Marketing News & Expert Advice
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microblogging
5 Reasons Why Marketers Should Be A Weibo-er (Microblogger)
May 25, 2011 - Brand marketers and PR professionals should use Weibo to engage with customers in Greater China, here are five factors to consider. Comments
Are You Using Microblogs and Mobile Apps to Engage Consumers?
May 18, 2011 -
While microblogs and mobile apps are the latest Internet marketing trends in China, consider these factors before using the platforms.
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5 Reasons Why Sina Weibo Is Different From Twitter
Mar 17, 2011 -
In the world of microblogging, not all 140 characters are created equal.
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China: Digital Marketing Trends for 2011
Feb 11, 2011 -
Microblogging, product placement, and location-based services are going to be some of the big trends for this year.
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Where Are You? 3D Positioning of Social Marketing
Jan 5, 2011 -
Using one of China's largest food manufacturers, COFCO, as a case study to demonstrate successful social marketing in the country.
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What China's Booming Microblogs Mean for Marketers
Nov 5, 2010 -
To begin planning your campaign around a microblog in China, here are two things you need to consider.
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