Apr 7, 2014 - China's micro-blogging service Weibo is expected to go public this month. The IPO could value the company at $3.9 billion. Comments
Mar 21, 2014 - The campaigns will combine Tumblr’s suite of ad products with custom content developed by Viacom. Comments
May 25, 2011 - Brand marketers and PR professionals should use Weibo to engage with customers in Greater China, here are five factors to consider. Comments
May 18, 2011 - While microblogs and mobile apps are the latest Internet marketing trends in China, consider these factors before using the platforms. Comments
Mar 17, 2011 - In the world of microblogging, not all 140 characters are created equal. Comments
Feb 11, 2011 - Microblogging, product placement, and location-based services are going to be some of the big trends for this year. Comments
Jan 5, 2011 - Using one of China's largest food manufacturers, COFCO, as a case study to demonstrate successful social marketing in the country. Comments
Nov 5, 2010 - To begin planning your campaign around a microblog in China, here are two things you need to consider. Comments
9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014