Does an app exist if it is never used?

Oct 12, 2015 - Apps are popular in APAC, but abandonment is high. Here are three tips to re-engage your users on apps. Comments

Analytics agencies: what’s the right fit?

analytics-help-shutterstock-278678147 Oct 9, 2015 - Finding a digital analytics consulting firm that can cater to mid- to large-sized enterprises can pose a challenge, so ask some fundamental questions to narrow down the search. Comments

The Critical Few - Metrics, Platforms, and Words

empty-room Sep 8, 2015 - In digital marketing, sometimes less is more. Here are suggestions to help you focus on a critical few elements of your marketing strategy in order to optimize campaign efforts. Comments

3 Digital Advertising Trends You Must Pay Attention To

online-video-advertising Jun 12, 2015 - In an ever-changing digital advertising space, marketers who don't get on board with mobile video advertising, native advertising and analyzing consumer behavior will be left behind. Comments

New Google AdWords Products and Partnerships Focus on App Attribution

Google AdWords Logo May 28, 2015 - During its annual I/O Conference, Google announced new offerings and mobile partnerships to improve segmentation, attribution and promotion within apps. Comments

Making the Business Case for Digital Marketing in Asia

meeting-brainstorm May 20, 2015 - Andreas Krasser gives these three simple tips for convincing Asia’s C-suites of digital’s true value. Comments

3 Classic Email Metrics Revisited

metrics-that-matter May 5, 2015 - Although email marketers have tons of data points at their disposal, sometimes the simplest metrics are still the best. Comments

Pinterest Opens Its APIs to Brands to Generate More Ad Revenue

pinterest-log-in Apr 27, 2015 - The visual discovery platform has opened up its Content Publishing API to brands and their ad-tech partners, and is also introducing an ads API to help brands buy ads on the platform. Comments

5 Steps to Content Optimization

content Apr 20, 2015 - These five steps, which range from defining your drivers to measuring success, will help you optimize your content marketing. Comments

How Effective Is Your Content Strategy?

social-content-template Apr 16, 2015 - In order to measure the effectiveness of your content strategy, you must first clearly define the objectives and then link the objectives to metrics. Comments

5 Web Analytics Metrics to Pump Up PPC

ppc-pay-per-click Apr 8, 2015 - These five Web analytics insights can help you boost your pay-per-click marketing efforts. Comments

Agency Professionals: Metrics for Your Personal Success Dashboard

content-marketing-dashboard Mar 5, 2015 - Creating an analytics dashboard that charts your personal successes at your agency can be beneficial for both you and your company - here's how to do it. Comments

Measurement Frameworks: Focus on the Metrics That Matter

metrics-measurement Feb 20, 2015 - There is certainly no shortage of data available to marketers, but the problem is often in knowing how to structure the data to get the most out of it. Comments

The 4 Horsemen of the Digital Analytics Apocalypse

four-horsement-analytics Feb 10, 2015 - Many things can go wrong in the world of digital analytics. Here are four common problems, personified as the four horsemen, and tips for how you can battle them. Comments

4 Key Performance Metrics for the Profitable Publisher

metrics-that-matter Jan 23, 2015 - These four metrics go beyond CPM and Fill Rate to help publishers measure the success of their digital advertising efforts. Comments

4 Steps to Measuring What Matters Most

pr-measurement Jan 23, 2015 - Measuring correctly can help marketers ensure they are employing the right techniques and not wasting their budgets. Comments

Corporate Culture Dictates Big Data Value

Big data Jan 15, 2015 - There is seemingly limitless data out there, but different data will have different value depending on what your brand deems important. Do you know what areas to focus on? Comments

Create Better Content via Humor

humor Jan 8, 2015 - Even in so-called "boring" industries, content marketing efforts can be boosted by humor. The key is to get buy-in from your team, execute the content correctly, and prove its value. Comments

2015: The Year We Get Closer to Resolving the Great Attribution Agitation

attribution Jan 7, 2015 - Will this finally be the year that marketers are able to effectively attribute their marketing efforts? Comments

Rethinking Social Media Success

rethinking-social-media-success Jan 7, 2015 - As we head into the new year, we as marketers need to rethink the role that social media can and should play in our work. Comments

Subscriber Search: 5 Content-Driven Customer Acquisition Tricks

content Dec 2, 2014 - How can you best use your content marketing to build up an engaged subscriber base? Here are five tips and tricks from experts in the field. Comments

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