption of viewability standards for display advertising ushers in a new era of advertising metrics. It's a fundamental shift in the way we do business, and will impact the entire advertising ecosystem. Comments

The Race for Social Media Marketing

race1 Mar 24, 2014 - Like a crowded road race, there are millions of spectators and, at least, thousands of participants in social media marketing. It takes careful planning and a lot of work to find the participant you are looking for. Comments

How Not to Waste Your Marketing Budget

budget-money-jar Feb 11, 2014 - You need to deliver the type of numbers that speak to the boss in the right way. Consider these three factors to get buy-in and avoid wasting your marketing budget. Comments

A Clear Path to Blog Frequency Based on Goals

blogs-blogging-sm Jan 29, 2014 - A simple guide, along with a free calculator, on how to plan out your blogging frequency, goals, and show how the blog contributes to the business' bigger picture. Comments

The Instagram Rule of 11

mry-instagram Jan 28, 2014 - Why is the number 11 important on Instagram? Is it the number of posts per month? The number of words you should use to describe an image? Actually, it's none of the above. Comments

Getting Started with Real-Time Analytics

Google Analytics Real Time Reporting Jan 22, 2014 - This emerging area of analytics is often misunderstood, but is infinitely actionable. Comments

New Brand Advocacy Index Measures Impact of Word-of-Mouth Recommendations [Survey]

brand-advocacy-md Dec 3, 2013 - Boston Consulting Group (BCG) shares the results of their new Brand Advocacy Index report to measure the impact of word-of-mouth recommendations on brands Comments

More Than Half of Advertisers Cannot Measure Digital Video Campaigns [Study]

mobile-measurement Dec 3, 2013 - A November survey by BrandAds reveals that 60 percent of advertisers lack tools and timely data to measure digital video campaigns. Comments

Facebook Ads Give Paid Search Campaigns ROI Boost [Study]

shutterstock-159903269 Dec 2, 2013 - Kenshoo found that when a person was exposed to a brand's Facebook ads and paid search ads together, there was a 30 percent more return on ad spend than when a person was exposed to paid search ads alone. Comments

How to Keep Your Search Team in Asia Humming With the Right KPIs

kpi Oct 28, 2013 - As a senior marketer, how do you plan and build team KPIs that could keep the team accountable and motivated while remaining sensitive to the Asian context? Comments

The Big Disconnect: Why Marketers are Slow to Embrace Mobile Ads and 5 Things You Can Do

man-apart Oct 11, 2013 - Mobile is already the dominant platform for reaching the target 18-34 demographic and its growth is accelerating. Why are marketers sticking with legacy ad platforms? Comments

SES SF: Using Metrics to Make the Case for SEO in the Boardroom

seo-analytics Sep 13, 2013 - SEO marketers relish the opportunity to increase spending, but when it comes time to make their case in the boardroom they often get stuck in the weeds. Comments

Metrics and Innovation in Digital Marketing

evianrollerbabies Feb 26, 2013 - Our job is no longer about getting consumers to see more ads so that we can sell more stuff. Comments

Rethinking Search in the Social Age

searchfeatured Nov 12, 2012 - Consider these four ways to use search in your social media marketing. Comments

How Well Am I Actually Doing With My Campaigns?

emailword Sep 20, 2012 - Consider this approach to measure your email effectiveness. Comments

Key Web Analytics Metrics and Reporting

Aug 17, 2012 - A starter's guide to web analytics reporting. Part one in a series. Comments

Metrics to Optimise Mobile Campaigns

fightforjapan Jun 15, 2011 - While there are no universal metrics for mobile, here's what you could use for mobile web and SMS campaigns. Comments

The Death of Digital Advertising

crystalball Apr 26, 2011 - It's time the industry paid attention to these six signs. Comments

Help! I Need a Social Media Strategy

mastercheffeatured Apr 6, 2011 - Having a social media strategy is a long-term plan that goes beyond your campaign cycle. Here are six tips and tricks to get you started. Comments

Using Conversion Funnel to Analyse Digital Campaign Effectiveness

metrics Jan 20, 2011 - An approach for marketers to track, measure, and analyse their visitors' journeys. Comments

Why Measuring Social Media Buzz Is Not Enough

buzz Dec 7, 2010 - Measuring your social media campaign is critical. Here is one approach how to be more accountable. Comments

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