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Air Wick's Scent Decorator Campaign Pairs Hard Science With Gamification

Mar 12, 2015 - Air Wick's new Scent Decorator microsite helps users search products by offering an interactive, BuzzFeed-style quiz to sort consumers by scent personality. Comments

Hallmark Tugs at Consumers' Heartstrings in Valentine's Day Video Campaign

shutterstock-245244253 Feb 13, 2015 - Greeting card company Hallmark has created a microsite featuring emotionally charged video content to drive social sharing and encourage customers to "Put Their Hearts to Paper." Comments

Search-Driven Microsites in Brand gTLDs – Top Trend for 2015

Colourful web address URL bar in blue Jan 5, 2015 - As gTLDs begin to take hold, we'll likely see brands introducing microsites before attempting to migrate their entire homepages over to the new domains. Comments

The Home Page Is Dead and Microsites Are the Future - What That Means for New gTLDs

home-page-is-dead Oct 8, 2014 - Brands can use their gTLDs to unchain themselves from the home page concept, and redirect consumers to microsites, landing pages, search, and apps. Comments

Nissan Taps Leaf Owners to Drive More Electric Car Sales

nissan-11-full-page-cropped Mar 25, 2014 - Nissan has added a Q&A tab onto its website for prospective buyers of its electric Leaf model, where it has aggregated answers to common questions from existing owners. The site also includes photo and video content. Comments

The End of Microsites

mobilemarketing Feb 4, 2014 - Digital marketing on desktop is over, and thank goodness. As consumers have moved to mobile, brand marketers have had to adapt digital strategies at every level -- from reaching and engaging to converting all the way to retaining. Comments

Capital One 360 Social Campaign Asks Consumers ‘What are You #Saving4?’

what-are-you-saving-for-capital-one-360-saving4-contest Nov 27, 2013 - Capital One 360 has launched an online campaign called What are You #Saving4? to get consumers saving and talking about their aspirations, as well as to give them "an exciting head start to achieving them" during "the season of spending." Comments

Modern Brand Microsites Showcase Campaigns, Collaboration & Culture

madeco Nov 27, 2013 - A new wave of microsites demonstrates the versatility of what has long been a conventional digital marketing device. Microsites can serve multiple purposes, and play numerous roles. There's room to spare for these persuasive mainstays in modern-day... Comments

Ted Baker’s 'Redge Blaker' Speaks to Aging Hipsters

look-6-cropped-xx0 Oct 14, 2013 - The fashion brand, Ted Baker, has launched a website with shareable content and a fictional brand ambassador. Comments

Gallo Family Vineyards Celebrates Family with Online Crest Creator

gallo-family-vineyards-crest-creator Oct 7, 2013 - The brand encourages fans to use the site to design crests for blood relatives and other groups that feel like family. Comments

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