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Tumblr Expands Ad Presence on Yahoo

Jun 18, 2014 - The blogging site will run sponsored content on parent company Yahoo's owned-and-operated sites. Is it a good monetization strategy? Comments

5 Quick Fixes for Brand Blogs

blogs-blogging-sm May 15, 2014 - Blogs aren't going anywhere - and every brand blog could use a little upkeep, particularly as new methods of optimization emerge. Comments

China's Weibo Could Go Public at a Deflated Price

sina-weibo Apr 7, 2014 - China's micro-blogging service Weibo is expected to go public this month. The IPO could value the company at $3.9 billion. Comments

Viacom and Tumblr Partner to Create Co-Branded Campaigns

mtv-movie-awards Mar 21, 2014 - The campaigns will combine Tumblr’s suite of ad products with custom content developed by Viacom. Comments

5 Reasons Why Marketers Should Be A Weibo-er (Microblogger)

weibo3 May 25, 2011 - Brand marketers and PR professionals should use Weibo to engage with customers in Greater China, here are five factors to consider. Comments

Are You Using Microblogs and Mobile Apps to Engage Consumers?

wutitle May 18, 2011 - While microblogs and mobile apps are the latest Internet marketing trends in China, consider these factors before using the platforms. Comments

5 Reasons Why Sina Weibo Is Different From Twitter

sinaweibo Mar 17, 2011 - In the world of microblogging, not all 140 characters are created equal. Comments

China: Digital Marketing Trends for 2011

2011 Feb 11, 2011 - Microblogging, product placement, and location-based services are going to be some of the big trends for this year. Comments

Where Are You? 3D Positioning of Social Marketing

cofco2 Jan 5, 2011 - Using one of China's largest food manufacturers, COFCO, as a case study to demonstrate successful social marketing in the country. Comments

What China's Booming Microblogs Mean for Marketers

sinaweibo21 Nov 5, 2010 - To begin planning your campaign around a microblog in China, here are two things you need to consider. Comments

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