Mar 2, 2015 - Digital marketers say Chinese regulation to implement real-name verification for social media accounts will enhance the quality of consumer data. Comments
Jun 18, 2014 - The blogging site will run sponsored content on parent company Yahoo's owned-and-operated sites. Is it a good monetization strategy? Comments
May 15, 2014 - Blogs aren't going anywhere - and every brand blog could use a little upkeep, particularly as new methods of optimization emerge. Comments
Apr 7, 2014 - China's micro-blogging service Weibo is expected to go public this month. The IPO could value the company at $3.9 billion. Comments
Mar 21, 2014 - The campaigns will combine Tumblr’s suite of ad products with custom content developed by Viacom. Comments
May 25, 2011 - Brand marketers and PR professionals should use Weibo to engage with customers in Greater China, here are five factors to consider. Comments
May 18, 2011 - While microblogs and mobile apps are the latest Internet marketing trends in China, consider these factors before using the platforms. Comments
Mar 17, 2011 - In the world of microblogging, not all 140 characters are created equal. Comments
Feb 11, 2011 - Microblogging, product placement, and location-based services are going to be some of the big trends for this year. Comments
Jan 5, 2011 - Using one of China's largest food manufacturers, COFCO, as a case study to demonstrate successful social marketing in the country. Comments
Nov 5, 2010 - To begin planning your campaign around a microblog in China, here are two things you need to consider. Comments
Hong Kong, May 5-6, 2015
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May 6, 2015
12:00pm ET/9:00am PT