Metrics

content

5 Steps to Content Optimization

Apr 20, 2015 - These five steps, which range from defining your drivers to measuring success, will help you optimize your content marketing. Comments

How Effective Is Your Content Strategy?

social-content-template Apr 16, 2015 - In order to measure the effectiveness of your content strategy, you must first clearly define the objectives and then link the objectives to metrics. Comments

5 Web Analytics Metrics to Pump Up PPC

ppc-pay-per-click Apr 8, 2015 - These five Web analytics insights can help you boost your pay-per-click marketing efforts. Comments

Agency Professionals: Metrics for Your Personal Success Dashboard

content-marketing-dashboard Mar 5, 2015 - Creating an analytics dashboard that charts your personal successes at your agency can be beneficial for both you and your company - here's how to do it. Comments

Measurement Frameworks: Focus on the Metrics That Matter

metrics-measurement Feb 20, 2015 - There is certainly no shortage of data available to marketers, but the problem is often in knowing how to structure the data to get the most out of it. Comments

The 4 Horsemen of the Digital Analytics Apocalypse

four-horsement-analytics Feb 10, 2015 - Many things can go wrong in the world of digital analytics. Here are four common problems, personified as the four horsemen, and tips for how you can battle them. Comments

4 Key Performance Metrics for the Profitable Publisher

metrics-that-matter Jan 23, 2015 - These four metrics go beyond CPM and Fill Rate to help publishers measure the success of their digital advertising efforts. Comments

4 Steps to Measuring What Matters Most

pr-measurement Jan 23, 2015 - Measuring correctly can help marketers ensure they are employing the right techniques and not wasting their budgets. Comments

Corporate Culture Dictates Big Data Value

Big data Jan 15, 2015 - There is seemingly limitless data out there, but different data will have different value depending on what your brand deems important. Do you know what areas to focus on? Comments

Create Better Content via Humor

humor Jan 8, 2015 - Even in so-called "boring" industries, content marketing efforts can be boosted by humor. The key is to get buy-in from your team, execute the content correctly, and prove its value. Comments

2015: The Year We Get Closer to Resolving the Great Attribution Agitation

attribution Jan 7, 2015 - Will this finally be the year that marketers are able to effectively attribute their marketing efforts? Comments

Rethinking Social Media Success

rethinking-social-media-success Jan 7, 2015 - As we head into the new year, we as marketers need to rethink the role that social media can and should play in our work. Comments

Subscriber Search: 5 Content-Driven Customer Acquisition Tricks

content Dec 2, 2014 - How can you best use your content marketing to build up an engaged subscriber base? Here are five tips and tricks from experts in the field. Comments

People, Product, and Technology: Planning for 2015

2015-calendar Nov 3, 2014 - As the new year approaches, it's important to create a simple, strategic plan so that your entire company can be on the same page. Comments

Two Critical But Often Overlooked Email Marketing Metrics

metrics-that-matter Oct 27, 2014 - Although they often don't get the attention they deserve, click reach and the ability to determine the value of an email address are valuable metrics to have in your email analytics strategy. Comments

What Can Marketers Take Away From New Research on Movie Trailers?

movie-trailers Oct 16, 2014 - Using findings from a study on movie trailers, marketers in other industries can learn how to outsmart their competition, maximize online buzz, and boost sales. Comments

ROI: The Tough Questions

shutterstock-159903269 Oct 8, 2014 - There's nowhere to hide when it comes to answering the tough questions about return on investment for content marketing. Comments

You Don’t Have to Buy Bad Programmatic Traffic, Unless You Want To

bad-programmatic-traffic Oct 6, 2014 - It's not that difficult to determine if you are buying bad programmatic traffic, provided you actually want to know. Comments

3 Key Metrics Groups for Publishers to Measure and Questions They Answer

pr-measurement Oct 3, 2014 - There are three important areas of metrics that publishers should use to measure their performance, which include ad/monetization metrics, audience behavior metrics, and delivery/community metrics. Comments

Why Do Brands Have Such Small Mobile Advertising Budgets? [Study]

mobilesmartphones Sep 16, 2014 - Forrester research shows that brands shy away from investing in mobile advertising because it's difficult to track performance. Comments

Nielsen: Narrower-Targeted Ad Campaigns Perform Better

norms-wirepost-graphic1a Sep 5, 2014 - The number of ad campaigns that reached their intended targets declined across the board, particularly among the Gen X demographic. Comments

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